The Thoughtful Entrepreneur

Unlocking Business Growth Through Book Writing – Featuring Steve GordonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Steve Gordon, founder and CEO of Million Dollar Author, to explore how business owners can use book writing as a powerful tool to attract high-value clients, build credibility, and scale their businesses.With experience helping over 2,000 entrepreneurs, Steve shares why writing a book is more relevant than ever—and how a strategic approach can turn your story into serious revenue.Why Every Expert Should Consider Writing a BookSteve Gordon believes that many experts are their industry’s best-kept secrets. Writing a book gives business owners the opportunity to clarify their message, position themselves as thought leaders, and deliver real solutions to their ideal clients' biggest pain points.In the episode, Steve debunks the myth that books are only impactful if you’re already famous. On the contrary, he argues that what matters most is creating content that solves real problems—no celebrity status required.From Blank Page to Business Growth: A Strategic ApproachSteve shares a common pitfall: many would-be authors pour endless hours into perfecting their manuscripts, only to neglect the book’s role in their broader marketing strategy. The key, he says, is understanding that the book is not the product—it’s a gateway to your services.He walks through a streamlined process for writing a business-building book in just 90 days, focused on a clear, transformational message. Beyond writing, Steve emphasizes what comes next: launching the book effectively and using it as a tool to build strong relationships and close high-value clients.Launch Smarter, Not LouderOne of the most powerful parts of the conversation is Steve’s breakdown of his “Inverted Viral Launch Strategy.” Instead of trying to go viral with a large, unfocused campaign, Steve recommends leveraging your existing network—past clients, leads, and trusted partners—to generate buzz and book more business right away.He highlights how a well-written book can spark meaningful conversations with people already familiar with your expertise. The goal isn’t fame—it’s focus.About Steve GordonSteve Gordon is a two-time entrepreneur and bestselling author of five books, including Unstoppable Referrals and his latest, The Million Dollar Book. He’s the host of The Authority Builders Podcast, where he has interviewed over 200 world-class entrepreneurs. Through his company, Steve and his team help smart entrepreneurs go from being the best-kept secret in their industry to being “the one who wrote the book” in just 30 days.About Million Dollar AuthorMillion Dollar Author is a book creation and marketing consultancy that helps entrepreneurs write, publish, and leverage books to grow their businesses. Through strategic coaching, hands-on support, and proven frameworks, the company empowers business owners to use books as powerful marketing tools to generate leads, increase authority, and build lasting client relationships.Links Mentioned in this EpisodeMillion Dollar Author WebsiteFree Masterclass for AuthorsSteve Gordon on YouTubeEpisode HighlightsWhy writing a book positions you as a thought leaderThe biggest mistakes business owners make when writing booksHow to write and publish a business book in just 90 daysSteve’s “Inverted Viral Launch Strategy” for getting immediate tractionHow to use your book to spark client conversations and close dealsConclusionJosh and Steve’s conversation is a goldmine for entrepreneurs considering a book as their next business growth strategy. Steve’s practical advice and deep experience in helping experts become authors offer a clear path from idea to impact. Writing a book doesn’t have to be overwhelming—with the right strategy, it can be one of the most powerful client attraction tools in your arsenal.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Empowering Women Lawyers: How Davina Frederick Helps Law Firm Owners Scale with ConfidenceIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Davina Frederick, founder and CEO of Wealthy Woman Lawyer® and host of the Wealthy Woman Lawyer podcast. Davina shares powerful insights on the unique challenges women law firm owners face and how they can overcome these hurdles to scale their practices and achieve greater financial freedom.Scaling Beyond the Solo PracticeDavina Frederick knows firsthand the difficulties many women attorneys encounter when building their firms. As a law firm growth strategist, Florida-licensed attorney, and business coach for women law firm owners, she emphasizes that being a great lawyer doesn't automatically make you a great business owner. Law schools teach legal strategy, not entrepreneurship. Davina steps into that gap, helping women lawyers develop the business acumen needed to run successful, scalable firms.She reveals that many solo practitioners are stuck earning between $50,000 to $100,000 annually, despite the time