The Jasmine Star Show

There is one content component that can (quite literally) make or break your searchability and discoverability: your titles.Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!)The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn’t get the attention it SO much deserves.This is exactly why, in this episode, you’ll learn tips and frameworks for creating effective titles, how to leverage “prime real estate" in your titles, and an inside look on how I personally title my classes/videos/episodes/offers.Click play to hear all of this and…(00:00:00) The importance of effective titling and the impact of clear, compelling, and SEO-driven titles.(00:01:42) The tips and frameworks for creating impactful titles, emphasizing the benefits of content and the use of keywords.(00:09:51) The formula I personally use for titling (examples included!).(00:15:35) How to leverage your “prime real estate” in titles.(00:18:22) The number one most important thing to remember when titling.(00:19:18) How to leverage intrigue, anticipation, and clarity in your titles.(00:20:14) Real life examples: workshop titles with me in real time.For full show notes, visit https://jasminestar.com/podcast/episode453Resources Mentioned in This Episode:Listen to The BEST AI Strategies to Grow Your Business with Chris WinfieldListen to How to Price Your Offer to Increase SalesListen to Business Lessons That Will Make You A Better EntrepreneurCheck out Alex Sanfilippo, my podcast mentor from PodMatchCheck out the research from from Wylie CommunicationsCheck out the research from CoscheduleCheck out the Research from BacklinkoYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What are you obsessed with right now?For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business.Or at least it hasn’t been true for my own business journey.In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success.Every person has their own story, but in my experience, being disciplined, focused, and resourceful, is a byproduct of positively leveraging obsession.At the end of the day, we won’t get to change our story if we don’t combine passion and focus. And that’s what I’m teaching you today. I hope it serves you well.Click play to hear all of this and(00:02:38) How I developed my OLD mindset around “obsessions”.(00:04:47) One of the biggest lightbulb moments I’ve had in business.(00:07:02) How I leverage obsession to succeed in life and business.(00:12:14) The four key factors to make anything work.(00:18:12) An inside look into my “Obsession Eras”.(00:38:27) How to choose your obsession and make it work. (framework included).Listen to Related Episodes:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesWhat to Do When the Unexpected Happens5 Five Mindset Shifts For Business GrowthFor full show notes, visit jasminestar.com/podcast/episode452You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business.I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position.But when I finally decided to step up in leadership, I worked on developing my Emotional Intelligence. As a beautiful byproduct came increased talent retention and mental health in the team. (Hallelujah, right?)In this episode, you’ll learn what Emotional Intelligence is, the Goleman Framework for developing EI, and specific actions to take to measure and improve EI.Click play to hear all of this and…(00:00:00) The importance of emotional intelligence in leadership.(00:00:49) My father's journey, and the challenges he faced stepping into a leader.(00:01:43) Why I was initially reluctant to lead and the challenges I faced when scaling my business and leading a team.(00:02:40) What emotional intelligence means and its importance in business and leadership.(00:03:41) The importance of understanding and managing your own emotions and extending empathy to team members.(00:05:39) Examples of emotionally intelligent leadership and its impact on team dynamics and outcomes.(00:07:34) How I improved my emotional intelligence in team meetings and the impact it had on my leadership.(00:08:32) One of the biggest problems in emotional intelligence in modern leadership.(00:11:40) How you can better support your employees' mental health and well-being.(00:12:44) Daniel Goleman's Framework for Emotional Intelligence (and a journaling prompt for each step in the framework.)(00:17:23) Intrinsic motivation and its impact on employee productivity and retention.(00:19:33) The key areas of empathy and social skills in emotional intelligence and how to improve each one.(00:23:46) Your VERY first step to improving your emotional intelligence.For full show notes, visit https://jasminestar.com/podcast/episode451Resources:State of the Global Workplace Report by Gallup. The Influence of Intrinsic Motivation and Synergistic Extrinsic Motivators on Creativity and InnovationFree EI quiz from Psychology Today (for your action step)You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Hot take: The best investment you can make for your business is choosing to train your mind. I spent years eye-rolling this truth and then tried it - and I can’t even begin to explain the game-changer it’s been for me as a business owner.What exactly does “training your mind” look like? Don’t worry - I’m not gonna leave you hanging. In this episode, I explain the four cognitive biases that affect business owners AND how to shift each of them so you can get the success you deserve.Click play to hear all of this and…(00:01:40) Understanding the "Spotlight Effect" and how to stop worrying about what others think(00:02:31) Tackling the "Illusion of Control" and finally learning to let go(00:03:24) Avoiding the "Over-Optimism Trap" by setting realistic expectations(00:12:45) Breaking free from "Confirmation Bias" to keep your perspective openListen to Related Episodes:10 Ways To Avoid Getting Stuck in BusinessWhat to Do When You Catch Yourself Over-Thinking in Your BusinessStuck in Business? Five Mindset Shifts For Business GrowthFor full show notes, visit jasminestar.com/podcast/episode450

Can you believe we’re halfway through 2024?(I’ll pause to let that sink in.)This is a moment to reflect on what’s worked so far and where adjustments may need to be made. I know I might sound a little crazy, but I believe reflection has the power to reshape your perspective and reignite your motivation…and that's EXACTLY what we’re going to do today.In this episode, I’m “bringing back” some powerful insights from two of the most popular guests we’ve had on the Jasmine Star Show this year: Sahil Bloom and Dan Martell.Both Sahil and Dan shared their frameworks for remaining resilient and taking action towards your goals and we’re going to hone in on a few key things they discussed today so we can make the most out of 2024 and finish stronger than we started.Click play to hear all of this and…(00:00:00) How a visit to a McDonald's train in Barstow, CA helped me learn about the power of “halfway” points.(00:06:31) How small, consistent actions can unlock your ability to achieve long-term goals.(00:09:16) How you can reframe the meaning of discipline in your day-to-day life and actually see results.Listen to Related Episodes:Map Out Your Next 3 Months in Less Than 30 MinutesChange Your Life in One Year with Sahil BloomHow to Push Past Your Revenue Ceiling with Dan MartellDownload the workbook so you can start taking action right away at jasminestar.com/productivity.For full show notes, visit jasminestar.com/podcast/episode449

Chris Do, a sophisticated marketing expert, shares insights on content creation, community building, and pricing models. He emphasizes the importance of brand and community over product and revenue. Chris also discusses overcoming self-doubt in content creation and the value of continuous testing and learning for building a successful brand.

I’m fully convinced that the foundation for long-term success in business is not built through flashy tactics and quick wins.Years of success have taught me that big wins are built over time: brick by brick by brick.In this episode, I’m sharing the “brick building” actions I’ve taken in Q2 of 2024 to set up a strong foundation for future growth. Will all of them work in my favor? I don’t know. But I’m getting vulnerable and sharing them with you in real time so you can see what building a business really looks like.From flying to Nashville for an in-person podcast session with Amy Porterfield to serving as a judge in the UPS Store + Inc Magazine’s Small Business Challenge, and even taking a personal retreat to clear my mind and refocus—this episode is packed with the (messy) actions I’m taking to build a life - and a business - I’m proud of.Click play to hear all of this and…(00:00:57) Behind the scenes of working with Amy Porterfield to co-host a series of podcasts with entrepreneurs from across the country.(00:03:32) How I prepared to interview Gary Vaynerchuk on the podcast(00:06:17) The strategic role that in-person events will have in my business, and how I’m preparing for them now(00:09:05) What I learned from having some time away from distractions and technology… only me, my journal, and some good sushi!(00:14:00) How to find your unique edge when you’re facing competitive situations(00:18:36) Staying flexible even when real life doesn’t match the glamor of social media(00:24:25) My experience as a mentor in the UPS Store + Inc Magazine’s Small Business Challenge(00:27:17) Identifying the season you’re in so you can strategically maximize your time(00:29:10) How I fully stepped into my role as CEO during the recent launch of Social CuratorListen to Related Episode:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesFor full show notes, visit jasminestar.com/podcast/episode447You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever wondered why some products fly off the shelves while others gather dust? Or why some services sell out in minutes and some…well, just don’t seem to move?What's the secret that makes customers say "I need this right NOW!" and reach for their wallets?Enter: The FBI Method. (Don’t worry, it has nothing to do with law enforcement. 😉)What the heck is the FBI Method, you ask? I got you.In this episode, I’m peeling back the curtain on the art of selling by sharing this psychology-based sales messaging framework that WORKS.And the best part? It doesn’t matter what industry you’re in, you’ll be able to apply it to any offer to increase your conversions and sales.Click play to hear all of this and…(00:00:00) How to sell the impact of your offer and why it works like magic.(00:01:05) What the FBI method means and how to use it in YOUR business.(00:02:16) Real-world examples of the FBI method for service-based and product-based businesses.(00:04:35) My own personal example of the FBI Method with Social Curator (the Software as a Service company that I founded).Listen to Related Episodes on Sales:356: Three Psychology-Based Sales Strategies to Increase Your Revenue399: How to Price Your Offer to Increase Sales369: How To Increase Your Sales by Uncovering Your Dream Client’s Needs and DesiresFor full show notes, visit jasminestar.com/podcast/episode446

Guest Blake Rocha shares his journey from watching his mom work long hours to becoming a self-made millionaire in his early 20s. Topics include creating faceless content, success in real estate, challenges in entrepreneurship, and reasons why people hesitate to start in real estate.

Business Observation: Sometimes the best leaders had zero intention to become a leader.Lemme explain—better yet—lemme give you an example…When Jackie Robinson joined the Brooklyn Dodgers in 1947, he never set out to become a leader. However, his courage and resilience in breaking the color barrier in baseball made him an iconic figure and a symbol of the Civil Rights Movement showcasing how impactful leadership can emerge from unexpected places and circumstances.Now, courage and resilience are pretty common leadership traits, but I noticed FOUR (more underrated) leadership traits that made me pause and reflect when hearing his story. So, today, I’m sharing them with you!In this episode, you’ll learn how you can develop the best traits in leadership, the three C's of composure, and how to use them to become a better leader.Click play to hear all of this and…(00:00:53) My childhood obsession over a pair of shoes and what it taught me.(00:03:36) A leader who did extraordinary things in his career and made a huge impact.(00:04:44) The importance of blocking out distractions and visualizing success.(00:08:47) How YOU can empower others to confront challenges.(00:13:00) One of the most underrated qualities in leadership that leads to an environment of trust and collaboration.(00:15:25) How to stay calm and focused during turbulent times in business.(00:17:35) My personal experience with a leadership assessment and the discovery of her innate leadership qualities.(00:20:26) The “three c's of composure” framework and how it can help you become a better leader.For full show notes, visitjasminestar.com/podcast/episode444You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!