

Grow Your Law Firm
Ken Hardison
The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.
Episodes
Mentioned books

Jun 30, 2023 • 25min
The Great Resignation: What it Means to be Efficient with Kaitlin Nares
  Welcome to episode 182 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kaitlin Nares, Partner and Founder of Hagen Nares PLLC, to discuss what it means to be efficient during a time Kaitlin calls "The Great Resignation."  Kaitlin Nares is a partner and founder of Hagen Nares PLLC. Kaitlin is known for her compassion, professionalism, and clear communication. Kaitlin co-founded Hagen Nares PLLC as the culmination of her passion for the law and her desire to help families that have been severely injured at no fault of their own. Kaitlin empathizes with her clients because she identifies with her clients. As a mother, Kaitlin understands that countless people are waking up in the middle of the night worried about themselves or their injured spouses and children, mounting medical bills, missed calls from debt collectors, lost work, and the run-around from insurance companies. Kaitlin believes that these people deserve a caring and patient advocate. Kaitlin is experienced going toe to toe with the nation's largest insurance companies. These companies have chosen profit over safety resulting in catastrophic consequences for families. Kaitlin's area of expertise includes truck wreck litigation and traumatic brain injuries. These are some of the toughest civil cases. They require a mastery of the laws, regulations, science, and medical literature. Kaitlin is a trial lawyer and willing to hold these large companies accountable. Her goal is to change laws and policies to make our communities safer. Kaitlin prioritizes communication and understanding, and values honesty and trustworthiness. Kaitlin lays out for her clients the complicated process of collecting against insurance companies. She then educates her clients on their diagnosed injuries and paints a picture of their medically recommended long-term treatment needs. Along the way, Kaitlin takes over the frustrating, and many times, disheartening, phone calls with insurance adjusters. She communicates with her clients during each step of the process so they can make well-informed legal decisions. Kaitlin is trial tested and will advocate for your family.  Kaitlin serves on the board of Colorado Trial Lawyers Association and is a member of the American Academy of Justices Traumatic Brain Litigation section.  Kaitlin resides in Denver, Colorado and enjoys exploring the Rocky Mountain region. Kaitlin loves spending time with her two babies- 23-month-old Brody Parker and 7-month-old Noah Kennedy.       What you'll learn about in this episode:  ·         How Kaitlin started with her Law Firm  ·         Why it's important to have a specialized area of practice  ·         Learn how to build a good culture with remote employees  ·         The importance of tracking monthly KPI's  ·         Becoming more efficient with less meetings    Resources:     www.HNTrialLaw.com  https://www.instagram.com/coloradolawyermom  https://www.facebook.com/hagennares  https://www.linkedin.com/in/kaitlinnares/     Additional Resources:  https://www.pilmma.org/aiworkshop  https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind 

Jun 23, 2023 • 35min
What the New Florida Insurance Law Means for Attorneys with Gregg Goldfarb
 Welcome to episode 181 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gregg Goldfarb, host of Cut to the Chase; to discuss what the new Insurance Law means for Florida Attorney's.  Gregg Goldfarb is an accomplished attorney who has been fiercely advocating for injured clients for 25 years. He has a proven track record of success, having helped thousands of clients in complex litigation cases, securing millions of dollars in compensation for their injuries. Gregg's expertise covers a wide range of cases, including whistleblower litigation, mass tort claims, accidents, PIP insurance claims, and civil rights claims. In addition to his legal work, Gregg is also a respected member of his community. He has been an advocate for the disabled community for over 15 years and has served as the past President of the South Florida Center for Independent Living. Gregg has also founded an environmental non-profit called Clean Miami River, further showcasing his dedication to making a positive impact. With a bachelor's degree from the University of Virginia and a law degree from the University of Miami School of Law, Gregg has a wealth of knowledge and experience. He has worked on over 3,000 legal cases in state and federal court, ranging from defective product cases to police misconduct cases. Moreover, Gregg Goldfarb is the host of the podcast Cut to the Chase, which focuses on compelling legal and public interest news, as well as science. The podcast features interviews with industry experts discussing current breaking news in the legal world, and sometimes even covers basic information on matters ranging from science to insurance. As of late last year, Gregg has produced over 100 episodes of Cut to the Chase, showcasing his passion for informing and educating his audience.   What you'll learn about in this episode:   Learn How Gregg got started as a Lawyer   Why Gregg started his podcast Cut to the Chase   What the new insurance law means for you   How to pivot with the changes in the legal industry   Marketing and how it has changed in the last 10-15 years     Resources:   https://www.youtube.com/channel/UCvh1RvBY7j8nb8d23nk0OlA https://www.instagram.com/masstortguy/ https://www.cuttothechasepodcast.com/ www.gregggoldfarb.com  https://markets.businessinsider.com/news/stocks/miami-attorney-gregg-goldfarb-reaches-100th-episode-milestone-with-his-cut-to-the-chase-podcast-1031991431 https://www.accesswire.com/viewarticle.aspx?id=730206 https://www.linkedin.com/in/gregggoldfarb/ https://twitter.com/GreggMGoldfarb https://www.facebook.com/GreggGoldfarbLLP    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

Jun 16, 2023 • 20min
How to Get from Lead to Client with Chris Nelson
  Welcome to episode 180 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Nelson, the Senior Manager of Vertical Marketing at CallRail to discuss how to convert from a lead into a client.    Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail's efforts to grow in key industries and is responsible for the lead intelligence platform's Go-To-Market strategy and activities in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved full-time to the company's business side, where he was responsible for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and expand geographically into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.       What you'll learn about in this episode:  Learn what CallRail is and what they do How CallRail products can help your Law Firm The importance of tracking where your leads come from What conversion intelligence is and how it can benefit your Law Firm How to improve your clients experience    Resources:   https://sta.mx/lt1 https://www.linkedin.com/in/christopher-nelson-205588140/ https://twitter.com/CallRail https://www.facebook.com/CallRail        Additional Resources:   https://www.pilmma.org/aiworkshop  https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind  

Jun 9, 2023 • 36min
Creating Value in Your Power Brand with Adam Armbruster
  Welcome to episode 179 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster to discuss how you can create value using your power brand.   Adam is a senior partner with ESA & Company, a business growth firm headquartered in Red Bank, New Jersey. Adam's business experience transforms organizations by turning traditional media marketing and advertising myths into profit realities. His special focus is how to create a winning message, an effective media plan, and an overall umbrella theme to an advertising plan that drives consumer response.  Adam's success is driven by his ability to identify areas of untapped potential within the advertising budget, develop the right message to deliver to new customers, and then zero-base advertising plan to create maximum new customer counts and profits.   Adam previously served with the ABC/Disney Television Station Division as Director of Retail Marketing. He appears regularly on the Fox Business Network, TVWeek.com, Ward's Dealer Business, MSNBC.com, Advertising Age, The Wall Street Journal, International Business Times, TV NewsCheck.com, Entrepreneur Magazine, Investors Business Daily, E! Television, The Boston Globe, Travel Weekly and more.       What you'll learn about in this episode:  Who Adam Armbruster is and what ESA does How Marketing has changed in the last decade What it means to be a power brand attorney Learn how to become a household name in your market Why you should embrace AI in your law firm    Resources:   https://www.linkedin.com/in/adam-armbruster-4bb862a/  https://twitter.com/AdamonTV  https://powellandsons.com/ Here is what business owners found out the hard $$$$ way:  https://adaptdigitalsolutions.com/blog/videos/one-reason-why-angi-leads-is-getting-so-many-complaints/       Additional Resources:  https://www.pilmma.org/aiworkshop  https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind 

