The Jasmine Star Show

Jereshia Hawk, a private business mentor, expertly shares her journey from corporate life to thriving entrepreneurship. She discusses the importance of becoming a public figure to sell intellectual property and how to cultivate real relationships in business. Jereshia reveals her strategies for scaling effectively, including ‘flipping the funnel’ towards high-ticket offers. She reflects on her first $60,000 sales month and stresses the value of adaptability in sales, making her insights invaluable for anyone looking to reignite their business growth.

How can you create ways (for not only your business) but your community to WIN?When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed.And during this discussion, I heard some of the most creative ways to do exactly this.But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.(If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.)If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!!We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.Click >>PLAY<< to hear all of this and…(00:05:12) The challenges of acquiring a project after it already had initial success(00:11:30) The process of engaging and aligning an existing community with a new vision and leadership(00:15:34) How Peter deals with the skepticism and concerns from the web3 space(00:20:08) What it really takes to overhaul a complex brand(00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!)(00:24:05) How to license digital assets from NFT owners(00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities(00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience(00:34:11) The social media strategy that garnered 10 million views in one day!(00:39:31) The virality formula: how to create engaging and relatable content(00:49:12) A strategy to target a younger demographicListen to Related Episodes:430: How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk336a: What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenereFor full show notes, visit jasminestar.com/podcast/episode470Connect With Peter:https://www.pudgypenguins.ioYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Dive into the intriguing world of neuromarketing and discover how it can revolutionize your business strategies. Learn the importance of driving small commitments on social media to enhance customer engagement. Explore how to craft your marketing message for quicker audience processing. Plus, uncover the Law of Reciprocity and its powerful impact on your marketing efforts. This insightful discussion is packed with actionable tips to influence client behavior effectively!

Be honest: Have you ever gotten business advice that sounded, well, like this…To get ahead of 99% of business owners, you must:…”ABC: Always be closing.”…”Eat your competition for breakfast, lunch, and dinner.”…”Never take no for an answer.”I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle.Instead, in this episode, I’m sharing the four things I’ve done to get ahead and maintain momentum in business.Click play to hear all of this and…(00:00:00) What I was told to do to get ahead of 99% of business owners vs. what I actually did.(00:09:16) The best thing to focus on when you’re growing your business.(00:13:00) An experience I had in a mastermind group that was a pivotal moment in my growth.(00:14:53) The framework I use in new environments for success.(00:20:25) How successful people behave and their approach to problem-solving.(00:25:47) One of the best ways to find new and innovative solutions for your business.(00:34:35) How I was able to open my eyes to new opportunities and perspectives.(00:39:10) What it takes to scale businesses past 7 figures.(00:41:19) Why high-achieving entrepreneurs get imposter syndrome.(00:43:18) How to add value in rooms when you feel less experienced.For full show notes, visit: jasminestar.com/podcast/episode468Listen to related episodes:How to Build Your Self Trust to Make Better Business DecisionsEmotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My FutureYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

“...well, it's just that your level of confidence...”Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.But in everyday life? It’s another story.What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.Click play to hear all of this and…(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.(00:02:50) How it really feels showing up as my 3X, most confident self.(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.(00:09:47) The commitment I’m making (I’d love for you to make it with me!).(00:11:40) The initial fear of confidence and why you need to push through.(00:15:01) The freedom you get when you do this ONE thing.(00:18:10) Why I share my best ideas for free.(00:21:39) My strategies for attracting a new ideal client.(00:22:37) What it takes to scale from seven to eight figures in business.For full show notes, visit https://jasminestar.com/podcast/episode467You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Discover a five-step framework that empowers you to plan and launch your digital offer successfully. Learn how to structure the customer journey and optimize the student experience for online courses. Uncover effective pricing strategies and realistic timelines for development. Find out how to choose the right platform for hosting your course. Plus, set actionable goals to ensure a successful launch. This guide is perfect for anyone looking to transform their knowledge into a profitable digital offering.

Dive into the mindset of a CEO as unique perspectives unlock growth opportunities. Explore the game-changing insights gained from mastermind programs and how they shape investment strategies. Discover personal stories that highlight the importance of collaboration and feedback, alongside tips on creating effective systems for measurable results. Join the journey of maximizing experiences to reach new heights in both personal and professional realms.

Discover the magic of guerrilla marketing with innovative strategies that truly capture attention. Dive into iconic campaigns like Coca-Cola's personalized bottles and Dove's powerful 'Real Beauty Sketches.' Learn how creative limitations can spark bold ideas, turning users into brand ambassadors, as seen with Spotify. Get actionable tips for engaging your audience and collaborating with your team to drive impactful marketing. Embrace the simplicity that leads to incredible results!

Real talk: a strong personal brand can act as a protective moat for your business.Apple? Stronger because of the Steve Jobs brand.Tesla? Better known because of Elon Musk.Spanx? Iconic because of Sara Blakely.Yes. It’s that important.But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.Click play to hear all of this and…(00:00:00) The concept of personal branding and its importance for business success.(00:03:05) Statistics about consumers and personal brands.(00:05:13) How personal brands can act as a protective moat for businesses.(00:08:17) How building a brand leads to optionality and freedom.(00:09:33) The two main obstacles preventing personal brand development.(00:10:26) How impostor syndrome affects even successful entrepreneurs.(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.(00:15:45) What I learned from interviewing branding agencies.(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.(00:23:55) The need for content pillars to build trust and likeability.(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.(00:26:32) How to allocate time for creating different types of content.(00:28:30) What I’m trying to approve in my business right now (and what’s next).Listen to related episodes:Reinventing Yourself: Ready for Your Next Chapter?Restarting: How to Get Back Up When You’ve Quit (And Be Better Than Before)Three Ways to Remove Comparison and Become UnstoppableFor full show notes, visit:jasminestar.com/podcast/episode463You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Nancy Twine, founder of the natural haircare brand Briogeo, shares her inspiring transition from Wall Street to entrepreneurship. She discusses the challenges of pivoting careers and the bold strategies she used to launch her brand, including her early adoption of influencer marketing. Nancy emphasizes the importance of building authentic partnerships and the journey of bootstrapping her business, which eventually led to a partnership with Sephora. She also highlights the significance of aligning with the right investors and the evolving nature of consumer behavior during uncertain times.