and effort they put into their practices. Her mission? To guide these women toward the seven-figure revenue mark, transforming their firms into thriving, impactful businesses.Delegation, Hiring, and Leadership: Keys to GrowthDavina outlines three essential strategies for scaling a law firm: delegation, hiring other lawyers, and leadership development.Delegation: High-achieving women often struggle to let go of control. Davina encourages identifying tasks that don't require the owner's direct involvement and building trust in a capable team.Hiring: Many attorneys fear the financial risk of bringing on other lawyers. But Davina explains that expanding the team actually increases capacity and revenue, allowing the firm to serve more clients effectively.Leadership: Leading a law firm isn't an innate skill; it's one that must be developed. Davina coaches her clients on setting expectations, offering support, and creating a collaborative work environment that motivates teams.She also shares that she offers both group and private coaching programs tailored to different stages of law firm growth. Her programs help women attorneys implement foundational systems, break through revenue plateaus, and step confidently into their roles as law firm CEOs.About Davina Frederick:Davina Frederick is a Florida-licensed attorney, law firm growth strategist, and business coach for women law firm owners. She is the founder and CEO of Wealthy Woman Lawyer®, a strategic growth planning and coaching company that helps women law firm owners scale their law firm businesses to and through $1M with total ease. She is also the founder of the Wealthy Woman Lawyer® League, a community and program designed to support women law firm owners who want to scale from solo to CEO of a thriving law firm business. Davina is the host of the Wealthy Woman Lawyer® Podcast, the top podcast for women in law in the U.S., and a two-time author of books on law firm management and marketing. Her quest to learn all she could about creating and scaling a law firm business that would not leave her burned out, overwhelmed, and overworked led her to discover the impact a good business coach could have on a business. For the past nine, almost ten, years, she has devoted her time to helping other women law firm owners create their own wealth-generating law firm businesses.About Wealthy Woman Lawyer®:Wealthy Woman Lawyer® is a strategic growth planning and coaching company dedicated to helping women law firm owners scale their law firm businesses to and through $1M with total ease. Through personalized coaching, proven systems, community support, and expert guidance, the company empowers women attorneys to become confident CEOs, lead profitable firms, and live balanced, fulfilling lives.Links Mentioned in this Episode:Wealthy Woman Lawyer® WebsiteDavina Frederick on LinkedInEpisode Highlights:Why most solo law firm owners struggle to earn more than $100kThe critical mindset shift from lawyer to business ownerHow to build a scalable law firm through delegation and hiringThe importance of leadership development for law firm successCoaching programs that support different stages of business growthConclusion:Josh and Davina’s conversation offers invaluable advice for women attorneys ready to scale their practices. By focusing on strategy, systems, and self-development, women law firm owners can build the business—and life—they deserve. Davina’s work is transforming the legal landscape by empowering women to lead with purpose and profitability.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Empowering the Future of Clinical Research with Dr. Tia WarrickOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Dr. Tia Warrick, founder and CEO of Lesous Consulting LLC. Dr. Warrick shares her dynamic journey from clinical research coordinator to CEO, and dives into the critical challenges and innovations shaping today’s clinical research landscape. From streamlining trial processes to empowering professionals with job-ready skills, Dr. Warrick offers a deep well of knowledge for anyone navigating the pharmaceutical or clinical research space.Bridging Theory and Practice in Clinical ResearchDr. Warrick’s extensive background in biology, public health, and clinical education has led her to become a thought leader in pharmaceutical research. Through Lesous Consulting, she’s addressing one of the most pressing issues in clinical trials—the high failure rate. With over 80% of trials falling short, Dr. Warrick highlights how factors like prolonged preclinical research and steep financial demands make success elusive. She also breaks down how regulatory complexity and inefficient processes further hinder trial success. That's why Lesous Consulting focuses on compliance strategies and process optimization to help clients navigate these hurdles more effectively.Driving Innovation with AI and Strategic EducationDr. Warrick is excited about the role of emerging technologies in reshaping the clinical research field. From AI and quantum computing to decentralized trials and biometric data collection, she believes these tools can dramatically reduce time-to-market for new treatments. At the heart of Lesous Consulting’s tech innovation is ASOUS, an AI-powered platform that simplifies budgeting, contracting, and patient recruitment—three of the most time-consuming aspects of launching a trial. In addition to tech, Lesous Consulting offers skills-based competency courses that close the gap between academic knowledge and job-specific expertise. These interactive, case-based programs are aligned with industry regulations and help professionals gain confidence in their roles, while also supporting organizational goals like talent retention and upskilling.About Dr. Tia WarrickDr. Tia Warrick is a distinguished clinical research professional, epidemiologist, professor, and award-winning author. She holds a B.S. in Biology, an MPH in Epidemiology, and a Doctorate in Health Science and Clinical Health Education. With nearly a decade in the pharmaceutical industry, Dr. Warrick has led numerous clinical trials and is passionate about mentoring future leaders in research. She will be speaking at the ACRP Conference in New Orleans in April 2025. Connect with Dr. Warrick on LinkedInAbout Lesous Consulting LLCLesous Consulting LLC empowers clinical research professionals and organizations through strategic education, business analytics, and innovative AI solutions. Founded in 2023, the firm is committed to bridging the gap between theory and practice in clinical trials, supporting both workforce development and operational efficiency. Lesous also developed ASOUS, a platform designed to optimize trial workflows and accelerate drug development timelines.Links Mentioned in this EpisodeLesous Consulting LLCDr. Tia Warrick on LinkedInBurst the Bubble: A Look into Careers in the Pharmaceutical IndustryEpisode HighlightsWhy 80% of clinical trials fail—and how to change thatHow ASOUS, an AI platform, is transforming trial efficiencyThe benefits of decentralized trials and biometric data collectionHow competency-based training builds confidence in clinical research rolesTips for job seekers entering the competitive clinical research marketDr. Tia Warrick brings clarity, innovation, and passion to the evolving world of clinical research. From high-tech tools to practical training, she’s helping both individuals and organizations thrive in a complex industry. Whether you're looking to break into the field or enhance your current capabilities, Lesous Consulting offers the resources and insight to support your journey.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Turning Words into Wealth with Aurora Winter: How to Write a Book That Builds Authority and Drives BusinessOn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Aurora Winter, founder of Same Page Publishing, to explore how writing a book can become a catalyst for business growth. Aurora, also the author of Turn Words into Wealth, shares her proven strategies to help entrepreneurs clarify their message, elevate their authority, and create a powerful business tool that generates income and opportunities.Whether you're a coach, consultant, or visionary entrepreneur, this episode provides a practical framework for turning your ideas into a compelling, high-quality book that can build your brand and boost your bottom line.Writing a Book is a Strategic Business DecisionAurora explains that writing a book forces entrepreneurs to clarify their message and target audience. In a world of endless content, it’s not about chasing platforms like LinkedIn or Instagram—it’s about communicating clearly and powerfully. A book serves as a message amplifier and business development asset. Aurora shares that her own first book led to media coverage and client inquiries, proving that the ROI on authorship can be unexpectedly high when done strategically.Establishing Authority Through Quality and ConnectionThe word “authority” stems from “author,” and Aurora reminds us that nothing positions you faster as a thought leader than a well-crafted book. She cites a study by Dan Kennedy showing that sending someone a book before a sales call can increase conversion rates by up to 200%. However, quality matters—poorly written books can damage your brand. Aurora emphasizes structure, clarity, and compelling storytelling to ensure your book provides genuine value and builds lasting trust with your audience.From Idea to Impact: Actionable Advice for Aspiring AuthorsAurora outlines her five-step system for turning your words into wealth:Define the problem your book solves, develop a business plan around monetization, include calls to action to engage readers, gather endorsements for social proof, and focus on delivering a high-quality product. She encourages authors to see their book as the beginning of a relationship, not the end—inviting readers into deeper engagement, services, or transformation beyond the