The Jasmine Star Show

Jasmine Star
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Nov 7, 2023 • 44min

Business Lessons That Will Make You A Better Entrepreneur

I REALLY don't want to share this story…But I think it's important that we normalize failures in business. So, here I go…In October of 2022, the Social Curator team and I hosted a week-long social media challenge…and we shut it down within the first 48-72 hours. We knew very quickly it wasn’t going to work. We’ve hosted very successful challenges in the past, but this time we did things differently (without testing it…*sigh*). And as a result, we confused our challenge participants. I was embarrassed, hurt, and extremely upset at myself for not testing it beforehand. (I’m feeling this way now just thinking about it!)It was an expensive lesson to learn… But dang it, I’m so much stronger, smarter, and better for it. But I must say, I’m only better for it because I reflected, took responsibility, and applied the lessons. It’s important to me that you’re able to grow from the failures you experience in business too. In this episode, I’m sharing with you how to recognize four types of business failures AND my four-part framework for turning those failures into lessons.Click play to hear all of this and…[00:01:15] The profound words my mom would say to me as a kid during my “failures”.[00:05:23] How I’ve taught myself to reframe (even my most gut-punching and soul-sucking) failures into lessons.[00:09:02] How to use failures to help push you to think outside the box and come up with new solutions.[00:09:02] How to improve your self-awareness to understand yourself better and build stronger relationships in business.[00:12:53] How failures can help you grow by understanding your strengths and weaknesses.[00:19:50] The four types of failures in business and the lessons to extract from each one.[00:37:50] Why you need to take responsibility for your failures (and not shame or blame others).[00:38:51] The process of dissecting failures to understand the underlying factors and patterns that contributed to them.[00:39:43] How to put the lessons learned into action, adjust strategies, and measure progress.For full show notes; visit: https://jasminestar.com/podcast/episode377 You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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9 snips
Oct 31, 2023 • 37min

Actions You Should Take NOW to Be Seen with Jen Gottlieb

Jen Gottlieb shares her journey of taking messy action and overcoming fear to build her business and write a book. She discusses the importance of being seen, handling challenges, and pushing past fears. The episode dives into topics like imposter syndrome, changing book titles, the impact of taking risks, and transforming life through personal development.
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Oct 26, 2023 • 44min

How to Push Past Your Revenue Ceiling with Dan Martell

Have you ever felt stagnant in your business? Like no matter how much you do/give/teach/share things just… don’t move. And even though this is so common in business, it doesn’t make it any less frustrating. Does it, friend?And before anything else, I want you to know that YOU are not the problem.But there are things you can do to jump over your revenue hurdles - which is why I had to bring Dan Martell (someone who’s mentored me) on the show to share his wisdom and strategies on how to break through these barriers. I hope this episode encourages and teaches you how to push through and build the business (and life) you so greatly deserve.Click play to hear all of this and…[00:01:10] The patterns and mindset that hold business owners back from growth[00:02:06] The two revenue milestones that business owners often cap out at and the skills needed to overcome them.[00:03:38] The lessons Dan learned from his two failed businesses and what he changed in order to build a wildly successful company.[00:08:26] How to make your audience problem-aware and NEED your solution[00:14:16] Where to start when working on becoming more disciplined in life and business.[00:16:16] The BIGGEST life lesson Dan has learned that helped him get results[00:16:42]  HOW and WHEN you should raise your standards to demand better results in your life and business.[00:24:40] The “1-3-1 rule” Dan uses to build a solution-focused team that solves problems on their own.[00:37:46] How Dan overcame being overworked and stressed (working over 100 hours a week and running on 3-4 hours of sleep a night!).[00:38:46] Dan’s way of gaining leverage in business through “The 4 C’s” and how to use them![00:40:33] The two departments in business you should be reinvesting the most in.For full show notes; visit: https://jasminestar.com/podcast/episode375 Dan Martell is a WSJ best-selling author, entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys.You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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Oct 24, 2023 • 23min

Serving Your Audience: What No One Talks About

“Serve, serve, serve.”“Serve before you sell.”“Just give value.”Sound familiar? We hear a lot about WHY we need to give value, but when it comes to the HOW - the only thing really taught is to post educational content (totally fine by the way!) But in a world where information is SO easily accessible, you must lean into the other ways to serve your audience as well. Not sure where to start? I got you, friend.In this episode, I’m giving you four specific strategies so you can serve your audience well and build a community of people who can’t get enough of you. Click play to hear all of this and…[00:01:14] The “Backfire Effect” - how over-delivering information can sometimes backfire.[00:02:15] How to research your ideal client’s habits and preferences to serve them well.[00:08:05] Ways to facilitate mindset shifts in your audience to make them crave more of you.[00:09:11] The importance of building a community just for people seeking similar solutions.[00:11:13] How creating personalized resources can make you unforgettable (and how to do it!).[00:16:03] Ways you can create meaningful relationships with your audience and make them feel significant and valued.[00:19:13] One simple thing that makes your audience feel TRULY connected to you.Wanna take serving your audience a step further? After you listen to this episode, click play on: "How to Create More Meaningful Relationships in Business”For full show notes; visit: https://jasminestar.com/podcast/episode374 Sources: When Corrections Fail: The persistence of political misperceptions, Brendan Nyhan and Jason Reifler, https://cpb-us-e1.wpmucdn.com/sites.dartmouth.edu/dist/5/2293/files/2021/03/nyhan-reifler.pdf 
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Oct 17, 2023 • 50min

