Grow Your Law Firm

Marketing Through Education   Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Stanley and they talk about marketing by means of education.   A native of Syracuse New York, Joe holds a Bachelor of Science Degree from the college of Environmental Sciences and Forestry and graduated Summa Cum Laude from the Syracuse University’s law school in 1981. He’s licensed to practice in all New York State and Federal Trial Courts. He’s a member of the New York State Bar Association, Onondaga County Bar Association, and the American Association for Justice, NYSLTA Academy of Trial Lawyers. He’s Board Certified in Civil Trial Practice by the American Board of Trial Advocacy.   Joe is an advocate for the injured who has litigated cases involving car accidents, medical malpractice, product failure, construction site injuries, and premises liability, nursing home abuse and neglect, construction accidents, and all personal injury areas. He has orchestrated a top-notch workers compensation / social security disability focused team. So, the personal injury and we can work hand-in-hand.   His reputation as a meticulous litigator with a history of success is matched by his ability to connect with his clients personally while fighting for their compensation. He started his charity Music for the Mission nearly a decade ago in a sincere effort to give back to the community. The non-profit 501c3 is all Volunteer and has worked diligently to feed/shelter over 30,000 families across Northern, Central, and southern NY. He focuses on advocacy and imparting knowledge to consumers and individuals to help them better understand their rights.   Joe is father to two sons and a daughter, and he and his wife live in Skaneateles, New York.   What you’ll learn about in this episode: The early days of marketing your firm with radio Establishing a virtual case management system The difficulties of managing employees across several locations Growing your firm through acquisition Competing with the 800-pound gorillas in your market Marketing yourself in a true authentic way Marketing through education and providing helpful information The benefits of working in person with on-air radio personalities Giving back to your community and creating social impact   Resources:  Website: https://stanleylawoffices.com/ Website: https://www.musicforthemission.org/ LinkedIn: https://www.linkedin.com/company/stanley-law-offices/ Facebook: https://www.facebook.com/CuzJoeKnows Twitter: https://twitter.com/joestanleylaw?lang=en   Contact Info: Company: Stanley Law Email: Joe Stanley Joe@StanleyLawOffices.com Assistant Info: Bloom@AngelaMoonan.com   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

An Empowered Path To Success Welcome to episode 114 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dana Brooks and they talk about an empowered path to becoming successful. Attorney Dana Brooks has a diverse background in the legal and mental health fields, as she works as both a paralegal, certified family law mediator, and mental health counselor, among other professions. The day she was sworn in to the State Bar in 2008, she was named a partner at the law firm of Fasig | Brooks. She is well-known throughout Florida for her knowledge and dedication, having appeared on radio and in print as well as being honored by many of the country’s most prestigious legal honors. She is a skilled advocate and a proud member of her local community, having put in thousands of hours as a volunteer as well as helping many through her social work.    She has learned that when people hire a lawyer, it’s not a fight they want. They just want it to be over. They want to know that she is taking care of it. There is no such thing as a peaceful lawsuit, but she gives her clients the next best thing: the best and fastest resolution possible with the least amount of intrusion into their lives. Dana represents people of all ages and walks of life. Each client’s situation is unique, but every person who comes to me needs help and feels vulnerable. Her clients know that she respects and appreciates their worries.   What you’ll learn about in this episode: Being named a partner at a law firm hours after graduating law school The payoff of taking a risk that others avoided As a woman, having to prove it was your merits that got you to where you are Using your experiences in former careers to help your career in law Delivering life-changing results to your clients Using TV to build credibility Spending your marketing dollars in the places that bring you clients Authoring a book to empower others and market your business Helping to empower and build up women Asking for help and guidance from someone who knows more than you Resources:    Website: https://www.fasigbrooks.com/ LinkedIn: https://www.linkedin.com/company/eubanks-barrett-fasig-&-brooks Facebook: https://www.facebook.com/FasigBrooks Twitter: https://twitter.com/fasigbrooks   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Using A Global Perspective to Grow Your Law Firm Welcome to episode 113 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Rob Levine and they talk about using a global perspective to grow your law firm.   For the past 15 years, Rob Levine, as founder and President of Rob Levine and Associates, has been a staple in the Southern New England Personal Injury business. Rob is committed to helping people, exemplifying leadership and building businesses. At sixteen, when most kids his age were simply out being kids, he became part of the Glen Rock Volunteer Ambulance Corps, holding a position of EMT (emergency medical technician). He was promoted within a year to Crew Chief. This was the beginning of his call to serve. The next phase of Rob’s career took him to college for Administration of Justice and to the Rhode Island Army National Guard. There he served three years as a military police officer. After his national service and graduating from college, he took a step toward serving the community. He was hired as a police officer by the Central Falls Police Department. Seeing the many needs of the citizens of Central Falls during his first six months on the force, Rob decided it was time to do more. He began a writing project for a grant and secured sixteen thousand dollars for the department’s first K-9 Drug Enforcement unit. Upon his appointment as the K-9 Officer, he went to California for formal training. In addition to his patrol duty, Rob and his dog were instrumental in fighting the ever-present drug problem in the city. His police work was not the only thing he was focused on, Rob also concentrated on his personal development. Rob began to attend law school, was learning how to fly helicopters, practicing in a Robison R-22, helicopter. After graduating from law school Rob retired from the police department and began to practice law continuing to help those in need. Rob also continued to feel the need to serve the community as a volunteer and became a Ski Patroller. Rob now works and volunteers his time as a paramedic, riding on an ambulance, trying to make a difference. Rob Levine & Associates, The Heavy Hitter.   What you’ll learn about in this episode: Working as in-house counsel for a business and facilitating huge growth of the company Learning all areas of the law by practicing it The opportunity to learn so much from a mastermind group Going remote and global after COVID Why happy employees are the best thing for your clients Keeping communication active with a remote workforce Hiring employees from around the globe and the savings it brings Records retrieval and the headaches a streamlined platform can cure   Resources:   Website: https://www.roblevine.com/ Website 2: https://recordsontime.com/ LinkedIn: https://www.linkedin.com/in/roblevinelaw/ Facebook: https://www.facebook.com/roblevinelaw Twitter: https://twitter.com/roblevinelaw     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Positioning Yourself Front and Center to Build A Successful Law Firm Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Michael Bryant and they talk about positioning yourself front and center to grow your law firm.   Michael A. Bryant is the managing partner of the Waite Park law firm of Bradshaw & Bryant, PLLC, where he devotes his practice to representing clients suffering from minor, serious, and catastrophic injuries. Mr. Bryant has extensive experience negotiating with insurance companies, as well as litigating personal injury and wrongful death claims throughout Minnesota. He was named MTLA Trial Lawyer of the Year. Mr. Bryant is a member of the Academy of Certified Trial Lawyers of Minnesota (ACTLM); the Stearns/Benton County, Minnesota State (civil trial specialist – certified by the Civil Litigation Section), and Federal bar associations; the Minnesota Criminal Defense Lawyers; The Association of Trial Lawyers of America; the Minnesota Association for Justice; and the Warren Burger Inns of Court. He has been elected to the American Board of Trial Advocacy. He earned his B.A. degree from Gustavus Adolphus and his J.D. degree from William Mitchell College of Law.    What you’ll learn about in this episode: Delivering award checks personally to create top of mind awareness Devoting the time to take every phone call to grow your firm The right strategy for marketing with radio How the combination of repetition and reputation brings you business Devoting the resources to call back and follow up with every client right away Technological advancements in the automotive industry and how it will affect the future of what types of cases are litigated The costs associated with the back log of cases and how to deal with it Why you should listen more than you talk The costs associated with starting a PI firm Law as the best system in the world and what makes us American     Resources:  Website: https://www.minnesotapersonalinjury.com/ LinkedIn: https://www.linkedin.com/company/bradshaw-and-bryant-pllc Facebook: https://www.facebook.com/BradshawandBryant Twitter: https://twitter.com/BBlaw   Contact Info: Company: Bradshaw & Bryant, PLLC Email: Mike Bryant mike@minnesotapersonalinjury.com Assistant Info: Kayla kayla@minnesotapersonalinjury.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

A Proactive Approach to Protecting Your Intellectual Property   Welcome to episode 111 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Courtney English and they talk about how important it is to protect your intellectual property.   Courtney English is a business, trademark and copyright attorney. She lives in St. Louis Missouri and serves clients both locally and nationwide. She focuses her practice on being proactive to help her clients enforce their intellectual property rights and avoid costly litigation. Before going on her own, Courtney worked in large commercial companies drafting contracts, negotiating deals, protecting intellectual property and over all helping corporations to avoid suit and costly issues. She brings these types of strategies to all her clients - both big and small - to ensure that they have ability to move their business forward and achieve their dreams.   What you’ll learn about in this episode: Why you should trademark the name of your law firm Copywriting as a small investment that is well worth it All the creative ways others can steal your web traffic The lack of a fine line in the courts when it comes to trademarks and copywrites in digital marketing Making sure to get the rights of content that writers produce for your website How easy it is to be busy and not make money The level playing field women find in private practice as opposed to the corporate world How nuanced trademark and copyright law is and how it is better left to specialists     Resources:  LinkedIn: https://www.linkedin.com/in/courtney-english-esq-9ab19567/ Facebook: https://www.facebook.com/cenglishlaw Calendly: https://calendly.com/cenglishlaw/copyright-consultation   Contact Info: Company: https://cenglishlaw.com/ Email: Courtney English courtney@cenglishlaw.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Growing Your Law Firm to Create Generational Wealth Welcome to episode 110 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Moshe Amsel and they talk about how to grow your law firm to create generational wealth.   Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth. As a married loving husband and father of 6 children ranging from 22 years to a newborn, he is very familiar with the struggles of running a successful business and still prioritizing his family.   Moshe has 20 years’ experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. In addition to Profit with Law, Moshe also owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy servicesTop of Form   Bottom of Form What you’ll learn about in this episode: How chasing responsibility can keep you from pursuing your dreams A generational success story starting with an escape from Nazi Germany The advantages created with preceding generations providing a secure financial foundation Operating a good effective law firm and having nothing to show for it Flipping the script on your business to find success and get your time back The help needed to take the steps you know you need to take but are afraid to Indecision as a killer of growth Leveraging your strengths and delegating your weaknesses Asking the right questions as the key to everything The benefits of a business coach to see their business holistically and identify its strengths and weaknesses Understanding how to invest and deploy capital in a meaningful way   Resources:  Apple Podcast: https://podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9wcm9maXR3aXRobGF3LmxpYnN5bi5jb20vcnNz Stitcher Podcast: https://www.stitcher.com/show/profit-with-law Website: https://www.profitwithlaw.com/blog/ LinkedIn: https://www.linkedin.com/showcase/profitwithlaw/ Facebook: https://www.facebook.com/profitwithlaw     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Creating A Business Culture to Better Serve Your Clients and Grow your Firm   Welcome to episode 109 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Craig Goldenfarb and they talk about how creating a positive culture can better serve your clients and help to grow your business.   While Mr. Goldenfarb is primarily occupied with building the teams that directly manage client cases, he is devoted to serving the legal needs of our “Critical Case” clients. Mr. Goldenfarb directly handles pre-suit and litigation matters that involve significant loss, such as catastrophic injury cases, nursing home abuse, wrongful death, negligent security, and heart attacks in public places (AED law). Whether a client suffers due to an auto accident, boating accident, medical malpractice, defective product, nursing home neglect or abuse, addiction rehab abuse, premises liability, slip and falls, heart attacks in public places, or cases involving Wrongful Death, Mr. Goldenfarb takes pride in being able to fight the insurance companies to obtain fair compensation for his clients.     What you’ll learn about in this episode: The role model that Craig’s mother, one of the first female law professors at Harvard Law, was and how it shaped his career The importance of personality and people skills in a law firm The benefits of having a mentor and all the things they can teach you Looking at starting a law firm as a business and not just a profession The exponential growth that comes with focusing on your business instead of living in your business The many dividends focusing on culture pays How happy employees make for very happy clients Craig’s Personal Injury Response Unit and how it helps build his brand in positive ways Working remote because of new realities and what that will look like going forward Onboarding employees from far-flung places and whether or not it is worth it The growing influence of digital marketing The power of networking and collaboration to grow your business     Resources:  Website: https://800goldlaw.com/ Facebook: https://www.facebook.com/lawofficesofcraiggoldenfarb/ LinkedIn: https://www.linkedin.com/company/law-offices-of-craig-goldenfarb-p-a-/ Twitter: https://twitter.com/craiggoldenfarb?lang=en YouTube: https://www.youtube.com/channel/UCSIYod5uqslFCJPFh2gOCjg       Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

How to Operate and Market A Prosperous Yet Caring Personal Injury Firm Welcome to episode 108 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with J. Chad Parker and they talk about all that comes back to you when you focus on giving the right care and attention to your clients.   Chad Parker has been board certified in personal injury trial law by the Texas Board of Legal specialization since 1998 and practices in Tyler, Texas. Prior to starting his personal injury practice, he spent over 20 years as an insurance defense lawyer. His vast trial experience and jury verdicts over the last three decades sets him apart in the market that he serves and he is recognized as a formidable opponent by insurance company attorneys. Mr. Parker is known for taking cases both big and small because he truly cares that the wrongly injured achieve the fair and positive outcome they deserve. Call J. Chad Parker and Don’t Get Hurt Twice!     What you’ll learn about in this episode:   How and why Chad made the transition from insurance defense to personal injury The advantages gained with experience on the “other side” The nexus of Chad’s hook, Don’t Get Hurt Twice, and how he uses it to market his practice Chad’s methods of separating himself from his competition with a focus on compassion The importance of being able to pivot when changes in the legal landscape occur Marketing yourself in a smaller marketplace Finding opportunities in cases where others see little worth How a large staff can provide the support needed to give clients the attention and care that they deserve The unexpected surprises that come with leaving a large firm and starting your own What personal injury lawyers should know about the insurance companies that they don’t know The power of staying consistent and visible with your advertising     Resources:    Website: https://www.jchadparker.com LinkedIn: https://www.linkedin.com/in/j-chad-parker-2b1683105 Facebook: https://www.facebook.com/JChadParker Twitter: https://twitter.com/jchadparkerlaw?s=20     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

