The Jasmine Star Show

Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do?In this episode, my friend (and podcast co-host for the next few weeks) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur.Marcus and I go way back (like, I photographed his wedding) and one thing I love about him is that he is as real and vulnerable as it gets.You’ll hear stories about asking (and getting denied) for a raise at one of his jobs, realizing when he hit a ceiling in his career, and how he decided to keep pursuing his dreams when others thought he “had enough.”.Since Marcus left his executive role in 2020, he has founded six businesses and become a member of the advisory board at Linkedin.Click play to hear all of this and…[00:00:01] The story of my friendship with Marcus Murphy, my podcast co-host for the next few weeks.[00:02:00] The email Marcus sent me over 10 years ago asking me to shoot his wedding and the evolution of our friendship.[00:07:03] Marcus' growth and journey from struggling to successful entrepreneur.[00:09:40] Marcus’ career trajectory when he was working at Yelp and how he started speaking and training.[00:12:43] A pivotal moment for Marcus at Yelp and how it led him to pursue a new job at Infusionsoft[00:14:03] Marcus’ experience at a company with a dream coach and a unique company culture.[00:16:01] How Marcus felt about being asked to do a presentation on the spot during his interview and how he handled it.[00:22:00] Marcus’ experience the first time he met Ryan Deiss at a business event and his immediate desire to work with him.[00:24:25] How Marcus became friends with Ryan Deiss and eventually transitioned to working at Digital Marketer[00:27:16] Marcus’ role at Digital Marketer.[00:29:51] Why Marcus left his dream job as a Digital Marketer and started consulting[00:33:33] Marcus’ process of developing the idea to start a media company[00:34:24] Why Marcus and I are co-hosting this podcast series[00:34:48] The challenges and benefits of being okay with imperfections and how they relate to our personal growth.For complete show notes, visit: http://jasminestar.com/podcast/episode359Marcusspent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO ofThe Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Did I ever tell you that I IRONED my money? Yes, as in, I'd iron my dollars because I wanted them crisp and new. Then I would neatly fold them and keep them in a tin can BandAid container in my mom's closet under a pile of laundry that - despite her best efforts - just would never (ever) get folded. To say I was fascinated with money would be an understatement. Money wasn't something we had in my family, so whenever I got it, I hid it. Looking back, I now realize that hiding money made me feel safe.Can you relate?It’s taken a lot of continuous work around money for me to be at the place I am today - a place where I know my numbers, feel empowered to make investment decisions and feel capable of handling unexpected financial hurdles.(And If I can change my mindset around money, that means you can too.)In this episode, I’m highlighting eight mindset shifts that I have made over the years, including rewriting my money story, identifying limiting beliefs, reframing past experiences, and taking ownership of my finances - so that you can do this work too.Because the truth is when you start believing in abundance, recognizing your value, and effectively communicating and marketing your worth - you show up differently. So what do you say? Ready to do this work? If so, press play to hear all of this and…[00:02:00] How to shift your mindset around money by becoming aware of limiting beliefs.[00:04:53] How to recognize and challenge beliefs that hinder business growth and replace them with empowering beliefs.[00:07:43] The importance of creating and writing down a new financial reality.[00:09:33] Why you need to acknowledge and analyze financial data and how I visualize my future success. [00:10:21] How to track and analyze financial data regularly and conduct regular financial audits.[00:12:32] The power of shifting to the mindset of abundance and how money in the hands of small business owners can benefit society. [00:13:27] A conversation I had with Gary Vaynerchuk that inspired me to believe in abundance and the importance of supporting other entrepreneurs.[00:19:32] How to define your differentiating factor and effectively communicate it to stand out in oversaturated industries.[00:23:23] The importance of embracing growth, having trust in investments, and making confident decisions before making large investments in your business.[00:30:14] How to overcome avoidance and take ownership of finances by looking at numbers and taking control of the financial side of your business.For complete show notes, visit: http://jasminestar.com/podcast/episode358You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Do you ever want to give up and quit? Crithicca, co-host of the Motiversity podcast, recently asked me this question. My response was instantaneous: “Every single week.”You see, every single week I have my fair share of doubts… the nights of questioning what the heck I’m even doing.  But here’s what I’ve learned: the doubt and the challenges don’t go away… we just get more resilient the longer we keep going. It’s like going to the gym, right? The weights don’t get lighter, we just get stronger. When I was asked by Joel (the other co-host of the Motiversity podcast) what I thought led to my success in business, I told him that I believed it was a combination of two main things. First, building trust by years of freely serving my audience, and second, the promise, value, and timing of my offer (Social Curator).But success rarely comes from just one or two things… It also comes from things like learning to overcome the fear of rejection, knowing which questions to ask to get results, and staying disciplined with daily habits in order to maximize productivity.We discussed these things in detail in this episode, so click play to hear all of this and:[00:00:56] My personal story–and how being a daughter of an immigrant, dropping out of law school, and my mother's illness shaped me into who I am today.