The Jasmine Star Show

If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.[00:01:00] About Brittany Driscoll and her career.[00:01:40] Brit and Lori’s first meeting.[00:04:32] Brit’s background from “hot wheels to hot air”[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.[00:11:13] The structure of the relationship Brit had with her co-founders.[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.[00:18:56] The key ingredients to creating a ‘Love Brand’[00:22:40] How to apply Brit's EIC model for your business.[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn’t.[00:38:44] How to know when to push or take a step back.[00:40:01] Lori and Brit’s relationships with investors.[00:45:55] How Brit and I actually met.[00:51:10] How to connect with Brit and Squeeze.Friends, I can’t wait to visit Squeeze soon and you better believe I will share my experience with you. I don’t call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!Do you want to own a Squeeze? You can head to https://www.squeezemassage.com/franchising or visit their website at https://www.squeezemassage.com/. You can also find Brit on Instagram @britdriscIf you’d like to support the Jasmine Star Show, please leave us a review and tag me and Brit and Lori (@loriharder) on Instagram!If you’re ready to learn how to create a ‘Love Brand’, click PLAY to listen now!For complete show notes visit: https://jasminestar.com/podcast/episode381

Lori Harder shares insights on networking and embracing new challenges. She discusses her experience of starting a company during the pandemic and provides tips for taking action. The podcast also delves into the importance of conversations in relationships and personal growth, along with the challenges faced in scaling a business. Additionally, they talk about Glossy's beauty hydration product, the pre-launch phase, and introduce upcoming guests.

“Jasmine, should I start a podcast?”Ahh, a question I’ve gotten countless times since I started The Jasmine Star Show in 2019.And this might come as a surprise (since I’m pro-long-form content)… but the answer isn’t always yes. In fact, depending on your business goals, sometimes it can distract you from your most urgent business needs (meaning it isn’t always the best use of your time/energy/effort.).Now you might be thinking… ‘but how do I know if it’s the right time, and if it is, how do I even get started?’ I got you, friend. In this episode, I’m sharing my framework to help you decide if podcasting is the right move for your business, my step-by-step process on how to get started, and everything I wish I had known before I started my show.Click  play to hear all of this and…[00:00:13] Why I started my podcast and the importance of audio-only content[00:01:16] The questions and framework to consider when deciding if podcasting is right for your business.[00:06:16] The lessons I’ve learned while growing my podcast (the ugly parts of podcasting).[00:09:19] Four simple steps when starting your podcast from scratch[00:14:34] The key questions to ask yourself before getting started.[00:21:55] The possibility of monetizing podcasts and using your show as another revenue stream.[00:22:45] My top tips on planning, creating, and scheduling podcast episodes[00:23:39] How to gain a loyal audience that can’t wait for your new episodes to air.[00:29:10] How to determine your content pillars for your podcast.[00:29:10] The best ways to make your podcast stand out from others in the same niche.[00:30:03] Three steps to streamline content creation!Wanna learn my framework for writing your podcast scripts and outlines? I break down all things script-writing in the episode “How to Become a Better Speaker and Communicator”.For full show notes; visit: https://jasminestar.com/podcast/episode379 

Can you imagine Beyoncé wanting to be a part of your marketing campaign? (Yes, THAT Beyoncé!)This actually happened to a client of Denise Lamberstson (aka the “Godmother of Influencer Marketing” and founder of the LMS Agency and Constellation Capital). But before Denise started her own influencer agency, she was Madonna’s right-hand woman where she learned what made really GREAT partnerships between celebrities and brands.Today, she uses the knowledge she gained to help brands find their dream influencers, create a powerful brand community, and make good investment decisions.In this episode, Denise so graciously shares with us her top three tips for evaluating equity deals (for businesses of all sizes!). She also lets us in on what has (and hasn't) worked in marketing campaigns, along with her insights on the future of influencer marketing.Click play to hear all of this and…[00:00:14] The business lessons Denise learned from working closely with Madonna[00:04:02] How Denise’s client landed a partnership with Beyoncé.[00:07:28] Why Beyoncé decided to invest in the company instead of doing a traditional marketing campaign.[00:09:17] The importance of finding celebrities (and influencers) who align with the product and company.[00:12:20] How Denise built a foundation for influencer partnerships.[00:19:50] Denise’s top three tips when deciding whether to take an equity deal[00:22:39] The mindset Denise had when she left her job with Madonna and started her own business.[00:25:48] What HASN’T worked well in influencer marketing.[00:28:21] How to determine product market fit in brand partnerships.[00:32:27] Denise’s predictions and insights on the future of influencer marketing[00:35:18] How to create a POWERFUL brand community that keeps your business relevant (like Peloton and Instapot!).For full show notes; visit: https://jasminestar.com/podcast/episode378 Denise Lambertson is an influencer marketing expert, with a focus on startup consumer products, as well as an investor and managing partner of a venture capital firm. As founder of the LMS Agency & Constellation Capital, Denise Lambertson pioneered the pairing of celebrities with venture-backed consumer startups by implementing sweat equity compensation for marketing services and capital investment. Lambertson began her career in the entertainment world as Madonna’s right-hand woman, where she spent six years immersed in the superstar’s multi-hyphenate career. Applauded by Forbes as "changing the influencer marketing platform between celebrities and startups", LMS is the most effective agency for celebrity partnerships, influencer marketing & social media strategy for consumer startups. Constellation Capital is a boutique venture fund that is made up of high-profile investors and has a unique expertise in brand building. Constellation Capital provides a differentiated venture deployment model that effectively de-risks investment decisions.

