

How to Build a Successful Franchise Brand
Apr 4, 2023
46:37
On this week of The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we :
1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.
2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.
3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.
4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more.
5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs.
Aaron Harper is a branding and relationship-building expert, who gained management skills while working in the film and television industry. He began his franchising career as a Franchise Development Director for Chem-Dry and later became Senior Director of Franchise Development at Belfor Franchise Group, where he helped to open over 400 territories. Recently, he became the franchisor of Rolling Suds Power Washing, where he is responsible for building and managing the franchise system and providing support to franchisees across the country. Aaron resides in Tennessee with his family and enjoys competing in triathlons and serving his community.
To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com
1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.
2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.
3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.
4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more.
5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs.
Aaron Harper is a branding and relationship-building expert, who gained management skills while working in the film and television industry. He began his franchising career as a Franchise Development Director for Chem-Dry and later became Senior Director of Franchise Development at Belfor Franchise Group, where he helped to open over 400 territories. Recently, he became the franchisor of Rolling Suds Power Washing, where he is responsible for building and managing the franchise system and providing support to franchisees across the country. Aaron resides in Tennessee with his family and enjoys competing in triathlons and serving his community.
To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com