A Glimpse Into Lem Garcia’s Humble & Intelligent Approach To Law Welcome to episode 107 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Lem Garcia and they talk about hi law firm and how he built the successful firm that he has.   Lem Garcia founded Lem Garcia Law in 2014. With only a few thousand dollars of his own money in the bank, lots of donated time and handiwork from his family, and bargain furniture found on Craigslist, Lem Garcia Law was born. It has become one of the fastest growing and most well-respected personal injury law offices in Southern California, having recovered millions of dollars for clients, with top settlements of $1.75M, $1.3M, $1.1M and $1M. Lem attributes the success of the firm to always doing what is best for his clients and its unique Lem Garcia Law Promise, which delivers top-notch personal service and results.   What you’ll learn about in this episode: Information on Lem’s background and how he built a multimillion dollar law firm from just a coupe thousand dollars. Why Lem decided to go into personal injury law and to help others in that way. What Lem does to create a personal touch and a personal service so as to get the amount of referrals that he does. What Lem attributes his high settlement figures to. Advice for young lawyer who are just starting out in their career. The reasons that Lem went into journalism as an undergraduate and how that informed his decision to go into law school (hint: to help people!). The best advice the Lem has received in the past several years. Why it is so important to stay humble, especially as you find success in life.   Resources:  Website: https://www.lemgarcialaw.com/ LinkedIn: linkedin.com/westcovinacaraccidentattorney Facebook: https://www.facebook.com/lemgarcialaw/ Twitter: https://twitter.com/wcovinainjury     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

Lessons From The Attorney Who Invented The Field Of Truck Crash Cases Welcome to episode 106 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Fried and they discuss his career, how he became to be so successfully recognized within his niche, and his advice for other attorneys trying to grow their firm.  Joe Fried is considered by many to be the preeminent truck accident attorney in the country. His office is in Atlanta, Georgia, but he has handled cases in over 35 states recovering more than $1 billion for his clients. He is the Founder of the Academy of Truck Accident Attorneys, former Chair of the American Association of Justice Truck Litigation Group, former President of the National Trial Lawyers Trucking Trial Lawyers and founding Chair of the National Board of Truck Accident Lawyers. He is among the first lawyers to be Board Certified by the National Board of Trial Advocacy in Truck Accident Law and sits on the NBTA Board. In addition to his expertise in trucking, Joe is a former police officer with advanced training in crash investigation and reconstruction, human factors, psychodrama, storytelling and neurolinguistic programming. He is widely known for his creative and unique approaches to preparing and presenting cases and for his ability to craft and present the compelling human story in each of his cases. Joe handles a small number of catastrophic truck crash cases at a time so he can focus his resources on achieving the best possible results for his clients. He spends the rest of his time working as a trucking safety advocate, author, and educator. Joe has authored books, DVDs and articles on trucking and litigation best practices, and has Joe given over 600 presentations on these subjects to lawyers, judges, and trucking industry stakeholders.     What you’ll learn about in this episode: Information on Joe’s background and how it is he came to specialize in trucking accidents Why it is that if you focus on what you’re passionate about and don’t focus on the money that the money will eventually come. How it was that Joe was able to basically invent the field of truck crash cases. Information about Joe’s new book A Law Enforcement Guide To Truck Safety Standards. The ways that Joe was able to differentiate himself in the first year he was handling truck crash cases, and lesson within that for others (including things such as going to truck driving school himself). How Joe got the insight that he needed to market his services to other lawyers as opposed to the general public. A look at the not-for-profit Joe created, the Academy of Truck Accident Attorneys. The way that Joe is a great marketer, by striving to raise the standard and truly help people, which can be just as effective as investing in advertising. A few pieces of simple advice for young lawyers looking to grow their practice.   Resources:  Website: https://www.friedgoldberg.com/the-firm/joseph-a-fried/ Facebook: https://www.facebook.com/FriedGoldbergLLC LinkedIn: https://www.linkedin.com/company/fried-goldberg-llc/ Twitter: https://twitter.com/TruckingAttys Website: Trucksafetystandards.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/