Grow Your Law Firm

Five Behaviors of A Cohesive Team Welcome to episode 144 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down talks about building a great team. Ken Hardison, is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country triple or quadruple their law practices and income by bringing them the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.   What you’ll learn about in this episode: How trust works within a team Why you need conflict and not a group of “yes” people This importance of clarity and being committed to a decision What accountability looks like Creating incentives for teams instead of individuals   Resources:   Book: The Five Dysfunctions of A Team by Patrick Lencioni   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

The Importance of Content Consistency & How to Make Your Lead Form Work For You Welcome to episode 143 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. . Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.   What you’ll learn about in this episode: Insight into the Helpful Content Update by Google Why AI generating content is bad for business The benefits of video content Ways to improve your intake form and response Why you need consistency in your content   Resources:  Website: https://hennessey.com/ TikTok: https://twitter.com/jasonhennessey Facebook: https://www.facebook.com/hennesseydigitalgrp LinkedIn: https://www.linkedin.com/in/jhennessey/    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Creating A Community Among Your Peers Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with James Grant and they talk about creating a community among your peers. Attorney James Grant is the co-founding partner of Georgia Trial Attorneys, a premier personal injury law firm, representing injured victims throughout the southeast. Mr. Grant and his team have helped thousands of families across the southeast recover physically and financially from the greed of insurance companies! James partners with other law firms to assist in litigation when insurance companies refuse to offer a fair settlement. He also offers counsel to other law firms across the county to help build better businesses.   What you’ll learn about in this episode: Why you should know, like, and trust who you work with The benefits of virtual assistants What hiring globally can do for your budget How to build a structured process from initial hire to start date When being cheap can come back to haunt you   Resources:  Website: http://www.8334thewin.com/ Instagram: https://www.instagram.com/accidentattorneyjg/?hl=en TikTok: https://www.tiktok.com/@accidentattorneyjg Facebook: https://www.facebook.com/georgiatrialattorneys LinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/ Email: James Grant JGrant@8334TheWin.com Phone: 678-701-9023   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Texting--The New Marketing Tool Driving Intake and Engagement   Welcome to episode 141 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool. Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools "arms race" by law firms seeking to drive increased client intake and community engagement.   What you’ll learn about in this episode: Benefits of text marketing How texting can turn into brand and lead generation Getting documentation in real time Branding and reinforcing vanity numbers Use of text for shortening intake and getting higher qualified lead   Resources: Website: https://www.TextLegal.net/ LinkedIn: https://www.linkedin.com/company/textlegal-llc/ Facebook: https://www.facebook.com/TextLegal   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm’s website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you’ll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren’t crawled because Google doesn’t know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it’s serving your customer. - Why you should be posting interesting and relevant video content to your company’s social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Make Someone’s Day: Powerful Advice For Effective Leadership   Welcome to episode 139 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Howard Prager and he tells you how great leaders are always making someone’s day. Howard Prager is president of Advance Learning Group, and an author, speaker, executive coach, and leadership consultant who strengthens people and organizations through insightful leadership and management programs. With extensive experience in F500 companies, consulting, and executive education, Howard's work with small businesses, nonprofits, and large organizations has earned him eight professional awards. Howard brings his diverse talents and perspectives as an association leader, tuba player, and sports writer to all his work. He is an active volunteer, facilitator, and mentor in higher education, professional associations, and youth organizations.   What you’ll learn about in this episode: Creating loyal and productive employees by making their day Observing your environment to know what to do for your team Identifying and considering solutions to issues Planning, pausing, and acting as a successful maxim Being open and sharing your insights to network and build business   Resources: Website: www.howardhprager.com LinkedIn: https://www.linkedin.com/in/howardhprager/ Facebook: https://www.facebook.com/howardhprager Twitter: https://twitter.com/howardhprager   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Personal Touch: A Grassroots Approach to Growing Your Firm Welcome to episode 138 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Justin Wolfe and he tells you about all of the personal touches that can help you grow your law firm. Justin Wolfe is an Atlanta-based plaintiff's personal injury attorney and owner of Wolfe Law Group, LLC. He has been named a Georgia Super Lawyer Rising Star in 2019, 2020, 2021, and 2022. Justin is a graduate of the State Bar of Georgia Young Lawyers Division Leadership Academy.     What you’ll learn about in this episode: Getting all of your systems in order when starting a law firm to hit the ground running Differentiating yourself in a saturated market The importance of your list of past clients Sending a newsletter that will interest your clients A Grassroots approach to marketing   Resources: Website: https://www.wolfelawgroupga.com/ LinkedIn: https://www.linkedin.com/in/justinlwolfe Facebook: https://www.facebook.com/WolfeLawGroupGA/ Twitter: https://twitter.com/JustinLWolfe   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using Your Existing Clients to Generate All the Leads You Need   Welcome to episode 137 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Brian Ouellette and he tells you how you can generate leads with your existing client base. Financial advisor/TV personality, turned sports apparel company founder, turned pro athlete trusted advisor coach, turned trusted advisor SaaS founder, Brian Ouellette is driven to help more people by helping more trusted advisors guide people and businesses thru this challenging time.   What you’ll learn about in this episode: Using the clients that you already have relationships with to build your referrals Invitation-only as a status climber Leading with questions to build better relationships and identify needs Growing a network of complementary businesses Resources: Website: tip.askmyadvisor.co/blueprint or: tip.askmyadvisor.co/pilmma LinkedIn: https://www.LinkedIn.com/in/sbrianouellette Twitter: https://twitter.com/sbrianouellette   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Shifting Your Leadership Style From Disconnected To Connected   Welcome to episode 136 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Renie Cavallari and she shares her expertise on effective leadership. Known as a dynamo who colors outside the lines and called the no bullsh*t coach, Renie Cavallari is an award-winning organizational anthropologist and is the owner of 4 companies, most notably the founder of Aspire, www.poweredbyaspire.com, a globally recognized firm which specializes in transformational leadership training that shifts human behavior and strategically improves performance. She is also the founder of the RCI Institute, www.rciinstitute.com, an awakening human potential research and leadership development organization which focuses on senior-level executive coaching.   For over 25 years, Renie has worked with thousands of leaders and entrepreneurs around the globe to help their companies be better at what they do by providing practical action-oriented applications and proven processes to improve performance.   The author of six books, including the Aspireseries, Renie focuses on self-leadership and how to turn on your motivational switch to play all in. Her latest book, HEADTRASH, the Leading Killer of Human Potential, is an Amazon best seller that recently won the best new business book from the prestigious Hollywood Book Festival Awards.   What you’ll learn about in this episode: Cultivating culture to foster a synergy with your team Shifting from the disconnected to the connected side of your emotional brain Engaging your team in dialogue to increase productive action Bein aware that you can control the narrative of your world Getting rid of the “HEADTRASH” to create a successful environment   Resources: Website: www.dupheadtrash.com LinkedIn: https://www.linkedin.com/in/renie-cavallari-aaa7521/ Facebook: https://www.facebook.com/renie.cavallari Twitter: https://twitter.com/dumpheadtrash Contact Info: Company: Aspire Email: Renie Cavallari djohnson@strategicvisionpr.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Setting Up Shop In The Metaverse   Welcome to episode 135 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Richard Grungo and he shares his expertise on establishing a presence in the metaverse to position yourself for the future. Richard Grungo is a certified civil trial attorney concentrating on personal injury litigation. His innovative litigation strategies using the latest technologies have resulted in significant jury verdicts and settlements for his clients over the last 24 years.  Rich is also a leading voice in new and emerging technologies, being featured in Law journals and Mainstream News outlets for his knowledge and experience regarding the Metaverse and NFTs and how they figure into the future of business and the law field.   What you’ll learn about in this episode: How bartending for tips on the Jersey shore is like convincing a jury to award damages The metaverse, its implications for the future, and how to use it to grow your law firm Learning about the metaverse from your children and the games they play Starting a law firm in the metaverse Digital assets and payments in crypto   Resources: Metaverse Property Location for Grungo Colarulo: Decentraland -36, 150 Website: https://gcinjurylaw.com/ LinkedIn: https://www.linkedin.com/in/richardgrungojr/ Facebook: https://www.facebook.com/gcinjurylaw Twitter: https://twitter.com/grungolaw123 Contact Info: Company: Grungo Colorulo Email: Richard Grungo rgrungo@gcinjurylaw.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/