The Jasmine Star Show

“I’m having a Bianca on hurdles day.”I’ll text my sister this whenever it feels like nothing in life or business is going as planned.Let me explain.When we were in high school, Bianca, my twin sister, decided she was going to run the 300-meter dash with hurdles. After clearing the first three hurdles with ease, Bianca broke the number one rule from Coach Julia which was looking over at her opponents. Bianca then lost her cadence and fell over hurdles 4-10 in front of hundreds of people, but she got back up and still limped to the finish line with bloody shins.I met her there to tell her how proud of her I was for not quitting… oh, and her response, you ask?She looked at me, stopped crying, and said, “Wait a minute, I could have quit?”She didn’t know that quitting was an option… so she didn’t quit. (Think about that for a moment.)Even though Bianca and I aren’t technically identical, our upbringings were pretty darn close.And one thing that we definitely share is our desire to help others remain resilient. We believe resilience is a choice that we make every single day (sometimes multiple times a day!), and you’d better BELIEVE we have stories to prove it. I invited Bianca to come on this episode to share some of the lessons that we learned growing up together (in fact, we learned so many that she just released a brand new book about them: “Grit Don’t Quit”).Click play to hear all of this and…[00:03:45] The origins of our (Bianca and my) resilience and grit, and how it shaped our lives.[00:08:15] Our experiences running track in high school, including Bianca's resilience while running hurdles where she fell multiple times but didn't quit.[00:13:50] The moment when I realized quitting was an option and the societal privilege of being able to quit.[00:17:17] The five key questions to ask yourself before deciding to quit, including whether the season is done and if you feel released from the situation.[00:20:15] How to remain resilient when wanting to quit and the importance of choosing to persevere in the face of challenges.[00:24:18] The significance of resilience not just for ourselves, but for paving the way for future generations and inspiring others to keep going.[00:28:58] The importance of practicing gratitude and how it can help overcome failure and exhaustion.[00:30:49] The importance of learning from failures and embracing them as opportunities for growth.For complete show notes, visit: http://jasminestar.com/podcast/episode363More about Bianca Olthoff: Bianca is a Bible-teaching, word-slanging “MexiRican” who is passionate about raising up a generation of people passionate about Jesus Christ. As an author, speaker, and podcaster, she knows the power of words and wields them wisely. As a church planter and leader, she is committed to proclaiming the gospel domestically and internationally. Grab a copy of her brand new book, Grit Don’t Quit >>HERE<<.

In this episode of The Jasmine Star Show, there are sensitive topics mentioned related to suicide, mental health struggles, and emotional distress. The content may be triggering for some listeners. If you or someone you know is currently struggling with these feelings, we encourage you to seek support from a mental health professional or call or text the Suicide and Crisis Lifeline by dialing 988 in the United States. Listener discretion is advised and I hope you realize how much that YOU MATTER.Have you ever wondered what exactly makes a great work culture?There’s obviously a few factors, but here’s a big one: helping employees find purpose in their roles. When employees feel a sense of purpose at work and in what they do, they are more engaged, motivated, and fulfilled, leading to increased productivity and overall satisfaction.But how do you do that? In this episode, Marcus Murphy (my co-host for the next few weeks) and I interviewed Matthew Emerzian, founder and CEO of Every Monday Matters, a non-profit organization that has impacted millions of lives by providing tools, training, and resources to help everyone (especially leaders) learn how to help others realize how much they matter.As you listen to this episode, you’ll learn not only HOW to show others they matter, but you’ll also hear Matthew’s powerful story of his mental journey and the self-transformation he experienced by way of serving others. [00:04:27] Matthew’s motivation for building his personal brand after years of working behind the scenes for his nonprofit organization.[00:07:42] The common mistakes of LinkedIn messages.[00:09:57] Matthew’s journey from working in the music industry to becoming a band manager.[00:21:34] How self-transformation leads to social transformation and the impact of influential people in bringing a message of purpose and fulfillment.[00:22:34] How to create a culture that values and supports employees, and the responsibility of individuals to be the change they want to see.[00:24:21] The importance of mental health and well-being in the workplace, and the need for organizations to prioritize the well-being of their employees.[00:29:00] The practical and strategic approach to culture change, starting with understanding pain points and creating a tactical plan.For complete show notes, visit: http://jasminestar.com/podcast/episode362More about Matthew Emerzian: For the past 15 years, Matthew has been on a mission to create a world where everyone embraces how much and why they matter. He is the bestselling author of four books, a highly sought-after keynote speaker, having taken the stage for Zoom, Google, Outreach, HP, Jack in the Box, Chili’s, Genentech, Amgen, and more, and his work has been hailed by Oprah.com, The Today Show, Fast Company, and several other media outlets. He is also the founder and CEO of Every Monday Matters (EMM), a non-profit organization that has impacted millions of lives.  After achieving great success in the music industry as the SVP of Robert Kardashian’s music marketing company and working on projects for the biggest artists in the world, including U2, Avril Lavigne, Coldplay, and more, Matt woke up on a Monday morning with a massive panic attack that turned into chronic anxiety and depression. Realizing everything he thought mattered actually didn’t, he set out on a journey to rediscover his life’s purpose and why he matters. Matt realized that mattering is at the heart of everything and developed The Mattering Mindset™— a methodology that has transformed countless lives, organizations, and communities.

