Grow Your Law Firm

Everything You Need to Know About Google’s Local Service Ads, with Seth Price An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best in class digital agency focused on the legal sector in BluShark Digital. Seth has been a frequent lecturer and moderator at some of the largest and most influential law conferences in the United States, speaking on the tools and strategies law firms can use to align their business development with changing consumer habits. He has spoken on topics including but not limited to, how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole. What you’ll learn about in this episode: All the factors Google considers when deciding where you place in LSAs. Tips and tricks to maximize your ranking. What’s expected to change in the near future and what that could mean for law firms participating in Google Screened and LSAs. What SEO and PPC management companies don’t want you to know. How to build an LSA strategy that WORKS!   Resources: Website: https://blusharkdigital.com/legal-marketing/ LinkedIn: https://www.linkedin.com/company/blushark-digital/ Facebook:https://www.facebook.com/blusharkdigital Twitter: https://twitter.com/blusharkdigital?lang=en Email: seth@blusharkdigital.com   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The 7 Levers of Cash Flow, with Ken Hardison Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.   What you’ll learn about in this episode: What cash flow is and the importance of it. The 2 things you should be checking every month to review your cash flow. All the factors that make up your cash flow number. How very small changes can greatly impact your bottom line. Why profit and cash flow are not the same thing. The 3 processes that make up working capital. Four ways to improve the efficiency of your working capital. Resources: Website: https://www.pilmma.org/ Facebook: https://www.facebook.com/PILMMA LinkedIn: https://www.linkedin.com/company/pilmma Twitter: https://twitter.com/PILMMAorg Youtube: https://www.youtube.com/channel/UCnheVkBxXAyjAsmgUnXcrJg Email: info@pilmma.org   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Video Marketing: All The Secrets You Need To Know, with Patrick Anderson & Geno Romos Patrick Anderson founded ADNet International in 1995, which taught thousands of SMBs, super affiliates, and Fortune 500 corporations the principles of Affiliate Marketing – while growing in prominence to become one of the Top 20 Properties on the Internet with over 62 million visitors per month. Patrick has continued to work hand-in-hand with several super affiliates to increase revenues beyond $1 million per month and is selectively inviting affiliate partners and emerging technology companies to participate in a Mastermind Group of seasoned Internet marketers who are pushing marketing tools and ad technologies to the limit. Geno Ramos has been working on various projects alongside Ken Hardison for the past 5 years bringing over 15 years of experience in both the technology and Video Production industry. As co-founder of MonthlyVids.com and the Operations Manager of The National Academy of Motorcycle Injury Lawyers Geno has helped to keep things on track through coaching, creating online training applications, and implementing new technologies during these changing times.   What you’ll learn about in this episode: The 5 types of videos that work well for attorneys How the Title might matter more than the video Why CTAs are important and how to use them All the details about retargeting That you absolutely DON’T need a studio in order to produce good ads How to dress for video success Strategies for video success for each of the video platforms What type of equipment you’ll need for great videos Resources: Website: https://www.monthlyvids.com/main-page LinkedIn: https://www.linkedin.com/in/patrickanderson777/ Email: patrick@xiiunlimited.com Email: gene@internetskillsacademy.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

The Other Way To Quickly Grow Your Law Firm, with Tom Lenfestey Tom Lenfestey, started his legal career as an attorney and CPA focusing on estate, business and tax planning. Through his work with clients in personal and business succession planning while comparing it to his experience through his ownership and management of law firms he noted a tremendous void in his own profession. The lack of resources for lawyers and law firms in the areas of law firm continuity and succession planning, selling of a law practice and lawyer professional transition as compared to other professions and businesses had to be corrected. As a result, Tom founded The Law Practice Exchange, LLC in 2013 and since has been actively involved in helping lawyers and law firms tackle and successfully transition ownership of law practices from one generation to the next for the benefit of all involved. The Law Practice Exchange continues to expand its reach today in helping lawyers across the country understand, evaluate and achieve law firm continuity plans that involve sale, transition, retirement and other goals of law firm owners and their successors. Tom was appointed and actively serves on the Transitioning Lawyers Commission with the North Carolina Bar Association and provides numerous educational events to attorneys, law firms, state and local bar associations, legal insurers and other law related professional organizations on the topics of law firm succession planning, selling and buying of law firms, valuation of law firms and others related to law firm continuity and professional transition planning. Tom is a NC State Wolfpack fan, a past Michigander (who still believes in the Lions). However, his true passion in life is his family and with his wife and two young boys waiting for him at home, the pace of life just speeds up when he walks in the door, which is just the way he likes it.   What you’ll learn about in this episode: Why law firm acquisition should be considered as an option to accelerate your firm’s growth How to evaluate the fair market value of a law firm The 4 methods of evaluation when it comes to assessing a firm’s value Looking at case inventory as an asset How to get financing to purchase a law firm Why now is a great time to buy or sell a firm What effect non-lawyer ownership of firms could have on buying or selling a law firm Resources: Website: https://thelawpracticeexchange.com/ LinkedIn- Personal Page: https://www.linkedin.com/in/tomlenfestey/ LinkedIn- Business Page: https://www.linkedin.com/company/3523876/ Facebook: https://www.facebook.com/lawpracticeexchange/ Twitter: https://twitter.com/LawPracticeExch Email: Tom@TheLawPracticeExchange.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

How Hiring a Business Coach Can Benefit Your Firm and Your Life, with Marc Whitehead Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law.  He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability.  He has authored multiple books on the topic of disability benefit claims and litigation.  Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico. Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.” Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices. Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member. What you’ll learn about in this episode: The ways that many lawyers underestimate all the roles they’ll have to play when starting their own law firm Gifting yourself the relief of choosing the areas of the practice that you love, and hiring a team to handle the rest All the ways that a Great business coach can benefit your law firm How a Coach can help you make both the personal and professional aspects of your life harmonize Two things you should do right now to improve your practice Four things you can change to drastically improve your law firm right now The importance of hiring a great staff The percentage of time you should be spending on your highest paying cases...while making sure you don’t neglect your other clients Resources: Website: www.disabilitydenials.com LinkedIn: https://www.linkedin.com/company/marc-whitehead-&-associates Facebook: https://www.facebook.com/AttorneyMarcWhitehead/ Twitter: https://twitter.com/marcwhitehead?lang=en Email: marc@marcwhitehead.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The Truth About Missed Calls and How to Stop Losing Cases Because of Them, with Ammon Collins Ammon Collins started his entrepreneurial journey after his car broke down one day and he called several auto shops during business hours looking for a quote. His call was missed by the first 3 auto shops, so when the fourth one answered they were the ones that got his business. After this experience he decided that missed calls were a problem for small/medium businesses and started coming up with a solution.  Ammon is a graduate from Brigham Young University’s business school. He grew up in Washington raising cows and is an Eagle Scout. He loves the outdoors and dirt biking. He is a High School wrestling coach in his spare time. What you’ll learn about in this episode: That you are likely missing many more phone calls than you think….even if you have a 24/7 call center That 80% of callers who receive text message responses actually respond to those texts...but the same callers are MUCH less likely to leave a voicemail message About a new software that will allow you to automatically send a text message to callers who don’t receive an answered call  The customization options available with the new software; including having different messages for calls missed after-hours, calls missed during business hours, etc. How one law firm using this software discovered that, even though they thought they were only missing 2-3 calls per week, the Inca software revealed that they were actually missing 10-15 calls per day Additional uses for the Inca software, including sending and receiving texts to/from clients on your desktop or laptop computer Resources: Website: https://getinca.com LinkedIn: https://www.linkedin.com/in/ammoncollins/ Instagram: https://www.instagram.com/missedcalltext/?hl=en Email: ammon@getinca.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Year-End Tax Planning For Your Law Firm, with Boris Musheyev Boris Musheyev, CPA is a tax and accounting firm specializing in tax planning and compliance for self-employed attorneys and law firms. We use proven tax strategies to save our clients tens of thousands of dollars on taxes every year when implemented correctly. We personalize each and every strategy to ensure that our client's family and business situation is thoroughly examined to maximize tax savings. Our team is made of high-performing professionals who take diligence and care in every step of the process when handling clients taxes. We believe that accounting is more than just being correct, its being strategic, proactive and maximizing tax savings. Aside from strategic tax planning, we also believe that our clients financial information is theirs and theirs alone. We employ secure technology that allows our clients to access their data at any time, no more waiting for a response. In our firm, we have one goal and one goal only, commit to doing everything in our power to help our attorney clients to legally reduce taxes and take home more of their hard-earned money. What you’ll learn about in this episode: The most important things you can still do this year to save money on your taxes How you may be able to take deductions for home office and remote work Why failing to maximize your 401k deposit potential could negatively impact your taxes Who can benefit from HSAs and what those benefits look like The advantages/disadvantages of a Roth IRA What tax impacts the new Presidential administration could have  How you may be able to use real estate investment to your advantage Resources: Website: https://borismtax.com/ LinkedIn: www.linkedin.com/in/boris-musheyev-cpa Facebook: https://www.facebook.com/boriscpataxpro   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The New Cyber Security Risks Created By Remote Work Environments, with Chip LaFleur Chip LaFleur became involved in website development early on when he used a dialup connection to explore the bulletin board system (a precursor to the World Wide Web). Soon, he was learning HTML and building websites. While working for an advertising agency, Chip became convinced that digital marketing’s trackability made it more effective and powerful than traditional marketing platforms. He began to focus more on data-driven digital solutions. In 2015, Chip founded LaFleur. The Grand Rapids-based marketing agency has focused on legal marketing from the beginning, helping law firms nationwide build effective marketing plans, empower their communities, and reach their ideal clients. LaFleur quickly became a recognized name in the legal and digital marketing industries.  Today, the agency focuses on digital marketing for professional services, with deep specializations in heavily regulated industries like legal, healthcare, and financial services. In his spare time, Chip loves spending time with his wife and sons, building things out of wood and metal, and being outdoors.   What you’ll learn about in this episode: Why information security is one of the most vulnerable parts of your business That 60% of businesses that are on the receiving end of a data breach go out of business within the next 12 months How a data breach affects the trust your clients have in you as a professional How you could be financially responsible for any losses experienced due to a breach Why you should reassess your security setup in today’s world of remote work The vulnerabilities a home office has that you may not be aware of What the most common types of breach threat are The difference between a threat, a vulnerability, and a risk What steps you should be taking to back up your data   Resources: Website: https://lafleur.marketing/ https://lafleur.marketing/digital-marketing-for-law-firms/ LinkedIn: https://www.linkedin.com/in/chiplafleur/ Facebook: https://www.facebook.com/lafleurmarketing/  Twitter: https://twitter.com/chiplafleur Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

The Fundamentals of Growth, with Chris Anderson Christopher T. Anderson is the host of two podcasts on Legal Talk Network, On The Road, and The Un-Billable Hour.  Chris has authored numerous articles and speaks on a wide range of topics, including law firm management, the ethics of cloud computing, and the future of technology in law firms. A regular speaker at LegalTech New York, ABA TechShow, and various state bar associations, Chris has over 19 years of experience as a practicing attorney. He is a former managing partner of a full-service law firm in Georgia, has served as in-house general counsel and began his career as a New York City assistant district attorney. What you’ll learn about in this episode: What 3 elements make up the “legs” on the “tripod” of successful growth Why defining your reason for wanting growth and what you want the end game to look like must come before the growth Why unplanned growth can actually be devastating to your firm The importance of knowing your cost per case, profit per case, number of cases needed to achieve your goal income, average number of qualified leads that convert to cases, and the number of qualified leads needed to reach your growth goal Why keeping your word with yourself is vital...and how not keeping your word can snowball into a far reaching habit Why Chris says that all good law firms are built on the same triangle of parts, and what those parts are   Resources: Website: https://legaltalknetwork.com/hosts/chris-anderson/.com/  The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319/ Finding Your Why by Simon Sinek: https://www.amazon.com/Find-Your-Why-Practical-Discovering/dp/0143111728/   LinkedIn: Christopher Anderson | LinkedIn Facebook: https://www.facebook.com/HowToManageASmallLawFirm  Twitter: (20) Christopher Anderson (@LawFirmBusiness) / Twitter   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma   

Billie Tarascio is the owner of Modern Law, a three time recognized winner of the fastest growing firms in America; Access Legal, a certified legal document preparation and legal technology company dedicated to increasing access to justice; and Modern Law Practice, her newest venture to put best practices for a plug and play law firm model to maximize law firm growth using technology and best practices. She is also a national speaker and author of the books Decode Your Divorce and Tiger Tactics, winning strategies for building law firms. What you’ll learn about in this episode: How experimentation has been the key for Billie to create a model that works for her firm, even during the global pandemic What adjustments Billie and her team have made to adapt to working from home, and why the impact of the pandemic on the firm's culture has been the biggest challenge How Billie has supported her staff during the transition to working from home to maintain productivity and ensure they have everything they need How Billie is measuring her team's productivity and ensuring that the firm is staying on track to meet their annual goals Why all of the firm's business comes from either online or referrals, and how Billie differentiates her firm from the competition How Billie has built out her team of lawyers and staff, and why she believes encouraging creative thinking has been crucial for the success of her firm Why your risk tolerance needs to be thought out and intentional, and why you should ensure that your needs are met first before you begin experimenting Why getting creative with your marketing budget and experimenting is a powerful way to discover new marketing avenues Billie shares how the book “Radical Candor” by Kim Scott has made an impact on her leadership style Resources: Website: https://mymodernlaw.com/  Tiger Tactics, co-authored by Billie Tarascio: https://amzn.to/35pv7xY  Decode Your Divorce by Billie Tarascio: https://amzn.to/32GVxJS  Radical Candor by Kim Scott: https://amzn.to/3nmI0Pv  The Biggest Bluff by Maria Konnikova: https://amzn.to/3lu99PZ  LinkedIn: www.linkedin.com/in/billie-tarascio-62322bb/  LinkedIn: www.linkedin.com/company/access-legal-services/  Facebook: www.facebook.com/MyModernLaw/  Twitter: https://twitter.com/mymodernlaw @mymodernlaw Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma