The Advantages of an In-House Marketing Team Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Cassidy Lewis and they talk about the advantages of an in-house marketing team. Cassidy Lewis joined Cooper Hurley Injury Lawyers in 2017 as the Chief Marketing Officer. Prior to joining the firm, Cassidy received her business administration degree from Elizabeth City State University and recently completed her master’s degree in marketing and executive leadership. She has worked in every facet of marketing including campaign management, the non-profit sector, public relations, and digital advertising. In addition to her eventful career, Cassidy is a passionate environmentalist and human rights activist involved in numerous organizations throughout the community, including the executive board of Urban League of Hampton Roads Young Professionals. Cassidy says she enjoys working at Cooper Hurley Injury Lawyers because, “The same loving and family environment that we have with each other in the office gets extended to every client that we work with. That’s what makes us different.” Cassidy is married to her best friend and is mommy to the prettiest girl and cutest boy on earth.   What you’ll learn about in this episode: What an in-house marketing division can do to grow your law firm Working hand in hand with marketing vendors to cover all of the bases How to connect and market to referral sources The prohibitive cost pay-per-clicks and why it may not be best for some Where you need to be with your Google reviews The advantage of a dedicated group for intakes Reverse engineering client complaints Understanding your measurements for success Making sure you have the manpower to stay consistent with your marketing How to market your multiple locations   Resources:  Website: www.cooperhurley.com LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/ Facebook: https://www.facebook.com/VirginiaBeachinjurylawyer Twitter: https://twitter.com/cooperhurley Contact Info: Company: Cooper Hurley Injury Lawyers Email: Cassidy Lewis clewis@cooperhurley.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Dealing With That Difficult Employee Welcome to episode 118 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jonno and they talk about getting the difficult employee in your office to step up or step out. Jonno White is the author of Step Up or Step Out: How to deal with difficult people, even if you hate conflict. Jonno is also the CEO and Founder of Clarity, a consultancy based in Brisbane, Australia, that exists to fill the world with healthy organizations. Jonno is passionate about investing in people to become everything they’re meant to be.   Clarity helps leaders through one-on-one coaching, board, and executive team offsites, employee and customer surveys and keynotes and workshops for conferences and staff teams.   What you’ll learn about in this episode: Investing in the individual for them to become all that they can be Doing your own job really well and watching everyone else follow Talent wins games but teams win championships Asking yourself how that difficult person on your team got there Understanding the difference between a difficult employee and a different employee The expenses involved in replacing an employee Making sure to have clear expectations The importance of having the small battles and never the big battle How so much of great management happens in the hallways   Resources:  Website: https://store.consultclarity.org/book LinkedIn: https://www.linkedin.com/in/jonno-white-983486136 Facebook: https://www.facebook.com/Clarity-108805891004575 Twitter: https://twitter.com/jonno_white Book: https://store.consultclarity.org/book Contact Info: Company: Consult Clarity Email: Jonno White jonno@consultclarity.org   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Compensation Design to Scale Your Business Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Verne Harnish and they talk about compensation design for your workforce. Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.  He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon. Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture, Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.   What you’ll learn about in this episode: The five questions cutomers have and why you need to be prepared to answer them The importance of the language you use to refer to your workforce Strategist as the number one role of a succesfull leader The five principles for effective compensation design Leaving the past behind to move forward Incentivizing behaviors in your employees that make clients reach for their wallets Being different with your branding How there is nothing more unequal than the equal treatment of unequals When and how you should structure bonuses How peers work harder for each other than the boss   Resources:  Website: www.scalingup.com Contact Info: Company: Scaling Up Email: Verne Harnish vharnish@gazelles.com Assistant Info: Donna Whitwell donna@scalingup.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

From 22 Clients to Serving Over 55,000 Clients! Welcome to episode 116 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jim Farrin and they talk about how to grow your firm from 22 clients to over 55,000 clients. President and CEO Jim Farrin founded the Law Offices of James Scott Farrin in 1997 and grew it into one of the largest and most successful plaintiffs’ practices in the Southeast. As an attorney, businessman, and advocate for others, Jim has led the firm to recover over $1.2 billion in gross for 50,000+ clients over the last 24 years.   Jim is the Owner and Advisor of GrowPath, the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory.    What you’ll learn about in this episode: Growing your firm by setting out to do good for others The difficulty of measuring your marketing impact when your platforms overlap TV as an effective marketing strategy even if your clients don’t admit it Asking what made a client call as a valuable intake question The growing power of internet advertising The rising cost per case of TV advertising Client referrals as the most cost-effective marketing strategy Eminent domain as a worthwhile niche Using public information to reach out to prospective clients As a leader, setting the tone of always striving to be better Making your firm an appealing destination for the top talent   Resources:  Website: https://www.farrin.com LinkedIn: https://www.linkedin.com/in/jamesfarrin/ Facebook: https://business.facebook.com/LawOfficesofJamesScottFarrin Twitter: https://twitter.com/farrinlaw   Contact Info: Company: Law Offices of James Scott Farrin Email: Jim Farrin jfarrin@farrin.com Assistant Info: lhicks@farrin.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Marketing Through Education   Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Stanley and they talk about marketing by means of education.   A native of Syracuse New York, Joe holds a Bachelor of Science Degree from the college of Environmental Sciences and Forestry and graduated Summa Cum Laude from the Syracuse University’s law school in 1981. He’s licensed to practice in all New York State and Federal Trial Courts. He’s a member of the New York State Bar Association, Onondaga County Bar Association, and the American Association for Justice, NYSLTA Academy of Trial Lawyers. He’s Board Certified in Civil Trial Practice by the American Board of Trial Advocacy.   Joe is an advocate for the injured who has litigated cases involving car accidents, medical malpractice, product failure, construction site injuries, and premises liability, nursing home abuse and neglect, construction accidents, and all personal injury areas. He has orchestrated a top-notch workers compensation / social security disability focused team. So, the personal injury and we can work hand-in-hand.   His reputation as a meticulous litigator with a history of success is matched by his ability to connect with his clients personally while fighting for their compensation. He started his charity Music for the Mission nearly a decade ago in a sincere effort to give back to the community. The non-profit 501c3 is all Volunteer and has worked diligently to feed/shelter over 30,000 families across Northern, Central, and southern NY. He focuses on advocacy and imparting knowledge to consumers and individuals to help them better understand their rights.   Joe is father to two sons and a daughter, and he and his wife live in Skaneateles, New York.   What you’ll learn about in this episode: The early days of marketing your firm with radio Establishing a virtual case management system The difficulties of managing employees across several locations Growing your firm through acquisition Competing with the 800-pound gorillas in your market Marketing yourself in a true authentic way Marketing through education and providing helpful information The benefits of working in person with on-air radio personalities Giving back to your community and creating social impact   Resources:  Website: https://stanleylawoffices.com/ Website: https://www.musicforthemission.org/ LinkedIn: https://www.linkedin.com/company/stanley-law-offices/ Facebook: https://www.facebook.com/CuzJoeKnows Twitter: https://twitter.com/joestanleylaw?lang=en   Contact Info: Company: Stanley Law Email: Joe Stanley Joe@StanleyLawOffices.com Assistant Info: Bloom@AngelaMoonan.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

An Empowered Path To Success Welcome to episode 114 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dana Brooks and they talk about an empowered path to becoming successful. Attorney Dana Brooks has a diverse background in the legal and mental health fields, as she works as both a paralegal, certified family law mediator, and mental health counselor, among other professions. The day she was sworn in to the State Bar in 2008, she was named a partner at the law firm of Fasig | Brooks. She is well-known throughout Florida for her knowledge and dedication, having appeared on radio and in print as well as being honored by many of the country’s most prestigious legal honors. She is a skilled advocate and a proud member of her local community, having put in thousands of hours as a volunteer as well as helping many through her social work.    