An Innovative and Disruptive Approach To Legal Marketing & PR, With Steve Norber   Steve Nober, founder, and CEO of Consumer Attorney Marketing Group (CAMG) has been a major force in the legal industry for over a decade. CAMG is a full-service legal marketing agency, providing comprehensive digital and offline marketing, including TV, radio, outdoor, SEO, Paid Social, SEM, and OTT. CAMG operates six service divisions with a staff of over 400 to support law firms in the mass tort and single event space with case acquisition. Services include media buying, creative, intake, contract processing, and medical records. With CAMG’s Legal Marketing Index, Steve makes the agency’s proprietary data and marketing trends available to law firms. Recognized as an industry leader, Steve speaks at over 40 conferences a year on topics including best marketing practices and ethics in advertising.       What you’ll learn about in this episode:   Information about CAMG, the legal marketing conglomerate that Steve has built. Some of the ways that CAMG makes measurements and metrics that then can be used to help grow law firms. The genesis of CAMG’s call center and why handling this often overlooked aspect of the business is crucial to the growth of a firm. The marketing situation, and changes in advertising results, due to changes from the pandemic. Why Steve decided to begin to offer PR services, and how their approach is disruptive and innovative. How their PR service is intuitive and why law firms should consider it even though it’s not traditionally something that firms seek out. Information about the free data that CAMG publishes monthly for law firms. Good advice for lawyers trying to grow their practice (hint: start by differentiating in your marketplace).     Resources:    Website: https://integratedbrandmarketing.com/ Facebook: https://www.facebook.com/Consumer-Attorney-Marketing-Group-CAMG-921382007912150 LinkedIn: https://www.linkedin.com/company/consumer-attorney-marketing-group/?viewAsMember=true Twitter: https://twitter.com/CAMG_Inc CAMG Phone number: 800-200-CAMG Steve’s cell: 818-917-8755 Steve’s email: Steve@CAMGinc.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Structure Your Firm Correctly To Obtain Success, With Jim Adler   Famously known as “The Texas Hammer” and “The Hammer Lawyer,” personal injury attorney, Jim Adler, has been hammering for car accident victims for over 40 years, championing “the little guy” against big corporations and big insurance companies which would deny their legal rights.That mission is why he launched his own law firm in 1973 with a one-man office in downtown Houston. Today, Jim Adler & Associates has offices all across Texas in Houston, Channelview, Dallas and San Antonio, with two dozen accident attorneys and more than 250 legal support staff. They share Jim Adler’s mission of helping injured Texans get the money they deserve from those who were at fault.     What you’ll learn about in this episode:   Jim’s start practicing law and how he decided to take on personal injury cases, and which types of cases he initially took on. Why you need an administrative structure to properly handle all of your cases. A breakdown of the 7 fundamental departments of a successful law firm, and how Jim’s approaching them at his firm. Why #7, the internet & social media, is so important today and how Jim approaches those needs. The cities within Texas Jim operates in. The phenomenon of finding it difficult to find good assistance due to people changing the way they approach work because of covid. Advice for attorneys who want to become as prosperous as Jim is. Why you have to treat everyone in your firm well to be successful in the long wrong.   Resources:   Website:  https://www.jimadler.com/attorneys/jim-adler/ Facebook:  https://www.facebook.com/JimAdlerLawfirm LinkedInBusiness: https://www.linkedin.com/company/jim-s-adler-&-associates/ Instagram: https://www.instagram.com/thetexashammer_/ YouTube:  https://www.youtube.com/user/jajimadler     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Advertising Options And Systems To Handle The Response, With Andy Bederman   In 1985, Andy and Roger Greenberg founded Greenberg &Bederman LLC, which is dedicated to protecting the rights of victims and consumers. Andy has lectured on automobile accident cases and attorney marketing issues. He has appeared numerous times on local television and radio news broadcasts, and he has been interviewed by many local newspapers. These news stories have concerned, among other things, Yaz/Yasmin/Ocella birth control cases, DePuy ASR hip implant recall cases, toning shoe cases, drunk driving fatalities and his efforts to hold bar and restaurant owners civilly liable for injuries caused by patrons who are served too much alcohol at a bar and restaurant and then permitted to drive. Andy has frequently testified before the Maryland legislature regarding proposed legislation to help personal injury victims and consumers throughout the State of Maryland. Andy has been recognized as a Maryland Super Lawyer and as one of the Top Lawyers in Maryland by Baltimore Magazine. He has also been given an AV rating by Martindale Hubble®, the highest available rating for legal ability and ethical standards.     What you’ll learn about in this episode:   Why Andy decided to go into law and his backstory of growing up in D.C. in the 60’s and his decision to do advertising for his firm well before that was common practice. How Andy differentiates himself from the competition in his advertising, and just as importantly, in how he handles people contacting him because of the ads. The adjustments Andy has made to their processes during the pandemic. Advice for attorneys that are thinking about investing in marketing but aren’t sure how to start (hint: digital marketing is a great way to start) How to deal with negative reviews on Google and Yelp. What video based streaming services Andy puts his ads within and the responses it garners. Why having athought out system in place to handle incoming potential cases is just as important as the marketing itself.       Resources:    Website: gblawyers.com Facebook: https://www.facebook.com/greenbergbederman/ LinkedIn: https://www.linkedin.com/in/andy-bederman-957881a5/ Company: Greenberg &Bederman Email: Andy Bederman abederman@gblawyers.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Eric Fong lives for the adrenalin only a courtroom provides.  With over 100 civil and criminal jury trials under his belt, he is recognized as an innovator of creative trial work. Eric protected low-income housing residents of WA State against oppressive crime control measures, creating the constitutional right to intimate association. His $91,000,000 verdict is the largest compensatory damages verdict for one person in Washington State. His representation of iconic funk musician & legend, George Clinton allowed Mr. Clinton to keep his historic body of work. Decided in the 9th Circuit Court of Appeals, this is the definitive copyright case in the United States.  What you’ll learn about in this episode: What’s different and unique about practicing law in the Pacific NW. The power of using the Gerry Spence’s psychodrama technique in the courtroom. How Eric employs empathy and compassion in a way that keeps him truly helping people and growing his law firm simultaneously. How the way you treat your clients and jurors can be the best form of marketing for your firm, better than any paid advertisement. The things that Eric can attribute his level of success to. How taking care of yourself, your relationships and living an honest & committed life can better your career. How habits, good and bad, have an uncanny ability to shape your life as a lawyer and in everything else.   Resources:  Website: https://www.ericfonglaw.com/ Facebook: https://www.facebook.com/ericfonglaw LinkedIn: https://www.linkedin.com/in/eric-fong-6963237/    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Content Is the Backbone of Great Marketing Strategy, with Alex Valencia Alex is a successful entrepreneur, marketer, and the president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal, and Entrepreneur as well as a Forbes Council Member and contributor.   What you’ll learn about in this episode: Why is content so important for attorneys who want to get on the first page of search results within Google? Why it is important to look at the content your competitors are creating. Do attorneys need to do the actual writing of their firm’s online articles? What is the goal of content on a firm’s site, and how does this affect the way you craft the articles and content you post? What software tools can writers use to refine their writing to make it friendly for the average consumer? How to use video on your site when Google actually just reads text. How should you think about email in today’s hectic digital marketing landscape.   Resources:  Website: https://www.wedowebcontent.com Facebook: https://www.facebook.com/WeDoWebContent/ LinkedIn Business: https://www.linkedin.com/company/wedowebcontent/ LinkedIn Personal:  https://www.linkedin.com/in/wedowebcontent/ Instagram: https://www.instagram.com/wedowebcontent_inc/?hl=en YouTube:  https://www.youtube.com/c/Wedowebcontent/videos Apple Podcast:  https://podcasts.apple.com/us/podcast/the-we-do-marketing-hour/id1223810766     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 94 of Grow Your Law Firm with Ken Hardison. This week Ken sits down with Liel Levy and they discuss Liel’s thoughts on how exactly attorneys should think about connecting with, and marketing to, the Hispanic community within the U.S. Liel Levy is the Head of Partnerships at Nanato Media, and the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.   What you’ll learn in this episode: Liel’s start in legal marketing, which was initially through family, but then became something he loved as saw he could help firms reach the Hispanic community. A look at the impressive stats about the growth of the Hispanic market across the U.S. Advice to lawyers who don’t speak Spanish but would love to service the Hispanic market How family dynamics operate within the Hispanic community and why attorneys need to be aware of these differences. Recommendations for how attorneys can attract clients from within the Hispanic community. Liel’s thoughts on Google display ads and if they are worth the investment versus other marketing efforts for reaching the Hispanic community. Is Facebook a good route for attorneys looking to brand themselves and market their services? To purchase his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market   Resources: Website: https://nanatomedia.com/ Twitter: https://twitter.com/nanatomedia?lang=en Instagram: https://www.instagram.com/nanatomedia/?hl=en Facebook: https://www.facebook.com/nanatomedia/ LinkedIn: https://www.linkedin.com/company/nanatomedia/ Podcast: https://podcasts.apple.com/us/podcast/in-camera-podcast/id1494514522   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Marketing Secrets From a Mega Firm, with Bill Pintas   William Pintas gained his decades of legal experience by heading up one of the largest personal injury partnering firms in North America, which has represented more than 30,000 active clients and has worked closely with more than 400 law firms. The practice includes the representation of thousands of clients in the practice areas of mass torts, nursing home abuse, sex abuse, and environmental disasters. The firm is at the forefront of technology, advertisement, and law firm partnership strategies. Attorney Pintas is also chief legal strategist for famed civil rights attorney Ben Crump, having represented the cases of George Floyd, Breonna Taylor, thousands of poisoned children of Flint, Michigan, and other areas of gross negligence and horrific personal injury.   