Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders How to sell more using video
Apr 24, 2023
43:53
Welcome to today's episode of our podcast!
We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more franchisees with monthly marketing videos.
In this podcast episode, we'll be discussing why and how to sell more using video. Trevor shares his insights on how using video can help create credibility and emotional connections with potential customers.
We'll also delve into the right style of video that can evoke emotions and motivate prospects to buy, with testimonials being hailed as the king of video styles. One of the most crucial elements of telling a story through video is the location.
Trevor shares how going beyond filming at HQ and going to the location of the franchisee can make a difference in storytelling. He also emphasizes the importance of showing, not telling the story, and why it's crucial to avoid putting the logo in the first 3 seconds of the video.
Join us as we dive into the world of business video filming with Trevor Rappleye
Trevor is a serial entrepreneur and master storyteller in the video and broadcast medium. Since founding Franchise Filming in 2019, he’s experienced an astonishing 3,200% growth, onboarding a roster of satisfied franchising industry clients. Examples include parent companies such as Propelled Brands, United Franchise Group, and Neighborly, supplier-based organizations such as Franconnect and VTECH, and A-list consumer franchise brands including Fast Signs and Batteries Plus. He credits the organization’s success to the development of a disruptive VIP National Subscription Model. Clients can sign up for the company’s turnkey video production services and receive high quality, fully edited videos in just 5-10 business days. Clients are not required to commit internal resources, scripts, and are never charged for U.S.-based travel and logistics
To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts
We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more franchisees with monthly marketing videos.
In this podcast episode, we'll be discussing why and how to sell more using video. Trevor shares his insights on how using video can help create credibility and emotional connections with potential customers.
We'll also delve into the right style of video that can evoke emotions and motivate prospects to buy, with testimonials being hailed as the king of video styles. One of the most crucial elements of telling a story through video is the location.
Trevor shares how going beyond filming at HQ and going to the location of the franchisee can make a difference in storytelling. He also emphasizes the importance of showing, not telling the story, and why it's crucial to avoid putting the logo in the first 3 seconds of the video.
Join us as we dive into the world of business video filming with Trevor Rappleye
Trevor is a serial entrepreneur and master storyteller in the video and broadcast medium. Since founding Franchise Filming in 2019, he’s experienced an astonishing 3,200% growth, onboarding a roster of satisfied franchising industry clients. Examples include parent companies such as Propelled Brands, United Franchise Group, and Neighborly, supplier-based organizations such as Franconnect and VTECH, and A-list consumer franchise brands including Fast Signs and Batteries Plus. He credits the organization’s success to the development of a disruptive VIP National Subscription Model. Clients can sign up for the company’s turnkey video production services and receive high quality, fully edited videos in just 5-10 business days. Clients are not required to commit internal resources, scripts, and are never charged for U.S.-based travel and logistics
To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts