The Jasmine Star Show

Lemme tell you one of the best gifts I’ve gotten this year…The opportunity to rediscover who I am and what kind of business I want to have.And this started because of something my team said… “Let us run the operations”. You see, the business had reached a point where we had a strong team in place, and they generously offered to handle the day-to-day, giving me the freedom to focus on casting the vision for Social Curator and deciding our next moves.After making what felt like a “selfish decision” and releasing the things I thought only I could do, I started realizing how powerful the team was and how ready and willing they were to take the ball and run it down the field. I had the opportunity to talk about this process in detail with Jen Kamara on her podcast, The Jennifer Kamara Podcast. In fact, Jen asked me “Who is Jasmine Star, today?” and that led to an entire conversation on rediscovery, taking risks, making “selfish” decisions, and prioritizing both work and family. I loved it - and I hope you do, too. Click play to hear all of this and… [00:02:04] Why I started this new rediscovery journey and how I had to release control and trust my team to handle the operations.[00:03:18] Advice my mentor told me that has made a HUGE impact on my business.[00:07:08] My VERY difficult decision to not move forward with a second cohort of my mastermind. [00:10:35] The mindset shift that helped me rethink what a “selfish decision” really was. [00:16:21] The mindset I developed while being unfunded, uneducated, and unqualified while building each of my businesses.[00:21:08] The importance of trusting energetic cues and my gut to make decisions[00:32:02] How to stop basing decisions on other people's judgments.[00:43:28] How I design and prioritize my time and relationship with JD (my husband and business partner) and Luna while remaining CEO of the business.For full show notes; visit: https://jasminestar.com/podcast/episode371

‘You're not doing enough.’ ‘Couldn’t you have avoided this? I'm sure you could have avoided this.’‘Why couldn't you see this coming six months ago?’I came across these words I journaled last year and cringed. Now that I’m in a place where I’m able to reflect without being so self-critical, I realize that I did do the best I could with what I had and what I knew at the time.The thing is… in business, the unexpected is inevitable. But if I could go back in time, I would have reacted to the unexpected differently.In this episode, I’m sharing the four-part framework of what to do when the unexpected happens that I’ve developed since I wrote those words in my journal. I originally shared it with our Social Curator Community and it struck such a chord, I knew I had to share it with you.   Click play to hear my four-part framework of what to do when the unexpected happens and…[00:02:09] The words JD (my husband and business partner) told me 365 days ago that ended up being true, even though I didn’t want to believe them then.[00:05:21] What motivates and inspires me when I’m facing unexpected challenges.[00:06:21] The importance of being kind to yourself when facing setbacks.[00:09:40] How to allow yourself to feel emotions and move through them.[00:10:36] Why you must have a clear vision for your life and business.[00:11:37] The value of being surrounded by like-minded people who are in similar seasons of business as you. If you enjoyed this episode, I'd love to invite you to a free 14-day trial of Social Curator, where thousands of business owners come together for mindset moments like this, group coaching and weekly training, and marketing plans to take your social media to the next level. (PLUS you'll get to meet Dottie, your AI Social Media Manager who creates content for you in just seconds). Learn more >>HERE<<) For full show notes; vist: http://jasminestar.com/podcast/episode370

Have you ever had one of those big lightbulb moments when creating an offer?One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact for your people?This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program (including a six-week launch plan!).And lemme tell you, by the end of the call… we were lit. In this episode, I’m sharing the insights of our conversation about starting a new membership, and (surprise!)  my thoughts on how to scale an existing membership.Whether you're in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.Click play to hear all of this and…[00:01:19] The very first step you need to take when creating your membership program.[00:02:19] How to make your membership program stand out in the market.[00:03:38] How to create “exclusivity” in your membership.[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.[00:06:04] The six-week launch plan I created with my client (you can steal our framework!) [00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did).  [00:12:13] The one thing you NEED if you're going to launch your membership successfully.[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.For full show notes; visit: https://jasminestar.com/podcast/episode369a