[00:02:24] Why I decided to become a photographer and how I started my own business.[00:03:30] How I transitioned from being a photographer to becoming a consultant and creating online courses.[00:08:30] The moments that motivated me to pursue my dreams despite feeling unqualified.[00:09:36] The difficulties I faced in launching Social Curator.[00:13:45] My mission to build a profitable business while empowering others and what keeps me going.[00:17:24] The growth of the creator economy and how Social Curator helps people get started with marketing their business on social media.[00:20:41] My personal journey of overcoming doubt and taking small steps toward empowerment in my photography career.[00:26:40] The mindset I had in my 20s and how I wished I had taken more risks and been unattached to the outcome.[00:29:46] The advice I received from a photographer about taking risks and jumping in, even when there is no net.[00:31:36] The importance of falling and getting back up as an entrepreneur and how failure is a normal part of the process.[00:36:32] The significance of identifying and targeting a specific audience for effective marketing and business growth.[00:44:14] How my husband inspires me with his intentional approach to success and his ability to find success in any situation.More about Motiversity: Motiversity is one of the largest motivational media companies in the world and includes 4 of the most popular brands in the personal development industry: Motiversity, Motivation2Study, MotivationHub, and T&H Inspiration. Combined with over 10 million subscribers and 25 million monthly views, they are a fast-growing media company that keeps motivation and creativity at the heart of everything they do. They produce and release orYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever completed a big project and thought… I want to capture what I learned so I can make it better next time… but HOW? Enter the Post-Project Assessment Framework. What is that, you ask?This framework is something I use every time I finish a big project - it helps me to capture what I learned and provides me with key takeaways for next time.  In this episode, I’ll walk you through HOW to use the  Post-Project Framework, and then I’ll turn the tables on myself and use it in real-time to candidly assess the results of my very first mastermind. (Speaking of which - did you hear I opened the doors to my next mastermind? Check out all the details >>HERE<<... doors close Monday, July 31!) Ready? Press play to hear all of this and…[00:00:39] My Post-Project Assessment Framework and the four questions to assess the outcome, wins, lessons, and obstacles of a project.[00:03:58] The mindset of feeling behind in business and how everyone starts at the same point when starting a new project.[00:06:41] Stories from members of my first 2023 mastermind, including one member who built an online course and another who mapped out an entire product suite in six months.[00:25:36] The importance of curating a diverse and complementary group, identifying patterns, and being open to feedback for improvement.[00:27:17] The value of an environment where candid feedback is encouraged and how it helps in personal growth.[00:28:24] Details about the process and timeline for launching the mastermind program, including application deadlines and in-person interviews.[00:29:37] The potential for significant business transformation within a short period of time For complete show notes, visit http://jasminestar.com/podcast/episode356aYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Is it me? Am I the problem? Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough?In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse, I was panicked. I kept on telling myself that I wasn't ready (or destined) to sell a two-thousand-dollar offer. But during a conversation with my mentor, he helped me remember who I was…a fighter. So, I fought. Every day for the rest of the launch, I went live, sent personalized videos, and sent well over a thousand messages. I didn’t care what it took. For the last three days, I fought.We ended up closing that launch with $355,000 in sales. In this episode, I’m sharing more about how I  turned that disaster into a profitable launch and offering a few tangible tips to help you develop belief, gain confidence, leverage persuasion, and sell the transformation of your own products or services. Press play to hear all of this and….[00:01:22] My experience of launching a $2,000 course and the initial disaster I faced.[00:05:03] The importance of belief and confidence in selling, and the three psychological strategies to shift one's approach to selling.[00:09:25] How to use the FBI method to highlight the feature, benefit, and impact of a service for a service-based business.[00:10:36] How to use the FBI method to highlight the feature, benefit, and impact of a product for a product-based business.[00:11:38] The importance of selling the transformation and how it can impact the decision-making process of potential customers.[00:20:41] The importance of clear communication and the impact of body language and tonality in sales.[00:19:40] The more persuasive words in the English language and how they can be used to capture attention and drive sales.[00:26:47] The process of becoming confident in sales through practice and perseverance, and the importance of not letting others' opinions dictate one's confidence.[00:27:54] The importance of showcasing the impact of your offer and leaning into the transformation, rather than just listing features and benefits.[00:30:02] How to believe in your own worth and capabilities, and tell yourself a better story to overcome self-doubt and make sales for your business.For complete show notes, visit http://jasminestar.com/podcast/episode356Sources:Albert Mehrabian, Mehrabian's Communication Model, https://www.mindtools.com/ao9kek8/mehrabians-communication-modelJay Fuchs, 12 Ridiculously Persuasive Words Salespeople Thrive On, https://blog.hubspot.com/sales/crazy-persuasive-words-thatll-immediately-motivate-your-prospects-to-take-action-infographicYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Do you ever struggle to find joy in the entrepreneurial journey? In this episode (that originally aired on The CLS Experience with Craig Siegel), we didn’t shy away from the hard stuff. Craig and I discussed perfectionism, taking uncomfortable action, practicing self-forgiveness, and navigating tough conversations, which are all inevitable in the entrepreneurial journey (or any journey worth embarking on).As you may know, in 2020, I became a mother and adopted my baby girl, Luna. One of my biggest regrets was being impatient, not trusting the journey, and not having faith that the perfect baby girl was waiting for me. What was the lesson here?You must trust (and find joy) in the journey in order to stay resilient, knowing that every step forward, no matter how challenging, brings you closer to your success and fulfillment.You can spend your life thinking that something isn’t even a possibility. But the truth is, everything is figureoutable, and it was believing that the impossible was possible that changed my life. How did it change my life, you ask?When I began to believe that anything was possible, I allowed myself to take messy (and sometimes scrappy) action. I spent countless hours on YouTube and Google to get to where I am today in business. (I basically got my MBA from Google University.) But I must say, entrepreneurship is the school of hard knocks. The lessons, successes, and results come from taking ACTION. With action come many mistakes and failures, but a failure is only a failure if you don’t learn from it (this is where forgiveness comes in).Craig and I also discussed how we extend grace as we handle negative conversations on social media and navigate tough conversations in business. Click play to hear all of this and: [00:04:21] The importance of uncomfortable action for personal growth and success[00:13:54] My three-part framework for handling negative comments on the internet[00:26:23] My experience with the adoption process and how it helped me reframe rejection as redirection.[00:41:24] Why lack of qualifications shouldn’t stop you from pursuing your dreams.[00:49:01] My company's induction program and how it includes check-ins at 30, 60, and 90 days to assess the progress and fit of new hires.[00:50:33] How to reframe tough conversations as just regular conversations and the importance of having them.[00:51:18] Exploring the concept of the story we tell ourselves and how it can affect our relationships and communication.More about Craig Siegel: Craig has dedicated himself to personal growth and transformation by revamping his mindset. He now helps others manufacture BIG breakthroughs of their own. His mission is to elevate your state and get you on absolute FIRE for life! On his podcast The CLS Experience, you’ll hear from people who overcame struggles on their journey to achieving massive You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever thought: “I just don’t understand why I’m not where I want to be in business yet.”“Why is it taking so long for me to achieve my goals?”“Everything seems to be so much easier and quicker for others.”If so, I got you. In this episode, you’ll hear three mindset shifts that you can make TODAY that will help you get out of this comparison and lack mindset and into a state of joy, abundance, and gratitude. In fact, when you begin to practice these mindset shifts, you’ll discover an increased inner resilience and a renewed ability to stay focused and take aligned action toward your goals.After you listen to this episode, tag me on stories @jasminestar and share what you are grateful for - I’d love to know!Press play to hear all of this and more about:[00:02:26] My childhood neighbor Lupita Guzman, who found joy in receiving hand-me-down roller skates without comparing her gifts to others.[00:03:35] The negative effects of comparison on social media and my personal experience of comparison during Memorial Day Weekend.[00:08:39] The Gap and the Gain: the mindset shift of moving from the gap (measuring progress against an ideal) to the gain (measuring progress against previous selves) and the psychological benefits of living in the gain.[00:10:38] How to shift from focusing on what we lack to appreciating what we have.[00:11:49] How we increase resilience by practicing gratitude and how gratitude strengthens and improves mental clarity, focus, and self-belief.[00:14:10] How expressing gratitude enhances relationships, improves communication, and attracts what we want in life.For complete show notes, visit: http://jasminestar.com/podcast/episode354Shout out to Dr. Benjamin Hardy and Dan Sullivan for explaining this concept in the book called, The Gap and The Gain.