She has learned that when people hire a lawyer, it’s not a fight they want. They just want it to be over. They want to know that she is taking care of it. There is no such thing as a peaceful lawsuit, but she gives her clients the next best thing: the best and fastest resolution possible with the least amount of intrusion into their lives. Dana represents people of all ages and walks of life. Each client’s situation is unique, but every person who comes to me needs help and feels vulnerable. Her clients know that she respects and appreciates their worries.   What you’ll learn about in this episode: Being named a partner at a law firm hours after graduating law school The payoff of taking a risk that others avoided As a woman, having to prove it was your merits that got you to where you are Using your experiences in former careers to help your career in law Delivering life-changing results to your clients Using TV to build credibility Spending your marketing dollars in the places that bring you clients Authoring a book to empower others and market your business Helping to empower and build up women Asking for help and guidance from someone who knows more than you Resources:    Website: https://www.fasigbrooks.com/ LinkedIn: https://www.linkedin.com/company/eubanks-barrett-fasig-&-brooks Facebook: https://www.facebook.com/FasigBrooks Twitter: https://twitter.com/fasigbrooks   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using A Global Perspective to Grow Your Law Firm Welcome to episode 113 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Rob Levine and they talk about using a global perspective to grow your law firm.   For the past 15 years, Rob Levine, as founder and President of Rob Levine and Associates, has been a staple in the Southern New England Personal Injury business. Rob is committed to helping people, exemplifying leadership and building businesses. At sixteen, when most kids his age were simply out being kids, he became part of the Glen Rock Volunteer Ambulance Corps, holding a position of EMT (emergency medical technician). He was promoted within a year to Crew Chief. This was the beginning of his call to serve. The next phase of Rob’s career took him to college for Administration of Justice and to the Rhode Island Army National Guard. There he served three years as a military police officer. After his national service and graduating from college, he took a step toward serving the community. He was hired as a police officer by the Central Falls Police Department. Seeing the many needs of the citizens of Central Falls during his first six months on the force, Rob decided it was time to do more. He began a writing project for a grant and secured sixteen thousand dollars for the department’s first K-9 Drug Enforcement unit. Upon his appointment as the K-9 Officer, he went to California for formal training. In addition to his patrol duty, Rob and his dog were instrumental in fighting the ever-present drug problem in the city. His police work was not the only thing he was focused on, Rob also concentrated on his personal development. Rob began to attend law school, was learning how to fly helicopters, practicing in a Robison R-22, helicopter. After graduating from law school Rob retired from the police department and began to practice law continuing to help those in need. Rob also continued to feel the need to serve the community as a volunteer and became a Ski Patroller. Rob now works and volunteers his time as a paramedic, riding on an ambulance, trying to make a difference. Rob Levine & Associates, The Heavy Hitter.   What you’ll learn about in this episode: Working as in-house counsel for a business and facilitating huge growth of the company Learning all areas of the law by practicing it The opportunity to learn so much from a mastermind group Going remote and global after COVID Why happy employees are the best thing for your clients Keeping communication active with a remote workforce Hiring employees from around the globe and the savings it brings Records retrieval and the headaches a streamlined platform can cure   Resources:   Website: https://www.roblevine.com/ Website 2: https://recordsontime.com/ LinkedIn: https://www.linkedin.com/in/roblevinelaw/ Facebook: https://www.facebook.com/roblevinelaw Twitter: https://twitter.com/roblevinelaw     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Positioning Yourself Front and Center to Build A Successful Law Firm Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Michael Bryant and they talk about positioning yourself front and center to grow your law firm.   Michael A. Bryant is the managing partner of the Waite Park law firm of Bradshaw & Bryant, PLLC, where he devotes his practice to representing clients suffering from minor, serious, and catastrophic injuries. Mr. Bryant has extensive experience negotiating with insurance companies, as well as litigating personal injury and wrongful death claims throughout Minnesota. He was named MTLA Trial Lawyer of the Year. Mr. Bryant is a member of the Academy of Certified Trial Lawyers of Minnesota (ACTLM); the Stearns/Benton County, Minnesota State (civil trial specialist – certified by the Civil Litigation Section), and Federal bar associations; the Minnesota Criminal Defense Lawyers; The Association of Trial Lawyers of America; the Minnesota Association for Justice; and the Warren Burger Inns of Court. He has been elected to the American Board of Trial Advocacy. He earned his B.A. degree from Gustavus Adolphus and his J.D. degree from William Mitchell College of Law.    