From Bankruptcy to Multi-Million Dollar Paint Parties with Heidi Easley

Apr 15, 2025

Heidi Easley, a talented artist and founder of Texas Art & Soul, shares her inspiring journey from bankruptcy to building a multi-million dollar paint party business. She reveals the pivotal moment that transformed her career outside a Starbucks and the surprising Facebook ad hack that significantly boosted her growth. Heidi discusses her strategic shift to data-driven decisions, the joys of community engagement, and how she realized her dream of owning a lavender farm, proving that your dreams continue to evolve.

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ANECDOTE

Bankruptcy to Surfboard Paintings

Heidi Easley went bankrupt before 30 and started painting surfboards to heal and make money.
A spontaneous moment outside Starbucks led to selling over 1,000 surfboards in two months, changing her family's life.

ANECDOTE

Paint Party Breakthrough

Heidi scaled from making $50 teaching paint parties to making $4,000 in one night.
This breakthrough was a key turning point shifting from surfboards to paint party business.

ADVICE

Turnkey Membership Model

Heidi’s membership offers turnkey paint party lesson plans for artists to host events easily.
Providing marketing and teaching materials removes headaches and accelerates success for members.

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From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley’s story is one for the books. 🎨✨

In this episode, Heidi (artist, educator, author, and founder of Texas Art & Soul + 100K Creative) shares how she rebuilt her life from rock bottom by turning her creativity into cash. We dive into:

The moment her business clicked (outside a Starbucks!)
Scaling to 3,000+ online members from in-person parties
Her surprising Facebook ad hack that changed everything
How she leads with strategy, heart—and a spreadsheet!
The lavender farm dream she and her husband brought to life

This convo is equal parts inspiration, business strategy, and soulful truth. If you’ve ever doubted your dream, Heidi’s story will remind you: you’re not done yet.

Click play to hear all of this and:

[00:02] From bankruptcy to painting surfboards: Heidi’s powerful backstory

[08:00] The paint party that changed everything: $50 to $4K in one night

[14:20] The business model: Memberships, courses, affiliates, and in-person events

[22:39] Strategic bets, paid ads, and scaling to her biggest launch ever

[28:00] How spreadsheets replaced stress: Leading with data, not drama

[30:40] Letting go of control: Building a team and stepping into CEO leadership

[36:32] Buying Whimsy Hollow: A lavender farm, a dream, and a new chapter

[41:23] Your dreams don’t die. They haunt you. Why Heidi wrote her book

[43:49] How to connect with Heidi and be part of her next big thing

Connect With Heidi Easley:

Heidi Easley is the founder of Texas Art & Soul, a multi-million dollar brand teaching artists and crafters how to make money hosting paint parties. She’s also the creator of 100K Creative, where she helps creatives scale their businesses online. After going bankrupt before 30, Heidi rebuilt her life and business one paintbrush at a time—and now empowers thousands of artists to do the same.

🖌️ IG: @texasartandsoul_

🌿 New brand: @100kcreative

💻 Website: www.texasartandsoul.com

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode535

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