How to Create a Community That Sells For You with Lindsey Schwartz

“Jasmine, they're selling for me…”That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics.The answer to her wildly successful business wasn’t more marketing… It was that her community was selling for her.You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people. And honestly, I’ve never seen anyone create this kind of community culture quite like Lindsey Schwartz. In this episode, Lindsey graciously shares her insights (and her three-part framework for retaining members!) so y'all can build a community that sells for you, too!Click play to hear all of this and…[00:03:06] How Lindsey scaled her business and improved her launch numbers by 50% by leveraging community.[00:04:04] The mistake that most entrepreneurs make when it comes to community building.[00:05:20] The very first step to building a community where your members sell for you.[00:11:13] How a typo on the cover of Lindsey’s first book turned into a great thing.[00:13:51] How Lindsey transitioned a passion project into a successful business (and overcame the challenges and emotions of people pleasing while doing so!)[00:17:19] How to draw the line of “too much giving” when it comes to building a community.[00:20:36] How to plan, structure, and host your in-person event.[00:25:37] The importance of collaborating with other brands and leveraging each other's resources and audiences.[00:28:06] How Lindsey created and marketed her first mastermind with a small audience.[00:33:53] What it means to build a brand with “inviting energy” that makes people feel at home and CRAVE more.[00:34:49] How you can involve your audience and community in decision-making to create a culture of ownership.[00:37:24] How to make a free community PROFITABLE.[00:45:16] The three main factors that have contributed to the consistent growth and success of Lindsey's business.For full show notes; visit: https://jasminestar.com/podcast/episode373You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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Oct 10, 2023 • 33min

The Most Underrated Strengths to Have in Business (And How to Develop Them)

I wasn’t born a determined person… And I definitely wasn’t born a patient person (oldest siblings, stand up.)These are skills I became aware of, practiced, measured, and eventually developed. But some of my favorite skills are the underrated ones… why you ask?You see, the only thing I love more than underrated skills is being underrated.There's something about walking into a room and having people glance at you and then look away to carry on in a different conversation... And then they hear the person they overlooked get announced as the keynote speaker. (Booyah!)In this episode, I'm sharing the four most underrated qualities that I believe make up the best business owners and how you can develop them too. And even though all of these strategies are great on their own, when combined... chef's kiss.Click play to hear all of this and…[00:01:08] One of my all-time favorite underrated moments.[00:03:53] The four most underrated skills to have as an entrepreneur.[00:04:29] A strength that makes you absolutely unstoppable in business (and how to develop it.)[00:07:09] How to make better decisions in business.[00:08:00] The strange (but very effective) thing I do that helps me challenge my thinking and decision-making.[00:10:36] How to practice getting uncomfortable so you can persevere when things get hard.[00:11:30] How I prepared and practiced a collaboration pitch with a rare and HUGE opportunity.[00:14:50] The importance of recognizing patterns in your business and a framework to improve recognizing them.[00:19:44] The leadership skill that can 1.) create a positive team culture, 2.) connect you with clients on a personal level, and 3.) increase sales.[00:25:45] How you can start thinking outside the box to improve innovation and creativity in your business.[00:27:38] How to ask questions that create new possibilities.For full show notes; visit: https://jasminestar.com/podcast/episode372 You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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Oct 5, 2023 • 47min

Why Making “Selfish Decisions” Will Make You a Stronger Entrepreneur

Lemme tell you one of the best gifts I’ve gotten this year…The opportunity to rediscover who I am and what kind of business I want to have.And this started because of something my team said… “Let us run the operations”. You see, the business had reached a point where we had a strong team in place, and they generously offered to handle the day-to-day, giving me the freedom to focus on casting the vision for Social Curator and deciding our next moves.After making what felt like a “selfish decision” and releasing the things I thought only I could do, I started realizing how powerful the team was and how ready and willing they were to take the ball and run it down the field. I had the opportunity to talk about this process in detail with Jen Kamara on her podcast, The Jennifer Kamara Podcast. In fact, Jen asked me “Who is Jasmine Star, today?” and that led to an entire conversation on rediscovery, taking risks, making “selfish” decisions, and prioritizing both work and family. I loved it - and I hope you do, too. Click play to hear all of this and… [00:02:04] Why I started this new rediscovery journey and how I had to release control and trust my team to handle the operations.[00:03:18] Advice my mentor told me that has made a HUGE impact on my business.[00:07:08] My VERY difficult decision to not move forward with a second cohort of my mastermind. [00:10:35] The mindset shift that helped me rethink what a “selfish decision” really was. [00:16:21] The mindset I developed while being unfunded, uneducated, and unqualified while building each of my businesses.[00:21:08] The importance of trusting energetic cues and my gut to make decisions[00:32:02] How to stop basing decisions on other people's judgments.[00:43:28] How I design and prioritize my time and relationship with JD (my husband and business partner) and Luna while remaining CEO of the business.For full show notes; visit: https://jasminestar.com/podcast/episode371You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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Oct 3, 2023 • 13min

What to Do When the Unexpected Happens

‘You're not doing enough.’ ‘Couldn’t you have avoided this? I'm sure you could have avoided this.’‘Why couldn't you see this coming six months ago?’I came across these words I journaled last year and cringed. Now that I’m in a place where I’m able to reflect without being so self-critical, I realize that I did do the best I could with what I had and what I knew at the time.The thing is… in business, the unexpected is inevitable. But if I could go back in time, I would have reacted to the unexpected differently.In this episode, I’m sharing the four-part framework of what to do when the unexpected happens that I’ve developed since I wrote those words in my journal. I originally shared it with our Social Curator Community and it struck such a chord, I knew I had to share it with you.   Click play to hear my four-part framework of what to do when the unexpected happens and…[00:02:09] The words JD (my husband and business partner) told me 365 days ago that ended up being true, even though I didn’t want to believe them then.[00:05:21] What motivates and inspires me when I’m facing unexpected challenges.[00:06:21] The importance of being kind to yourself when facing setbacks.[00:09:40] How to allow yourself to feel emotions and move through them.[00:10:36] Why you must have a clear vision for your life and business.[00:11:37] The value of being surrounded by like-minded people who are in similar seasons of business as you. If you enjoyed this episode, I'd love to invite you to a free 14-day trial of Social Curator, where thousands of business owners come together for mindset moments like this, group coaching and weekly training, and marketing plans to take your social media to the next level. (PLUS you'll get to meet Dottie, your AI Social Media Manager who creates content for you in just seconds). Learn more >>HERE<<) For full show notes; vist: http://jasminestar.com/podcast/episode370
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Sep 28, 2023 • 18min

Honest Business Conversations, Part 2: Creating and Scaling A Successful Membership

Have you ever had one of those big lightbulb moments when creating an offer?One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact for your people?This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program (including a six-week launch plan!).And lemme tell you, by the end of the call… we were lit. In this episode, I’m sharing the insights of our conversation about starting a new membership, and (surprise!)  my thoughts on how to scale an existing membership.Whether you're in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.Click play to hear all of this and…[00:01:19] The very first step you need to take when creating your membership program.[00:02:19] How to make your membership program stand out in the market.[00:03:38] How to create “exclusivity” in your membership.[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.[00:06:04] The six-week launch plan I created with my client (you can steal our framework!) [00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did).  [00:12:13] The one thing you NEED if you're going to launch your membership successfully.[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.For full show notes; visit: https://jasminestar.com/podcast/episode369a
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Sep 26, 2023 • 24min

How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

Do you ever feel like it's difficult to stand out online? If so, I feel you. The online space can feel…well, crowded.But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry…And I don’t think that’s the case. So, what is?Business owners don’t know how to identify the deepest needs and desires of their ideal clients - the things their ideal client REALLY wants, but might not even know how to express. As a result… Business owners are stuck talking about the same ol’ surface-level problem that everyone else in their industry is talking about. They blend in (rather than stand out), because they don’t know how to dig deeper and find the core problem.But don’t fear, my friend - today I’m sharing my step-by-step process of figuring out exactly what your ideal client really wants and desires and spilling the tea on how to create or revise your offer so it speaks directly to these needs. When you’re done listening, you’ll be well on your way to standing out in your industry and serving the people who need you most. Click play to hear all of this and…[00:01:06] How to identify your ideal client’s core needs and desires[00:07:54] How to identify the places in your industry where your ideal client isn’t being served.[00:08:51] How to create an offer that meets your ideal client’s needs and serves them in a way others aren’t (i.e. - how to create a solution for the “gap” in the market) [00:13:25] How to make improvements to your offer based on research and client feedback.[00:16:18] How to create clear messaging that not only shows the value of your offer, but resonates with your ideal clients[00:19:03] The importance of clearly stating not just WHAT your offer is, but the transformation it provides[00:19:53] How to market your offer when it's brand new and you don't have many testimonials(PS Wanna learn how to sell the transformation of your product or service? Listen to the episode where I teach our FBI sales method, Three Sales Strategies to Increase Your Revenue >>HERE<<!)For full show notes; visit: https://jasminestar.com/podcast/episode369You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

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