Welcome to episode 150 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with David Haskins and they talk about types of growth strategies. David Haskins is the Founder & CEO of DRIVE Law Firm Marketing. He got his start in Law Firm Marketing back in 2009 helping Attorney David Aylor launch his practice. With little more than some creativity and hard work, they grew the office to 4 locations in 3 years. Since then, he has worked with over 100 law firms creating and implementing smart, aggressive growth strategies. His philosophy on marketing came from his early days at the firm, where money was tight and every dollar, lead, and new case was vital to the firm’s growth. What you’ll learn about in this episode: Lead magnets and if they’re useful on your homepage The importance of your organic ranking Secrets for LSAs Places to find your lead leaks Why you should check in on your intake calls Resources:  Website: https://wedrivecases.com/intake-accelerator/ Facebook: https://www.facebook.com/WeDriveCases Twitter: https://twitter.com/wedrivecases LinkedIn: https://www.linkedin.com/in/skinnysc   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Year End Planning   Welcome to episode 149 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken has another solocast to go over your end of year planning. Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.  With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.  With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: How to review your budget for the end of this year Ways to set up your monthly budget for next year Five examples of things to plan for in 2023 How to balance cash flow and cash reserves Why daily huddles are necessary for big wins, daily priorities, and getting unstuck Reasons to attend the PILMMA Super Summit Where to get “The Mastermind Effect”   Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using Your Authentic Self for Social Media Advertising   Welcome to episode 148 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dennis Yu and they talk about being authentic in social media. Early search engine engineer with now the best-selling book in social media on Amazon. Creator of "dollar a day" strategy. On a mission to create a million digital marketing jobs. Avid fan of Ken Hardison and Ali Awad.   What you’ll learn about in this episode: Letting the algorithm work for you How to humanize your business Ways to be yourself in your content The importance of showing gratitude What the “Dollar A Day” testing strategy is A guide to how often to post on social media in a day   Resources:  Website: https://www.dennis-yu.com/ TikTok: https://www.tiktok.com/@dennisyu5 Facebook: https://www.facebook.com/getfound LinkedIn: https://www.linkedin.com/in/dennisyu/   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Riches & Niches: Maximizing Your Wealth in Your Firm   Welcome to episode 147 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darren Wurz and they talk about becoming the lawyer millionaire. Darren specializes in serving the unique financial planning needs of attorneys and law firm owners. He is the host of The Lawyer Millionaire Podcast and author of The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence, published by the American Bar Association.   What you’ll learn about in this episode: The biggest money mistakes attorneys make Where to consider making investments Why a 401k is the best thing for you   Resources:  Website: https://wurzfinancialservices.com/ Facebook: https://www.facebook.com/wurzfinancialservice Twitter: https://twitter.com/wurzfinancial LinkedIn: https://www.linkedin.com/in/darren-p-wurz/   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Implementing New Software with Attorneys   Welcome to episode 146 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Ashley O’Neil and they talk about implementing new software and establishing patterns of growth. As Director of Customer Success, Ashley is responsible for ensuring that our users reach their productivity and growth goals with GrowPath. She spends her day-to-day working with customers and keeping them informed about underutilized, new, and upcoming features to help them boost their bottom line. Prior to joining GrowPath, Ashley worked as a paralegal for a large law firm, handling intakes and her own caseload. She helped develop new procedures for her department when the firm transitioned to GrowPath as their case management system (and saw immediate results). Ashley builds professional and personal relationships with her clients and leverages creative technological processes to help firms maximize their efficiency     What you’ll learn about in this episode: Implementing case management software and training staff to use it. The details of keeping case information organized and easily searchable. Organization of tasks making it easier for all members of staff to complete tasks. How to avoid the mistake of “too many cooks in the kitchen” when dealing with case management. Give yourself and staff the grace to learn and increase productivity.   Resources:  https://growpath.com/     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

