Kicking off Season 3 of The Advisory Board podcast with marketing wizard, Graham Chapman, of 919 Marketing.
In this episode, we dig deep into the key metrics every franchise brand should be monitoring for franchise development and unit operations.
- Cost per lead
- Marketing qualified leads
- Sales qualified leads
- Discovery Days booked (or deals quoted in service brands)
- Closed deals (and deal value)
We also explore the importance of benchmarking. So many emerging and growing brands are benchmarking incorrectly against irrelevant data sets, which give them false impressions of what their marketing analytics should be.
We also review two major red flags you should be looking for with your franchise marketing partners.
And...Graham shares a public service announcement about GSA4. Every franchise system needs to prepare their web properties to be ready for the Google Analytics changes coming this Summer.
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders