The Jasmine Star Show

“...well, it's just that your level of confidence...”Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.But in everyday life? It’s another story.What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.Click play to hear all of this and…(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.(00:02:50) How it really feels showing up as my 3X, most confident self.(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.(00:09:47) The commitment I’m making (I’d love for you to make it with me!).(00:11:40) The initial fear of confidence and why you need to push through.(00:15:01) The freedom you get when you do this ONE thing.(00:18:10) Why I share my best ideas for free.(00:21:39) My strategies for attracting a new ideal client.(00:22:37) What it takes to scale from seven to eight figures in business.For full show notes, visit https://jasminestar.com/podcast/episode467

Discover a five-step framework that empowers you to plan and launch your digital offer successfully. Learn how to structure the customer journey and optimize the student experience for online courses. Uncover effective pricing strategies and realistic timelines for development. Find out how to choose the right platform for hosting your course. Plus, set actionable goals to ensure a successful launch. This guide is perfect for anyone looking to transform their knowledge into a profitable digital offering.

Dive into the mindset of a CEO as unique perspectives unlock growth opportunities. Explore the game-changing insights gained from mastermind programs and how they shape investment strategies. Discover personal stories that highlight the importance of collaboration and feedback, alongside tips on creating effective systems for measurable results. Join the journey of maximizing experiences to reach new heights in both personal and professional realms.

Discover the magic of guerrilla marketing with innovative strategies that truly capture attention. Dive into iconic campaigns like Coca-Cola's personalized bottles and Dove's powerful 'Real Beauty Sketches.' Learn how creative limitations can spark bold ideas, turning users into brand ambassadors, as seen with Spotify. Get actionable tips for engaging your audience and collaborating with your team to drive impactful marketing. Embrace the simplicity that leads to incredible results!

Real talk: a strong personal brand can act as a protective moat for your business.Apple? Stronger because of the Steve Jobs brand.Tesla? Better known because of Elon Musk.Spanx? Iconic because of Sara Blakely.Yes. It’s that important.But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.Click play to hear all of this and…(00:00:00) The concept of personal branding and its importance for business success.(00:03:05) Statistics about consumers and personal brands.(00:05:13) How personal brands can act as a protective moat for businesses.(00:08:17) How building a brand leads to optionality and freedom.(00:09:33) The two main obstacles preventing personal brand development.(00:10:26) How impostor syndrome affects even successful entrepreneurs.(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.(00:15:45) What I learned from interviewing branding agencies.(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.(00:23:55) The need for content pillars to build trust and likeability.(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.(00:26:32) How to allocate time for creating different types of content.(00:28:30) What I’m trying to approve in my business right now (and what’s next).Listen to related episodes:Reinventing Yourself: Ready for Your Next Chapter?Restarting: How to Get Back Up When You’ve Quit (And Be Better Than Before)Three Ways to Remove Comparison and Become UnstoppableFor full show notes, visit:jasminestar.com/podcast/episode463

Nancy Twine, founder of the natural haircare brand Briogeo, shares her inspiring transition from Wall Street to entrepreneurship. She discusses the challenges of pivoting careers and the bold strategies she used to launch her brand, including her early adoption of influencer marketing. Nancy emphasizes the importance of building authentic partnerships and the journey of bootstrapping her business, which eventually led to a partnership with Sephora. She also highlights the significance of aligning with the right investors and the evolving nature of consumer behavior during uncertain times.

In this engaging discussion, brand photographer and coach Angie McPherson shares her inspiring journey from purchasing $12 digital downloads to joining a transformative mastermind. She emphasizes the power of a positive mindset when investing in oneself and how it correlates to business growth. Topics include strategies for building a loyal client base, the importance of authentic connections, and the evolution of entrepreneurial messaging. Listeners will discover key insights into navigating challenges and creating brand evangelists that fuel success.

Discover the fascinating dynamics of team members categorized as A, B, and C players. Learn how A players are high-achievers who thrive in autonomous roles, while B players can be nurtured into top performers. Get insights on creating robust systems that support all team members, including the vital role of donkeys in ensuring reliability. Uncover effective strategies for performance reviews and the importance of a feedback culture. Plus, hear a personal story that highlights the tough decisions leaders face when expectations aren't met.

Ever wondered what it takes to truly achieve greatness in your industry?Spoiler alert: it all starts with ONE IDEA.Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality."What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth.In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory.Click play to hear all of this and:(00:00:23) What it means to apply the concept of “Unreasonable Hospitality” to everything you do in business(00:01:26) The top traits of a great leader and the KEY to empower your team(00:06:02) How to create a culture of feedback and growth (yes, feedback and criticism are highly encouraged!)Listen to Related Episodes:How You Can Develop the BEST Traits in LeadershipYou Matter: Mental Health and Business Culture with Matthew EmerzianFive Things My Team and I Do to Stay Productive and Reach Our GoalsConnect With Will on Instagram:https://www.instagram.com/WguidaraFor full show notes, visit jasminestar.com/podcast/episode460

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)Click play to hear all of this and:(00:02:24) How Michelle (successfully) founded two different companies in two different markets(00:04:54) The benefits of creating a brand-led and community-driven company(00:07:01) The emotional journey of selling a company and figuring out your next step(00:10:27) How to analyze the market to identify gaps that your business can leverage(00:11:54) The process of using social media for market research(00:16:03) The best qualities to look for in mentors and business partners(00:21:06) Why you need to build in public and cultivate a community before launching(00:22:35) How you can host in-person events for your business before your end product is finished(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)(00:33:42) The differences between DTC, retail, and Amazon strategies(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)(00:38:53) How to implement a successful user-generated content strategy(00:52:24) How to build your business while also prioritizing your familyListen to Related Episodes:Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create PossibilitiesHow to Get Faster Running Your BusinessFor full show notes, visit jasminestar.com/podcast/episode459