The Jasmine Star Show

Ever wondered what it takes to truly achieve greatness in your industry?Spoiler alert: it all starts with ONE IDEA.Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality."What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth.In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory.Click play to hear all of this and:(00:00:23) What it means to apply the concept of “Unreasonable Hospitality” to everything you do in business(00:01:26) The top traits of a great leader and the KEY to empower your team(00:06:02) How to create a culture of feedback and growth (yes, feedback and criticism are highly encouraged!)Listen to Related Episodes:How You Can Develop the BEST Traits in LeadershipYou Matter: Mental Health and Business Culture with Matthew EmerzianFive Things My Team and I Do to Stay Productive and Reach Our GoalsConnect With Will on Instagram:https://www.instagram.com/WguidaraFor full show notes, visit jasminestar.com/podcast/episode460Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)Click play to hear all of this and:(00:02:24) How Michelle (successfully) founded two different companies in two different markets(00:04:54) The benefits of creating a brand-led and community-driven company(00:07:01) The emotional journey of selling a company and figuring out your next step(00:10:27) How to analyze the market to identify gaps that your business can leverage(00:11:54) The process of using social media for market research(00:16:03) The best qualities to look for in mentors and business partners(00:21:06) Why you need to build in public and cultivate a community before launching(00:22:35) How you can host in-person events for your business before your end product is finished(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)(00:33:42) The differences between DTC, retail, and Amazon strategies(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)(00:38:53) How to implement a successful user-generated content strategy(00:52:24) How to build your business while also prioritizing your familyListen to Related Episodes:Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create PossibilitiesHow to Get Faster Running Your BusinessFor full show notes, visit jasminestar.com/podcast/episode459Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Delve into the power of self-trust in making business decisions. Explore how letting go of outcome expectations can reignite progress. Learn practical frameworks, like the self-trust triangle, to shore up confidence. Real-life stories reveal the impact of trusting yourself amidst doubt. Understand the importance of internal validation versus seeking approval. Celebrate small wins to build a resilient mindset. Transform your decision-making skills and embrace growth in your entrepreneurial journey!

Have you ever wondered how extremely successful business owners develop and evolve their product suite?Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that.And the best part? She not only shares how she created her product suite, but also how she strategically refined, priced, and sold each offering to align perfectly with her target audience's needs and desires.In this episode, you’ll learn the importance of client transformation, knowing your customer readiness, and having the right mindset for business success. (You’ll also hear how Julie waited to see her customer needs before creating new offers.)Click play to hear all of this and…(00:01:46) The inside scoop on how Julie developed her product suite and the evolution of her offers(00:04:28) Julie shares her mindset and strategy behind creating and refining her first offer, "Pitch It Perfect."(00:06:16) The evolution of Julie’s product suite, the mindset behind the changes, and her decision to wait and understand the customer's next step before creating new offers.(00:09:06) How Julie knew it was time to develop her group coaching and mastermind programs.(00:11:19) How Julie defined the value proposition and differentiation in her programs.(00:13:16) The BRILLIANT way Julie decided to develop her offers.For full show notes, visit https://jasminestar.com/podcast/episode457Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Real talk: Influencer marketing is here to stay, there’s no doubt about it.But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.Click play to hear all of this and…(00:00:55) Dan’s extensive investment portfolio and what it took to get there.(00:02:52) How Dan allocates his time and energy while managing different business ventures.(00:03:19) The challenges Dan faced when growing a new business during the pandemic.(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.(00:15:49) How small businesses can get started with local influencers.(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.(00:26:24) A behind-the-scenes look into running a public company.(00:31:35) The potential impact of AI influencers in the future of marketing.(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.(00:43:27) The importance of in-person interactions and events in building relationships.(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.Listen to Related Episodes:378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know427: My Personal Insights and Marketing StrategiesFor full show notes, visit jasminestar.com/podcast/episode456Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me.Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room.From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative.And please believe: I’m sharing it all with YOU.In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program.Click play to hear all of this and…(00:00:00) The transformative invitation I’ve received.(00:05:28) The question JD asked me that prepared me for this huge event.00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza.(00:09:44) My #1 goal at lunch with the other members of the growth accelerator.(00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers.(00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it).(00:22:04) The moment I’ll NEVER forget with Gary Vee.(00:24:50) The questions I asked Gary's Chief of Staff.(00:28:05) 90% of what we focused on day two of the growth accelerator.(00:31:58) The importance of building a strong team and casting a vision as a founder and CEO.(00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary.(00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success.For full shownotes visit, https://jasminestar.com/podcast/episode455Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlistJoin me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