I REALLY don't want to share this story…But I think it's important that we normalize failures in business. So, here I go…In October of 2022, the Social Curator team and I hosted a week-long social media challenge…and we shut it down within the first 48-72 hours. We knew very quickly it wasn’t going to work. We’ve hosted very successful challenges in the past, but this time we did things differently (without testing it…*sigh*). And as a result, we confused our challenge participants. I was embarrassed, hurt, and extremely upset at myself for not testing it beforehand. (I’m feeling this way now just thinking about it!)It was an expensive lesson to learn… But dang it, I’m so much stronger, smarter, and better for it. But I must say, I’m only better for it because I reflected, took responsibility, and applied the lessons. It’s important to me that you’re able to grow from the failures you experience in business too. In this episode, I’m sharing with you how to recognize four types of business failures AND my four-part framework for turning those failures into lessons.Click play to hear all of this and…[00:01:15] The profound words my mom would say to me as a kid during my “failures”.[00:05:23] How I’ve taught myself to reframe (even my most gut-punching and soul-sucking) failures into lessons.[00:09:02] How to use failures to help push you to think outside the box and come up with new solutions.[00:09:02] How to improve your self-awareness to understand yourself better and build stronger relationships in business.[00:12:53] How failures can help you grow by understanding your strengths and weaknesses.[00:19:50] The four types of failures in business and the lessons to extract from each one.[00:37:50] Why you need to take responsibility for your failures (and not shame or blame others).[00:38:51] The process of dissecting failures to understand the underlying factors and patterns that contributed to them.[00:39:43] How to put the lessons learned into action, adjust strategies, and measure progress.For full show notes; visit: https://jasminestar.com/podcast/episode377 

Jen Gottlieb shares her journey of taking messy action and overcoming fear to build her business and write a book. She discusses the importance of being seen, handling challenges, and pushing past fears. The episode dives into topics like imposter syndrome, changing book titles, the impact of taking risks, and transforming life through personal development.

Have you ever felt stagnant in your business? Like no matter how much you do/give/teach/share things just… don’t move. And even though this is so common in business, it doesn’t make it any less frustrating. Does it, friend?And before anything else, I want you to know that YOU are not the problem.But there are things you can do to jump over your revenue hurdles - which is why I had to bring Dan Martell (someone who’s mentored me) on the show to share his wisdom and strategies on how to break through these barriers. I hope this episode encourages and teaches you how to push through and build the business (and life) you so greatly deserve.Click play to hear all of this and…[00:01:10] The patterns and mindset that hold business owners back from growth[00:02:06] The two revenue milestones that business owners often cap out at and the skills needed to overcome them.[00:03:38] The lessons Dan learned from his two failed businesses and what he changed in order to build a wildly successful company.[00:08:26] How to make your audience problem-aware and NEED your solution[00:14:16] Where to start when working on becoming more disciplined in life and business.[00:16:16] The BIGGEST life lesson Dan has learned that helped him get results[00:16:42]  HOW and WHEN you should raise your standards to demand better results in your life and business.[00:24:40] The “1-3-1 rule” Dan uses to build a solution-focused team that solves problems on their own.[00:37:46] How Dan overcame being overworked and stressed (working over 100 hours a week and running on 3-4 hours of sleep a night!).[00:38:46] Dan’s way of gaining leverage in business through “The 4 C’s” and how to use them![00:40:33] The two departments in business you should be reinvesting the most in.For full show notes; visit: https://jasminestar.com/podcast/episode375 Dan Martell is a WSJ best-selling author, entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys.