Wanna know how to become someone that people WANT to work with?Build meaningful relationships. As a business owner, building and sustaining meaningful relationships will help you build trust and credibility, which can lead to more referrals, collaborations, and customers and clients.You might be thinking, ‘Ok, I’ve heard this before, but HOW… how do I create and build these relationships with people?’Lean in, this episode was made for you. I’m diving deep into four tried and true ways to build and maintain connections. Through intentional listening, being a connector, leading by example, and showing gratitude you can make people feel significant, seen, and validated…and build the type of relationships that make others love working with you.  Click play to hear all of this and…[00:04:27] How to intentionally listen to your audience through content and conversations.[00:08:17] How to create a safe space for your team by encouraging open communication and honest and open dialogue.[00:02:21] The importance of seeking feedback from customers and clients for future content and offers.[00:09:25] The importance of openly and safely sharing perspectives in a team meeting to make informed decisions.[00:10:22] Why my team and I share pre-meeting notes and action items in advance and how it improves productivity and ensures everyone has a chance to be heard.[00:11:26] The importance of active listening, maintaining eye contact, nodding, and using appropriate facial expressions and body language to convey engagement.[00:19:17] Ways you can follow up with leads by creating content based on their ideas.[00:20:09] How connecting community members can help them learn and scale their businesses together.[00:21:01] The Law of Reciprocity and how connecting with others can build trust and lead to new relationships.[00:29:41] How to lead by example by demonstrating core values, investing in personal growth, and showing resilience and adaptability.[00:36:18]  The importance of following through on promises, addressing issues for all customers, and maintaining trust and reliability.[00:38:15] The importance of answering messages promptly to maintain trust.[00:39:11] The significance of expressing gratitude to community members through sharing their content and sending personalized thank you messages.[00:45:59] How showing gratitude to customers and clients strengthens emotional connections and increases lifetime value. [00:48:54] The importance of publicly acknowledging clients' support and achievements on social media to make them feel valued and appreciated (and tips on how to do it!).For complete show notes, visit: http://jasminestar.com/podcast/episode361Sources:Cision PR Newswire, Motista, https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html The New York Times, Andrew Gelman, https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html 

Billy Gene, marketing guru, joins the show to share his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads. He also emphasizes the importance of setting boundaries and saying no to opportunities that don't align with his vision. The hosts discuss their approach to marketing and the impact of their content on new audiences. They also touch on creating engaging content, changing pricing strategy, and the power of perspective and vision in marketing.

Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do?In this episode, my friend (and podcast co-host for the next few weeks) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur.Marcus and I go way back (like, I photographed his wedding) and one thing I love about him is that he is as real and vulnerable as it gets.You’ll hear stories about asking (and getting denied) for a raise at one of his jobs, realizing when he hit a ceiling in his career, and how he decided to keep pursuing his dreams when others thought he “had enough.”.Since Marcus left his executive role in 2020, he has founded six businesses and become a member of the advisory board at Linkedin.Click play to hear all of this and…[00:00:01] The story of my friendship with Marcus Murphy, my podcast co-host for the next few weeks.[00:02:00] The email Marcus sent me over 10 years ago asking me to shoot his wedding and the evolution of our friendship.[00:07:03] Marcus' growth and journey from struggling to successful entrepreneur.[00:09:40] Marcus’ career trajectory when he was working at Yelp and how he started speaking and training.[00:12:43] A pivotal moment for Marcus at Yelp and how it led him to pursue a new job at Infusionsoft[00:14:03] Marcus’ experience at a company with a dream coach and a unique company culture.[00:16:01] How Marcus felt about being asked to do a presentation on the spot during his interview and how he handled it.[00:22:00] Marcus’ experience the first time he met Ryan Deiss at a business event and his immediate desire to work with him.[00:24:25] How Marcus became friends with Ryan Deiss and eventually transitioned to working at Digital Marketer[00:27:16] Marcus’ role at Digital Marketer.[00:29:51] Why Marcus left his dream job as a Digital Marketer and started consulting[00:33:33] Marcus’ process of developing the idea to start a media company[00:34:24] Why Marcus and I are co-hosting this podcast series[00:34:48] The challenges and benefits of being okay with imperfections and how they relate to our personal growth.For complete show notes, visit: http://jasminestar.com/podcast/episode359Marcusspent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO ofThe Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

Did I ever tell you that I IRONED my money? Yes, as in, I'd iron my dollars because I wanted them crisp and new. Then I would neatly fold them and keep them in a tin can BandAid container in my mom's closet under a pile of laundry that - despite her best efforts - just would never (ever) get folded. To say I was fascinated with money would be an understatement. Money wasn't something we had in my family, so whenever I got it, I hid it. Looking back, I now realize that hiding money made me feel safe.Can you relate?It’s taken a lot of continuous work around money for me to be at the place I am today - a place where I know my numbers, feel empowered to make investment decisions and feel capable of handling unexpected financial hurdles.(And If I can change my mindset around money, that means you can too.)In this episode, I’m highlighting eight mindset shifts that I have made over the years, including rewriting my money story, identifying limiting beliefs, reframing past experiences, and taking ownership of my finances - so that you can do this work too.Because the truth is when you start believing in abundance, recognizing your value, and effectively communicating and marketing your worth - you show up differently. So what do you say? Ready to do this work? If so, press play to hear all of this and…[00:02:00] How to shift your mindset around money by becoming aware of limiting beliefs.[00:04:53] How to recognize and challenge beliefs that hinder business growth and replace them with empowering beliefs.[00:07:43] The importance of creating and writing down a new financial reality.[00:09:33] Why you need to acknowledge and analyze financial data and how I visualize my future success. [00:10:21] How to track and analyze financial data regularly and conduct regular financial audits.[00:12:32] The power of shifting to the mindset of abundance and how money in the hands of small business owners can benefit society. [00:13:27] A conversation I had with Gary Vaynerchuk that inspired me to believe in abundance and the importance of supporting other entrepreneurs.[00:19:32] How to define your differentiating factor and effectively communicate it to stand out in oversaturated industries.[00:23:23] The importance of embracing growth, having trust in investments, and making confident decisions before making large investments in your business.[00:30:14] How to overcome avoidance and take ownership of finances by looking at numbers and taking control of the financial side of your business.For complete show notes, visit: http://jasminestar.com/podcast/episode358