Do you ever feel like it's difficult to stand out online? If so, I feel you. The online space can feel…well, crowded.But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry…And I don’t think that’s the case. So, what is?Business owners don’t know how to identify the deepest needs and desires of their ideal clients - the things their ideal client REALLY wants, but might not even know how to express. As a result… Business owners are stuck talking about the same ol’ surface-level problem that everyone else in their industry is talking about. They blend in (rather than stand out), because they don’t know how to dig deeper and find the core problem.But don’t fear, my friend - today I’m sharing my step-by-step process of figuring out exactly what your ideal client really wants and desires and spilling the tea on how to create or revise your offer so it speaks directly to these needs. When you’re done listening, you’ll be well on your way to standing out in your industry and serving the people who need you most. Click play to hear all of this and…[00:01:06] How to identify your ideal client’s core needs and desires[00:07:54] How to identify the places in your industry where your ideal client isn’t being served.[00:08:51] How to create an offer that meets your ideal client’s needs and serves them in a way others aren’t (i.e. - how to create a solution for the “gap” in the market) [00:13:25] How to make improvements to your offer based on research and client feedback.[00:16:18] How to create clear messaging that not only shows the value of your offer, but resonates with your ideal clients[00:19:03] The importance of clearly stating not just WHAT your offer is, but the transformation it provides[00:19:53] How to market your offer when it's brand new and you don't have many testimonials(PS Wanna learn how to sell the transformation of your product or service? Listen to the episode where I teach our FBI sales method, Three Sales Strategies to Increase Your Revenue >>HERE<<!)For full show notes; visit: https://jasminestar.com/podcast/episode369

Have I told you about the time someone tried to copy Social Curator?I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.”I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it?! But I couldn’t let those copycats consume my thoughts and energy. Instead, I had to focus on how we were going to move the company forward -  and in doing so, I learned some important lessons.I recently had a consulting session with a client (let’s call her Kelly) who was in a very similar situation, and so I shared what I learned with her… and then I realized: I should also share with YOU!So, I grabbed my mic and recorded this honest, unscripted conversation… I hope it serves you well. (You’ll also get some bonus tips on how to format and deliver an engaging keynote presentation - my client asked for this as well and I wanted to let you in on what works well for me.)Click play to hear all of this and…[00:00:34] The two topics I'm sharing with you that a client and I discussed: Formatting keynote presentations and handling industry copycats.[00:02:01] What to include in each section of your presentation.[00:03:57] My secret to inspiring action and building trust with my audience during the presentation.[00:09:10] How to deliver your presentation and increase engagement with your audience.[00:10:07] My thoughts on copycats in business and the lessons I’ve learned on how to handle them.[00:14:23] How to not let copycats affect your mindset and my strategies for preventing them in the first place.For full show notes; visit: https://jasminestar.com/podcast/episode368a

Is it necessary for me to be in that meeting?Is it necessary that I'm in that Slack channel?Is it necessary I’m cc’d on that email?These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!)Why? These are questions you learn to ask when you know you’re in the stability phase of a business project. (More on that phase in this episode!).You see, I had to learn to ask different types of questions in distinct phases of my business (or distinct phases of a business project) in order to grow and take effective action.Why am I telling you this? Because I learned that the mindset I needed to embrace and the actions I needed in each phase are totally different (and lead to different results).In other words: my growth was stymied until I learned WHAT phase I was in and WHAT types of questions to ask.In this episode, I’m sharing everything I’ve learned about the different phases of business and I’m breaking down the questions you should ask in each, the mindset you’ll want to embrace, and how to know what actions to take as you move forward.Click play to hear all of this and….[00:02:04] How to know if you’re asking questions in the foundational phase (and the mindset you’ll find helpful in this phase)[00:06:03] How to know if you’re asking questions in the stability phase (and the mindset you’ll find helpful in this phase)[00:09:07] How to know if you’re asking questions in the scale phase (and the mindset you’ll find helpful in this phase)[00:11:10] How to find and connect with complementary businesses to market and grow your businesses together[00:12:11] How to reframe your “I want” questions to create actionable steps that will help you achieve your business goals[00:17:49] How to reframe your dead-end questions into open-ended questions to find the answers and get resultsFor full show notes; visit: https://jasminestar.com/podcast/episode368

