Explore the concept of a client continuum and its vital role in business success. Learn how to develop a strategic offer suite that enhances customer experience and boosts retention. Discover why tailored offers are essential for customer loyalty and driving revenue. Find out how understanding your client's journey can lead to meaningful engagement and increased lifetime value. Get practical tips on refining your offerings based on feedback and data to stay ahead of competitors.

Imagine securing your dream client with just one pitch! Discover a four-step process that turns pitch anxiety into confidence. Learn how to understand your audience through research and craft unforgettable messages. Master the art of storytelling and body language to keep your audience engaged. Plus, get tips on delivering your pitch flawlessly and the significance of timely follow-ups. Transform your pitching game and land those dream opportunities!

Susan Sierota, a transformative business mentor, joins to share incredible insights from her journey with Jasmine Star. They discuss the vulnerability of entrepreneurship and how it can lead to growth. Key topics include navigating tough business decisions, the value of accepting fears, and the importance of risk-taking. Listeners will discover how journaling aids reflection and helps overcome obstacles. This raw conversation shines a light on empowering leadership and the necessity of learning from personal experiences.

Behind every successful entrepreneur is a process for making decisions, managing teams, and overcoming challenges.But how do they develop these strategies?Two key ways: by taking action and learning from others’ experiences.That’s why I created this business Q&A-style episode—to pull back the curtain and share my personal approach to navigating these very challenges.In this episode, you’ll discover methods for simplifying complex topics, strategies for conducting employee performance reviews, and the best ways to connect with your audience online.Click play to hear all of this and…(00:00:51) The importance of asking for testimonials from past clients, regardless of how much time has passed.(00:01:51) My #1 tip for handling performance discussions with employees.(00:05:39) The best way to connect with potential buyers online.(00:11:44) My approach (and unique perspective) to balancing my roles as a mother and entrepreneur.(00:15:29) My strategies for breaking down complex topics into digestible frameworks.(00:18:34) The importance of taking action to climb out of difficult situations.(00:21:33) How to acknowledge being in a difficult place and realizing personal power to change circumstances.(00:22:22) The steps to take when you’re feeling lost.(00:23:15) How to view struggles as opportunities for growth and transformation.For full show notes, visit: jasminestar.com/podcast/episode485📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

What if I told you that business plateaus can be a good thing? Hear me out…A plateau can signal a need for a fresh perspective, a new strategy, or a deeper understanding of your market.It's an opportunity to pause, reflect, and re-evaluate your business goals and systems.Sometimes, the most significant growth happens not during periods of rapid expansion, but during these moments of stillness and introspection.In this episode, you’ll learn how to recognize and address plateaus early, set and hit 10X goals in your business, and stay proactive to avoid future plateaus.Click play to hear all of this and…(00:00:00) What it means to go through a business plateau.(00:00:56) Signs of stagnation in business growth and the need for assessment.(00:01:59) How I overcame a plateau in my business.(00:03:09) The Ten X principle and why it works when setting ambitious goals.(00:04:05) One of the best ways to grow your business.(00:07:51) How to make plateaus launching pads for breakthroughs.Resources Mentioned in This Episode:Scaling Your Business Effectively with Jereshia Hawk: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000669794530How to Reach IMPOSSIBLE Goals with Dr. Benjamin Hardy: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=100065713996710x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode484

The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back.I’m SUPER specific about how I manage my time—especially when it comes to my inbox!I had the pleasure of chatting with Nick Sonnenberg, CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone looking to streamline their communication (and increase productivity as a result!).Nick has a brilliant framework for getting organized—it’s called the CPR method—and he’s going to break it all down for us.We’ll dive into how systems, tools, and better communication can not only make your business run smoother but also give you the freedom to focus on what really matters.(Spoiler alert: It’s not about hustling harder!)Click play to hear all of this and:(00:01:10) The real deal on why mastering email can revolutionize your business productivity.(00:04:22) Why businesses today are drowning in communication chaos and how you can break free.(00:05:54) The story behind Nick’s first productivity app, Calvin, and what it taught him about business.(00:10:06) How to handle the rollercoaster ride of rapid expansion.(00:12:35) Navigating financial struggles and bouncing back from debt after your business structure falls apart.(00:13:18) The power of staying confident under pressure (your secret weapon for pushing through tough times).(00:14:36) Nick’s secret to reclaiming his time? A serious audit that exposed where time was being wasted.(00:15:00) How to supercharge your productivity using the CPR framework.(00:16:12) How to find focus in business by niching down and outsourcing.(00:17:11) Nick’s email management strategy to reach inbox zero.(00:21:00) How consulting businesses today can pivot for sustainable scaling.(00:34:30) Nick’s recommended tools of the trade for seamless communication and task management (that’s how they stay on top of it all).(00:52:19) How AI is transforming team productivity (get ready for 2025).Listen to Related Episodes:Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Create Team Systems and Operations That Simplify Scaling and GrowthIs It Ever Ok to Move a Deadline?Connect with Nick Sonnenberg:LinkedInBook — Come Up For Air📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader 📧For full show notes, visit jasminestar.com/podcast/episode483

