The Jasmine Star Show

Dive into the intriguing world of neuromarketing and discover how it can revolutionize your business strategies. Learn the importance of driving small commitments on social media to enhance customer engagement. Explore how to craft your marketing message for quicker audience processing. Plus, uncover the Law of Reciprocity and its powerful impact on your marketing efforts. This insightful discussion is packed with actionable tips to influence client behavior effectively!

Be honest: Have you ever gotten business advice that sounded, well, like this…To get ahead of 99% of business owners, you must:…”ABC: Always be closing.”…”Eat your competition for breakfast, lunch, and dinner.”…”Never take no for an answer.”I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle.Instead, in this episode, I’m sharing the four things I’ve done to get ahead and maintain momentum in business.Click play to hear all of this and…(00:00:00) What I was told to do to get ahead of 99% of business owners vs. what I actually did.(00:09:16) The best thing to focus on when you’re growing your business.(00:13:00) An experience I had in a mastermind group that was a pivotal moment in my growth.(00:14:53) The framework I use in new environments for success.(00:20:25) How successful people behave and their approach to problem-solving.(00:25:47) One of the best ways to find new and innovative solutions for your business.(00:34:35) How I was able to open my eyes to new opportunities and perspectives.(00:39:10) What it takes to scale businesses past 7 figures.(00:41:19) Why high-achieving entrepreneurs get imposter syndrome.(00:43:18) How to add value in rooms when you feel less experienced.For full show notes, visit: jasminestar.com/podcast/episode468Listen to related episodes:How to Build Your Self Trust to Make Better Business DecisionsEmotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My FutureJoin me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

“...well, it's just that your level of confidence...”Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.But in everyday life? It’s another story.What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.Click play to hear all of this and…(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.(00:02:50) How it really feels showing up as my 3X, most confident self.(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.(00:09:47) The commitment I’m making (I’d love for you to make it with me!).(00:11:40) The initial fear of confidence and why you need to push through.(00:15:01) The freedom you get when you do this ONE thing.(00:18:10) Why I share my best ideas for free.(00:21:39) My strategies for attracting a new ideal client.(00:22:37) What it takes to scale from seven to eight figures in business.For full show notes, visit https://jasminestar.com/podcast/episode467Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Discover a five-step framework that empowers you to plan and launch your digital offer successfully. Learn how to structure the customer journey and optimize the student experience for online courses. Uncover effective pricing strategies and realistic timelines for development. Find out how to choose the right platform for hosting your course. Plus, set actionable goals to ensure a successful launch. This guide is perfect for anyone looking to transform their knowledge into a profitable digital offering.

Dive into the mindset of a CEO as unique perspectives unlock growth opportunities. Explore the game-changing insights gained from mastermind programs and how they shape investment strategies. Discover personal stories that highlight the importance of collaboration and feedback, alongside tips on creating effective systems for measurable results. Join the journey of maximizing experiences to reach new heights in both personal and professional realms.

Discover the magic of guerrilla marketing with innovative strategies that truly capture attention. Dive into iconic campaigns like Coca-Cola's personalized bottles and Dove's powerful 'Real Beauty Sketches.' Learn how creative limitations can spark bold ideas, turning users into brand ambassadors, as seen with Spotify. Get actionable tips for engaging your audience and collaborating with your team to drive impactful marketing. Embrace the simplicity that leads to incredible results!

Real talk: a strong personal brand can act as a protective moat for your business.Apple? Stronger because of the Steve Jobs brand.Tesla? Better known because of Elon Musk.Spanx? Iconic because of Sara Blakely.Yes. It’s that important.But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.Click play to hear all of this and…(00:00:00) The concept of personal branding and its importance for business success.(00:03:05) Statistics about consumers and personal brands.(00:05:13) How personal brands can act as a protective moat for businesses.(00:08:17) How building a brand leads to optionality and freedom.(00:09:33) The two main obstacles preventing personal brand development.(00:10:26) How impostor syndrome affects even successful entrepreneurs.(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.(00:15:45) What I learned from interviewing branding agencies.(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.(00:23:55) The need for content pillars to build trust and likeability.(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.(00:26:32) How to allocate time for creating different types of content.(00:28:30) What I’m trying to approve in my business right now (and what’s next).Listen to related episodes:Reinventing Yourself: Ready for Your Next Chapter?Restarting: How to Get Back Up When You’ve Quit (And Be Better Than Before)Three Ways to Remove Comparison and Become UnstoppableFor full show notes, visit:jasminestar.com/podcast/episode463Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Nancy Twine, founder of the natural haircare brand Briogeo, shares her inspiring transition from Wall Street to entrepreneurship. She discusses the challenges of pivoting careers and the bold strategies she used to launch her brand, including her early adoption of influencer marketing. Nancy emphasizes the importance of building authentic partnerships and the journey of bootstrapping her business, which eventually led to a partnership with Sephora. She also highlights the significance of aligning with the right investors and the evolving nature of consumer behavior during uncertain times.

In this engaging discussion, brand photographer and coach Angie McPherson shares her inspiring journey from purchasing $12 digital downloads to joining a transformative mastermind. She emphasizes the power of a positive mindset when investing in oneself and how it correlates to business growth. Topics include strategies for building a loyal client base, the importance of authentic connections, and the evolution of entrepreneurial messaging. Listeners will discover key insights into navigating challenges and creating brand evangelists that fuel success.

Discover the fascinating dynamics of team members categorized as A, B, and C players. Learn how A players are high-achievers who thrive in autonomous roles, while B players can be nurtured into top performers. Get insights on creating robust systems that support all team members, including the vital role of donkeys in ensuring reliability. Uncover effective strategies for performance reviews and the importance of a feedback culture. Plus, hear a personal story that highlights the tough decisions leaders face when expectations aren't met.