Grow Your Law Firm

Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.    An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital.  Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.     What you’ll learn about in this episode: How to leverage AI in your content Will Google continue to be the number #1 search engine Learn what speakers will be present at the PILMMA Super Summit Utilizing AI to increase your work productivity Why you should invest in an AI prompt engineer   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 173 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solocast to discuss Google My Business and Local Service Ads.   Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.     What you’ll learn about in this episode: How Law Firms can utilize Local Service Ads (LSA’s) The benefits to using Google My Business Tips for getting the most out of your GMB & LSA’s Why Google Reviews are important   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 172 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss how to increase your lead conversions by investing in your Intake department.  Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: ·         Why you should stop spending money on getting more leads ·         How hiring a dedicated Intake person can make you money ·         Tips for increasing your intake conversions ·         Utilizing the PILMMA Intake Trainings for your team ·         Why your Intake person should have to sell to you ·         The Key Metrics to track in your Intake Department   Resources:   PILMMA Intake Training 2.0: Intake with Chris Mullins – Monthly Training; 3rd Wednesday of every Month at 3:00 PM EST   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 171 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken hosts a solocast to discuss the hottest AI tools like ChatGPT and how you can get the most out of AI for your law firm.  Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: What is ChatGPT How ChatGPT can help your law firm   The benefits to using AI in your business   Examples of using ChatGPT and AI   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 170 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Author and Lawyer, Fiona McEntee to discuss how she “saves the whales” and her fight with Immigration Law.  Fiona McEntee is the Managing Attorney of McEntee Law Group in Chicago. Fiona is a Member of Media & Advocacy Committee for AILA National, the bar association with over 16,000 immigration lawyer members. She is regularly featured in national and international media including MSNBC, CNN, and The New York Times. Fiona frequently speaks/writes on the extraordinary ability visa and green cards (O-1/EB-1A) and on immigration options for startups including the new International Entrepreneur Parole. Fiona was also asked to submit a statement to Congress on the need for a startup visa and how the outdated U.S. immigration policies push entrepreneurs and startups to other countries. In her spare time, Fiona wrote and published Our American Dream, an award-winning children’s book on immigration, and U.S. Immigration Options for Startups: Accelerate Your American Dream, an eBook released in January 2023.   What you’ll learn about in this episode: How Fiona got started as a Lawyer Why she is passionate about Immigration Law How she grew her firm from 1 to 14 employees Her niche with Start-Up Immigration How an 8-minute interview changed her world   Resources:  https://www.linkedin.com/in/fionamcentee/ https://twitter.com/USVisaLawyer https://www.facebook.com/McEnteeLawGroup https://www.ouramericandreambooks.com/ Additional Links: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 169 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones from Consultwebs to discuss the risks of relying on Artificial Intelligence to generate legal content or communications.  As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for the company and its clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies. What you’ll learn about in this episode: What AI (Artificial Intelligence) is  Using AI to create your website content Risks of relying on AI too heavily Keeping the human touch while using AI   Resources:  https://www.consultwebs.com/ https://www.facebook.com/consultwebs/ https://twitter.com/Consultwebs https://www.linkedin.com/company/consultwebs/   Additional Links: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 168 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Robert Ingalls from LawPods to discuss how a podcast can benefit and create value in your law firm.  Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.  Robert’s path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.  As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding. What you’ll learn about in this episode: How Robert got started with Podcasting The value behind starting a podcast How you can utilize a podcast to get more leads You can repurpose one video into multiple videos for increased content How LawPods can help you with your podcast   Resources:  https://lawpods.com https://www.instagram.com/lawpods https://www.tiktok.com/lawpods https://www.facebook.com/lawpods https://www.twitter.com/lawpods https://www.linkedin.com/in/robertingalls   Additional Links: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 167 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Pamela Perry from Pam Perry PR to discuss how to get started with PR and how it can benefit your law firm.  Dr. Pam Perry is an award-winning communication and PR professional. She helps established experts and experienced entrepreneurs to stand out from the crowd so they can attract clients by promoting their buzz-worthy brand story. She is the publisher of SPEAKERS MAGAZINE and podcast host of Get Out There and Get Known. After working with Dr. Pam, her clients have been featured on CNN, Impact Network, CNBC, Fox Soul, Sirius XM, Oprah Magazine, Essence, Ebony, Black Enterprise, PBS and many other major media outlets. She has been called by Publishers Weekly a PR Guru and featured in many major publications (including several covers), and on more than 500 radio and TV programs. She also has a 25-year career expertise in marketing, public relations, and journalism including work with The Detroit Free Press, Michigan Chronicle, and several radio stations. Dr. Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand, and digital marketing programs. She is also the author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry and 115 PR Tips on How to Brand Your Ministry (both available on Amazon.com) Known as the master of connecting the right people, for the right project, at the right time Dr. Pam Perry PR works hard to help her clients brand (and get paid) like a superstar. For more information, visit www.pamperrypr.com.     What you’ll learn about in this episode: Why a PR firm could be beneficial for your law firm How Pamela got started in PR and when she started Pam Perry PR Getting started with Public Relations Tips for doing PR on your own How to get featured in a newspaper   Resources:  pamperrypr.com https://www.linkedin.com/in/pamperryprcoach https://www.facebook.com/pamperryprpage/ https://twitter.com/pamperry   Additional Links: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 166 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Sam Mollaei to discuss Artificial Intelligence and how you can make it work for your law firm.  As a lawyer and legal disruptor, Sam has grown 3 of his law firms to 7-figures before the age of 33, received 4 ClickFunnels TwoCommaClub Awards as a lawyer, generated more than 11,500 legal clients, and gathered over 2,916 5.0 Star Google Reviews for his law firm, Sam now helps busy lawyers grow and automate their own automated virtual law firm.   What you’ll learn about in this episode: What Artificial Intelligence means today How AI tools can change how you do business The benefits of using AI in your law firm The limitations of using Artificial Intelligence ChatGPT, Dalle, Quillbot and many more!    Resources:  www.mylegalacademy.com https://www.facebook.com/groups/legalfunnel https://www.linkedin.com/company/legalfunnel   Additional Links: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 165 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis from Cooper Hurley Injury Lawyers to discuss database marketing; what it is and how you can use it in your law firm. Cassidy Lewis is the Chief Marketing Officer at Cooper Hurley Injury Lawyers where she has proudly led the firms branding, digital, and advertising efforts since 2017. Prior to Cooper Hurley Injury Lawyers she gained experience in several marketing roles that includes political campaign strategies, client services, sales, and owning her own marketing business. Lewis has both her bachelor's and master's degree in marketing along with several certifications. Outside of work she enjoys spending time with her husband, littles, and watching any history documentary.   What you’ll learn about in this episode: Getting started with database marketing What database marketing is and how your firm can utilize it Mailings are NOT dead Using statics in your marketing to increase your case leads Opportunities that you may be missing  Resources:  www.cooperhurley.com https://www.facebook.com/VirginiaBeachinjurylawyer https://www.linkedin.com/in/cassidy-lewis-74822536/ Additional Links: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/