National Podcast Day Special Welcome to episode 145 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Matt Dubin, Scott Monge, and Bertrand Russell Parnall and they talk about what tools they used to create successful practices. Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. He has earned a rare “AV Preeminent” rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers. Matt has recovered nearly $20 million on behalf of his clients. Scott Monge of Monge & Associates, a 200-member law firm headquartered in Atlanta, GA. Identified by Trial Magazine of One of the Most Influential Law Firms in America Monge Lawyers have argued and won cases before state Supreme Court. Bertrand Russell Parnall is an Albuquerque native, salutatorian of the Class of 1988 at Albuquerque High School, and co-captain of the district football champion Bulldogs. He earned his undergraduate degree from Rice University with a double major in history and French, and his law degree from the University of New Mexico School of Law after coming home to Albuquerque. Prior to starting his own firm, Bert worked in legal aid for the U.S. District Court for New Mexico, as a senior trial prosecutor in Valencia County (Los Lunas) criminal courts, and as a partner at another personal injury law firm.     What you’ll learn about in this episode: What it means to go from failure to failure with enthusiasm Matt, Scott, & Bert’s keys to success The importance of the 3 Ts How to build for tomorrow Advice on managing remote workers Strategies to handle potential market challenges   Resources:  Matt Dubin - Website: https://www.dubinlawoffice.com/ YouTube: https://m.youtube.com/c/Dubinlawoffice Facebook: https://www.facebook.com/dubinlawoffice/ Twitter: https://twitter.com/dubinlawgroup   Scott Monge – Website: https://www.becauseyouwanttowin.com/   Bert Parnall – Website: https://www.hurtcallbert.com/     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Five Behaviors of A Cohesive Team Welcome to episode 144 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down talks about building a great team. Ken Hardison, is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country triple or quadruple their law practices and income by bringing them the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.   What you’ll learn about in this episode: How trust works within a team Why you need conflict and not a group of “yes” people This importance of clarity and being committed to a decision What accountability looks like Creating incentives for teams instead of individuals   Resources:   Book: The Five Dysfunctions of A Team by Patrick Lencioni   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

The Importance of Content Consistency & How to Make Your Lead Form Work For You Welcome to episode 143 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. . Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.   What you’ll learn about in this episode: Insight into the Helpful Content Update by Google Why AI generating content is bad for business The benefits of video content Ways to improve your intake form and response Why you need consistency in your content   Resources:  Website: https://hennessey.com/ TikTok: https://twitter.com/jasonhennessey Facebook: https://www.facebook.com/hennesseydigitalgrp LinkedIn: https://www.linkedin.com/in/jhennessey/    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Creating A Community Among Your Peers Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with James Grant and they talk about creating a community among your peers. Attorney James Grant is the co-founding partner of Georgia Trial Attorneys, a premier personal injury law firm, representing injured victims throughout the southeast. Mr. Grant and his team have helped thousands of families across the southeast recover physically and financially from the greed of insurance companies! James partners with other law firms to assist in litigation when insurance companies refuse to offer a fair settlement. He also offers counsel to other law firms across the county to help build better businesses.   What you’ll learn about in this episode: Why you should know, like, and trust who you work with The benefits of virtual assistants What hiring globally can do for your budget How to build a structured process from initial hire to start date When being cheap can come back to haunt you   Resources:  Website: http://www.8334thewin.com/ Instagram: https://www.instagram.com/accidentattorneyjg/?hl=en TikTok: https://www.tiktok.com/@accidentattorneyjg Facebook: https://www.facebook.com/georgiatrialattorneys LinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/ Email: James Grant JGrant@8334TheWin.com Phone: 678-701-9023   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Texting--The New Marketing Tool Driving Intake and Engagement   Welcome to episode 141 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool. Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools "arms race" by law firms seeking to drive increased client intake and community engagement.   What you’ll learn about in this episode: Benefits of text marketing How texting can turn into brand and lead generation Getting documentation in real time Branding and reinforcing vanity numbers Use of text for shortening intake and getting higher qualified lead   Resources: Website: https://www.TextLegal.net/ LinkedIn: https://www.linkedin.com/company/textlegal-llc/ Facebook: https://www.facebook.com/TextLegal   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/