“Serve, serve, serve.”“Serve before you sell.”“Just give value.”Sound familiar? We hear a lot about WHY we need to give value, but when it comes to the HOW - the only thing really taught is to post educational content (totally fine by the way!) But in a world where information is SO easily accessible, you must lean into the other ways to serve your audience as well. Not sure where to start? I got you, friend.In this episode, I’m giving you four specific strategies so you can serve your audience well and build a community of people who can’t get enough of you. Click play to hear all of this and…[00:01:14] The “Backfire Effect” - how over-delivering information can sometimes backfire.[00:02:15] How to research your ideal client’s habits and preferences to serve them well.[00:08:05] Ways to facilitate mindset shifts in your audience to make them crave more of you.[00:09:11] The importance of building a community just for people seeking similar solutions.[00:11:13] How creating personalized resources can make you unforgettable (and how to do it!).[00:16:03] Ways you can create meaningful relationships with your audience and make them feel significant and valued.[00:19:13] One simple thing that makes your audience feel TRULY connected to you.Wanna take serving your audience a step further? After you listen to this episode, click play on: "How to Create More Meaningful Relationships in Business”For full show notes; visit: https://jasminestar.com/podcast/episode374 Sources: When Corrections Fail: The persistence of political misperceptions, Brendan Nyhan and Jason Reifler, https://cpb-us-e1.wpmucdn.com/sites.dartmouth.edu/dist/5/2293/files/2021/03/nyhan-reifler.pdf 

“Jasmine, they're selling for me…”That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics.The answer to her wildly successful business wasn’t more marketing… It was that her community was selling for her.You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people. And honestly, I’ve never seen anyone create this kind of community culture quite like Lindsey Schwartz. In this episode, Lindsey graciously shares her insights (and her three-part framework for retaining members!) so y'all can build a community that sells for you, too!Click play to hear all of this and…[00:03:06] How Lindsey scaled her business and improved her launch numbers by 50% by leveraging community.[00:04:04] The mistake that most entrepreneurs make when it comes to community building.[00:05:20] The very first step to building a community where your members sell for you.[00:11:13] How a typo on the cover of Lindsey’s first book turned into a great thing.[00:13:51] How Lindsey transitioned a passion project into a successful business (and overcame the challenges and emotions of people pleasing while doing so!)[00:17:19] How to draw the line of “too much giving” when it comes to building a community.[00:20:36] How to plan, structure, and host your in-person event.[00:25:37] The importance of collaborating with other brands and leveraging each other's resources and audiences.[00:28:06] How Lindsey created and marketed her first mastermind with a small audience.[00:33:53] What it means to build a brand with “inviting energy” that makes people feel at home and CRAVE more.[00:34:49] How you can involve your audience and community in decision-making to create a culture of ownership.[00:37:24] How to make a free community PROFITABLE.[00:45:16] The three main factors that have contributed to the consistent growth and success of Lindsey's business.For full show notes; visit: https://jasminestar.com/podcast/episode373

I wasn’t born a determined person… And I definitely wasn’t born a patient person (oldest siblings, stand up.)These are skills I became aware of, practiced, measured, and eventually developed. But some of my favorite skills are the underrated ones… why you ask?You see, the only thing I love more than underrated skills is being underrated.There's something about walking into a room and having people glance at you and then look away to carry on in a different conversation... And then they hear the person they overlooked get announced as the keynote speaker. (Booyah!)In this episode, I'm sharing the four most underrated qualities that I believe make up the best business owners and how you can develop them too. And even though all of these strategies are great on their own, when combined... chef's kiss.Click play to hear all of this and…[00:01:08] One of my all-time favorite underrated moments.[00:03:53] The four most underrated skills to have as an entrepreneur.[00:04:29] A strength that makes you absolutely unstoppable in business (and how to develop it.)[00:07:09] How to make better decisions in business.[00:08:00] The strange (but very effective) thing I do that helps me challenge my thinking and decision-making.[00:10:36] How to practice getting uncomfortable so you can persevere when things get hard.[00:11:30] How I prepared and practiced a collaboration pitch with a rare and HUGE opportunity.[00:14:50] The importance of recognizing patterns in your business and a framework to improve recognizing them.[00:19:44] The leadership skill that can 1.) create a positive team culture, 2.) connect you with clients on a personal level, and 3.) increase sales.[00:25:45] How you can start thinking outside the box to improve innovation and creativity in your business.[00:27:38] How to ask questions that create new possibilities.For full show notes; visit: https://jasminestar.com/podcast/episode372