page.About Aurora WinterAurora Winter is a bestselling author, TV producer, and founder of Same Page Publishing. With a background in business, neuroscience, and storytelling, Aurora helps entrepreneurs write books that establish authority, attract clients, and create lasting impact. She developed the “spoken author” method to simplify the writing process, making it faster and more effective for busy professionals.About Same Page PublishingSame Page Publishing provides professional ghostwriting, book coaching, and publishing services for entrepreneurs, executives, and thought leaders. From feasibility studies to launch strategy, the team helps turn your insights into a high-quality, market-ready book that drives visibility, revenue, and results.Links Mentioned in this EpisodeSame Page Publishing WebsiteAurora Winter on LinkedInBook: Turn Words into Wealth on AmazonEpisode HighlightsWhy writing a book clarifies your message and audienceThe link between authorship and authority in businessHow a book can be your most powerful sales and marketing toolFive practical steps to turn your book idea into a monetized strategyThe "spoken author" method and how it simplifies writing for entrepreneursAurora Winter's insights make it clear: writing a book isn’t just about being published—it’s about becoming positioned. When done right, your book becomes a conversation starter, lead generator, and long-term business asset that opens doors to speaking, media, and meaningful client work.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluenceWe are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Financial Clarity, Resilience, and Entrepreneurial Growth with Adam CallinanOn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Adam Callinan, founder and CEO of Pentane and host of the podcast Growth Mavericks: Disrupting Default. In this insightful conversation, Adam shares a wealth of wisdom around financial management, mental resilience, and the power of simplifying complex business challenges. Entrepreneurs at every stage will find actionable takeaways to help strengthen both their businesses and their mindset.Building Resilience Through Mindfulness and RoutineAdam opens up about his personal mindfulness practice, sharing how Tibetan throat singing has helped him quiet his “monkey mind” and gain focus. By integrating daily meditation and regular screen-free activities like carpentry and hiking, Adam finds mental clarity and balance—essential tools for entrepreneurs facing constant decisions and stress. He encourages founders to create consistent routines, explore different mindfulness techniques, and carve out time to disconnect and reset.Financial Clarity and Simplifying Complexity with PentaneDrawing from his e-commerce success with BottleKeeper, Adam created Pentane to simplify financial management for consumer brands. The platform connects with accounting tools like QuickBooks and uses smart algorithms to help business owners understand their revenue, expenses, and profit drivers in real time. Adam emphasizes the importance of setting clear goals, conducting regular financial reviews, and making data-driven decisions—removing guesswork and emotion from financial planning to focus on what actually moves the needle.The Mission Behind Growth Mavericks and Leading with PurposeAdam’s podcast, Growth Mavericks: Disrupting Default, was born from a desire to normalize conversations around entrepreneurial struggle and success. He stresses that embracing failure, pushing past comfort zones, and building a trusted community are foundational to long-term growth. Whether through his tech company or podcast, Adam’s mission is clear: help entrepreneurs operate with more confidence, less confusion, and a lot more clarity.About Adam CallinanAdam Callinan is a seasoned entrepreneur, investor, and builder who co-founded BottleKeeper and took it from idea to over $50 million in sales with zero outside capital or full-time employees. He is currently the founder and CEO of Pentane, a platform designed to automate and simplify financial operations for early-stage consumer brands. Adam is also the host of the podcast Growth Mavericks: Disrupting Default, which you can explore at growthmaverickspodcast.com, and he is an investor in over 100 companies.About PentanePentane is a financial intelligence platform designed to help consumer brands clearly understand their profit metrics and make data-informed business decisions. By integrating with tools like QuickBooks and applying real-time analytics, Pentane empowers founders to simplify complex financials and stay on top of their performance with clarity and confidence.Links Mentioned in this EpisodePentane WebsiteAdam Callinan on LinkedInGrowth Mavericks PodcastEpisode HighlightsWhy Adam practices Tibetan throat singing and disconnects from tech for mental clarityHow Pentane helps consumer brands simplify financial decision-makingThe emotional toll of unclear financials and how data creates freedomBuilding resilience through failure, discomfort, and communityThe mission behind Growth Mavericks and normalizing the entrepreneurial journeyAdam Callinan’s perspective blends mindfulness with metrics—helping entrepreneurs simplify their finances while developing the resilience needed to lead. From building successful brands to launching tech with purpose, Adam shows that success doesn’t come from hustling harder—it comes from thinking clearer.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluenceWe are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Doug Hall on Innovation and Employee Engagement: A Modern Leadership FrameworkOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Doug Hall, founder of Eureka Ranch and co-founder of Dexter Bourbon Company. With nearly four decades of experience guiding innovation for top global brands, Doug shares a powerful perspective on how leaders can drive innovation through a proactive, engaged workforce. From launching disruptive ideas with Nike and Disney to transforming the work culture at his distillery, Doug’s approach emphasizes engaging every employee to build a system that thrives on innovation.Personal Growth, Innovation, and the Power of CuriosityDoug shares that every year, he selects a personal learning theme to stretch himself—this year, it’s learning the ukulele and perfecting artisan bread baking. These hobbies reflect his belief in continuous learning and expert mentorship, a mindset he also brings into his business ventures. Doug launched Eureka Ranch in his basement to help brands innovate and later developed Innovation Engineering to teach individuals how to invent and implement ideas from within their own organizations.Creating a Culture of Proactive Problem-SolvingDoug emphasizes that most wasted time in business stems from broken systems—not bad employees—and leaders must empower teams to identify and fix inefficiencies. At Dexter Bourbon Company, a frontline worker solved a daily struggle by voicing her challenge, leading to a simple fix and higher productivity. This approach is outlined in Doug’s book, Proactive Problem Solving (available on Amazon), which provides a clear framework for building engaged, solution-focused teams.Turning Engagement into Innovation and Competitive AdvantageDoug explains that modern employees crave purpose and clarity, and when leaders communicate the “why” behind tasks, teams become more motivated and committed. Proactive problem-solving creates a culture where employees drive innovation from the ground up, transforming organizations into agile, empowered environments that don’t just survive but lead.About Doug HallDoug Hall is the founder of Eureka Ranch and co-founder of Dexter Bourbon Company. He is the creator of Innovation Engineering and author of multiple books, including Proactive Problem Solving. Through his decades of work, Doug helps teams and leaders unlock creative thinking, drive growth, and build thriving innovation systems. Learn more at DougHall.com.About Eureka Ranch & Dexter Bourbon CompanyEureka Ranch trains teams and organizations in systematic innovation through its Innovation Engineering methodology, helping them create, communicate, and commercialize big ideas. Dexter Bourbon Company brings data-driven distilling and a culture of experimentation to the bourbon industry, emphasizing continuous improvement from production line to leadership.Links Mentioned in this EpisodeDoug Hall’s WebsiteEureka RanchDexter Bourbon CompanyBook: Proactive Problem Solving on AmazonEpisode HighlightsHow Doug uses hobbies like baking and music to fuel creative thinkingEureka Ranch’s shift from idea generation to innovation educationWhy solving broken systems improves engagement and performanceA real-world example of employee-led innovation at Dexter BourbonHow purpose-driven communication builds a high-performing cultureStorytelling, curiosity, and empowered teams are the foundation of innovation. Doug Hall’s practical strategies give leaders a clear path to building cultures that solve problems faster, engage employees deeper, and outpace the competition with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluenceWe are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Harnessing the Power of Storytelling in Business with Dr. Danny BrassellOn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Dr. Danny Brassell, co-founder of The WellCrafted Workshop. Together, they explore how storytelling can fuel business growth, build authentic personal brands, and drive stronger audience engagement. Dr. Brassell shares his inspiring journey through journalism, education, and professional speaking—and explains why storytelling is at the heart of every successful communication strategy. Tune in to learn his signature "Five C’s" framework and how to use it to make your message memorable and impactful.Clarity and Connection: The First Steps to a Strong StoryDr. Brassell explains that every great story starts with clarity. Entrepreneurs often assume their message should appeal to everyone, but in truth, defining a specific audience and the exact problem you solve makes your message far more compelling. He also highlights the importance of connection through vulnerability. Sharing personal challenges—alongside wins—builds trust and relatability. Audiences don’t want perfection; they want to feel seen and understood. Your willingness to share failures can be your most powerful storytelling tool.Delivering Content That Engages and Inspires ActionOnce clarity and connection are established, your content needs to deliver real value. Dr. Brassell encourages storytellers to go beyond information-sharing—make your content engaging and educational. Every great story should also include a strong call to action. Be specific and direct. Guide your audience toward the next step—whether that’s attending a workshop, booking a call, or downloading a free resource. And don’t forget the close—a compelling conclusion that evokes emotion and reinforces your key message.Coaching Communicators and Inspiring Young ReadersBeyond speaking, Dr. Brassell now coaches professionals—from engineers in Silicon Valley to top corporate teams—helping them communicate with more confidence and clarity. His mission: transform presentations into meaningful conversations. He also recently published a new book, Misfits and Crackpots, created to uplift young readers with true stories of individuals who overcame obstacles to achieve extraordinary things. The book aims to offer a counterbalance to darker narratives in youth literature—giving kids role models who inspire and stories that spark hope.About Dr. Danny BrassellA highly sought-after speaker, trainer, and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell (www.DannyBrassell.com) has spoken to over 3,500 audiences worldwide. He has authored 18 books, including Leadership Begins with Motivation and Misfits and Crackpots. As the co-founder of The WellCrafted Story Workshop™, Danny helps entrepreneurs, individuals, and organizations leverage speaking on stages as a major client lead source that converts.About The WellCrafted WorkshopThe WellCrafted Workshop provides coaching, workshops, and custom training programs to help professionals craft stories that connect, convert, and inspire. Their methodology is built to transform leaders into confident, clear communicators.Links Mentioned in this EpisodeDr. Danny Brassell on LinkedInThe WellCrafted WorkshopFree Storytelling Guide – freestoryguide.comDannyBrassell.comEpisode HighlightsThe “Five C’s” of effective storytelling: Clarity, Connection, Content, Call to Action, CloseWhy defining your audience is essential for messaging successThe role of vulnerability in creating deeper audience trustTurning complex topics into relatable, memorable storiesHelping professionals overcome public speaking anxietyStorytelling is more than a communication tool—it’s a strategic advantage. Dr. Danny Brassell shows that by mastering clarity, connection, and content, entrepreneurs can create messages that move people to action. Whether you’re giving a keynote or writing a blog, great storytelling can differentiate your brand and deepen your impact.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking Emotional Engagement with NeuromarketingIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Nicole Powell, CEO of HALCON Marketing Solutions, about the cutting-edge intersection of neuroscience, psychology, and marketing—better known as neuromarketing. Nicole shares how businesses can tap into the subconscious minds of their customers to build trust, connect emotionally, and ultimately improve their marketing performance.Josh opens the show by sharing a free video training based on insights from over 2,000 one-on-one conversations with business leaders. His methodology focuses on achieving 100% inbound marketing—without relying on ads, cold outreach, or spam—generating over eight figures in revenue.How Neuromarketing Drives Better Brand StrategyNicole Powell brings a deep understanding of brand strategy and neuromarketing, helping businesses align their messaging with the way the human brain actually makes decisions. By applying neuroscience to marketing tactics, Halcon Marketing Solutions identifies which emotional and psychological triggers influence customer behavior.Many of our decisions, Nicole explains, are made subconsciously. Neuromarketing allows businesses to reach those hidden decision-making drivers by examining emotional responses, often through advanced techniques like brain scans. The result? Messaging that resonates on a deeply human level.Storytelling, Empathy, and Trust: The Modern Marketing TrifectaAccording to Nicole, modern marketing success hinges on three key principles: emotional storytelling, personalization, and authenticity. Customers are constantly bombarded with content. To stand out, businesses must tell compelling stories that not only inform—but emotionally move—their audience.She also emphasizes the need for empathetic messaging. It’s not enough to talk about product features or surface-level benefits. Nicole urges brands to dig deeper and ask, "What are our customers really feeling or fearing?" This mindset helps marketers develop campaigns that speak to core human concerns and aspirations.From understanding the stress a physician may feel when relocating, to positioning a real estate agent as a supportive partner rather than a salesperson, Nicole shows how emotional alignment can make all the difference.About Nicole PowellNicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive. Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek.About HALCON Marketing SolutionsHALCON Marketing Solutions is a boutique marketing agency that combines data-driven strategy with neuroscience-informed techniques. Their unique approach helps brands build trust, establish emotional connections, and increase engagement through custom branding and strategic storytelling.Links Mentioned in this Episode:Nicole Powell on LinkedInHALCON Marketing Solutions WebsiteEpisode Highlights:How neuromarketing blends neuroscience and marketing to influence customer behaviorWhy emotional storytelling is the key to memorable, high-impact marketingThe importance of understanding deep emotional drivers behind consumer decisionsHow to personalize marketing messages without sacrificing authenticityPractical examples of using empathy to build trust and loyaltyThis conversation with Nicole Powell is a masterclass in understanding the human brain's role in marketing. By using the power of neuromarketing, storytelling, and emotional alignment, businesses can unlock deeper relationships with their audience and drive long-term success. Nicole reminds us that effective marketing isn’t about being louder—it’s about being felt.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

The Power of Public Relations and PodcastingIn a recent podcast episode, host Josh Elledge engages with Larissa Banting, owner of El Bee PR, to explore the transformative role of public relations (PR) in business growth, especially through podcasting. With a rich background in the entertainment industry, Larissa shares her insights on how effective PR strategies can lead to significant outcomes for clients. This discussion breaks down key themes and actionable advice, offering a comprehensive guide for listeners looking to leverage PR and podcasting for their business.Josh introduces Larissa, highlighting her extensive experience in PR since 1993 and her unique blend of expertise in both public relations and the entertainment sector. The conversation delves into the nuances of PR, emphasizing its critical role in business success. Larissa elaborates on her agency's bespoke publicity approach, focusing on compelling stories and hooks to engage audiences effectively. She shares a success story of a client who gained 1,000 new subscribers after appearing on a niche podcast, illustrating the potential of podcasts to create lasting connections with audiences.The episode also covers managing expectations in podcast PR, with Larissa advising clients to focus on the quality of the audience rather than the size of the podcast. She introduces her "30 and Three" program, which aims to secure 30 podcast appearances for clients within three months, focusing on top-tier podcasts. The conversation shifts to leveraging podcast appearances by repurposing content for social media, blogs, and email marketing, and building a media footprint to enhance credibility and authority. Larissa concludes by emphasizing the significance of PR and podcasting in today’s business landscape, encouraging listeners to explore her services to harness these tools for business growth.About Larissa Banting: After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a buzz about her clients, including SudShare and numerous entrepreneurs and solopreneurs. Other notable highlights from Larissa’s unconventional life include moving to Costa Rica and opening one of the first wedding planning firms in Central America, being named Top 30 Destination Wedding Planners in the World and writing the best-selling Costa Rica - The Bradt Guide.About El Bee PR:El Bee PR is a small but mighty agency of talented international PR professionals that, like its namesake, punches far above its weight class (* fun fact - a bee can exert a strength equivalent to 122 times its weight).The agency offers the results of a large agency without the bloat, bureaucracy, and big monthly bills. El Bee PR is nimble and passionate about what it does – making its clients industry leaders.El Bee PR is a hive of activity, centered on creating a buzz about its clients to produce sweet results via greater authority, visibility, credibility, and profitability.What makes El Bee PR different is its experience, creativity, mad writing skills, and its network of media connections.El Bee PR guarantees a 10X ROI on its services. No other agency offers any guarantee like this...except El Bee PR, because the agency is confident it can deliver.El Bee PR offers Strategic Publicity for Profit, with a mix of niche and industry-specific outlets combined with top-tier media for a balance of getting in front of clients while positioning them as a credible authority.