Jun 2, 2023 • 31min
If You Can't Measure It, You Can't Manage It with Dr. Jean Oursler
  Welcome to episode 178 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dr. Jean Oursler who developed The Caveman Brain to discuss how measuring your Law Firm's growth can help you better manage it.    With a Ph.D. in Business Psychology, Dr. Jean is one of the country's top business consultants, a top-rated speaker, a world-class business performance coach and the creator of Caveman Brain®. Dr. Jean developed The Caveman Brain® Business Growth System to help individuals, teams, and companies who want to accelerate their business growth. This groundbreaking business growth system is the only one that uses skill set, mindset and tool kits to specifically align an individual, a team, and a company to achieve maximum results in the shortest time possible. Dr. Jean says when you use this customized, done for you system, you can achieve results in as little as 30 days and what is great is that you can do it on your own or have one of our certified Growth Coaches™ to assist you.  As a business psychologist, Dr. Jean employs a business growth philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of her clients. In fact, Dr. Jeans clients call her The Results Queen® because she is all about getting unprecedented results- at an unprecedented speed - that creates and maintains unprecedented levels of performance.  Dr. Jean uses her mission, To Leave You Better, Than I Found You, to help everyone understand what your Caveman Brain® is so you can prevent it from holding you back and use it to propel you forward to better results in your business. This engaging purpose and passion come across in all her presentations whether they be on a stage or in front of a microphone.       What you'll learn about in this episode:  Learn how Jean Oursler became a business consultant What makes a great partnership? Why Mastermind Groups and Coaching are important for your firm's growth Utilizing programs to maximize your law firm Top 3 things you need to do in order to succeed    Resources:   https://cavemanbrain.com/ https://www.facebook.com/cavemanbrain https://www.linkedin.com/in/jeanoursler/ https://www.youtube.com/user/JeanOursler        Additional Resources:  https://www.pilmma.org/aiworkshop  https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind  

May 26, 2023 • 40min
Google Analytics 4 and Your Law Firm with Tanner Jones
 Welcome to episode 177 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, the VP of Business Development from Consultwebs to discuss Google Analytics 4 and how it's going to affect your Law Firm.  As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.   What you'll learn about in this episode:  What is GA4 and why do you need it  The new features being included with the GA4 updates How GA4 is going to change your Marketing How is AI impacting Law Firms When does the GA4 changes take effect    Resources:   https://www.consultwebs.com https://www.facebook.com/consultwebs/ https://twitter.com/Consultwebs https://www.linkedin.com/company/consultwebs/    Additional Resources:  PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

May 12, 2023 • 32min
Scaling Your Stupid Law Firm with Hamid Kohan
  Welcome to episode 176 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Legal Soft's President + CEO Hamid Kohan to discuss building your law firm to be smarter and more efficient.   Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.    What you'll learn about in this episode:  Learn how Hamid got started in his career How is Legal Soft different from other VA firms In what way is AI going to affect Law Firm Owners How to stay up to date with the ever-growing changes Learn what it means to "Tune Up Your Practice"    Resources:   https://www.facebook.com/legalsoftsolution https://www.linkedin.com/in/hamid-kohan-0367276/ https://legalsoft.com/        Additional Resources:  PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

May 5, 2023 • 17min
Scaling Your Law Firm Through Focus + Discipline with Ken Hardison
  Welcome to episode 175 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to talk about the Focus and Discipline you need to grow your Law Firm.    Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.       What you'll learn about in this episode:  Why some Attorney's struggle to take the time off work How to succeed in growing your Law Firm Focusing and executing on ONE goal What GRIT means and how to get GRIT Tips for increasing your Focus & Discipline at work    Resources:   PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Apr 28, 2023 • 31min
The Future of AI for Your Law Firm with Seth Price & Alex Valencia
  Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.     An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital.  Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.      What you'll learn about in this episode:  How to leverage AI in your content Will Google continue to be the number #1 search engine Learn what speakers will be present at the PILMMA Super Summit Utilizing AI to increase your work productivity Why you should invest in an AI prompt engineer    Resources:   PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Apr 21, 2023 • 10min
Getting the Most Out of Google My Business and LSA's with Ken Hardison
  Welcome to episode 173 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solocast to discuss Google My Business and Local Service Ads.    Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.      What you'll learn about in this episode:  How Law Firms can utilize Local Service Ads (LSA's) The benefits to using Google My Business Tips for getting the most out of your GMB & LSA's Why Google Reviews are important    Resources:   PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    


