Join franchise marketing expert, founder of Franchise In-Sites, and COO of Franchise Direct Digital, David Gollahon and learn the non-negotiable strategies he uses to help his clients scale their emerging and growing FranDev success.
We learn about getting our ideal franchise owner candidate target calibrated correctly, how to find those candidates, and how to bring them in via an effective marketing mix.
Then, David shares some fantastic insights into how to balance portal leads and the rest of your digital marketing efforts.
We discuss proper use of social media, and which channels appeal to the right demographics that your brand should care about (Hint...it's not TikTok :) )
Then, David wraps up with some powerful details about analytics. What should you be measuring. How can you truly evaluate which lead sources are producing results that are helping you succeed vs. creating busy work and churn for your staff that is costing you way too much.
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders