Welcome to episode 160 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Kristi Jane, the CEO and Founder of KristiJane Agency to discuss the holistic marketing approach her team takes and how it can change your online marketing. Since the early 2000s Kristi has been a pro-active student, teacher, editor and curator of all things search-related! For 2 decades she has shone the light on what works and what is hype. A data geek to her core and with a no-nonsense attitude, Kristi questions everything until she sees actual results in real-time in the real world! Kristi leads the KristiJane team with a tireless drive to show measurable results to clients that stand both the test of time and changes in the search engines! Sitting on the cutting edge of search for over a decade she was the Chief Editor for Search Engine News (SEN), the industry's leading Internet Marketing Trade Magazine since 1997.  Kristi has led and organized Certified Professional Internet Marketing Training Courses since 2006 on topics ranging from Local Search to Master’s Level Lead Generation Strategies. With an eye for customer care and a passion for growing businesses, Kristi is the one you want focused on your business!   What you’ll learn about in this episode: Learn what a Holistic Marketing approach is How your content could be working against you What does it mean to have an Authoritative website How to create quality link building Roadproof and How it can help your firm Two ways to check the quality of your website   Resources:  https://kristijane.com/ https://app.wordtune.com/ https://openai.com/dall-e-2/ https://pagespeed.web.dev/ https://pagespeed.web.dev/report?url=https%3A%2F%2Fshumanlegal.com%2F   Additional Links:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 159 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss planning for an unexpected exit as a Law Firm Owner. Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: Why you should plan for an unexpected exit The importance of having a Trust Attorney How to get started to prepare for the unexpected   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 158 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss how the power of adding a book to your marketing arsenal can help you get more cases.   Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: The benefits of writing a book to market your firm How to leverage utilizing books Using books as a referral system with your clients How to write a book and self-publish it Learn 9 ways to use a book to market your firm   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 157 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss creating your goals for the new year and how to accomplish them to make 2023 your best year!   Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: How to look back at what you’ve accomplished this year Not to be so focused on what you haven’t accomplished What are the “5 Main Things” How to accomplish your 5 Main Things How to achieve your goals for each Quarter How to make 2023 Your Best Year Ever!   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 156 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Gary Sarner and they talk about radio, the secret media powerhouse, and how to utilize it for your marketing strategy. In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. There’s a reason that Gary named his media strategy company ROI360+. It’s because Gary and his team are focused on strategies that will maximize their clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car!   What you’ll learn about in this episode: How Gary got started with ROI360+ They key to winning in marketing What it truly means to get an endorsement The benefits of using radio advertising to market your firm The questions to ask when hiring a radio advertiser   Resources:  Website: https://roi360plus.com/ Facebook: https://www.facebook.com/ROI360plus/ Instagram: https://www.instagram.com/roi360plus LinkedIn: https://www.linkedin.com/in/garysarner/     Additional Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 155 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Blom and they talk about getting the most out of the Employee Retention Tax Credit (ERTC) claim. As a partner at The Lake Law Firm, Michael Blom focuses on personal injury, pharmaceutical drug injury, medical device liability, and mass tort litigations. Mr. Blom works with attorneys nationwide on mass tort case acquisition and co-counseling services. Mr. Blom also works with business owners to recover refundable tax credits through the employee retention credit. What you’ll learn about in this episode: What the Employee Retention Tax Credit is How long do you have to file ERTC claims Maximize the most of the ERTC claim Qualified time period Who qualifies for the ERTC credit   Resources:  Website: www.thelakelawfirm.com ERTC Advisors: https://ertcadvisors.org/ Facebook: https://www.facebook.com/thelakelawfirm Twitter: https://twitter.com/thelakelawfirm LinkedIn: https://www.linkedin.com/company/thelakelawfirm    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 154 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Greg Ward and they talk about building a great law firm using processes and procedures. Attorney Greg Ward is the founder and managing partner of the Ward Law Group, one of South Florida's largest car accident law firms. He is an experienced courtroom lawyer and negotiator who fights tirelessly to make sure car accident victims in Florida (Miami / South Florida) receive the compensation they deserve for their physical injuries and financial losses. Together with his wife and co-founder, Jany Martinez-Ward, Greg focuses on serving the Hispanic community throughout Florida and beyond, bringing quality legal service to a community that is often underserved. For over a decade he has been an advocate for Spanish-speaking car accident victims and their family members who need assistance with complex and intimidating legal issues. The Ward Law Group distinguishes itself from other firms by providing clients with services tailored to their specific needs as Spanish-speakers. Greg believes that his clients deserve lawyers who speak their language and understand their stories. Greg ensures that his staff is trained to understand the challenges and limitations of every client so that they will receive what they are entitled to including exceptional service. Greg used to work for insurance companies. So, he has a deep understanding of how insurance businesses operate. He also knows the issues that can determine the ultimate success or failure of a case. This experience has given the Ward Law Group an edge in helping Spanish-speaking victims of car accidents who have suffered injuries and emotional trauma because of the wrongful actions of others. As a result of Greg's expertise, and practicing law for over 20 years, clients in Miami/South Florida have recovered over $250 million in compensation. "Insurance companies make money collecting premiums, not paying claims. So, there is a natural desire for insurance companies to want to reduce their payouts. This can put profits over people. At the Ward Law Group, we stand against that. I stand against that. Greg explains. In 2012, he founded the Ward Law Group with partner and wife, Jany. Initially, it was just the two of them, crammed into a small office with a folding table and a laptop. Soon their hired two other employees. With limited resources and funds, they took on the mission of assisting car accident victims in Hispanic communities in South Florida. Today, the Ward Law Group is one of South Florida's most reputable law firms dedicated to helping Spanish-speaking clients get justice for their injuries. Within the first decade, the Ward Law Group grew from a two-person team to over 120 team members devoted to helping accident victims and their families. It is rare to find a personal injury law firm where over 95% of the staff speaks Spanish. Our firm has been able to fill a void. It has truly been a blessing to be able to serve the Hispanic community and provide the legal representation that they are in need of Greg adds. What you’ll learn about in this episode: How Greg went from having nothing to creating a successful law firm Having a great story to build your law firm Remembering to celebrate the milestones within your company How offshore employees can benefit your firm Creating systems & processes to keep your firm running smoothly Utilizing call auditing with your team The importance of revenue per employee   Resources:  Twitter: https://twitter.com/gregorycward Instagram: https://www.instagram.com/attorneygregward/ LinkedIn: https://www.linkedin.com/in/gwardlaw/     Additional Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 153 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Verne Harnish and they talk about compensation design for your workforce. Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.  He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon. Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture, Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.   What you’ll learn about in this episode: The five questions cutomers have and why you need to be prepared to answer them The importance of the language you use to refer to your workforce Strategist as the number one role of a succesfull leader The five principles for effective compensation design Leaving the past behind to move forward Incentivizing behaviors in your employees that make clients reach for their wallets Being different with your branding How there is nothing more unequal than the equal treatment of unequals When and how you should structure bonuses How peers work harder for each other than the boss   Resources:   Website: www.scalingup.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 152 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Melton and they talk about the benefits to hiring offshore employees.   Jason started his career fighting for victims in Florida's criminal courtrooms and has continued that drive for equity and accountability in the civil arena against insurance companies and some of the country’s largest corporate entities. He is a life member of both the Million Dollar and Multi-Million Dollar Advocates Forum. Jason has also earned an AV Preeminent rating by Martindale-Hubbell and has been listed among Florida's Super Lawyers. He is a founding member of the National Academy of Motorcycle Injury Lawyers and was named Top 20 Motorcycle Injury Lawyer in the United States in 2020. Jason was also named among the top 100 High Stakes Litigators for his experience in cases worth over $2,000,000. Less than one-half percent (0.5%) of litigators in the United States are qualified for this distinction.   Bottom of Form What you’ll learn about in this episode:   How remote work is here to stay The benefits of hiring offshore employees for your company How hiring offshore lawyers to do paralegal work was a game changer Learn why offshore is becoming more popular   Resources:    Website: https://www.thefllawfirm.com/ Facebook: https://www.facebook.com/whittelandmelton/ Instagram: https://www.instagram.com/jasonmeltonesquire/ LinkedIn: https://www.linkedin.com/in/jason-melton-206990/   Additional Resources:   PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using Automation for Intake Efficiency Welcome to episode 151 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joseph Ruotolo and they talk about using chat features to qualify leads. Joe is the Strategic Partnerships Manager at Intaker. He collaborates with Intaker's channel partners to drive results for their mutual client family with a focus on legal marketing technology and intake strategy. Before starting his career in tech, Joseph dedicated himself to teaching, both as a lecturer in mathematics and as a learning coach, where he helped bright young minds prepare for success in the most competitive colleges across the country. Joseph carried his passion for relationship building and analytical problem solving into the fast-paced startup world when he joined Intaker in 2020. Now, his mission is to help legal marketing agencies and channel partners equip their clients with the best-in-class automation tools to ignite their growth.   What you’ll learn about in this episode: Engaging leads with AI chat to qualify leads The importance of video marketing Why you need to include empathy and be authentic Guidance on creating video content An overview of Intaker and what makes it work Providing resources to unqualified leads to soften the rejection   Resources:  Website: http://intaker.com Twitter: https://twitter.com/intake_r Facebook: https://www.facebook.com/intaker/ LinkedIn: https://www.linkedin.com/company/intaker/   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/