Nonverbal Communication Secrets That Drive Sales and Build Trust with Blake Eastman

Feb 11, 2025

In a captivating discussion, Blake Eastman, founder of The Nonverbal Group and a former pro poker player, unveils the art of nonverbal communication. He illustrates how body language can be your secret weapon in building trust and closing sales. Blake shares insights on hiring strategies, emphasizing the importance of nonverbal cues. He candidly discusses the connection between authenticity and effective leadership, revealing why genuine communication is vital for success. Prepare to rethink how you interact in business!

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ADVICE

Use Dynamic, Contextual Introductions

Be dynamic in your introduction and tailor it to the context and audience.
Use quick relatable latches (e.g., location, mutual interest) to invite conversation and connection.

INSIGHT

Optimize For Value And Minimize Suffering

Optimize interactions to increase value and minimize suffering for participants.
Coach changes only if they won't meaningfully increase daily suffering for the person.

ADVICE

Ditch Scripts, Be Direct In Sales Calls

Avoid rigid scripts on sales calls; be direct and respect prospects' time.
Listen first, ask clarifying yes/no questions, then present the features that matter to them.

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Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.

Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.

Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.

This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.

If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!

Click play to hear all of this and:

(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales

(00:04:27) How to spot key nonverbal signals when hiring the right talent

(00:10:44) The secret that separates effective sales calls from the ones that miss the mark

(00:13:19) Why authenticity is your superpower for winning more sales

(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch

(00:21:25) The biggest lessons poker can teach you about strategy and decision-making

(00:30:05) Values vs. principles—and why principles might be the better focus for your business

(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal

(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring

(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team

(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics

(01:02:11) Why detailed responses matter for fostering better communication on your team

Listen to Related Episodes:

Connect With Blake Eastman:

Instagram: @blake_eastman
Website
Newsletter: https://nonverbalgroup.com/newsletter

For full show notes, visit jasminestar.com/podcast/episode517