Grow Your Law Firm

How “The Hammer” Cares For Clients, Works Hard, And Employs Smart Marketing   Welcome to episode 103 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darryl Issacs and they discuss how he has grown his firm through proper care for his clients, knowing how to work hard while working smart, as well as employing some very shrewd marketing endeavors.     Attorney, Darryl Isaacs, also known as “The Hammer”, is CEO and President of Isaacs & Isaacs P.S.C., which he co-founded with his late father, Sheldon N. Isaacs in 1993.  The firm has helped thousands of clients recover over two billion dollars practicing in Kentucky, Indiana, and Ohio. The firm handles Car Accidents, Truck Accidents, Wrongful Death, Traumatic Brain Injury, Dog Bites and Class Action cases. Darryl created and manages several “Mastermind Marketing Groups”, whose law firms have earned over 70 billion dollars in revenues. Darryl has shot over 700 commercials with one of his Superbowl Commercials receiving over 15 million views. He is a dynamic self-promoter and independent, “out of the box thinker” who strives to find solutions to help others.      What you’ll learn about in this episode: Darryl’s backstory, what initially drew him into law, and how he evolved into a prominent PI lawyer. A look into Darryl’s reputation for having an aggressive demeanor in the court room, and why it is that he has found that the more you litigate the better your settlements. The impressive size of Darryl’s practice, but also why he believes it’s important to not become too big of a firm. How to approach social media marketing, which platforms provide the best results, and how it levels the playing field. Why Darryl decided to build a full sized courtroom at his office, and the benefits that has provided. Information about Darryl’s Super Bowl ad, which got him 15 million views! Why when it comes to advertising, it’s not about matching competitors dollar for dollar, it’s about taking care of clients and doing what you do as best as you can. Advice for young lawyers out there trying to make it, especially if they are in personal injury law.   Resources:    Phone: 502-817-1000 Website: https://www.isaacsandisaacs.com/ Facebook: https://www.facebook.com/isaacsandisaacs/ LinkedIn: https://www.linkedin.com/in/darryl-isaacs-21534162/ Twitter: https://twitter.com/isaacsandisaacs?lang=en Company: Isaacs Isaacs PSC Email: Darryl Isaacs darryl@isaacsandisaacs.com Assistant: Haley oneal@isaacsandisaacs.com       Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

From Little Money In His Pocket To Running One Of The South’s Largest Firms, With Scott Monge   Welcome to episode 102  of the Grow Your Law Firm podcast. In this episode Ken sits down with Scott Monge and we hear his story about how he grew his own firm and advice on how others can do the same.   Scott Monge’s passion for helping innocent injury victims comes down to the Platinum Rule: Treat people the same way your friends and family would want to be treated when facing a life challenge. Scott’s on a lifelong mission to win outstanding results for innocent injury victims battling against big insurance companies. This calling started when he launched his practice in 1993 in a rented one-person office in Atlanta. Today, Monge & Associates is recognized as one of the most influential law firms in America. Each team member is chosen for their passion and commitment to improving the lives of innocent injury victims. Thanks to their legal work with thousands of innocent personal injury and car accident victims, they’re regularly featured on television, print media, the internet, and many other media platforms.   In fact, Monge & Associates commitment to creating an exceptional client experience comes with a first of its kind guarantee. If you’re not totally satisfied with how you’re treated during the initial 30 days after you hire them, you can take your file — no questions asked — and they won’t charge you anything. Scott Monge is also the author of the book “Secrets to Win Your Injury Case.” Scott firmly believes you make a living by what you get, but you make a life by what you give back to others. That’s why they’re here to make good things happen for other people.     What you’ll learn about in this episode:   How and why Scott went from the plains of the Midwest, without a lawyer in his family, to having one of the largest law firms in the South. Information on the impressive size that Scott’s firm has grown to. The unique process that Scott takes when it comes to customer service and attorney client communications (hint: it’s start with the employees). How Scott’s firm has weathered the pandemic and how it’s affected the way people work. The case that brought Scott the most personal reward. Examples of when Scott has taken a big risk that lead to grow for his firm. Advice for young attorneys who are just starting and want to establish themselves. The 3 things every law firm needs to survive. What Scott does to market his past clients so that his successful work leads to more in the future.   Resources:    Website: https://www.becauseyouwanttowin.com/team/scott-monge/ Facebook: https://www.facebook.com/MongeandAssociates/ LinkedIn: https://www.linkedin.com/in/scottmonge/ Twitter: https://twitter.com/teammonge         Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Going Your Own Way & Taking The Right Risks With Lee Coleman   Welcome to episode 101 of the Grow Your Law Firm podcast. In this episode Ken sits down with Lee Coleman and they discuss his career and firm along with some sage advice from a successful attorney.    Lee Coleman is the Founding Partner of Hughes and Coleman. In 1985, he opened Hughes & Coleman Injury Lawyers with Partner J. Marshall Hughes. To date, founding Hughes & Coleman has been both Lee’s greatest accomplishment and his biggest channel for advocacy. Even though Lee’s legal career has been polished and time-tested, Lee never stops learning how to continuously better his firm for his clients. He constantly attends legal seminars and lectures across the nation in order to learn new and innovative ways to make Hughes & Coleman a leading firm in the industry.   What you’ll learn about in this episode:   Lee’s background and how he got into law. The types of cases that Lee likes to practice the most, and why. The amount of employees Lee has at his firm and how he has managed them working though the pandemic. Thoughts on how you know it’s right to move your firm into another market. Thoughts on when it is the right decision to buy another law firm and when it isn’t. What kind of personal injury cases it makes sense to take on and put forward in front of a jury. Advice about what kind of risks are worth taking as an attorney with your own practice. Advice for young lawyers who are thinking about going into personal injury law (hint: it might be easier now than ever!)   Resources:    Website: https://www.hughesandcoleman.com/ Facebook: https://www.facebook.com/HughesColeman/ LinkedIn: https://www.linkedin.com/company/hughes-and-coleman/ Twitter: https://twitter.com/hughescoleman?lang=en       Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

The 17 Things I Wish I Knew When I Started My First Law Firm   In this special episode, to celebrate our 100th release, Ken decided to have his wife, TianaHorace,interview him and he shares with us things he wish he knew when he started his law firm.   Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.   Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.   Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.         What you’ll learn about in this episode:   Why it is “lonely at the top”, and some of the unique stresses that comes along with starting a firm and having the buck stop with you. The importance of having and espousing a set of core values at your firm. Why you need to know your own differentiator, what sets you apart from others, before you begin marketing your firm. That it is important to hire slow and fire fast at your firm. Thoughts on how to properly compensate employees, and why it’s important. Why 20% of your cases should be producing 80% of your income. The importance of having a dedicated intake person and how that can greatly increase your revenue. What price elasticity is and the importance of understanding it. That if you are the boss at your firm you should look into attending Mastermind courses as you will find yourself amongst people that can relate to the issues you are facing.     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

An Innovative and Disruptive Approach To Legal Marketing & PR, With Steve Norber   Steve Nober, founder, and CEO of Consumer Attorney Marketing Group (CAMG) has been a major force in the legal industry for over a decade. CAMG is a full-service legal marketing agency, providing comprehensive digital and offline marketing, including TV, radio, outdoor, SEO, Paid Social, SEM, and OTT. CAMG operates six service divisions with a staff of over 400 to support law firms in the mass tort and single event space with case acquisition. Services include media buying, creative, intake, contract processing, and medical records. With CAMG’s Legal Marketing Index, Steve makes the agency’s proprietary data and marketing trends available to law firms. Recognized as an industry leader, Steve speaks at over 40 conferences a year on topics including best marketing practices and ethics in advertising.       