Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Welcome to Season 3 of the Advisory Board Podcast with your host, Dave Hansen! In this exciting episode, we debunk common myths surrounding the world of translation, as we dive deep into the industry with our special guest host, Cyle Adair.Highlights:Myth #1: Translation is expensive? Think Again!Myth #2: Machine Translation is the Ultimate Solution? Not Quite!Myth #3: Quick Turnaround? It's Not as Simple as You Think!Now hit that play button and join us for the latest episode of the Advisory Board Podcast. Like, subscribe, and share the knowledge with your network!

Join us on the Advisory Board Podcast, hosted by Dave Hansen, as we delve into the world of home service franchises with our esteemed guest, Heather McLeod.Key Highlights:Optimizing Sales Strategy: Discover how to adjust marketing efforts during economic downturns, maximize ROI on leads, and dig deep into your sales funnel to improve performance.Lead Handling and Customer Retention: Learn effective techniques to handle leads, create alternate communication channels, and retain customers for sustained business growth.Smart Technology for Scaling: Understand the role of technology in creating scale, streamlining operations, and fostering transparent customer interactions to drive business success.Heather, the Chief Growth Officer and CMO of Authority Brands, brings over 13 years of experience in the franchising industry. Authority Brands, a leading home services platform, boasts 16 renowned brands and an extensive network of over 2,100 franchise locations across the US and Canada.In this episode, Heather shares valuable strategies for adapting marketing efforts during economic downturns, maximizing ROI on leads, and optimizing the sales funnel.Discover the importance of understanding your conversion rates, booking rates, and close rates to fine-tune your marketing approach. Learn how to coach underperforming teams and automate processes to handle missed opportunities and dead leads efficiently.Heather's insights go beyond marketing, as she explores lead handling, customer retention, online reviews, and the role of technology in scaling businesses. Uncover innovative ways to create more pipeline, nurture customer relationships, and retain employees for sustainable growth. Plus, gain valuable tips on leveraging technology to enhance customer interactions and foster transparency within your organization.Throughout the conversation, Heather emphasizes the critical connection between marketing and operations, urging businesses not to reduce marketing budgets during tough times but to maintain their marketing efforts as a strategic investment.Tune in for a power-packed episode filled with practical advice, expert tips, and real-world experiences to steer your home service franchise toward success in any economic climate.

The Advisory Board Podcast: Season 3 with host Dave Hansen features a fascinating episode titled "Time to Upgrade Your Franchise Storytelling," where Jack Monson, the CEO of Brand Journalists and host of the Social Geek Radio Podcast, shares insights on effective franchise storytelling strategies. In this episode, Monson emphasizes the importance of moving beyond personal journey stories and focusing on customers and franchisees to engage the target audience. He highlights the need for targeted advertising, using the right channels to tell stories, and leveraging professional expertise for content creation. Key points from the podcast:Effective storytelling involves focusing on customers and franchisees rather than personal journey stories.Targeted advertising is crucial for engaging the right audience, emphasizing genuine interest and engagement rather than broadcasting to a broad demographic.Utilizing various channels, such as YouTube Shorts, TikTok, and Reels, and incorporating professional expertise can enhance storytelling efforts and reach a wider audience.The podcast also hints at future developments, including the growing influence of AI and the MetaVerse, which may shape the trajectory of franchise storytelling.

Welcome to Season 3 of the Advisory Board Podcast with Dave Hansen! In this episode, we sit down with Jeff Bevis. a 31-year franchising veteran and COO of Caring Senior Service. Jeff shares insights on support, communication, and metrics in franchise operations, providing valuable tips for success.Support challenges: Emerging brands often oversimplify engagement models, cutting corners. Dave emphasizes the importance of tailored support programs with coaching and in-field meetings.Effective communication: Open and consistent communication is key. Jeff highlights the power of peer-to-peer training, monthly town halls, and regular newsletters.Metrics for success: Simplified metrics, such as unit profitability and caregiver turnover, are essential for tracking progress. Franchisees should have their own scorecards.

Join us as Jeff Bevis shares his expertise on franchise operations, support, communication, and metrics, helping you take your franchising endeavors to new heights!With a business career that has stretched over 36 years, Jeff Bevis is the COO of Caring Senior Service, a private-duty, non-medical home care company. Bevis has more than 30 years of operational experience, and more than 20 years’ experience building successful brands in the home care industry. He and his son, Devin, founded a major home care brand in 2010 and grew that company into an Inc. 5000 company by its first year of eligibility in year 3, as well as, maintained that accolade for each of the following 6 years. A rare feat for any new, high-growth company. With more than 50 locations across the U.S., Caring Senior Service recently received a prestigious ranking by Franchise Business Review for 2023 as one of the top 200 best franchise opportunities for the second year in a row, based on franchisee satisfaction surveys.

Welcome to "The Advisory Board Podcast with Dave Hansen: Season 3"! In this episode, we have an exciting guest host, Lowry Akers, Founder/CEO of Briidge Syndicates, who brings his expertise in franchising and alternative funding strategies. Whether you're an aspiring franchisee or a franchisor looking for new insights, this podcast is packed with valuable information. So sit back, relax, and join us on this enlightening journey into the franchising landscape! Discover alternative funding strategies in franchising, including syndication and Special Purpose Vehicles (SPVs).Learn the key factors for success in franchising: knowledge and experience, hard work, and adequate capital.Explore investor structure and returns in franchising, with potential ongoing ownership, cash flow, and quicker returns compared to real estate investments.Lowry lives in Utah with his wife, 3 children, and their dog. He has been in the franchise industry since 2016. Lowry spent 3 years with a multi-unit franchisee of Jimmy John's before joining the nation’s fastest-growing franchisor (Crumbl Cookies) where he spent 2 years managing new franchise onboarding, buildout & construction, and franchise development. Prior to franchising, Lowry spent 4 years in tech sales (both B2B and B2C). He reviews and has organized multiple franchise-focused and tech-focused private equity deals (raised over $2M).

Join Dave Hansen and Vaughn Sigmon on The Advisory Board Podcast as they explore the art of effective leadership and successful sales strategies. Discover how empathy, listening, and understanding can transform your approach to sales, helping you build stronger connections and achieve consistent sales success.Some Key Takeaways:Empathy and genuine interest in customers are crucial in sales. Be focused on helping, rather than pushing sales.Active listening is the most important aspect of selling. Take notes, ask probing questions, and validate their needsIt's essential to know the competitive landscape and turn away business that doesn't align with your values, as the wrong fit can be costly.Vaughn is the co-founder of Results-Driven Leadership. He is a leadership development expert, podcaster, and author. He has worked with hundreds of businesses, helping them deploy his programs and advice. His methods are brought from his real-world experience working on the front lines and living the role of being a high-impact leader and manager. His coaching and training programs offer no theory, just common-sense advice, and direction.He is a former executive with CarMax, the world's largest and most respected company in the auto industry, and is a Fortune 100 Best Places to Work. Vaughn's mission is to improve the impact of executives and other managers by increasing their knowledge, skills, and abilities.His motto is "No matter what business you're in; you're in the people business."

Welcome to the Advisory Board Podcast with host Dave Hansen and this week's guest host Melissa Pang. Melissa has extensive experience in franchising, building partnerships, and helping others grow their franchises. She emphasizes the importance of self-assessment to find your sweet spot in life, focusing on what energizes and excites you, as well as what you're great at and what you don't enjoy.Embracing failure and learning from it is crucial for personal and professional growth, and it's important to create your own role as you continue to grow.Always customer service-focused, Melissa is a proud member of the TES SourceLink team and works with TES franchisor members on a daily basis, providing a collaborative environment that fosters win-win relationships. She feels most in her element when collaborating with franchisor members – working together, Melissa helps them find solutions and build strong, long-lasting relationships with TES coaches and clients in order to achieve the franchise growth results they desire. On a more personal note, Melissa lived and worked in Australia for 2 years and constantly talks about returning! Melissa loves everything fitness but balances out all the physical activity by leaning into her love of good food. You can find her with a blonde Americano in one hand and the TripAdvisor app in the other, searching out her next culinary adventure.Learn more about our host or effective franchise sales and management technology at www.clienttether.com