Do you ever want to give up and quit? Crithicca, co-host of the Motiversity podcast, recently asked me this question. My response was instantaneous: “Every single week.”You see, every single week I have my fair share of doubts… the nights of questioning what the heck I’m even doing.  But here’s what I’ve learned: the doubt and the challenges don’t go away… we just get more resilient the longer we keep going. It’s like going to the gym, right? The weights don’t get lighter, we just get stronger. When I was asked by Joel (the other co-host of the Motiversity podcast) what I thought led to my success in business, I told him that I believed it was a combination of two main things. First, building trust by years of freely serving my audience, and second, the promise, value, and timing of my offer (Social Curator).But success rarely comes from just one or two things… It also comes from things like learning to overcome the fear of rejection, knowing which questions to ask to get results, and staying disciplined with daily habits in order to maximize productivity.We discussed these things in detail in this episode, so click play to hear all of this and:[00:00:56] My personal story–and how being a daughter of an immigrant, dropping out of law school, and my mother's illness shaped me into who I am today.[00:02:24] Why I decided to become a photographer and how I started my own business.[00:03:30] How I transitioned from being a photographer to becoming a consultant and creating online courses.[00:08:30] The moments that motivated me to pursue my dreams despite feeling unqualified.[00:09:36] The difficulties I faced in launching Social Curator.[00:13:45] My mission to build a profitable business while empowering others and what keeps me going.[00:17:24] The growth of the creator economy and how Social Curator helps people get started with marketing their business on social media.[00:20:41] My personal journey of overcoming doubt and taking small steps toward empowerment in my photography career.[00:26:40] The mindset I had in my 20s and how I wished I had taken more risks and been unattached to the outcome.[00:29:46] The advice I received from a photographer about taking risks and jumping in, even when there is no net.[00:31:36] The importance of falling and getting back up as an entrepreneur and how failure is a normal part of the process.[00:36:32] The significance of identifying and targeting a specific audience for effective marketing and business growth.[00:44:14] How my husband inspires me with his intentional approach to success and his ability to find success in any situation.More about Motiversity: Motiversity is one of the largest motivational media companies in the world and includes 4 of the most popular brands in the personal development industry: Motiversity, Motivation2Study, MotivationHub, and T&H Inspiration. Combined with over 10 million subscribers and 25 million monthly views, they are a fast-growing media company that keeps motivation and creativity at the heart of everything they do. They produce and release original, highly edited, exclusive speeches for speakers, including Marcus Elevation Taylor, Coach Pain, Pete Cohen, Billy Alsbrooks, Walter Bond, and many more. Follow Motiversity on YouTube.For complete show notes, visit: http://jasminestar.com/podcast/episode357

Have you ever completed a big project and thought… I want to capture what I learned so I can make it better next time… but HOW? Enter the Post-Project Assessment Framework. What is that, you ask?This framework is something I use every time I finish a big project - it helps me to capture what I learned and provides me with key takeaways for next time.  In this episode, I’ll walk you through HOW to use the  Post-Project Framework, and then I’ll turn the tables on myself and use it in real-time to candidly assess the results of my very first mastermind. (Speaking of which - did you hear I opened the doors to my next mastermind? Check out all the details >>HERE<<... doors close Monday, July 31!) Ready? Press play to hear all of this and…[00:00:39] My Post-Project Assessment Framework and the four questions to assess the outcome, wins, lessons, and obstacles of a project.[00:03:58] The mindset of feeling behind in business and how everyone starts at the same point when starting a new project.[00:06:41] Stories from members of my first 2023 mastermind, including one member who built an online course and another who mapped out an entire product suite in six months.[00:25:36] The importance of curating a diverse and complementary group, identifying patterns, and being open to feedback for improvement.[00:27:17] The value of an environment where candid feedback is encouraged and how it helps in personal growth.[00:28:24] Details about the process and timeline for launching the mastermind program, including application deadlines and in-person interviews.[00:29:37] The potential for significant business transformation within a short period of time For complete show notes, visit http://jasminestar.com/podcast/episode356a

