Grow Your Law Firm

Creating True Wealth and a Life That You Love As a Woman Lawyer Welcome to episode 121 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Davina Frederick and they talk about how woman lawyers can create true wealth and the life that they want. Davina Frederick is a Florida-licensed attorney, law firm growth strategist, and business coach for women law firm owners. Prior to starting her own law firm in 2007 and growing it successfully during the 2008 recession and its aftermath, she enjoyed a career as a professional services marketer. In 2013, she founded D. Frederick Media and Marketing, LLC, with the goal of helping professional service business owners implement their marketing strategies. Since most of Davina’s clients were women law firm owners who wanted the inside-scoop on how Davina had successfully created and scaled her own law firm, she began to focus on serving just women law firm owner clients. In 2020, Davina rebranded her company to reflect this shift, creating Wealthy Woman Lawyer.® Wealthy Woman Lawyer® assists women law firm owners in scaling their law firms into $1M+ wealth-generating businesses, without overwork or overwhelm.   Davina is the author of two books: The Wealthy Woman Lawyers Guide to Law Firm Marketing in the Virtual Age: 10 Bold Actions to Take Now to Attract Your Ideal Clients with Total Ease; and The Wealthy Woman Lawyers Guide to a Systems-Driven Law Firm Business: 7 Essential Systems You Need to Take Back Your Time, Avoid Burnout, and Create Lasting Wealth. She’s also the founder and host of the Wealthy Woman Lawyer podcast.   What you’ll learn about in this episode: Changing the mindset of thinking you have to do everything as a business owner Why law partnership is seemingly male dominated Societal shifts that are empowering women and encouraging their rise in the professional world Continuing your learning process to find higher levels of success Knowing you are not the best person for every job in your business Not asking how when looking to get something done, but asking who instead Getting over the hurdle of finally hiring that associate True wealth as being in a place where you are be able to decide how you spend your time Creating a community of women lawyers who are working towards the same thing   Resources:  Website: www.wealthywomanlawyer.com LinkedIn: https://www.linkedin.com/in/davinafrederick/ Facebook: https://www.facebook.com/wealthywomanlawyer Twitter: https://twitter.com/dbfrederick1 Instagram: https://www.instagram.com/wealthywomanlawyer/    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Adapting To Changes In The World With Your Web Presence Welcome to episode 122 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tanner Jones and they talk about how to adapt to changes in the world with your web presence. As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.   What you’ll learn about in this episode: The evolution of how customers are expecting to be served Keeping a virtual presence to conform to a new normal Establishing a virtual case management system The difficulties of managing employees across several locations Growing your firm through acquisition Competing with the 800-pound gorillas in your market Marketing yourself in a true authentic way Marketing through education and providing helpful information The benefits of working in person with on-air radio personalities Giving back to your community and creating social impact   Resources: Website: https://www.consultwebs.com/ LinkedIn: https://www.linkedin.com/in/tannerjonescw/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/consultwebs?lang=en Contact Info: Company: Consultwebs Email: Tanner Jones tjones@consultwebs-email.com Assistant Info: Maren Hudson - mhudson@consultwebs-email.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Networking and Learning From Others to Grow Your Law Firm Welcome to episode 121 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christopher Early and they talk about how networking can help grow your law firm. Christopher Earley started his own firm, The Law Office of Christopher Earley, nearly 20 years ago, straight out of Law School because of a tough job market. Beginning as a one-man band, Chris has grown his firm into a thriving business with a large team. His firm’s core principle is to help the community, and Chris dedicates his career to advancing the rights of injury victims against powerful insurance companies. Chris has authored several book part of a series called, The Truth Series, writes a monthly column for the American Bar Association, as well as for Massachusetts Lawyers Weekly, and writes three different newsletters each month. Chris gives back to the community by aligning his office with the Greater Boston Food Bank and the Chelsea Collaborative, grassroots organizations that help those in need. What you’ll learn about in this episode: Betting on yourself and going out on your own to start your own practice Deciding to scale your firm and networking to learn what you need to make it happen Putting an emphasis on service to your clients to achieve growth Knowing you don’t have to be the best trial lawyer to have a successful business Building a culture-oriented business Finding the right team members to drive success and growth Christopher’s Attorney Newsletter and how it can help your law firm Your list as your most important asset for growing your firm How authoring a book can be an amazing lead generator and maybe even get you out of a traffic ticket Resources:  Website: www.chrisearley.com LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ Facebook: https://www.facebook.com/lawofficeofchristopherearley/ Twitter: https://twitter.com/LawyersInjuries Additional Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Crafting The Story That Will Make You Stand Out Welcome to episode 120 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Paul Furiga and they talk about crafting the story that will make you stand out. Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency.  WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts. In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul’s passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University.  Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer.    What you’ll learn about in this episode: The power of storytelling to convey a message Indentifying your “capital S, story” Telling a story that tells a prospect why they should hire you as opposed to the other firm The five burning questions you need to answer to improve your marketing Law as a game-changer for society Getting all of your team members to share the same story How easy it is to spend on strategies that don’t produce a return Your unique mix of paid, earned, shared, and owned content How to get people to ask you to tell them more   Websites: www.capitalsstory.com                   www.wordwritepr.com/storycrafting LinkedIn: https://www.linkedin.com/in/paulfuriga/ Facebook: https://www.facebook.com/wordwritepr Twitter: https://twitter.com/paulfuriga   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

The Advantages of an In-House Marketing Team Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Cassidy Lewis and they talk about the advantages of an in-house marketing team. Cassidy Lewis joined Cooper Hurley Injury Lawyers in 2017 as the Chief Marketing Officer. Prior to joining the firm, Cassidy received her business administration degree from Elizabeth City State University and recently completed her master’s degree in marketing and executive leadership. She has worked in every facet of marketing including campaign management, the non-profit sector, public relations, and digital advertising. In addition to her eventful career, Cassidy is a passionate environmentalist and human rights activist involved in numerous organizations throughout the community, including the executive board of Urban League of Hampton Roads Young Professionals. Cassidy says she enjoys working at Cooper Hurley Injury Lawyers because, “The same loving and family environment that we have with each other in the office gets extended to every client that we work with. That’s what makes us different.” Cassidy is married to her best friend and is mommy to the prettiest girl and cutest boy on earth.   What you’ll learn about in this episode: What an in-house marketing division can do to grow your law firm Working hand in hand with marketing vendors to cover all of the bases How to connect and market to referral sources The prohibitive cost pay-per-clicks and why it may not be best for some Where you need to be with your Google reviews The advantage of a dedicated group for intakes Reverse engineering client complaints Understanding your measurements for success Making sure you have the manpower to stay consistent with your marketing How to market your multiple locations   Resources:  Website: www.cooperhurley.com LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/ Facebook: https://www.facebook.com/VirginiaBeachinjurylawyer Twitter: https://twitter.com/cooperhurley Contact Info: Company: Cooper Hurley Injury Lawyers Email: Cassidy Lewis clewis@cooperhurley.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Dealing With That Difficult Employee Welcome to episode 118 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jonno and they talk about getting the difficult employee in your office to step up or step out. Jonno White is the author of Step Up or Step Out: How to deal with difficult people, even if you hate conflict. Jonno is also the CEO and Founder of Clarity, a consultancy based in Brisbane, Australia, that exists to fill the world with healthy organizations. Jonno is passionate about investing in people to become everything they’re meant to be.   Clarity helps leaders through one-on-one coaching, board, and executive team offsites, employee and customer surveys and keynotes and workshops for conferences and staff teams.   What you’ll learn about in this episode: Investing in the individual for them to become all that they can be Doing your own job really well and watching everyone else follow Talent wins games but teams win championships Asking yourself how that difficult person on your team got there Understanding the difference between a difficult employee and a different employee The expenses involved in replacing an employee Making sure to have clear expectations The importance of having the small battles and never the big battle How so much of great management happens in the hallways   Resources:  Website: https://store.consultclarity.org/book LinkedIn: https://www.linkedin.com/in/jonno-white-983486136 Facebook: https://www.facebook.com/Clarity-108805891004575 Twitter: https://twitter.com/jonno_white Book: https://store.consultclarity.org/book Contact Info: Company: Consult Clarity Email: Jonno White jonno@consultclarity.org   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Compensation Design to Scale Your Business Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Verne Harnish and they talk about compensation design for your workforce. Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.  He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon. Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture, Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.   What you’ll learn about in this episode: The five questions cutomers have and why you need to be prepared to answer them The importance of the language you use to refer to your workforce Strategist as the number one role of a succesfull leader The five principles for effective compensation design Leaving the past behind to move forward Incentivizing behaviors in your employees that make clients reach for their wallets Being different with your branding How there is nothing more unequal than the equal treatment of unequals When and how you should structure bonuses How peers work harder for each other than the boss   Resources:  Website: www.scalingup.com Contact Info: Company: Scaling Up Email: Verne Harnish vharnish@gazelles.com Assistant Info: Donna Whitwell donna@scalingup.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

From 22 Clients to Serving Over 55,000 Clients! Welcome to episode 116 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jim Farrin and they talk about how to grow your firm from 22 clients to over 55,000 clients. President and CEO Jim Farrin founded the Law Offices of James Scott Farrin in 1997 and grew it into one of the largest and most successful plaintiffs’ practices in the Southeast. As an attorney, businessman, and advocate for others, Jim has led the firm to recover over $1.2 billion in gross for 50,000+ clients over the last 24 years.   Jim is the Owner and Advisor of GrowPath, the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory.    What you’ll learn about in this episode: Growing your firm by setting out to do good for others The difficulty of measuring your marketing impact when your platforms overlap TV as an effective marketing strategy even if your clients don’t admit it Asking what made a client call as a valuable intake question The growing power of internet advertising The rising cost per case of TV advertising Client referrals as the most cost-effective marketing strategy Eminent domain as a worthwhile niche Using public information to reach out to prospective clients As a leader, setting the tone of always striving to be better Making your firm an appealing destination for the top talent   Resources:  Website: https://www.farrin.com LinkedIn: https://www.linkedin.com/in/jamesfarrin/ Facebook: https://business.facebook.com/LawOfficesofJamesScottFarrin Twitter: https://twitter.com/farrinlaw   Contact Info: Company: Law Offices of James Scott Farrin Email: Jim Farrin jfarrin@farrin.com Assistant Info: lhicks@farrin.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Marketing Through Education   Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Stanley and they talk about marketing by means of education.   A native of Syracuse New York, Joe holds a Bachelor of Science Degree from the college of Environmental Sciences and Forestry and graduated Summa Cum Laude from the Syracuse University’s law school in 1981. He’s licensed to practice in all New York State and Federal Trial Courts. He’s a member of the New York State Bar Association, Onondaga County Bar Association, and the American Association for Justice, NYSLTA Academy of Trial Lawyers. He’s Board Certified in Civil Trial Practice by the American Board of Trial Advocacy.   Joe is an advocate for the injured who has litigated cases involving car accidents, medical malpractice, product failure, construction site injuries, and premises liability, nursing home abuse and neglect, construction accidents, and all personal injury areas. He has orchestrated a top-notch workers compensation / social security disability focused team. So, the personal injury and we can work hand-in-hand.   His reputation as a meticulous litigator with a history of success is matched by his ability to connect with his clients personally while fighting for their compensation. He started his charity Music for the Mission nearly a decade ago in a sincere effort to give back to the community. The non-profit 501c3 is all Volunteer and has worked diligently to feed/shelter over 30,000 families across Northern, Central, and southern NY. He focuses on advocacy and imparting knowledge to consumers and individuals to help them better understand their rights.   Joe is father to two sons and a daughter, and he and his wife live in Skaneateles, New York.   What you’ll learn about in this episode: The early days of marketing your firm with radio Establishing a virtual case management system The difficulties of managing employees across several locations Growing your firm through acquisition Competing with the 800-pound gorillas in your market Marketing yourself in a true authentic way Marketing through education and providing helpful information The benefits of working in person with on-air radio personalities Giving back to your community and creating social impact   Resources:  Website: https://stanleylawoffices.com/ Website: https://www.musicforthemission.org/ LinkedIn: https://www.linkedin.com/company/stanley-law-offices/ Facebook: https://www.facebook.com/CuzJoeKnows Twitter: https://twitter.com/joestanleylaw?lang=en   Contact Info: Company: Stanley Law Email: Joe Stanley Joe@StanleyLawOffices.com Assistant Info: Bloom@AngelaMoonan.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

An Empowered Path To Success Welcome to episode 114 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dana Brooks and they talk about an empowered path to becoming successful. Attorney Dana Brooks has a diverse background in the legal and mental health fields, as she works as both a paralegal, certified family law mediator, and mental health counselor, among other professions. The day she was sworn in to the State Bar in 2008, she was named a partner at the law firm of Fasig | Brooks. She is well-known throughout Florida for her knowledge and dedication, having appeared on radio and in print as well as being honored by many of the country’s most prestigious legal honors. She is a skilled advocate and a proud member of her local community, having put in thousands of hours as a volunteer as well as helping many through her social work.    She has learned that when people hire a lawyer, it’s not a fight they want. They just want it to be over. They want to know that she is taking care of it. There is no such thing as a peaceful lawsuit, but she gives her clients the next best thing: the best and fastest resolution possible with the least amount of intrusion into their lives. Dana represents people of all ages and walks of life. Each client’s situation is unique, but every person who comes to me needs help and feels vulnerable. Her clients know that she respects and appreciates their worries.   What you’ll learn about in this episode: Being named a partner at a law firm hours after graduating law school The payoff of taking a risk that others avoided As a woman, having to prove it was your merits that got you to where you are Using your experiences in former careers to help your career in law Delivering life-changing results to your clients Using TV to build credibility Spending your marketing dollars in the places that bring you clients Authoring a book to empower others and market your business Helping to empower and build up women Asking for help and guidance from someone who knows more than you Resources:    Website: https://www.fasigbrooks.com/ LinkedIn: https://www.linkedin.com/company/eubanks-barrett-fasig-&-brooks Facebook: https://www.facebook.com/FasigBrooks Twitter: https://twitter.com/fasigbrooks   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/