What you’ll learn about in this episode:   Information about CAMG, the legal marketing conglomerate that Steve has built. Some of the ways that CAMG makes measurements and metrics that then can be used to help grow law firms. The genesis of CAMG’s call center and why handling this often overlooked aspect of the business is crucial to the growth of a firm. The marketing situation, and changes in advertising results, due to changes from the pandemic. Why Steve decided to begin to offer PR services, and how their approach is disruptive and innovative. How their PR service is intuitive and why law firms should consider it even though it’s not traditionally something that firms seek out. Information about the free data that CAMG publishes monthly for law firms. Good advice for lawyers trying to grow their practice (hint: start by differentiating in your marketplace).     Resources:    Website: https://integratedbrandmarketing.com/ Facebook: https://www.facebook.com/Consumer-Attorney-Marketing-Group-CAMG-921382007912150 LinkedIn: https://www.linkedin.com/company/consumer-attorney-marketing-group/?viewAsMember=true Twitter: https://twitter.com/CAMG_Inc CAMG Phone number: 800-200-CAMG Steve’s cell: 818-917-8755 Steve’s email: Steve@CAMGinc.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Structure Your Firm Correctly To Obtain Success, With Jim Adler   Famously known as “The Texas Hammer” and “The Hammer Lawyer,” personal injury attorney, Jim Adler, has been hammering for car accident victims for over 40 years, championing “the little guy” against big corporations and big insurance companies which would deny their legal rights.That mission is why he launched his own law firm in 1973 with a one-man office in downtown Houston. Today, Jim Adler & Associates has offices all across Texas in Houston, Channelview, Dallas and San Antonio, with two dozen accident attorneys and more than 250 legal support staff. They share Jim Adler’s mission of helping injured Texans get the money they deserve from those who were at fault.     What you’ll learn about in this episode:   Jim’s start practicing law and how he decided to take on personal injury cases, and which types of cases he initially took on. Why you need an administrative structure to properly handle all of your cases. A breakdown of the 7 fundamental departments of a successful law firm, and how Jim’s approaching them at his firm. Why #7, the internet & social media, is so important today and how Jim approaches those needs. The cities within Texas Jim operates in. The phenomenon of finding it difficult to find good assistance due to people changing the way they approach work because of covid. Advice for attorneys who want to become as prosperous as Jim is. Why you have to treat everyone in your firm well to be successful in the long wrong.   Resources:   Website:  https://www.jimadler.com/attorneys/jim-adler/ Facebook:  https://www.facebook.com/JimAdlerLawfirm LinkedInBusiness: https://www.linkedin.com/company/jim-s-adler-&-associates/ Instagram: https://www.instagram.com/thetexashammer_/ YouTube:  https://www.youtube.com/user/jajimadler     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Advertising Options And Systems To Handle The Response, With Andy Bederman   In 1985, Andy and Roger Greenberg founded Greenberg &Bederman LLC, which is dedicated to protecting the rights of victims and consumers. Andy has lectured on automobile accident cases and attorney marketing issues. He has appeared numerous times on local television and radio news broadcasts, and he has been interviewed by many local newspapers. These news stories have concerned, among other things, Yaz/Yasmin/Ocella birth control cases, DePuy ASR hip implant recall cases, toning shoe cases, drunk driving fatalities and his efforts to hold bar and restaurant owners civilly liable for injuries caused by patrons who are served too much alcohol at a bar and restaurant and then permitted to drive. Andy has frequently testified before the Maryland legislature regarding proposed legislation to help personal injury victims and consumers throughout the State of Maryland. Andy has been recognized as a Maryland Super Lawyer and as one of the Top Lawyers in Maryland by Baltimore Magazine. He has also been given an AV rating by Martindale Hubble®, the highest available rating for legal ability and ethical standards.     What you’ll learn about in this episode:   Why Andy decided to go into law and his backstory of growing up in D.C. in the 60’s and his decision to do advertising for his firm well before that was common practice. How Andy differentiates himself from the competition in his advertising, and just as importantly, in how he handles people contacting him because of the ads. The adjustments Andy has made to their processes during the pandemic. Advice for attorneys that are thinking about investing in marketing but aren’t sure how to start (hint: digital marketing is a great way to start) How to deal with negative reviews on Google and Yelp. What video based streaming services Andy puts his ads within and the responses it garners. Why having athought out system in place to handle incoming potential cases is just as important as the marketing itself.       Resources:    Website: gblawyers.com Facebook: https://www.facebook.com/greenbergbederman/ LinkedIn: https://www.linkedin.com/in/andy-bederman-957881a5/ Company: Greenberg &Bederman Email: Andy Bederman abederman@gblawyers.com     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Eric Fong lives for the adrenalin only a courtroom provides.  With over 100 civil and criminal jury trials under his belt, he is recognized as an innovator of creative trial work. Eric protected low-income housing residents of WA State against oppressive crime control measures, creating the constitutional right to intimate association. His $91,000,000 verdict is the largest compensatory damages verdict for one person in Washington State. His representation of iconic funk musician & legend, George Clinton allowed Mr. Clinton to keep his historic body of work. Decided in the 9th Circuit Court of Appeals, this is the definitive copyright case in the United States.  What you’ll learn about in this episode: What’s different and unique about practicing law in the Pacific NW. The power of using the Gerry Spence’s psychodrama technique in the courtroom. How Eric employs empathy and compassion in a way that keeps him truly helping people and growing his law firm simultaneously. How the way you treat your clients and jurors can be the best form of marketing for your firm, better than any paid advertisement. The things that Eric can attribute his level of success to. How taking care of yourself, your relationships and living an honest & committed life can better your career. How habits, good and bad, have an uncanny ability to shape your life as a lawyer and in everything else.   Resources:  Website: https://www.ericfonglaw.com/ Facebook: https://www.facebook.com/ericfonglaw LinkedIn: https://www.linkedin.com/in/eric-fong-6963237/    Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Content Is the Backbone of Great Marketing Strategy, with Alex Valencia Alex is a successful entrepreneur, marketer, and the president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal, and Entrepreneur as well as a Forbes Council Member and contributor.   What you’ll learn about in this episode: Why is content so important for attorneys who want to get on the first page of search results within Google? Why it is important to look at the content your competitors are creating. Do attorneys need to do the actual writing of their firm’s online articles? What is the goal of content on a firm’s site, and how does this affect the way you craft the articles and content you post? What software tools can writers use to refine their writing to make it friendly for the average consumer? How to use video on your site when Google actually just reads text. How should you think about email in today’s hectic digital marketing landscape.   Resources:  Website: https://www.wedowebcontent.com Facebook: https://www.facebook.com/WeDoWebContent/ LinkedIn Business: https://www.linkedin.com/company/wedowebcontent/ LinkedIn Personal:  https://www.linkedin.com/in/wedowebcontent/ Instagram: https://www.instagram.com/wedowebcontent_inc/?hl=en YouTube:  https://www.youtube.com/c/Wedowebcontent/videos Apple Podcast:  https://podcasts.apple.com/us/podcast/the-we-do-marketing-hour/id1223810766     Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 94 of Grow Your Law Firm with Ken Hardison. This week Ken sits down with Liel Levy and they discuss Liel’s thoughts on how exactly attorneys should think about connecting with, and marketing to, the Hispanic community within the U.S. Liel Levy is the Head of Partnerships at Nanato Media, and the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.   What you’ll learn in this episode: Liel’s start in legal marketing, which was initially through family, but then became something he loved as saw he could help firms reach the Hispanic community. A look at the impressive stats about the growth of the Hispanic market across the U.S. Advice to lawyers who don’t speak Spanish but would love to service the Hispanic market How family dynamics operate within the Hispanic community and why attorneys need to be aware of these differences. Recommendations for how attorneys can attract clients from within the Hispanic community. Liel’s thoughts on Google display ads and if they are worth the investment versus other marketing efforts for reaching the Hispanic community. Is Facebook a good route for attorneys looking to brand themselves and market their services? To purchase his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market   Resources: Website: https://nanatomedia.com/ Twitter: https://twitter.com/nanatomedia?lang=en Instagram: https://www.instagram.com/nanatomedia/?hl=en Facebook: https://www.facebook.com/nanatomedia/ LinkedIn: https://www.linkedin.com/company/nanatomedia/ Podcast: https://podcasts.apple.com/us/podcast/in-camera-podcast/id1494514522   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/