The CEO’s Guide to Working ON Your Business (Not Just In It)

May 13, 2025

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Join the waitlist and be first to know when I open applications for my next 7-Figure Mastermind here: jasminestar.com/mastermind

Let me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you’re constantly asking yourself, “What should I do first?”

Friend, you’re not alone.

Whether you’re scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what’s the right order?”

So in this episode, I’m sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)

We talk about:

Why doing more isn’t the answer—you need a system
The difference between urgent and important (yep, there's a difference!)
My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheets
Real examples from actual founders (with permission!) that will help you map this strategy to your own business

This framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.

If you’re tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.

Let’s get you back to CEO mode.

🎯 Oh, and if you’re curious about what it’s like inside the mastermind or want to be on the waitlist for when doors open again, head to jasminestar.com/mastermind. I’d love to see your name there.

Click >>PLAY<< to hear all of this and:

[00:00] Why you’re not “behind” in business—and what every 7-figure founder feels but doesn’t say out loud

[00:57] The common pattern Jasmine noticed across multiple 7-figure businesses

[02:48] The three-tier hierarchy framework that helps you decide what to do next

[04:39] How to define your involvement at each tier—top-level strategy vs. bottom-level grunt work

[05:37] Real business examples from Gri and Abby (and how to apply this to your own list of initiatives)

[06:40] How to prioritize based on revenue, not urgency (and why that’s a CEO superpower)

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For full show notes, visit jasminestar.com/podcast/episode543

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