Do you ever struggle with brain fog? Brain fog can lead to forgetfulness, fatigue, and a lack of productivity, which can be detrimental to entrepreneurs. What causes brain fog, you ask?In this episode, Tanessa Shears, Health Consultant for high-achieving entrepreneurs, explains that brain fog is caused by insulin levels, hormone imbalances, and blood sugar stability, which can all be affected by ineffective or inadequate sleep. And let’s be honest, as entrepreneurs, it’s easy to work late nights and to compromise sleep for extra hustle time or to finally get in some “me time.”How do we improve sleep?Tanessa graciously gives us actionable tips in this episode, including monitoring light intake, considering the timing of meals, and identifying if the activities before bed are promoting restful sleep.Tanessa also suggests strategies that will help you feel energized in the morning and kickstart your circadian rhythm (hint: she suggests taking a cold shower… !!) What is the circadian rhythm? The circadian rhythm is the physical, mental, and behavioral changes that follow a 24-hour cycle. These natural processes respond primarily to light and dark and affect most living things, including animals, plants, and microbes. When you're more aligned with your circadian rhythm, you can identify which parts of the day you’re going to be the most productive and alert and can plan your day for success.Tanessa also helps us identify when we should be scheduling extra rest time and giving ourselves grace for staying in bed longer. If you’re ready to feel better AND get more done, click play to hear more about…[00:02:41] The explanation of brain fog and how it impacts an entrepreneur's productivity and creativity.[00:06:50] How overcoming brain fog led to financial independence for Tanessa and the ability to pursue other passions.[00:09:19] The importance of sleep as the foundation of health and how it affects an entrepreneur's productivity, mood, and overall health.[00:13:24] How circadian rhythm affects the body's 24-hour clock and tips on how to optimize it.[00:07:52] How brain fog can impact an entrepreneur's productivity and creativity. [00:15:33] How monitoring lighting and eating habits can improve sleep quality.[00:20:49] How the belief that less sleep equals more productivity and the need for “me time” can hinder personal and professional breakthroughs.[00:23:53] The importance of identifying activities that give peace, joy, and refreshment and how to incorporate them into daily routines.[00:25:43] Strategies for protecting the sleep you are getting including using light exposure in the morning and getting outside for at least ten minutes.[00:30:11] Two ways to increase body temperature in the morning: moving your body and taking a cold shower, both of which can help you feel more alert, energized, and focused.[00:36:29] The importance of distinguishing between excuses and self-care when it comes to skipping workouts and proactively scheduling rest time to avoid feeling guilty or not good enough.More about Tanessa: Tanessa Shears is an experienced health consultant who sYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever been around someone (or a group of people) who made you want to be better?You know, the ones who push you, support you, and never let you slack off? The ones who constantly remind you to get uncomfortable and GROW? I’ve experienced this a few different times this year.One of my most recent experiences was learning how to drive a rally car in Texas.And this is how it went… I was planning on attending a retreat for an incredible mastermind community for CEOs and founders called Hampton. Inside of the Hampton slack chat, where we all communicated, I saw a rally car driving invitation inside…and well, I accepted.I had no idea what a rally car even was (I mean, ya girl had to google it), but I knew I needed to say yes. I said yes because of the people I would meet and the fact that it would be a really uncomfortable experience. When I arrived at the rally car race track, I learned that the rally car was a stickshift, which I did not know how to drive. (What’s a good lesson without a little setback, am I right) So, the instructor had to teach me how to drive a stick before the actual rally car lesson.It was pouring rain, and the windows were completely foggy inside. (You can probably see how difficult this was, right?) And I just kept on reminding myself that I WANTED to be uncomfortable.But I was so embarrassed. I just kept telling the instructor how sorry I was, and even though he was so patient, I am sure he had nightmares about teaching me. But at some point during the lesson, I started listening to his rally car advice differently, and I found myself applying it to business.I think sometimes the best way to learn in your industry is to learn outside of your industry. Would you agree?  