In this episode of The Advisory Board, we learn from Franchise Development wizard, Ryan Zink, co-founder of Franchise Fastlane, and now Franchise Sidekick about franchise development best practices from the perspective of the franchise candidate. Ryan and Dave discuss ways franchisors should evaluate their readiness to franchise. And it's not what you think. Ryan shares the two most important things franchise candidates are looking for in a brand. And, he and Dave discuss what franchisors need to have in place to help a new owner progress from a franchise owner, to a sufficient cashflow to only work for themselves, and then to build a company that will enable them to reclaim their most precious commodity - TIME.They dig deeper into what franchise development and consultants need to focus on to help candidates make informed and long-term decisions when selecting a franchise concept. You're going to enjoy this one! Learn more about our host or effective franchise sales and management technology at www.clienttether.com

Welcome to the Advisory Board Podcast Season 3 with Dave Hansen, where we dive deep into the challenges faced by growing and emerging brands.In this episode, we explore key aspects that brands often struggle with and discuss strategies for sustainable growth.Here are the highlights from today's podcast:Territory Sales and Franchise Fees: - The importance of understanding market dynamics and protecting territories for sustainable growth. - Balancing franchise fees to attract the right franchise owners while avoiding undercapitalized candidates. Robust Item 19s and Franchisee Acquisition: - The significance of transparent and informative Item 19s in the franchise disclosure document. - Exploring avenues for finding qualified franchisees, such as FSOs, coaching, hiring, or broker networks.Marketing Strategies and Partner Alignment:- Choosing between FSOs and in-house marketing for lead generation. - Evaluating track records, support infrastructure, and alignment with brand valuesErik Van Horn is known for his expertise in franchising and has become one of the most coveted advisors in the niche. He is a family man, master connector, mentor to early-stage brands, and lifestyle investor. Erik’s passions are helping brands scale and inspiring people to stop trading time for money. Learn more about Erik here: https://scalablefranchise.com.

Welcome to the Advisory Board Podcast Season 3 with Dave Hansen!In this episode, we dive deep into the world of franchising, exploring the importance of trust and effective communication between franchisors and franchisees with Michelle Rowan.Join us as we uncover valuable insights and strategies for building a culture of trust in franchising, ultimately driving success and growth for franchise brands.Explore the importance of trust and effective communication in franchising.Uncover the key elements of unit-level profitability and franchisee satisfaction.Learn strategies for building a culture of trust between franchisors and franchisees.Gain insights into measuring customer feedback and utilizing it for continuous improvement.Michelle Rowan is the president and COO of Franchise Business Review, a market research and consulting company specializing in franchisee and employee satisfaction, as well as franchise relations issues. She is actively involved in the franchise community; former Chair of the International Franchise Association’s Women’s Franchise Committee, currently serves on IFA’s Supplier Forum Board, the Pride Franchise Leadership Council, and is a Certified Franchise Executive.In 2023 she received the Crystal Compass Award, which recognizes those who have made significant contributions through leadership within their organization, the franchise community, or the community in which they live. The award is presented each year by the International Franchise Association’s Women’s Franchise Committee. Michelle has been named one of Entrepreneur’s Most Influential Women in Franchising and is on the board of the Yum! Center for Global Franchise Excellence at the University of Louisville.She lives in Maine with her husband, daughter, and two rescue dogs. She and her husband also own Woodland Farms Brewery, a tasting room and brewery. In addition to alcoholic craft beer, they released the first non-alcoholic craft beer from Maine.