What you’ll learn about in this episode: Delivering award checks personally to create top of mind awareness Devoting the time to take every phone call to grow your firm The right strategy for marketing with radio How the combination of repetition and reputation brings you business Devoting the resources to call back and follow up with every client right away Technological advancements in the automotive industry and how it will affect the future of what types of cases are litigated The costs associated with the back log of cases and how to deal with it Why you should listen more than you talk The costs associated with starting a PI firm Law as the best system in the world and what makes us American     Resources:  Website: https://www.minnesotapersonalinjury.com/ LinkedIn: https://www.linkedin.com/company/bradshaw-and-bryant-pllc Facebook: https://www.facebook.com/BradshawandBryant Twitter: https://twitter.com/BBlaw   Contact Info: Company: Bradshaw & Bryant, PLLC Email: Mike Bryant mike@minnesotapersonalinjury.com Assistant Info: Kayla kayla@minnesotapersonalinjury.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

A Proactive Approach to Protecting Your Intellectual Property   Welcome to episode 111 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Courtney English and they talk about how important it is to protect your intellectual property.   Courtney English is a business, trademark and copyright attorney. She lives in St. Louis Missouri and serves clients both locally and nationwide. She focuses her practice on being proactive to help her clients enforce their intellectual property rights and avoid costly litigation. Before going on her own, Courtney worked in large commercial companies drafting contracts, negotiating deals, protecting intellectual property and over all helping corporations to avoid suit and costly issues. She brings these types of strategies to all her clients - both big and small - to ensure that they have ability to move their business forward and achieve their dreams.   What you’ll learn about in this episode: Why you should trademark the name of your law firm Copywriting as a small investment that is well worth it All the creative ways others can steal your web traffic The lack of a fine line in the courts when it comes to trademarks and copywrites in digital marketing Making sure to get the rights of content that writers produce for your website How easy it is to be busy and not make money The level playing field women find in private practice as opposed to the corporate world How nuanced trademark and copyright law is and how it is better left to specialists     Resources:  LinkedIn: https://www.linkedin.com/in/courtney-english-esq-9ab19567/ Facebook: https://www.facebook.com/cenglishlaw Calendly: https://calendly.com/cenglishlaw/copyright-consultation   Contact Info: Company: https://cenglishlaw.com/ Email: Courtney English courtney@cenglishlaw.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Growing Your Law Firm to Create Generational Wealth Welcome to episode 110 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Moshe Amsel and they talk about how to grow your law firm to create generational wealth.   Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth. As a married loving husband and father of 6 children ranging from 22 years to a newborn, he is very familiar with the struggles of running a successful business and still prioritizing his family.   Moshe has 20 years’ experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. In addition to Profit with Law, Moshe also owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy servicesTop of Form   Bottom of Form What you’ll learn about in this episode: How chasing responsibility can keep you from pursuing your dreams A generational success story starting with an escape from Nazi Germany The advantages created with preceding generations providing a secure financial foundation Operating a good effective law firm and having nothing to show for it Flipping the script on your business to find success and get your time back The help needed to take the steps you know you need to take but are afraid to Indecision as a killer of growth Leveraging your strengths and delegating your weaknesses Asking the right questions as the key to everything The benefits of a business coach to see their business holistically and identify its strengths and weaknesses Understanding how to invest and deploy capital in a meaningful way   Resources:  Apple Podcast: https://podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9wcm9maXR3aXRobGF3LmxpYnN5bi5jb20vcnNz Stitcher Podcast: https://www.stitcher.com/show/profit-with-law Website: https://www.profitwithlaw.com/blog/ LinkedIn: https://www.linkedin.com/showcase/profitwithlaw/ Facebook: https://www.facebook.com/profitwithlaw     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/