Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Join Jason McReynolds, founder and CEO of FranMetrics as we discuss: - How franchisor data requirements and needs are changing- What's potentially on the horizon for franchise data regulation - Why franchise system data problems are really cultural problems- How to get buy-in from your franchise owners to share their data - FDD considerations to make sure you're not leaving out critical requirements to facilitate data gathering- What key metrics every franchise system should be monitoringTo listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Join me and Adrian Rodriguez, a 15 year tech inventor with more than 80 patents from his tenure at IBM and Toshiba, as we dig into how franchise systems and the service industry should be automating optimal client experiences with AI, machine learning, in-channel messaging, and more. Key Takeaways:1. Engage your clients where they connect with you - stay in-channel2. Be attentive to them - Speed2Lead is king3. Consistently qualify them, so you know who is the right priority to invest your limited human capital to engage4. Make your engagement process as frictionless as possible 5. Engage your prospective employees with as much discipline as your prospective clientsTo listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of The Advisory Board podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Join me and Daniel Dixon, CEO of Service Moxie and SendJim, on this episode of The Advisory Board podcast, as we dig into what makes franchise systems and home service businesses successful in lead engagement, sales follow-up, close rates, customer retention, and recurring business. We discuss how any business can leverage digital and physical sales and marketing tools to create memorable and highly engaging experiences with their customers from first impression to post-sale reputation building and referral gathering. We discuss how effectively engaging your initial leads and rehashing your old leads can decrease your customer acquisition cost and increase your marketing ROI. Daniel shares insights into how best practices in lead follow-up and client engagement can also increase your client lifetime value, while giving them an exceptional experience. We discuss segmentation and targeted re-engagement strategies that any service business can leverage. And we illustrate examples of how mixed media engagement that includes direct mail, email, text, calls, and voicemail drops, can have a synergistic effect on conversion rates. Daniel became the CEO of Service Moxie in May 2019. Prior to becoming the leader of Service Moxie, Daniel served as a military officer in the United States Air Force and worked in corporate America as a business consultant for a nationally recognized consulting firm. During his time as a consultant, Daniel founded a carpet cleaning business and really found a passion for entrepreneurship and small business.To learn more about Service Moxie go to www.servicemoxie.comDave is the President of ClientTether, the leading sales automation CRM in franchising, franchise sales, and home services. To learn more about ClientTether, go to www.clienttether.com

Join us as we learn from co-founder of Vetted Biz and Visa Franchise, Patrick Findaro, as we dig into some of the most critical information franchise brands need to share to create a more attractive franchise opportunity for their franDev teams and consultants to sell. We also discuss Patrick's obsession with kite surfing, how to attract multi-unit franchisees, where to find some basic data to guide your franchise sales efforts, how to use franchise data to identify your competitive advantage, and some of the harsh realities in the franchise sales space that are often overlooked. Let us know what you think!To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Matthew Jonas (MJ) from Topfire Media joins us in this episode of The Advisory Board podcast to share some of his 25 years of experience in digital marketing, specifically around franchise leadgen and digital marketing.We discuss some some of the top strategies to reduce customer acquisition cost in franchise sales and best practices in:- Improving your domain strength and why that matters- Building a mobile first experience- Writing conversion based marketing content (which seems to have gone out of style)- Content gating - how to find a balance between free insights and lead acquisition events- How to reverse engineer FranDev ad budgets based on growth goals- Lead follow-up best practices that increase lead conversion rates in FranDev- Building the right media mix that includes SEO, Paid Ads, and PR- Which metrics are the most important to monitor to ensure your digital strategy is on the right trackMJ's top 6 takeaways for Franchisors and their leadership teams are:1. Learn Google Analytics2. Create downloadable content above the fold of your website/landing pages3. Create engaging founder video content4. Create a Franchise Sales website that converts5. Make sure you have a quality CRM and sales automation tool, so you can handle your increased lead flow6. Have a dedicated Franchise Sales team - because FranDev is a contact sport :)Learn more about franchise marketing and TopFire Media at https://topfiremedia.com/Learn more about franchise sales lead follow-up and sales and ClientTether at www.clienttether.com

Learn some of the critical changes recently made to Google's SEO algorithms that are impacting the way your franchise or business website content is being indexed today. Amber Christiansen of 9th Root Marketing, an expert in SEO, franchising, and almost 20-year digital marketing industry veteran shares some deep insights on this episode of The Advisory Board podcast that include:- Recent grammar shifts that remove conflict between the marketing copy team and the SEO writing team- How top performing SEO strategies create synergy with PPC campaigns- Content pillar/cluster and topic/cluster writing strategies that simplify your content and make it more consumable for your clients- Paid advertising strategies that drive down customer acquisition costs

Joel Cochren is a master business operations coach with experience operating his own businesses and helping franchise brands scale unit-level operations. In this episode, we dig into how he and the executive team at Two Maids & A Mop have transformed their unit-level sales. They were able to boost same location lead conversion rates by 278% within 60 days of deploying industry-leading engagement processes and technology. Enjoy hearing how they effectively use a franchise CRM and sales tools to automate engagement and reduce operations overhead at the unit level. Things Joel shares:- How to immediately impact lead conversion rates- What are some effective ways to engage existing clients that lead to better retention- Reactivation ideas to drive additional revenueLet us know what you think and please share your feedback. Two Maids & A Mop uses ClientTether (www.clienttether.com) to automate their franchise unit sales as a CRM platform.

Jerry Akers shares some insights into how he developed his multi-unit, multi-brand franchise business into a people centric business model. Typically, business owners argue that doing so restricts profits and slows growth. Fortunately, that's simply not the case, if it's done right.Key takeaways from our podcast include:- Investing in people increases retention of the right employees- Sometimes, providing growth opportunities is more valuable than income changes- When you take care of your people, they will take care of your (great example post-covid comeback)- Leaders must be visible and should show their investment in their people in more ways than just $$- Creating a good people-centric business model can help you double revenuesJerry owns many Great Clips franchise locations in the Midwest, and he's involved in The Joint Chiropractic. He has been a franchise owner for 17 years, is a best-selling author, and is an incredible business owner.

Ryan Naylor - Founder and CEO of VIVA HR - shares some powerful insights about why we're in an employment crunch right now and what to do about it. Staffing shortages are dominating the discussions in most service industries today as their top challenge. Ryan shares best practices in: - attracting the right applicants- how to engage those applicants to ensure you don't lose the good ones- how to nurture candidates to maximize the strength of your hiring bench- how to build and communicate about your culture- how to build and retain quality employees- and some great tips about staff development that will make a huge difference in creating world-class employeesHe also discusses employment trends today and how conditions will likely change in the next 12 months.

In this episode of The Advisory Board Podcast, we have Dan Claps, founder of Career Transition Leads, Nurture Assist, and Find A Business Online. We discuss three things we see rockstar FranDev professionals do - be them Consultants or Franchisor-side frandev staff- that give them a clear edge in their prospecting, selling, and closing efforts. We answer these questions:How do top performers create Proper Lead Flow?- What types of leadgen are available today?- What is a good way to know if you have the right volume of lead flow to hit your deal targets?- What are the top producers doing to balance quality and costs?How do top performers effectively engage and follow-up with leads?- How are the best consultants in the industry optimizing their lead conversions?- What processes and tools are making a difference for your clients?- What are some of the biggest mistakes you see consultants make in lead engagement/follow-up?Once a lead is qualified, what do top performers do to manage their deal flow better than their peers?- What is an ideal deal flow for a franchise consultant? FranDev teams?- Where do you see most franchise deals fall off the table? What causes that?- How can franchise consultants/franDev teams use effective nurturing strategies to optimize deal advancement?- What are some of the most common mistakes you see in managing deals that can be easily fixed?We cover KPIs, measurement, tracking, examples of proper follow-up, and a lot more. Enjoy!To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv..., or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com