What you’ll learn about in this episode: The marketing channels with the best ROI for law firms How Bill grew his law firm to become one of the largest personal injury firms in North America Systems and tools to help you know your true ROI for each marketing platform and campaign How to keep your firm competitive Investing in your business Bill’s take on non-lawyer ownership of law firms Resources: Website: https://www.pintas.com/ Facebook:https://www.facebook.com/pintasmullinslaw/ LinkedIn: https://www.linkedin.com/company/pintas-&-mullins-law-firm Twitter:https://twitter.com/PintasMullins   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Making Your Law Firm “Fireproof”, with Mike Morse Attorney Mike Morse owns and operates Michigan’s largest personal injury firm specializing in car, truck, and motorcycle accident cases.  He founded the firm in 1995 and has led his team of 150 legal professionals in winning over one billion dollars for his clients.    Mike travels across the country, speaking on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF.  He also hosts a weekly podcast, Open Mike, in which he shares advice on the law and casts a spotlight on important legal issues affecting society.  Furthermore, he is a member of the State Bar of Michigan, the American Association for Justice, and the National Trial Lawyers Association. Mike is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need. Mike has received many awards and accolades, including being named one of America’s 50 Most Influential Trial Lawyers by The National Law Journal and The Trial Lawyer Magazine, Lawyers Weekly Leader in the Law, DBiz Top Lawyer, Super Lawyer’s Top-Rated Lawyer, and a Top 100 Injury Attorney by National Trial Lawyers. Mike has also received multiple Golden Gavel Awards for his award-winning commercials and garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. He is often featured as a legal advisor on local news broadcasts in metro Detroit. Mike is a native of Detroit, Michigan. He began his college education at the University of Arizona where he earned a Bachelors-of-Science in business. He graduated with honors in 1989, and subsequently earned a Juris Doctor Degree Cum Laude from the University of Detroit School of Law. In his free time, Mike loves to golf, travel, and spend time with his three daughters.  What you’ll learn about in this episode: How Mike grew his law firm to become the largest PI firm in Michigan Two of the crucial pillars of growing a law firm that most lawyers get tripped up on Learning to delegate The importance of hiring those who are strong in areas where you are weaker The value of establishing core values Creating your firm’s “jumbotron” The power of knowing your firm’s numbers Resources: Website: https://www.855mikewins.com/ Facebook:https://www.facebook.com/mikemorselawfirm LinkedIn: https://www.linkedin.com/company/mikemorselawfirm/ Twitter: https://twitter.com/855mikewins Additional Resources: PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s Free Resources: https://www.pilmma.org/free-resources/  PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell Luke Russell started in the legal industry in 2011 and got fully sucked in when he developed a couple of videos talking about frivolous lawsuits. He was told that he was able to talk about lawyers in ways that edified and affirmed their role in ways they weren't good at doing themselves. 10 years later, he’s now launched the Lawful Good Podcast. What you’ll learn about in this episode: How Luke came to be involved in the field of legal marketing What the iOS 14.5 update means for you in terms of marketing your law firm Ways that advertising in Facebook are affected by the iOS update Adjusting your marketing strategies to comply with the privacy changes How to ensure you are in compliance with the privacy changes Tips for successful marketing campaigns in the midst of all the updates Resources: Website: https://lawfulgoodpodcast.com/ Facebook:https://www.facebook.com/Lawful-Good-Podcast-109397534659049 LinkedIn: https://www.linkedin.com/in/lukewrussell Additional Resources: PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s Free Resources: https://www.pilmma.org/free-resources/  PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

The 5 T's of Improving Intakes, with Kerri Coby White Kerri Coby White is co-founder and CEO of KerriJames, a consulting firm providing growth-hungry law firms with custom intake solutions that improve lead conversions and save time. Kerri has been serving the legal industry in marketing and business development over the last decade, merging her consulting firm with that of James Brooks and forming BRITE PARTNERS, LLC in 2019. While James brought to the business a wealth of analytical expertise and digital marketing experience, Kerri brought a passion for network-building, client service, and business development. Together they provide a model for firms seeking to leverage the best of both approaches without overwhelming their teams. A graduate of NYUs Steinhardt School, Kerri frequently works with new attorneys to develop skills and practices that grow their professional brand and increase case acquisition. She speaks frequently on the small, consistent strategies that, compounded over time, result in deeply satisfying careers. As CEO of KerriJames, Kerri works closely within the industry to build new relationships and connect attorneys and colleagues to trusted partners that help them move the needle in their business. It is her personal belief that technology must be leveraged in ways that enable firms to do the important work of seeking justice, supporting clients, and growing organizations that serve their communities. What you’ll learn about in this episode: The 5 T’s of improving your intake system Getting granular with your data Setting your team up for success Software solutions for tracking leads The importance of listening to your recorded calls Setting targets and motivating your team to hit those targets Using call centers for after-hours calls...the good, the bad, and the ugly Kerri’s new book, “The Good Firm” Resources: Website: www.kerrijames.co Facebook:https://www.facebook.com/KerriJamesConsulting/ LinkedIn: www.linkedin.com/in/kerricobywhite Twitter: https://twitter.com/kerricobywhite   Additional Resources: PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s Free Resources: https://www.pilmma.org/free-resources/  PILMMA Join Page: https://learn.pilmma.org/join-pilmma