
The Jasmine Star Show
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
Latest episodes

May 22, 2025 • 17min
Break Free from the Fear of Failing with James Wedmore
There was a time I believed failure wasn’t just something I did—it was who I was.But that belief got flipped on its head the day I had a transformational conversation with entrepreneur and coach James Wedmore.In this episode, I’m sharing a powerful clip where James breaks down the real reason so many of us get stuck: we're building businesses with belief systems we picked up as students and employees—ones that no longer serve us.We unpack:Why failure is just feedback (not a flaw)How to release identities that keep you smallWhat being “coachable” really means (this moment changed me)How to rewire beliefs that are holding you backIf you’ve ever feared failure or felt defined by your mistakes, lean in. You’re about to see your story—and your future—differently.Failure isn’t something to fear. It’s something to celebrate. 💥Click >>PLAY<< to hear all of this and:[00:51] Why I defined myself by failure—and how James shifted that narrative[01:21] James explains how our “model of the world” keeps us stuck[03:12] The surprising trait James says changed my life (and no one had ever told me before)[04:25] How our experiences as employees and consumers shape limiting beliefs in business[05:32] James’ analogy: Why applying football rules to basketball explains why most people struggle in business[07:49] Why failure must be deconstructed—and fast—for entrepreneurs to succeed🎧 Listen to the full episode: From Broke Bartender to Million Dollar CEO: A Conversation with James WedmoreListen to Related Episodes:Three Ways to Remove Comparison and Become UnstoppableHow to Build Your Self Trust to Make Better Business DecisionsBuilding Confidence with Ease: How I’m Becoming the 3X Version of MyselfConnect With James Wedmore:James Wedmore is a renowned entrepreneur and business coach who helps digital CEOs grow scalable, sustainable businesses. Known for his contrarian perspectives and deep coaching work, James is the founder of Business By Design and host of the Mind Your Business podcast. His work focuses on mindset, identity, and dismantling the mental blocks that keep entrepreneurs from success.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧For full show notes, visit jasminestar.com/podcast/episode546

May 20, 2025 • 24min
Old School Marketing Tactics, New School Results
Wanna know what makes people stop scrolling and actually pay attention to your business?This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.And the best part? You can use all of them today in your own business.Here’s what you’ll hear:A genius way to turn an old-school flyer tactic into digital gold 💸How one cold email stood out using just $0.02 (yes, really)Why idioms, pattern interrupts, and cognitive fluency matter in your copyHow a writer earned my trust—without a pitchWhat a SaaS company taught me about challenging assumptions and using data to sell smartHow customer service teams can secretly become your best sales channelThis episode is filled with copywriting gold, marketing psychology, and strategy you can swipe for your next email, launch, or brand campaign.Grab a notebook (you’ll want to write these down) and press play now.Click >>PLAY<< to hear all of this and:[00:28] Why what worked last month might flop today (and what to do about it)[02:47] Marketing move #1: “Show Me the Money” — how a $0.02 email cut through the noise[07:07] Using idioms and neuromarketing to build familiarity and trust fast[10:54] Marketing move #2: “Thank You, No Thank You” — how a blog reader turned into a hot lead[13:34] Marketing move #3: “No, But Here’s Something Better” — how smart SaaS email turned a no into insight + upsell[21:27] Why challenging assumptions and asking for feedback is the future of growth marketingListen to Related Episodes:The BEST Guerrilla Marketing Strategies You NEED to KnowFour Secrets to Unstoppable MarketingHow to Turn Marketing Setbacks into Future Success📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧For full show notes, visit jasminestar.com/podcast/episode545You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

May 15, 2025 • 57min
How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling
What if success isn’t about having all the answers—but about starting before you feel ready?If you’ve ever hesitated to take the next step because you’re waiting to be “qualified,” this episode is for you.In this special repurposed episode, I sat down with Alexis Teichmiller on the Circle “Making Of” podcast to talk about how I built my brand from the ground up—starting with a $19 PDF and zero business experience.You’ll hear:✨ How I went from law school dropout to six figures in my first year as a photographer✨ The moment I realized my audience was asking for a product I hadn’t even created yet✨ Why generosity has been my #1 business strategy (and how it shaped my success)✨ The hard decision to pivot from photography to educator, strategist, and tech founder✨ The real reason I burned the boats on past businesses to step into something biggerAnd if you’ve ever felt like ambition is a luxury you can’t afford, I share how I went from survival mode to fully embracing a growth mindset.🎧 Listen now and DM me on Instagram @JasmineStar with your biggest takeaway!Click >>PLAY<< to hear all of this and:00:00 - Starting before you're ready: why action beats perfection02:06 - How I made six figures in my first year as a photographer (without a degree)04:51 - Turning my audience’s questions into a $100,000 product (by accident!)07:16 - How my childhood shaped my mindset around generosity and business10:53 - The truth about ambition and why it felt like a “luxury” I couldn’t afford16:01 - Pivoting from photography to digital products: the leap that changed everything18:46 - Burning the boats: letting go of past dreams to step into something new25:20 - Building a tech company from scratch—the hardest thing I’ve ever done30:25 - The future of Social Curator & my vision for building a true entrepreneur community📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode544You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

May 13, 2025 • 29min
The CEO’s Guide to Working ON Your Business (Not Just In It)
Join the waitlist and be first to know when I open applications for my next 7-Figure Mastermind here: jasminestar.com/mastermindLet me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you’re constantly asking yourself, “What should I do first?”Friend, you’re not alone.Whether you’re scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what’s the right order?”So in this episode, I’m sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)We talk about:Why doing more isn’t the answer—you need a systemThe difference between urgent and important (yep, there's a difference!)My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheetsReal examples from actual founders (with permission!) that will help you map this strategy to your own businessThis framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.If you’re tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.Let’s get you back to CEO mode.🎯 Oh, and if you’re curious about what it’s like inside the mastermind or want to be on the waitlist for when doors open again, head to jasminestar.com/mastermind. I’d love to see your name there.Click >>PLAY<< to hear all of this and:[00:00] Why you’re not “behind” in business—and what every 7-figure founder feels but doesn’t say out loud[00:57] The common pattern Jasmine noticed across multiple 7-figure businesses[02:48] The three-tier hierarchy framework that helps you decide what to do next[04:39] How to define your involvement at each tier—top-level strategy vs. bottom-level grunt work[05:37] Real business examples from Gri and Abby (and how to apply this to your own list of initiatives)[06:40] How to prioritize based on revenue, not urgency (and why that’s a CEO superpower)Listen to Related Episodes:Map Out Your Next 3 Months in Less Than 30 MinutesHow to Find and Hire the Perfect COO or Operations Specialist3 Signs It’s Time to Restructure Your Team as a LeaderFor full show notes, visit jasminestar.com/podcast/episode543You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

May 8, 2025 • 24min
Behind the Scenes of Building a Bold Pitch
Ever chased a wild idea with a 1% chance of success? This discussion dives into the thrill of taking risks in content creation. Discover the journey of crafting a one-minute pitch that evolved into a vlog and a custom merch drop. Explore the balance between storytelling and business, along with the transformational mindset shift from perfection to experimentation. It's a vibrant look at how ideas take shape and the importance of execution, proving that even failures can lead to growth and inspiration.

May 6, 2025 • 51min
How to Thrive in a Post-AI Economy with Amy Sangster
Amy Sangster, CEO of Member Up and former YouTube finance strategist, discusses thriving in a post-AI world. She emphasizes that real human connection is crucial as AI becomes more prevalent. Amy shares her insights on launching profitable communities and outlines a framework to do so in just 30 days. The conversation highlights the power of authentic storytelling in community building and the need for entrepreneurs to adapt swiftly, focusing on meaningful engagement over mere transactions.

6 snips
May 1, 2025 • 11min
The Harsh Truth About Content, Burnout, and Staying in the Game
I’m opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you’re first to know when applications open: https://JasmineStar.com/mastermind <<Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.We’re diving into:Why content is your business moat and your growth multiplierHow the marketing game changes daily (and how to keep up)What it means to lead a team without abdicating responsibilityThe burnout that happens when you expect your team to be as hungry as you areThe behind-the-scenes of working with a corporate CMO trying to “think like a startup”A crazy story of an $18M marketing budget slashed to $3M and what they did nextWhy the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.Click >>PLAY<< to hear all of this and:[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the topFor full show notes, visit jasminestar.com/podcast/episode540

Apr 29, 2025 • 19min
Finding Your Dream COO and Defining Success for Their Role
Feeling overwhelmed by your growing business? Discover the pivotal moment that led to hiring a Chief Operating Officer and transforming leadership. Explore the essential qualities of a COO and learn about the one key performance indicator that drives success. Hear insights on building trust and collaboration within your team. This is a must-listen for anyone looking to unlock their potential and scale with heart while defining success beyond just numbers.

Apr 24, 2025 • 54min
Why High Achievers Burn Out (and How to Fix It)
I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.We talk about:The assessment that rocked my leadership identityEmotional triggers sabotaging my growthChildhood coping becoming business habitsThe convo with Gary Vee that hit differentWhy “strong and self-reliant” can keep you stuckHow to redefine what it means to lead powerfullyThis isn’t just a business episode—it’s a permission slip to rise into the next version of you.Click >>PLAY<< to hear all of this and:[00:01] The assessment that exposed everything I’d been hiding as a leader[06:00] My emotional triggers and how they showed up in business[10:45] Uncovering the "if-then" agreements I didn’t know I made[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust[18:20] How this inner shift impacted my call with Gary Vee[22:00] How to identify your needs as a leader and where they came from[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant[33:00] Why asking for help is the next level of leadership[38:00] You can’t keep running on fumes. Here’s why the work matters[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformationListen to Related Episodes:Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)How to Get Ahead of 99% of Business Owners10 Ways To Avoid Getting Stuck in BusinessConnect With Dr. Natasha Jordan:Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.🔗 Website: www.drnatashaj.com📲 IG: @drnatasha.phd💼 LinkedIn: Dr. Natasha Jordan📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode538You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Apr 22, 2025 • 17min
Who Am I Not To? A Mindset Shift to Overcome Imposter Syndrome
Explore the journey through imposter syndrome, where self-doubt and fears can stifle growth. Embrace fear as a catalyst for success and learn that confidence comes through consistent action, not perfection. Discover the value of shifting your mindset from 'Who am I to…?' to 'Who am I not to?' Personal stories highlight the struggles and triumphs of a first-generation Latina entrepreneur. This conversation serves as an empowering reminder to confront limiting beliefs and unlock your true potential.