The Jasmine Star Show How to Create a Lead Magnet That Attracts and Converts Your Ideal Client
>> Sign up for my FREE LIVE CLASS: Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers: http://jasminestar.com/leadmagnet <<
Let’s be real: we all have plenty of emails in our inbox, and getting someone to subscribe these days takes more than just saying “Don’t forget to subscribe to my newsletter!”
People are selective with their time and inbox space, so if you want them to hand over their email, you must offer something they truly find valuable.
Because even though, yes – inboxes are flooded, your email list is still one of the most powerful tools you have to build relationships and grow your business.
In this episode, you’ll learn how to brainstorm and test opt-in (AKA freebie or lead magnet) ideas, my five-step framework for creating lead magnets, and how to effectively market them.
Click play to hear all of this and…
- (00:00:00) The topic of lead generation and the importance of trust in attracting clients.
- (00:01:00) The definition of lead magnets and why you should have them to build trust.
- (00:02:01) Why email is the best tool for maintaining contact with potential clients.
- (00:03:58) My personal recommendation on how often to create lead magnets.
- (00:04:51) My five-step framework for creating effective lead magnets.
- (00:05:44) The importance of understanding your offer and identifying who your ideal client is.
- (00:07:36) Why you must identify what your ideal client truly needs to know before they invest in your offer.
- (00:10:17) How to make sure your lead magnet is what your ideal client wants.
- (00:12:04) Tips on effectively marketing your lead magnet to your audience.
- (00:14:58) Methods for sharing your lead magnet on social media, podcasts, and through ads.
For full show notes, visit: jasminestar.com/podcast/episode478
Resources Mentioned in This Episode:
- Download the Lead Magnet Workbook with 10 ideas for your business: http://jasminestar.com/leadmagnet
- Subscribe to My Weekly Newsletter: https://jasminestar.com/newsletter
- Listen to the Imposter Syndrome Audio Series: http://jasminestar.com/imposter
Listen to Related Episodes:
- Four Secrets to Unstoppable Marketing: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000671645761
- How to Turn Sales Objections Into Opportunities [13 min]: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000670024823
- Understanding Client Behavior: Neuromarketing Strategies That Work: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000668990288
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