"You have a choice. You can either get bitter or you can get better. It's up to you."These are the words that became a catalyst for her personal and professional transformation.When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed.But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER.Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all…In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change.Click play to hear all of this and…(00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change.(00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model.(00:06:38) The BEST advice that inspired Cassandra’s book.(00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through.(00:15:09) How Cassandra created a positive and inclusive team culture.(00:17:01) The mindset shift that changed the game for Cassandra.(00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change).(00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”.(00:22:12) The significance of embracing change and finding purpose.(00:30:57) How Cassandra got her start in speaking on stages while still working in corporate.(00:37:23) Cassandra's approach to building a global network.(00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded.(00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it).(00:44:34) An inside look at Cassandra's go-to-market strategies.(00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth.For full show notes, visit https://jasminestar.com/podcast/episode454Learn about The Change Growth Accelerator Experience with Cassandra Worthy by clicking >>HERE<<.Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

There is one content component that can (quite literally) make or break your searchability and discoverability: your titles.Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!)The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn’t get the attention it SO much deserves.This is exactly why, in this episode, you’ll learn tips and frameworks for creating effective titles, how to leverage “prime real estate" in your titles, and an inside look on how I personally title my classes/videos/episodes/offers.Click play to hear all of this and…(00:00:00) The importance of effective titling and the impact of clear, compelling, and SEO-driven titles.(00:01:42) The tips and frameworks for creating impactful titles, emphasizing the benefits of content and the use of keywords.(00:09:51) The formula I personally use for titling (examples included!).(00:15:35) How to leverage your “prime real estate” in titles.(00:18:22) The number one most important thing to remember when titling.(00:19:18) How to leverage intrigue, anticipation, and clarity in your titles.(00:20:14) Real life examples: workshop titles with me in real time.For full show notes, visit https://jasminestar.com/podcast/episode453Resources Mentioned in This Episode:Listen to The BEST AI Strategies to Grow Your Business with Chris WinfieldListen to How to Price Your Offer to Increase SalesListen to Business Lessons That Will Make You A Better EntrepreneurCheck out Alex Sanfilippo, my podcast mentor from PodMatchCheck out the research from from Wylie CommunicationsCheck out the research from CoscheduleCheck out the Research from BacklinkoJoin me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What are you obsessed with right now?For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business.Or at least it hasn’t been true for my own business journey.In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success.Every person has their own story, but in my experience, being disciplined, focused, and resourceful, is a byproduct of positively leveraging obsession.At the end of the day, we won’t get to change our story if we don’t combine passion and focus. And that’s what I’m teaching you today. I hope it serves you well.Click play to hear all of this and(00:02:38) How I developed my OLD mindset around “obsessions”.(00:04:47) One of the biggest lightbulb moments I’ve had in business.(00:07:02) How I leverage obsession to succeed in life and business.(00:12:14) The four key factors to make anything work.(00:18:12) An inside look into my “Obsession Eras”.(00:38:27) How to choose your obsession and make it work. (framework included).Listen to Related Episodes:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesWhat to Do When the Unexpected Happens5 Five Mindset Shifts For Business GrowthFor full show notes, visit jasminestar.com/podcast/episode452Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business.I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position.But when I finally decided to step up in leadership, I worked on developing my Emotional Intelligence. As a beautiful byproduct came increased talent retention and mental health in the team. (Hallelujah, right?)In this episode, you’ll learn what Emotional Intelligence is, the Goleman Framework for developing EI, and specific actions to take to measure and improve EI.Click play to hear all of this and…(00:00:00) The importance of emotional intelligence in leadership.(00:00:49) My father's journey, and the challenges he faced stepping into a leader.(00:01:43) Why I was initially reluctant to lead and the challenges I faced when scaling my business and leading a team.(00:02:40) What emotional intelligence means and its importance in business and leadership.(00:03:41) The importance of understanding and managing your own emotions and extending empathy to team members.(00:05:39) Examples of emotionally intelligent leadership and its impact on team dynamics and outcomes.(00:07:34) How I improved my emotional intelligence in team meetings and the impact it had on my leadership.(00:08:32) One of the biggest problems in emotional intelligence in modern leadership.(00:11:40) How you can better support your employees' mental health and well-being.(00:12:44) Daniel Goleman's Framework for Emotional Intelligence (and a journaling prompt for each step in the framework.)(00:17:23) Intrinsic motivation and its impact on employee productivity and retention.(00:19:33) The key areas of empathy and social skills in emotional intelligence and how to improve each one.(00:23:46) Your VERY first step to improving your emotional intelligence.For full show notes, visit https://jasminestar.com/podcast/episode451Resources:State of the Global Workplace Report by Gallup. The Influence of Intrinsic Motivation and Synergistic Extrinsic Motivators on Creativity and InnovationFree EI quiz from Psychology Today (for your action step)Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!