How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm’s website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you’ll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren’t crawled because Google doesn’t know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it’s serving your customer. - Why you should be posting interesting and relevant video content to your company’s social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Make Someone’s Day: Powerful Advice For Effective Leadership   Welcome to episode 139 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Howard Prager and he tells you how great leaders are always making someone’s day. Howard Prager is president of Advance Learning Group, and an author, speaker, executive coach, and leadership consultant who strengthens people and organizations through insightful leadership and management programs. With extensive experience in F500 companies, consulting, and executive education, Howard's work with small businesses, nonprofits, and large organizations has earned him eight professional awards. Howard brings his diverse talents and perspectives as an association leader, tuba player, and sports writer to all his work. He is an active volunteer, facilitator, and mentor in higher education, professional associations, and youth organizations.   What you’ll learn about in this episode: Creating loyal and productive employees by making their day Observing your environment to know what to do for your team Identifying and considering solutions to issues Planning, pausing, and acting as a successful maxim Being open and sharing your insights to network and build business   Resources: Website: www.howardhprager.com LinkedIn: https://www.linkedin.com/in/howardhprager/ Facebook: https://www.facebook.com/howardhprager Twitter: https://twitter.com/howardhprager   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Personal Touch: A Grassroots Approach to Growing Your Firm Welcome to episode 138 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Justin Wolfe and he tells you about all of the personal touches that can help you grow your law firm. Justin Wolfe is an Atlanta-based plaintiff's personal injury attorney and owner of Wolfe Law Group, LLC. He has been named a Georgia Super Lawyer Rising Star in 2019, 2020, 2021, and 2022. Justin is a graduate of the State Bar of Georgia Young Lawyers Division Leadership Academy.     What you’ll learn about in this episode: Getting all of your systems in order when starting a law firm to hit the ground running Differentiating yourself in a saturated market The importance of your list of past clients Sending a newsletter that will interest your clients A Grassroots approach to marketing   Resources: Website: https://www.wolfelawgroupga.com/ LinkedIn: https://www.linkedin.com/in/justinlwolfe Facebook: https://www.facebook.com/WolfeLawGroupGA/ Twitter: https://twitter.com/JustinLWolfe   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using Your Existing Clients to Generate All the Leads You Need   Welcome to episode 137 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Brian Ouellette and he tells you how you can generate leads with your existing client base. Financial advisor/TV personality, turned sports apparel company founder, turned pro athlete trusted advisor coach, turned trusted advisor SaaS founder, Brian Ouellette is driven to help more people by helping more trusted advisors guide people and businesses thru this challenging time.   What you’ll learn about in this episode: Using the clients that you already have relationships with to build your referrals Invitation-only as a status climber Leading with questions to build better relationships and identify needs Growing a network of complementary businesses Resources: Website: tip.askmyadvisor.co/blueprint or: tip.askmyadvisor.co/pilmma LinkedIn: https://www.LinkedIn.com/in/sbrianouellette Twitter: https://twitter.com/sbrianouellette   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Shifting Your Leadership Style From Disconnected To Connected   Welcome to episode 136 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Renie Cavallari and she shares her expertise on effective leadership. Known as a dynamo who colors outside the lines and called the no bullsh*t coach, Renie Cavallari is an award-winning organizational anthropologist and is the owner of 4 companies, most notably the founder of Aspire, www.poweredbyaspire.com, a globally recognized firm which specializes in transformational leadership training that shifts human behavior and strategically improves performance. She is also the founder of the RCI Institute, www.rciinstitute.com, an awakening human potential research and leadership development organization which focuses on senior-level executive coaching.   For over 25 years, Renie has worked with thousands of leaders and entrepreneurs around the globe to help their companies be better at what they do by providing practical action-oriented applications and proven processes to improve performance.   The author of six books, including the Aspireseries, Renie focuses on self-leadership and how to turn on your motivational switch to play all in. Her latest book, HEADTRASH, the Leading Killer of Human Potential, is an Amazon best seller that recently won the best new business book from the prestigious Hollywood Book Festival Awards.   What you’ll learn about in this episode: Cultivating culture to foster a synergy with your team Shifting from the disconnected to the connected side of your emotional brain Engaging your team in dialogue to increase productive action Bein aware that you can control the narrative of your world Getting rid of the “HEADTRASH” to create a successful environment   Resources: Website: www.dupheadtrash.com LinkedIn: https://www.linkedin.com/in/renie-cavallari-aaa7521/ Facebook: https://www.facebook.com/renie.cavallari Twitter: https://twitter.com/dumpheadtrash Contact Info: Company: Aspire Email: Renie Cavallari djohnson@strategicvisionpr.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Setting Up Shop In The Metaverse   Welcome to episode 135 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Richard Grungo and he shares his expertise on establishing a presence in the metaverse to position yourself for the future. Richard Grungo is a certified civil trial attorney concentrating on personal injury litigation. His innovative litigation strategies using the latest technologies have resulted in significant jury verdicts and settlements for his clients over the last 24 years.  Rich is also a leading voice in new and emerging technologies, being featured in Law journals and Mainstream News outlets for his knowledge and experience regarding the Metaverse and NFTs and how they figure into the future of business and the law field.   