Do a gazillion questions come up when you think about expanding your business?…What will my competition be like?…Will my messaging land?…How can I stand out and make a great first impression?If you’re squinting your eyes, wrinkling your nose,  and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion.In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.Click play now to hear all of this, and…(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.(00:03:52) The times you would need a go-to-market strategy.(00:04:53) The first phase of market expansion and what it entails.(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.(00:16:31) How to reassess your pricing strategies to align with your new market.(00:18:33) Strategies for effectively launching your brand and offerings to the new market.(00:20:32) How you can build trust quicker in your new market.(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.For full show notes, visit jasminestar.com/podcast/episode482Listen to Related EpisodesHow to Price Your Offer to Increase SalesHow to Create an UNFORGETTABLE Customer ExperienceThe Mindset to Embrace When Creating a New Offer

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.Click play to hear all of this and:(00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper.(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).(00:06:02) How Google became a brand people love, without ads. (Yes, really!)(00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere.(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.(00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes).(00:24:46) When to let go of what’s no longer working and pivot—without regret.(00:26:57) Seth’s #1 mantra for success: “This might not work.”Listen to Related Episodes:Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795Connect With Seth Godin:Seth’s new book, This is Strategy: https://geni.us/thisisstrategySeth’s blog: https://seths.blog/Follow Seth on Instagram: https://www.instagram.com/sethgodin📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode481

Welcome to your Marketing State of the Union address.Yes friend, today, we're diving into what's actually working right now, but more importantly…How to set up your business to WIN in 2025.(Can you tell that I lo(ooo)ve thinking ahead?)Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!Click play to hear all of this and:(00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends.(00:04:07) Why trying to do it all can lead to chaos.(00:05:17) How to know if YOUR best next step is to hire a top operator.(00:06:39) What a holding company truly is and the benefits they bring for business growth.(00:17:54) How to leverage affiliate marketing to maximize your revenue.(00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget.(00:29:00) Marketing services that are hot right now and where new opportunities lie.(00:29:47) How to avoid burnout and boost profitability as a new agency owner.(00:34:34) The best framework to set standards of excellence for your team.(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.(00:47:11) How agency business models are evolving—what Eric sees on the horizon.(00:48:01) The key to managing business risks while maintaining steady revenue.(00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game.Listen to Related Episodes:How to Audit Your Current Business Strategy for Sustainable Growth5 Mindset Shifts for Business GrowthFlash Fire Business Q&A: My Personal Insights and Marketing StrategiesResources mentioned:Agency Owners AssociationConnect With Eric Siu:Instagram: https://instagram.com/ericosiuFacebook: https://www.facebook.com/singlegrain/Website: https://singlegrain.comFor full show notes, visit jasminestar.com/podcast/episode480

Ready to learn what’s been working, what hasn’t, and where my focus is as I reflect on the past three months? GOOD.As raw, uncomfortable, and vulnerable as these conversations can be, I record them so you can learn from my experiences—the highs, the lows, and everything in between.In this episode, I’m taking you behind the scenes of my business as I reflect on the bricks I laid in Quarter Three and share key moments from the first two quarters of 2024.If you're interested in how I’m building momentum brick by brick—focusing on my ideal client, refining my offers, and creating strategies to grow my business—this episode is packed with insights, honest reflections, and actionable takeaways to help you do the same. I hope it serves you well.Click play to hear all of this and…(00:00:00) An overview of my "Laying Bricks" series and a reflection on the first two quarters of 2024.(00:02:37) My TOP focus for the third quarter.(00:03:33) The first brick I laid in Q3 and how it helped me identify the needs of my ideal client and gaps in the market.(00:04:30) The three key questions I kept in mind when doing market research.(00:08:12) The importance of having a valuable offer rather than just focusing on messaging.(00:09:06) The second brick I laid in Q3 and how it’s given me access to new opportunities.(00:12:10) The difference between corporate and event-style speaking tracks and what I’m currently pursuing.(00:14:05) The third brick I laid in Q3 and how it’s freeing up my time as a CEO.(00:16:48) The strategies I’m using to build my email list and the importance of segmenting your audience.(00:19:58) The fourth brick I laid in Q4 and how it’s helping me be more productive.(00:21:45) An honest overview of the month of July in my business.(00:24:30) The importance of defining your target audience before the branding process.(00:25:21) A heartfelt moment with JD (my husband and business partner) about professional challenges and growth.(00:28:15) My strategy for inviting seven-figure entrepreneurs to attend Mastermind and why I chose personal outreach.(00:30:46) What I’ve learned from conducting sales calls.(00:34:09) My VeeCon2024 experience and the thing that surprised me the most.(00:42:46) A discussion on achieving balance while pursuing business goals and aspirations.(00:44:33) My honest feelings and thoughts after being surrounded by highly successful people.(00:45:39) The importance of preparing for the level of success you desire.(00:47:53) The transformative experience I had at a mastermind retreat in Santa Fe, New Mexico.(00:49:46) What I hope to accomplish during our leadership retreat with my team.For full show notes, visit: jasminestar.com/podcast/episode479Listen to the Rest of the “Laying Bricks” Series:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000653304891Quarter 2 Review: The Actions I Took to Build My Future: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000660886964📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