

Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
Dave Hansen
Every franchise needs expert advice. So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you. Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management. We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana. We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.Enjoy!
Episodes
Mentioned books

May 23, 2023 • 44min
Differentiate or Die in Franchising
Introducing the Advisory Board Podcast: Season 3 with Dave Hansen, featuring special guest Ron Holt, the Founder of Pink Zebra Moving.Join us as Ron shares his insights on disrupting the moving industry and creating a whole new category focused on customer experience. With his background in growing Two Maids & A Mop into a successful franchise, Ron brings valuable lessons and expertise to the table.Learn how Pink Zebra Moving is making moving fun and why differentiation is crucial in franchising.Discover the secrets to building a strong referral network and providing an exceptional customer experience.Dive into Ron's deployment strategy and the importance of a scalable and profitable business model.And Don't miss this episode filled with valuable advice and inspiration for entrepreneurs in the franchising industry.To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

May 15, 2023 • 35min
How to Improve your Franchise to Attract Multi-Unit and Investor Owners
In this episode of the Advisory Board Podcast, host Dave Hansen is joined by Jon Ostenson, founder, and CEO of FranBridge Consulting and author of "Non-Food Franchising". Jon is also the president of Shelf Genie Franchise System and has been a franchisee in five brands.Jon shares valuable insights on improving your franchise to attract multi-unit and investor owners, including the importance of having market momentum and showcasing actual return on investment. He also discusses the shifting requirements of franchise buyers and the increasing interest in "boring" but needs-based businesses as a different asset class in a portfolio. This episode is a must-watch if you're a franchisor or looking to invest in a franchise. Jon's expertise and experience in the industry will give you valuable takeaways on how to structure your franchise differently to stand out and thrive. So don't miss it!To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

May 1, 2023 • 43min
From Signing to Open - How to Make a Franchise Succeed
On this episode, we speak with Charlie Jebran, Founder and President of Jebran and Abraham, a regional full-service CPA firm. With over 100 franchising clients, Charlie shares his unique insights on how to optimize franchise performance.Highlights from the episode include:The importance of speaking with other franchisees before signing an agreement.Challenges that can delay opening, such as picking the right location and managing staffing strategies.How franchisors can help franchise owners navigate zoning and township requirements and understand their local markets.Critical lease terms, including cost negotiation and transferability.The importance of adequate insurance coverage to protect franchisees' business continuity.Building the right support team, including an attorney, accountant, and insurance partner.The need for franchisors to operate as business coaches beyond the grand opening, reviewing forecasts, performance metrics, and cash flow, and connecting franchisees with peers for advice.To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

Apr 24, 2023 • 44min
How to sell more using video
Welcome to today's episode of our podcast!We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more franchisees with monthly marketing videos.In this podcast episode, we'll be discussing why and how to sell more using video. Trevor shares his insights on how using video can help create credibility and emotional connections with potential customers.We'll also delve into the right style of video that can evoke emotions and motivate prospects to buy, with testimonials being hailed as the king of video styles. One of the most crucial elements of telling a story through video is the location.Trevor shares how going beyond filming at HQ and going to the location of the franchisee can make a difference in storytelling. He also emphasizes the importance of showing, not telling the story, and why it's crucial to avoid putting the logo in the first 3 seconds of the video.Join us as we dive into the world of business video filming with Trevor RappleyeTrevor is a serial entrepreneur and master storyteller in the video and broadcast medium. Since founding Franchise Filming in 2019, he’s experienced an astonishing 3,200% growth, onboarding a roster of satisfied franchising industry clients. Examples include parent companies such as Propelled Brands, United Franchise Group, and Neighborly, supplier-based organizations such as Franconnect and VTECH, and A-list consumer franchise brands including Fast Signs and Batteries Plus. He credits the organization’s success to the development of a disruptive VIP National Subscription Model. Clients can sign up for the company’s turnkey video production services and receive high quality, fully edited videos in just 5-10 business days. Clients are not required to commit internal resources, scripts, and are never charged for U.S.-based travel and logisticsTo listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

6 snips
Apr 17, 2023 • 43min
How to help Owners focus on the most Important priorities
In this episode of the Advisory Board Podcast, we're joined by Kyle Barr who shares some valuable insights on how to help owners focus on the most important priorities, and not just the loudest ones. Here are some of the highlights:Before implementing the Entrepreneurial Operating System (EOS), they had too many distractions from various marketing campaigns, trade shows, and random ideas that ate up their bandwidth and resulted in unfocused leaders, staff, and reduced quality of support and results.They chose EOS as a framework to align their strategic plans with their goals, and after testing it with one location, they convinced 7-8 owners to roll it out, and found that it helped to streamline their processes and improve their grasp of metrics, focus, clarity, and productivity. EOS helped to eliminate shared accountability, place accountability on the right place in the business, and create confidence in franchise owners in their subordinates Kyle Barr is the Vice President of Franchise Operations for Storm Guard Roofing and Construction. Storm Guard specializes in restoring homes and repairing exterior damage caused by natural disasters to homeowners and businesses. Kyle has been working in the construction industry since he was 15 years old. He started working with Storm Guard in 2010 in roofing sales. In 2014, when Storm Guard began franchising, Kyle took the lead and has played a key role in growing the brand across the country, helping communities everywhere prepare for and recover from severe weather.To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