What you’ll learn about in this episode: How bartending for tips on the Jersey shore is like convincing a jury to award damages The metaverse, its implications for the future, and how to use it to grow your law firm Learning about the metaverse from your children and the games they play Starting a law firm in the metaverse Digital assets and payments in crypto   Resources: Metaverse Property Location for Grungo Colarulo: Decentraland -36, 150 Website: https://gcinjurylaw.com/ LinkedIn: https://www.linkedin.com/in/richardgrungojr/ Facebook: https://www.facebook.com/gcinjurylaw Twitter: https://twitter.com/grungolaw123 Contact Info: Company: Grungo Colorulo Email: Richard Grungo rgrungo@gcinjurylaw.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 134 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christine Miles and they talk about how listening can contribute to the growth of your business. Christine Miles is an author, professional keynote speaker, consultant, executive coach, thought leader, entrepreneur, and radio show host. She is the Founder and CEO of EQuipt, a training and consulting company that helps leadership teams grow sales, develop people, and create cultures of understanding. She developed the Listening Path™, a transformational workshop on listening to understand, which has been taught at various Fortune 100 corporations, universities, law firms, and privately held companies. She is the author of the critically acclaimed and award-winning book, What Is It Costing You Not To Listen?   What you’ll learn about in this episode: What we are not taught about effective listening Deconstructing what you learn and systemizing it Keeping your curiosity even if you are an expert Bringing out expertise and insight from others Emotional skills as the hallmark of great leadership Truly listening to understand The power of asking someone to tell you more Asking about emotions and not just facts   Resources:  Website: https://www.equipt-people.com/get-the-book/ Facebook: @cmileslistens Contact: Christine Miles cmiles@equipt-people.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Developing Systems To Reach Your Full Potential Welcome to episode 133 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tim McKay and they talk about how to develop systems that will help your firm reach its full potential. Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim’s prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista’s client teams is Tim’s forté. Tim’s experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting. Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are “light bulb” moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim’s ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients’ success, as well as Vista’s success. Tim’s strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success.   What you’ll learn about in this episode: Aligning your passions with your business to deliver the greatest results Grading your law firm with operational metrics to discover your areas of need What a healthy firm’s cash flow should look like depending on the stage of its growth Cultivating accurate financial numbers to get the real picture The importance of developing systems for existing clients that foster referrals The unique needs of each law firm to maximize potential and finding a tailored approach How to manage your cash flow and lines of credit to stay ahead of the game The advantages of paying associates on a commission basis   Resources:  Website: www.vistact.com LinkedIn: https://www.linkedin.com/company/vista-consulting-team Facebook: https://www.facebook.com/Vistact Contact Info: Company: Vista Consulting Email: tmckey@vistact.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using Facebook To Grow Your Law Firm Welcome to episode 132 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Luke Russell and they talk about how to use Facebook to grow your law firm. Luke Russell founded Russell Media in 2009 after working in web development since 2006 – but RM isn’t the first business he has owned. That distinction goes to Luke’s first venture of collecting rock crystals from the playground in grade school and selling them to the other students for $0.50 apiece! Luke has been honored to travel the country and speak at conferences and private engagements about websites and social media marketing. He has worked as a contracted Director of Marketing for a national law firm for almost 4 years. One of Luke’s biggest strengths lies in his ability to take a topic and distill it into simple terms so that people can understand and take action accordingly.   What you’ll learn about in this episode: Making sure to have content that is compelling in a social context Working hard to make a connection with your followers The power of education-based marketing The magic of staying in front of people consistently What re-targeting is and how it can help you Leaning into your authentic self to get results   Resources:  Website: www.russellmedia.us Facebook: https://www.facebook.com/RussellMediaUS LinkedIn: https://www.linkedin.com/in/lukewrussell   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

The Information Age: Using Data To Grow Your Firm   Welcome to episode 131 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Neil Goffman and Melanie Weires and they talk about how to use data to grow your law firm. Prior to becoming GrowPaths Chief Executive Officer, Neil Goffman served in leadership roles involving sales, marketing, and operations efforts at some of the world’s largest software/IT companies including IBM Global Business Services and Wolters Kluwer. Most recently, Neal served as Vanguards Chief Operating Officer and facilitated a successful all-cash exit for $110M. A proven self-starter and problem-solver, he has also successfully launched and/or sold several software startups. Melanie Weires is the Business Intelligence and Implementation Analyst at GrowPath. She is responsible for assisting customers on their data migration and power BI reporting needs.  Before joining GrowPath, Melanie was the COO/CMO at a large multi-location, multi-state personal injury law firm where she integrated GrowPath as an overall end-to-end business system. Melanie strives to continuously improve customers’ overall data, data strategy, and reporting through power BI reporting.  By having these goals in mind, she aims to deliver unparalleled value to law firms, by improving their workflow and business decisions.   What you’ll learn about in this episode: Current trends in using data for law firms How GrowPath software can help your law firm Lessons law firms can learn from other industries How to implement your data for a winning strategy Improving reporting within your law firm Resources:  Website: www.growpath.com LinkedIn: https://www.linkedin.com/in/neal-goffman-584264/ Facebook: https://www.facebook.com/GoGrowPath/ Twitter: https://twitter.com/growpath?lang=en   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/