Press play now to hear more about:[00:00:13] My word of the year, "rebirth," and how it has manifested in different areas of my life.[00:02:12] My experience with Hampton, a community for CEOs and founders [00:06:40] Stepping out of my comfort zone and normalizing failure and adventure for my daughter, Luna.[00:7:10] Why I asked JD if Luna could come to the rally car race with us[00:08:28] Why it’s important to normalize failure and vulnerability in business and what we did during our “F-Up Night” [00:13:51] Three business lessons I learned from rally car racingFor full show notes, visit jasminestar.com/podcast/episode352 

Have you heard of a Force Multiplier?A Force Multiplier serves as the behind-the-scenes, right-hand person to the CEO or founder of an organization. This term was coined by Adam Hergenrother (CEO and Founder) and Hallie Warner (Chief of Staff) with Adam Hergenrother Companies, who have been working together for over 12 years. The Founder and the Force Multiplier is a concept that started with a blog that later became a book, then a movement, and now an organization.But Adam didn’t hire Hallie to become a Force Multiplier. He hired her to be a Marketing Assistant, and after about 3 months of working together, he realized that she would become his Executive Assistant (it took 6 or 7 Executive Assistants before finding her!). Now, Hallie serves as the Chief of Staff, and Adam considers her his Business Partner.In this episode, Adam explains the three most important things a Founder must do: cast a vision, provide clarity and direction, and make quality decisions every day.But if the Founder is unclear on what the vision is and struggles to provide clarity and direction to others, making good decisions becomes much more difficult, and too much time is spent making decisions on 80% of the things that don’t matter.I had to pause Adam here: Why 80%? Where did that number come from?He referenced the Pareto Principle (also known as the 80/20 Rule): 80% of X is caused by 20% of Y. (Here is an example: 80% of results come from 20% of actions.)These 80% of decisions can be handed off to someone who has the ability to think like an entrepreneur, while the CEO or founder focuses on the 20% of decisions that move the needle forward.Basically, Force Multipliers and CEOs are like Batman and Robin. And what’s really cool? The CEO/founder isn’t Batman. Intrigued? Wanna know more about Force Multipliers, how to find them, and the hiring process? Gotcha covered! Click play now to hear:[00:01:05] The role of a Chief of Staff as a force multiplier and business partner to the CEO or founder.[00:03:27] How Hallie helped Adam with a morale issue in their organization by taking his thoughts and triangulating with other leaders to come up with a plan.[00:04:51] Adam explains that the three most important things a leader must do are to cast a vision, provide clarity and direction, and make quality decisions every day.[00:09:14] How The Pareto Principle applies to decision-making, and Adam’s advice to leaders to focus on the 20% of decisions that matter instead of getting caught up in the 80% that don’t matter.[00:11:51] How to know if you need a Force Multiplier and (if so) what the hiring process looks like.[00:21:53] How to know when it's time to make the initial hire of a Force Multiplier.[00:24:17] What to do if you don't have the funds to pay for a Force Multiplier and the first steps in crafting a job description to attract the right candidate. For complete show notes, visit: http://jasminestar.com/podcast/episode351Are you a force multiplier or do you know someone  who is? I'm hiring! Check out this link or send it to your friends! You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!