Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

On this weeks episode of Advisory Board : Season 3 with Dave Hansen, we have invited Julien Paul to help us understand the best strategies to increase your social media and lead generation.Julien walks us thru:Social Media and Lead Generation MisconceptionsTargeting to increase lead generation and engagementTikTok, Instagram, and Facebook TipsWhat Drives Effective Social Media CampaignsGetting Started with Social MediaJulien Paul is the Chief Revenue Officer at SocialMadeSimple. SocialMadeSimple is an affordable, do-it-for-me franchise social marketing solution that helps franchisees level social media at a hyper-local level. Julien has been with the company for 6 1/2 years and is responsible for managing both the Sales and Marketing teams, while contributing to anything else that helps make the company grow.To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Welcome to another season of Advisory Board. Dave Hansen and Luke Schulte discuss how to modernize an unsexy franchise concept.They Cover :Franchise systems in traditional or older services tend to seem a little boring and unsexy. -Pivoting With the EconomyHow to leverage their super powers to continually improve the system.Luke loves fostering relationships with candidates, consultants, and coaches to ensure potential franchisees discover the value of our service-based franchise, one that provides a simplicity and forecastability that is attractive to most potential owners who are looking to be in control of their owner destiny. Prior to joining Handyman Connection, Luke was Sr. Vice President of Franchise Development for Premium Service Brands, focused on vertically stacking seven brands in home services. He has also held development roles with Two Maids & A Mop and Fish Window Cleaning and worked in sales for a master franchise at Bonus Building Care.To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else.To learn more about ClientTether, visit us at www.clienttether.com

Welcome to another season of Advisory Board. Dave Hansen and Matt Kline discuss what fueled OxiFresh's FranDev Success.Matt Kline started as the Director of Franchise Development in early 2018. Now, Matt leads the development team as they help more people explore Oxi Fresh's carpet cleaning franchise opportunity. Before becoming an Oxi Fresh team member, Matt earned a BS from the University of Northern Colorado. It was during that time that Matt had his first brush with entrepreneurship, having owned and operated a landscaping company.Some of the key things we focus on are:Accelerating Franchise EvolutionStrategy Defined around a New PersonaPractical Advice for GrowthExploring your flawsOxifresh’s CultureAnd a lot more! To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else. To learn more about ClientTether, visit us at www.clienttether.com

How can you prepare your franchise for a successful acquisition? What do investors look for when evaluating a franchise systems for purchase or investment?When should you start preparing for an acquisition?These are some of the questions Tom Spadea and Dave Hansen discuss in this episode of The Advisory Board. Merger and acquisition activity has skyrocketed in the franchise space, because smart investors are seeing strong ROI on their investments, which brings more to the table. If you're serious about planning for a big exit, then you need to do several things now to help you be ready when that time comes. Tom has been an advisor in many acquisitions and investments oer the years, and you'll find his advice both actionable and valuable as you prepare for your exit.

Kicking off Season 3 of The Advisory Board podcast with marketing wizard, Graham Chapman, of 919 Marketing.In this episode, we dig deep into the key metrics every franchise brand should be monitoring for franchise development and unit operations.Cost per leadMarketing qualified leads Sales qualified leadsDiscovery Days booked (or deals quoted in service brands)Closed deals (and deal value)We also explore the importance of benchmarking. So many emerging and growing brands are benchmarking incorrectly against irrelevant data sets, which give them false impressions of what their marketing analytics should be.We also review two major red flags you should be looking for with your franchise marketing partners.And...Graham shares a public service announcement about GSA4. Every franchise system needs to prepare their web properties to be ready for the Google Analytics changes coming this Summer.

Every franchise talks about culture. Every business wants to be a culture-driven enterprise. The thing is... not everyone knows how to build a culture that sticks, how to protect it as you grow, and how to make sure it creates meaning, connection, and motivation for your team and franchise owners.Nick Lopez, founder and Steward of Lime Painting shares his insights into how he has been able to create and maintain a culture of love, integrity, mission, and excellence, and how he and his franchise owners protect it as they grow.To learn more about ClientTether, visit us at www.clienttether.com

In this episode of The Advisory Board podcast, I am joined by one of the top-performing brokers that I know, Chris Valdes of Horizon Consulting Partners. Whether you're a Franchise broker, a franchise consultant, a franchise development team, or anyone else interested in learning how to engage brokers, you'll want to listen to I know very few consultants that are generating the types of numbers I see Chris produce. He's personally generating more than 40 deals per year that span almost 80 territories. And he's only on his 3rd year in the industry, which means he's got something figured out :)Some of the key things we focus during this episode are:- How franchisors should engage with consultants to build their trust and get more deals- The importance of accountability in franchise sales- Lead follow-up best practices- Franchise lead mistakes that cripple consultants and Zors alike- How to leverage automation across the franchise sales process- Why relationships are so key in placing franchise ownersAnd much more!To learn more about ClientTether, visit us at www.clienttether.com

Join me and David Stein, who has been managing Facebook and other digital marketing campaigns for decades. In this episode of The Advisory Board podcast, we dive deep into learning how to leverage the power of Facebook's targeting tools to optimize your social media marketing campaigns out of the gate. We discuss the in-platform and look-a-like targeting tools and how to take them to the next level using Facebook's AI engine. We also discuss how to increase close rates by 500% by engaging in-app rather than pushing to external experiences or lead forms. We also discuss and answer the following questions.Want to know how fast you need to respond to Messenger communications? Which demographics engage the most on Facebook?How should brokers market on the Facebook platform to maximize interest and conversions? How much should you budget to get sufficient lead flow from Facebook as a marketing channel?How should I differentiate myself in my Facebook marketing efforts?Isn't Facebook dying? Should I even market on this platform? What about Instagram, TikTok, and even Whatsapp as lead gen platforms?

Every franchisor, broker, and franchise sales professional should learn from master finance strategist, Jonathan Fodera of Integrated Business Financing, as he shares 5 financing strategies and how to use them to fund franchise purchases, business growth, and equipment purchases. We dig into SBA Loans, Term Loans, Lines of Credit, Personal Liquidity options, and much more.My favorite quote was, "the Best time to build business credit is 5 years ago..." Jonathan followed that up with straightforward advice about how to do it now that was actionable and simple. I had no idea buying equipment with cash was a bad idea. Jonathan's 4 Rules for business financing are spot on. - Get Enough- Build and Maintain Strong Business Credit- Plan All Capital Expenditures - Every Business Needs A Line of CreditAll of my friends in franchise sales should listen in and make your franchise candidates listen to this one! To my ClientTether peeps, add this one to your nurturing campaigns :)

There are several million rea$on$ why every franchisor needs to reevaluate their risk mitigation strategy now - at least that's what I learned from Wade Millward, of rikor.io in this episode of The Advisory Board Podcast. We also focused on how franchisors can create a culture of risk mitigation within a franchise system. Key takeaways include:- There is key language every Franchise system needs in its FDD about insurance that is missing 70% of the time. - Franchisors assume vicarious liability for their franchisees when they begin franchising. Ultimately, this means underinsured franchisees create liability issues for franchisors. - With compliance often being such a manual task it's often burdensome and overlooked, which can put many franchise systems at risk.- One of the first things private equity and purchasing entities will check when evaluating a franchise system for acquisition is their insurance compliance. When they find franchisees are out of compliance, the purchase multiple gets reduced.