Welcome to your Marketing State of the Union address.

Yes friend, today, we're diving into what's actually working right now, but more importantly…

How to set up your business to WIN in 2025.

(Can you tell that I lo(ooo)ve thinking ahead?)

Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.

We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).

Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!

Click play to hear all of this and:

(00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends.

(00:04:07) Why trying to do it all can lead to chaos.

(00:05:17) How to know if YOUR best next step is to hire a top operator.

(00:06:39) What a holding company truly is and the benefits they bring for business growth.

(00:17:54) How to leverage affiliate marketing to maximize your revenue.

(00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget.

(00:29:00) Marketing services that are hot right now and where new opportunities lie.

(00:29:47) How to avoid burnout and boost profitability as a new agency owner.

(00:34:34) The best framework to set standards of excellence for your team.

(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.

(00:47:11) How agency business models are evolving—what Eric sees on the horizon.

(00:48:01) The key to managing business risks while maintaining steady revenue.

(00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game.

Listen to Related Episodes:

• How to Audit Your Current Business Strategy for Sustainable Growth
• 5 Mindset Shifts for Business Growth
• Flash Fire Business Q&A: My Personal Insights and Marketing Strategies

Resources mentioned:

• Agency Owners Association

Connect With Eric Siu:

• Instagram: https://instagram.com/ericosiu
• Facebook: https://www.facebook.com/singlegrain/
• Website: https://singlegrain.com

For full show notes, visit jasminestar.com/podcast/episode480