“Jasmine, you need to take a break…”JD (my husband and business partner) said these words to me a few weeks ago.I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?)It was while recording this podcast series with my co-host Marcus Murphy, I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking what I was going to do/accomplish/create/build next.That’s right, the expectations of returning kept me from taking time away to just…be.(Spoiler alert: I ended up taking the break.. AND, I put up parameters and said, “I'm taking a break without expectation and I need to do this for myself.”)In this conversation with Marcus, you'll hear me process the uncomfortableness of taking a break without knowing my next move. You'll also hear us both share candidly about how we got to where we are today, in hopes that our journeys will inspire and encourage you.Click play to hear all of this and…[00:02:02] Marcus’s transition to becoming a CEO of a tech company and developing his company, The Five Percent.[00:06:04] Why Marcus believes in observing the market to build a business[00:09:33] How building your own brand helps you take control of your own circumstances and improve your organization.[00:10:18] How Marcus decided to focus on professional athletes as his niche.[00:17:24] How to create awareness around your brand, build recognition, and engage your audience.[00:18:21] What skyscrapers and athletes have in common - and how to apply it to business[00:22:04] Marcus’s goal of building awareness for his business and how he plans to make this goal a reality.[00:27:23] The value of being “a sherpa” and helping others navigate their own path to success.[00:31:17] The responsibility and significance of being a minority founder in the business world.[00:33:43] My journey and challenges of transitioning from consulting to becoming a CEO.[00:42:50] Why I plan on taking a break and how I’m handling the expectations upon returning.Marcus spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.For full show notes visit: https://jasminestar.com/podcast/episode367 

The podcast explores the value of communication and sales skills for entrepreneurs, the power of effective speaking in leadership and relationship building, developing public speaking skills and negotiation, the importance of having an outline or script, preparing the audience and content density, and showcasing personality and vulnerability in public speaking.

He dropped out of college without a clear sense of direction.Then one day, while working in the “dish pit” at a restaurant, he received a call that Usher Raymond wanted to collaborate with him (cue the lyrics to Let It Burn).It was a 7-year journey of financial struggles, latte-making shifts, and uncertainty that ultimately led to exhibitions across the globe – from the USA to Australia, Hong Kong, Finland, London, Berlin, Beirut, and Shanghai.In this episode, Marcus Murphy, my co-host, and I have the privilege of interviewing Jonni Cheatwood about the business of art, the lessons he gained from more than a few mistakes along the way, and his path from college dropout to a successful full-time artist (y’all, Jonni is LEGIT - he has collaborations with businesses like Target and TedX!).Click play to hear all of this and…[00:01:05] Jonni’s upbringing in a home filled with art and his early exposure to art museums.[00:05:00] Jonni’s journey from taking art classes in high school to dedicating his whole life to art and his career.[00:08:59] How Jonni experimented with trying different things to discover personal passions and self-understanding.[00:11:27] How Jonni views failures as learning experiences and navigates how to find his place in the art world.[00:16:18] Jonni’s early experiences with art and the start of his painting career.[00:17:08] How Jonni felt when he made his first sale and the realization that his artwork can be bought and sold.[00:20:53] The role of friends and community in Jonni’s artistic journey [00:24:17] The power of painting in public [00:26:01] The process of starting a painting and the challenges of working with a blank canvas.[00:29:15] The importance of taking breaks and gaining perspective in the creative process.[00:34:54] How Jonni’s painting in a Tumblr competition led to Usher reaching out to collaborate on a project.[00:39:05] The challenges Jonni faced when he moved to LA to pursue his art career and how he eventually got introduced to an artist's residency.[00:44:49] How galleries represent and advocate for artists, and the dynamics of reaching out to galleries.[00:47:18] The importance of persistence in the art world and the ability to say no to opportunities that don't serve the artist's goals.[00:49:49] The importance of seeing the process of creating art and the challenges of sharing it on social media.[00:54:06] The importance of sharing an artist's journey and experiences with the world, and the value of interviews and storytelling in the art community.For complete show notes, visit: https://jasminestar.com/podcast/episode365Jonni Cheatwood is a self-taught artist living and working in Los Angeles, California. He is known for his energetic large-scale paintings that are often characterized by their vibrant colors, bold brushstrokes, and college-like compositions. He often uses found materials in his work such as scraps of fabric and photographs. Jonni's work has been exhibited in solo and group exhibitions in the USA, Australia, Hong Kong, Finland, London, Berlin, Beirut and Shanghai.

Around 2013, I completely tapped out my market. I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).  I was also hosting in-person educational events and creating digital products for other photographers.I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to! But the only way to do that was to do a business audit. So I buckled down and did it. Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did!  [00:02:18] Why auditing your business strategy is important for long-term growth.[00:04:41] The importance of revisiting your goals and aligning them with your vision.[00:06:44] How to stay ahead of the curve and identify market gaps.[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.[00:10:12] Tips to improving customer satisfaction through customer feedback and data[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.[00:14:30] Three ways to measure the performance of your new business strategy.After you listen to this episode, I encourage you to listen to 8 Mindset Shifts to Transform your Relationship with Money.For complete show notes, visit: https://jasminestar.com/podcast/episode364