The Jasmine Star Show

Nancy Twine, founder of the natural haircare brand Briogeo, shares her inspiring transition from Wall Street to entrepreneurship. She discusses the challenges of pivoting careers and the bold strategies she used to launch her brand, including her early adoption of influencer marketing. Nancy emphasizes the importance of building authentic partnerships and the journey of bootstrapping her business, which eventually led to a partnership with Sephora. She also highlights the significance of aligning with the right investors and the evolving nature of consumer behavior during uncertain times.

In this engaging discussion, brand photographer and coach Angie McPherson shares her inspiring journey from purchasing $12 digital downloads to joining a transformative mastermind. She emphasizes the power of a positive mindset when investing in oneself and how it correlates to business growth. Topics include strategies for building a loyal client base, the importance of authentic connections, and the evolution of entrepreneurial messaging. Listeners will discover key insights into navigating challenges and creating brand evangelists that fuel success.

Discover the fascinating dynamics of team members categorized as A, B, and C players. Learn how A players are high-achievers who thrive in autonomous roles, while B players can be nurtured into top performers. Get insights on creating robust systems that support all team members, including the vital role of donkeys in ensuring reliability. Uncover effective strategies for performance reviews and the importance of a feedback culture. Plus, hear a personal story that highlights the tough decisions leaders face when expectations aren't met.

Ever wondered what it takes to truly achieve greatness in your industry?Spoiler alert: it all starts with ONE IDEA.Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality."What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth.In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory.Click play to hear all of this and:(00:00:23) What it means to apply the concept of “Unreasonable Hospitality” to everything you do in business(00:01:26) The top traits of a great leader and the KEY to empower your team(00:06:02) How to create a culture of feedback and growth (yes, feedback and criticism are highly encouraged!)Listen to Related Episodes:How You Can Develop the BEST Traits in LeadershipYou Matter: Mental Health and Business Culture with Matthew EmerzianFive Things My Team and I Do to Stay Productive and Reach Our GoalsConnect With Will on Instagram:https://www.instagram.com/WguidaraFor full show notes, visit jasminestar.com/podcast/episode460

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)Click play to hear all of this and:(00:02:24) How Michelle (successfully) founded two different companies in two different markets(00:04:54) The benefits of creating a brand-led and community-driven company(00:07:01) The emotional journey of selling a company and figuring out your next step(00:10:27) How to analyze the market to identify gaps that your business can leverage(00:11:54) The process of using social media for market research(00:16:03) The best qualities to look for in mentors and business partners(00:21:06) Why you need to build in public and cultivate a community before launching(00:22:35) How you can host in-person events for your business before your end product is finished(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)(00:33:42) The differences between DTC, retail, and Amazon strategies(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)(00:38:53) How to implement a successful user-generated content strategy(00:52:24) How to build your business while also prioritizing your familyListen to Related Episodes:Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create PossibilitiesHow to Get Faster Running Your BusinessFor full show notes, visit jasminestar.com/podcast/episode459You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Delve into the power of self-trust in making business decisions. Explore how letting go of outcome expectations can reignite progress. Learn practical frameworks, like the self-trust triangle, to shore up confidence. Real-life stories reveal the impact of trusting yourself amidst doubt. Understand the importance of internal validation versus seeking approval. Celebrate small wins to build a resilient mindset. Transform your decision-making skills and embrace growth in your entrepreneurial journey!

Have you ever wondered how extremely successful business owners develop and evolve their product suite?Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that.And the best part? She not only shares how she created her product suite, but also how she strategically refined, priced, and sold each offering to align perfectly with her target audience's needs and desires.In this episode, you’ll learn the importance of client transformation, knowing your customer readiness, and having the right mindset for business success. (You’ll also hear how Julie waited to see her customer needs before creating new offers.)Click play to hear all of this and…(00:01:46) The inside scoop on how Julie developed her product suite and the evolution of her offers(00:04:28) Julie shares her mindset and strategy behind creating and refining her first offer, "Pitch It Perfect."(00:06:16) The evolution of Julie’s product suite, the mindset behind the changes, and her decision to wait and understand the customer's next step before creating new offers.(00:09:06) How Julie knew it was time to develop her group coaching and mastermind programs.(00:11:19) How Julie defined the value proposition and differentiation in her programs.(00:13:16) The BRILLIANT way Julie decided to develop her offers.For full show notes, visit https://jasminestar.com/podcast/episode457

Real talk: Influencer marketing is here to stay, there’s no doubt about it.But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.Click play to hear all of this and…(00:00:55) Dan’s extensive investment portfolio and what it took to get there.(00:02:52) How Dan allocates his time and energy while managing different business ventures.(00:03:19) The challenges Dan faced when growing a new business during the pandemic.(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.(00:15:49) How small businesses can get started with local influencers.(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.(00:26:24) A behind-the-scenes look into running a public company.(00:31:35) The potential impact of AI influencers in the future of marketing.(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.(00:43:27) The importance of in-person interactions and events in building relationships.(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.Listen to Related Episodes:378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know427: My Personal Insights and Marketing StrategiesFor full show notes, visit jasminestar.com/podcast/episode456You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me.Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room.From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative.And please believe: I’m sharing it all with YOU.In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program.Click play to hear all of this and…(00:00:00) The transformative invitation I’ve received.(00:05:28) The question JD asked me that prepared me for this huge event.00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza.(00:09:44) My #1 goal at lunch with the other members of the growth accelerator.(00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers.(00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it).(00:22:04) The moment I’ll NEVER forget with Gary Vee.(00:24:50) The questions I asked Gary's Chief of Staff.(00:28:05) 90% of what we focused on day two of the growth accelerator.(00:31:58) The importance of building a strong team and casting a vision as a founder and CEO.(00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary.(00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success.For full shownotes visit, https://jasminestar.com/podcast/episode455Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlistYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

"You have a choice. You can either get bitter or you can get better. It's up to you."These are the words that became a catalyst for her personal and professional transformation.When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed.But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER.Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all…In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change.Click play to hear all of this and…(00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change.(00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model.(00:06:38) The BEST advice that inspired Cassandra’s book.(00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through.(00:15:09) How Cassandra created a positive and inclusive team culture.(00:17:01) The mindset shift that changed the game for Cassandra.(00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change).(00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”.(00:22:12) The significance of embracing change and finding purpose.(00:30:57) How Cassandra got her start in speaking on stages while still working in corporate.(00:37:23) Cassandra's approach to building a global network.(00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded.(00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it).(00:44:34) An inside look at Cassandra's go-to-market strategies.(00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth.For full show notes, visit https://jasminestar.com/podcast/episode454Learn about The Change Growth Accelerator Experience with Cassandra Worthy by clicking >>HERE<<.You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!