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out El Bee PR website at https://elbeepr.com/Check out El Bee PR on LinkedIn at https://www.linkedin.com/company/el-bee-pr/Check out Larissa Banting's website at https://www.larissabanting.com/Check out Larissa Banting on LinkedIn at https://www.linkedin.com/in/larissabanting/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Discovering the Key to Consistent Profits: Why Memberships Represent the Future of ConsultingIn a recent podcast episode, we had the privilege of hosting Stu McLaren, a leading expert in membership models and co-founder of Membership.io. Stu, who authored "Predictable Profits: Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions," shared insights on the transformative power of recurring revenue through memberships and subscriptions, especially for consultants and service providers. The discussion highlighted how creating a stable and predictable income stream through memberships can enhance business models for skilled professionals.Stu recounted his journey from running a successful consultancy to embracing the membership model. He faced challenges in his consultancy, particularly the stress and uncertainty of relying on one-off client engagements. Realizing that his business model was unsustainable, as it limited growth and work-life balance, Stu transitioned to a membership model. This shift allowed him to build a predictable and stable income, reducing stress and enabling better planning and growth opportunities. He emphasized the importance of creating personalized experiences for members, focusing on their unique needs and goals.The episode also addressed common concerns about launching a membership model, such as maintaining quality and integrity. Stu reassured listeners that these concerns are common and encouraged viewing the membership model as an opportunity to enhance impact. The conversation highlighted advancements in technology that facilitate personalized member experiences and shared real-world success stories, like Jennifer Chamberlain and Scott and Ryan, who achieved significant growth through memberships. The episode concluded with actionable steps for consultants and service providers to transform their business models, leveraging Stu's expertise and insights to create sustainable, recurring revenue streams.About Stu McLaren:Since 2008, I've been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they already know, love and do into recurring revenue by launching, growing and scaling 6, 7 and 8-figure membership businesses. Membership and subscription is the business model of the future and I am uniquely positioned to show you how to do it successfully. Here's why... As the former co-founder of the world’s leading membership platform for WordPress, WishList Member, and now creator of the Membership Experience and Membership.io, I have a unique behind-the-scenes perspective of what works in membership and subscription markets - and I've been doing it in virtually every market you can think of. From photography and calligraphy to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more! And through it all, I have discovered the subtle nuances that make a BIG difference in the success of the sites that thrive year over year versus those that struggle and stall.About Membership.io:Membership.io is a dedicated platform designed to help you start and grow your membership site with ease. Formerly known as Searchie, the platform offers everything you need to manage and deliver your content and community in one seamless solution. Membership.io takes the work out of content management, allowing you to focus on what you do best—creating valuable content for your members.Trusted by a wide range of professionals, including membership site owners, digital course creators, podcasters, marketers, and designers, Membership.io simplifies video management, automates workflows, and offers powerful search capabilities. With features like modern video delivery, automated transcriptions, and real-time customer insights, the platform enhances accessibility, boosts engagement, and provides detailed analytics, all while keeping your content secure. Whether you want to keep your content private or share it publicly, Membership.io has the tools you need to build a thriving membership business.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Stu McLaren website at https://stu.me/Check out Stu McLaren on LinkedIn at https://www.linkedin.com/in/stumclaren/Check out Membership.io website at https://membership.io/Check out Membership.io on LinkedIn at https://www.linkedin.com/company/membership-io/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.