Is it me? Am I the problem? Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough?In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse, I was panicked. I kept on telling myself that I wasn't ready (or destined) to sell a two-thousand-dollar offer. But during a conversation with my mentor, he helped me remember who I was…a fighter. So, I fought. Every day for the rest of the launch, I went live, sent personalized videos, and sent well over a thousand messages. I didn’t care what it took. For the last three days, I fought.We ended up closing that launch with $355,000 in sales. In this episode, I’m sharing more about how I  turned that disaster into a profitable launch and offering a few tangible tips to help you develop belief, gain confidence, leverage persuasion, and sell the transformation of your own products or services. Press play to hear all of this and….[00:01:22] My experience of launching a $2,000 course and the initial disaster I faced.[00:05:03] The importance of belief and confidence in selling, and the three psychological strategies to shift one's approach to selling.[00:09:25] How to use the FBI method to highlight the feature, benefit, and impact of a service for a service-based business.[00:10:36] How to use the FBI method to highlight the feature, benefit, and impact of a product for a product-based business.[00:11:38] The importance of selling the transformation and how it can impact the decision-making process of potential customers.[00:20:41] The importance of clear communication and the impact of body language and tonality in sales.[00:19:40] The more persuasive words in the English language and how they can be used to capture attention and drive sales.[00:26:47] The process of becoming confident in sales through practice and perseverance, and the importance of not letting others' opinions dictate one's confidence.[00:27:54] The importance of showcasing the impact of your offer and leaning into the transformation, rather than just listing features and benefits.[00:30:02] How to believe in your own worth and capabilities, and tell yourself a better story to overcome self-doubt and make sales for your business.For complete show notes, visit http://jasminestar.com/podcast/episode356Sources:Albert Mehrabian, Mehrabian's Communication Model, https://www.mindtools.com/ao9kek8/mehrabians-communication-modelJay Fuchs, 12 Ridiculously Persuasive Words Salespeople Thrive On, https://blog.hubspot.com/sales/crazy-persuasive-words-thatll-immediately-motivate-your-prospects-to-take-action-infographic

Do you ever struggle to find joy in the entrepreneurial journey? In this episode (that originally aired on The CLS Experience with Craig Siegel), we didn’t shy away from the hard stuff. Craig and I discussed perfectionism, taking uncomfortable action, practicing self-forgiveness, and navigating tough conversations, which are all inevitable in the entrepreneurial journey (or any journey worth embarking on).As you may know, in 2020, I became a mother and adopted my baby girl, Luna. One of my biggest regrets was being impatient, not trusting the journey, and not having faith that the perfect baby girl was waiting for me. What was the lesson here?You must trust (and find joy) in the journey in order to stay resilient, knowing that every step forward, no matter how challenging, brings you closer to your success and fulfillment.You can spend your life thinking that something isn’t even a possibility. But the truth is, everything is figureoutable, and it was believing that the impossible was possible that changed my life. How did it change my life, you ask?When I began to believe that anything was possible, I allowed myself to take messy (and sometimes scrappy) action. I spent countless hours on YouTube and Google to get to where I am today in business. (I basically got my MBA from Google University.) But I must say, entrepreneurship is the school of hard knocks. The lessons, successes, and results come from taking ACTION. With action come many mistakes and failures, but a failure is only a failure if you don’t learn from it (this is where forgiveness comes in).Craig and I also discussed how we extend grace as we handle negative conversations on social media and navigate tough conversations in business. Click play to hear all of this and: [00:04:21] The importance of uncomfortable action for personal growth and success[00:13:54] My three-part framework for handling negative comments on the internet[00:26:23] My experience with the adoption process and how it helped me reframe rejection as redirection.[00:41:24] Why lack of qualifications shouldn’t stop you from pursuing your dreams.[00:49:01] My company's induction program and how it includes check-ins at 30, 60, and 90 days to assess the progress and fit of new hires.[00:50:33] How to reframe tough conversations as just regular conversations and the importance of having them.[00:51:18] Exploring the concept of the story we tell ourselves and how it can affect our relationships and communication.More about Craig Siegel: Craig has dedicated himself to personal growth and transformation by revamping his mindset. He now helps others manufacture BIG breakthroughs of their own. His mission is to elevate your state and get you on absolute FIRE for life! On his podcast The CLS Experience, you’ll hear from people who overcame struggles on their journey to achieving massive success in different facets of life. You can connect with Craig on Instagram at @craigsiegel_cls or check out his YouTube channel, Craig Siegel. For complete show notes, visit: http://jasminestar.com/podcast/episode355