Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal).
In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.
I studied this so YOU don’t have to spend months digging through corporate case studies. I’m distilling data from companies like Snapple, Rolling Rock, Pete’s Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.
No, you don’t need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.
We’re not out here trying to be everyone’s cup of tea. We’re building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.
So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.
Let’s build that cult energy... minus the creepy robes. 😉
Click PLAY to hear all of this and:
[00:01] Why your business needs a cult-like following (yes, really)
[00:03] The Pete’s Coffee case study: how a regional favorite went national
[00:05] 3 sources of research that inspired this episode
[00:07] Trait #1: Define a bigger purpose + a consistent core narrative
[00:10] Trait #2: How to showcase values through storytelling
[00:13] Trait #3: Create symbolic artifacts + shared rituals
[00:16] Trait #4: Build exclusivity + a sense of belonging
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For full show notes, visit http://jasminestar.com/podcast/episode532
The Jasmine Star Show