Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

On this episode of The Advisory Board, we dive into how emerging franchisors and established franchise systems should be engaging with consultants to maximize their effectiveness. Not getting the engagement or responsiveness you're hoping for? We discuss that.Getting too many leads that aren't a good fit? Yep. We discuss that too. Not sure how to get started? You guessed it :) We have a great discussion about steps to take to launch a relationship with franchise consultants or franchise brokers.Have your lead flow dry up? We cover that too. Not sure if it's the right time to start using brokers? Erik shared some great insights into this as well.

On this episode of The Advisory Board, we welcome franchise coach and consultant, Angela Cote to share her 25 years of experience in franchising. Angela is the founder of AC Inc, and has done an incredible job developing franchise mentoring groups among some of the best in the business. Listen in for great advice about how to build a strong network of peers in franchising to help you grow and avoid many of the pitfalls that are common to franchising.Angela shares some of her experiences that helped her realize the value of franchise coaching within franchise systems, and how that relates to franchise founders and executives finding the right group or personal mentor to help them grow their business. We discuss how to approach mentor groups to get the most out of them, how to find the right group, how to find the right business coach/consultant, and what red flags to look for to avoid making a mistake there. Angela also shares some myths emerging franchise brands often chase, and how to avoid early mistakes in franchise growth. So much great content for any emerging franchise or established franchise brand. Thanks for joining us, Angela!

Join Seth and David from Thumbtack as they insights into how home service pros can win more jobs from their marketing and lead generation efforts. Key nuggets from this episode of The Advisory Board Podcast:- Changing demographics in who's making home service decisions today vs. 3 years ago- What pros need to do to win more business- How homeowners are engaging differently and how Pros need to adapt- How to follow up effectively on leads to optimize booking ratesEnjoy!

More than 80% of businesses fail because of cashflow issues. Sometimes, they fail with thousands of dollars available that they simply couldn't collect. Join Tom Aronica from Biller Genie in this episode of The Advisory Board, as he shares insights into the accounts receivable and billing industry and how top performing franchise systems are tackling common AR issues at scale. Learn how to Invoice rapidly, properly and effortlessly follow up on outstanding invoices, and simplify your processes to automate them or do them at scale. This often overlooked part of businesses is also not typically the focal point of attention in franchise systems, dealer networks, or other multi-unit business models. There's often no visibility at the Franchisor or HQ level to identify issues and provide support to fix cash flow issues. Tom shares some great insights into how to address these and other challenges in a fragmented part of any business to streamline it and potentially automate it.

Join Dave Hansen and Conrad Kolba as they discuss best practices in emerging franchise operations, royalty structures, and technology. Some of the highlights include:How to create franchise Royalty structures that fuel brand growth in the long-termHow to make sure your franchise royalty structure fits the industryHow to ensure your royalty model fits the economics of your franchise systemHow to balance what you centralize for your Zees and how to offset that with royaltiesSmart royalty models that incentivize unit growthBuilding effective Ad Funds and Technology FundsThe real value of Royalty use transparency to franchiseesBuilding an effective Franchise coach modelDetermining and scaling up how many franchisees can one coach support?Building effective peer to peer franchisee mentorship programsWhy emerging brands need to be focused more on technologyIf you choose the right software, you can have unbelievable visibility into your franchisees’ business operations, struggles, and success

Join franchise marketing expert, founder of Franchise In-Sites, and COO of Franchise Direct Digital, David Gollahon and learn the non-negotiable strategies he uses to help his clients scale their emerging and growing FranDev success. We learn about getting our ideal franchise owner candidate target calibrated correctly, how to find those candidates, and how to bring them in via an effective marketing mix. Then, David shares some fantastic insights into how to balance portal leads and the rest of your digital marketing efforts. We discuss proper use of social media, and which channels appeal to the right demographics that your brand should care about (Hint...it's not TikTok :) ) Then, David wraps up with some powerful details about analytics. What should you be measuring. How can you truly evaluate which lead sources are producing results that are helping you succeed vs. creating busy work and churn for your staff that is costing you way too much.

Heidi Morrissey, President of Kitchen Tune-Up (and Bath Tune-Up), and her team truly led the way in developing virtual discovery days, virtual new franchisee training, and virtual conferences for their Tunies. She shares their lessons learned, best practices, and what's ahead in their virtual engagement strategy.

Join Magda Fox as she shares 20 years of sales and marketing experience in Lead Handling, Sales process development, and sales at the franchisee level within franchise systems. Learn how she coaches clients to systematize the closing process, how she recommends creating playbooks, and other tips that can help your frandev team or franchisees increase their sales.