Apr 12, 2023 • 48min
Why your franchise growth strategy sucks
Join Thomas Scott, founder and CEO of Home Run Franchises, in this episode of The Advisory Board Podcast. Thomas is a serial home service franchise brand founder, has helped grow more than 400 brands, and has some pretty radical and proven methods to helping franchise brands scale responsibly and quickly.Listen in as he shares how he challenges the traditional paradigm of franchising with some refreshing new insights into:Why franchising is an incredibly inclusive and diverse business modelHow franchise prospect expectations need to be refreshed to include younger ownersHow franchisors should hold themselves accountable to ensure responsible growth at both the unit level and the franchise systemHow to get your first 5-10 units operating with high success ratesHow to build a performance rather than a compliance centric cultureHow to make your operations more sophisticated and simpleWhat makes an effective annual conference What a Jersey Mike's research project should tell you about the best franchise owners for your systemReframing your franchise value prop, so it's attractive to younger and better ownersTo listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.To learn more about ClientTether, visit us at www.clienttether.com

Apr 4, 2023 • 47min
How to Build a Successful Franchise Brand
On this week of The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we : 1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more.5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs.Aaron Harper is a branding and relationship-building expert, who gained management skills while working in the film and television industry. He began his franchising career as a Franchise Development Director for Chem-Dry and later became Senior Director of Franchise Development at Belfor Franchise Group, where he helped to open over 400 territories. Recently, he became the franchisor of Rolling Suds Power Washing, where he is responsible for building and managing the franchise system and providing support to franchisees across the country. Aaron resides in Tennessee with his family and enjoys competing in triathlons and serving his community. To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Mar 29, 2023 • 41min
Building An Amazing In-house Franchise Support and Call Center Team
Join Debbie Melkonian, the Director of Managed Services for Footprints Floors and our host, Dave Hansen of ClientTether, as they discuss how Debbie helped build and grow an industry-leading customer support team. In this episode, they discuss:Why they decided to in-source rather than outsource their call center/customer service teamHow they structured it to optimize franchise unit performanceHow they oversee productivity, with an entire team of fully remote agentsWhy having dedicated relationships on this team is creating incredible success for their franchise ownersHow their structure and team dynamic creates transparency and accountabilityThe impact of consistency vs. round-robin agent assignmentWith so many franchise brands looking to build out or outsource call center services, this is a timely episode filled with great insights.We hope you enjoy it!To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.To learn more about ClientTether, visit us at www.clienttether.com

Mar 20, 2023 • 41min
Building a World-Class Franchise Support Team
On this weeks episode of Advisory Board : Season 3 with Dave Hansen, Dave and Job Boston Cover:How Sales and ops experience are key Training zees is different from employees, needs to be customized and updated as necessaryConstantly fine-tuning scorecards and formats, so the data is consistent.Data is key: Address their questions with real dataIt is an ongoing process: Coach them so they can add more to the bottom line Jon Boston Joined Color World Painting in 2000. Starting out painting homes, Jon is now the VP of Franchise Operations where he oversees all business operations as well as assists in the training and support of all of CWP’s franchise locations all around the country. He loves being a part of a growing company that has continued to hold customer service at the top of their values. Values that Jon says have contributed to his success : Customer/Franchise Focus, Work Ethic, Honest Communication, and a Positive Climate.To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.To learn more about ClientTether, visit us at www.clienttether.com

Mar 13, 2023 • 41min
Confessions of a Franchise Supplier
On this weeks episode of Advisory Board : Season 3 with Dave Hansen, we have invited Jeff Horst to learn how Suppliers and Franchisors can make sure they are in a 'good fit' relationship.Jeff and Dave talk about :Successful Franchisor/Supplier RelationshipsAnalyzing what a 'good fit' relationship isUnderstanding your clients needsDoing what you do (and doing it well)As the CEO and Co-Founder of RocketBarn, Jeff has always been passionate about empowering people to go beyond what they thought was possible. RocketBarn provides scalable digital marketing solutions for franchise brands to create measurable results for their franchise owners. Their team works with both corporate marketing teams and franchisees to ensure owners believe in their marketing and see ROI on their campaigns. He's an active user of LinkedIn and open to new connections so reach out! On top of leading the amazing team at RocketBarn, he loves to play and watch hockey, soccer, (basically any sport or competitive activity) and spend lots of quality time with his wife Alana, son Hudson, and dog Woody.To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.To learn more about ClientTether, visit us at www.clienttether.com