The Thoughtful Entrepreneur

Copy That Captivates: Engaging Your Audience in the Interior Design WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Masha Koyen, a seasoned copywriter and messaging strategist, and the founder of Content Vertical. This episode is a treasure trove of insights for business owners, particularly those in the interior design industry, looking to refine their marketing strategies and enhance their messaging to attract ideal clients. Let's dive into the key takeaways and actionable advice shared by Masha Koyen.Masha Koyen specializes in helping interior designers connect with their ideal clients through tailored messaging strategies and impactful website copy. Her approach is deeply rooted in understanding the emotional and psychological needs of the target audience. She introduces her signature framework, "Reveal," which involves in-depth research and client interviews to uncover pain points, desires, and motivations. This foundational work enables Masha to create copy that not only informs but also emotionally engages potential clients.Masha acknowledges the growing presence of AI tools in the copywriting industry. While AI can streamline certain tasks, she emphasizes that it cannot replace the essential human element of emotional connection. Understanding an audience's needs and motivations requires a level of empathy and insight that AI cannot replicate. Masha highlights the importance of strategic marketing and resonant messaging, advising business owners to shift the focus from "we" to "you" in their messaging and to leverage storytelling to build trust and rapport. By implementing Masha's insights and practical tips, business owners can enhance their marketing efforts, attract their ideal clients, and ultimately achieve greater success in their ventures.About Masha Koyen:Masha Koyen is a copywriter, creative storyteller, published author, and the host of the Marketing for Designers Podcast.With nearly two decades of marketing experience at prestigious organizations like KPMG, Deloitte, Pearson, and OpenText, Masha has developed a deep expertise in the industry. After working with global and national brands, Masha chose to specialize in a field that truly sparks passion — copywriting for interior designers.Everyone has a zone of genius, and for Masha's clients, it's their design expertise. For Masha, it's the ability to uncover and articulate what others may not yet see in themselves, finding the perfect words to express it.Driven by a love of research and creative storytelling, Masha uses a signature REVEAL framework to identify the key differentiators that will emotionally resonate with clients’ ideal audiences.About Content Vertical:Content Vertical helps startups and established businesses market themselves effectively. Based in Toronto, Content Vertical serves clients worldwide but has a special focus on supporting business owners within the local Toronto area and surrounding regions.Specializing in content creation, Content Vertical develops and publishes a range of materials, from beautifully written websites and engaging blogs to captivating social media posts and attention-grabbing emails. The goal is clear: to help businesses attract new leads, nurture existing ones, and foster growth. Content Vertical positions itself as an on-demand marketer, copywriter, and brand ambassador, delivering tailored solutions that resonate with each client’s audience.In today’s fast-evolving business landscape, many business owners feel overwhelmed by the constant buzz around terms like SEO, content marketing, and copywriting. Not everyone is a marketer, and that’s okay. What business owners do need is an industry insider who can demystify these concepts and craft compelling, results-driven copy for all their digital channels — from websites and blogs to social media and email campaigns.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Content Vertical website athttps://contentvertical.com/Check out Content Vertical on LinkedIn athttps://www.linkedin.com/company/content-vertical/Check out Masha Koyen on LinkedIn athttps://ca.linkedin.com/in/mashacopywriterDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Restaurant Consulting: Transforming Struggles into Success StoriesIn the latest episode of our podcast, we had the pleasure of hosting John Felico, a seasoned restaurant consultant and author of the book "Drafting a Dream: The Only Restaurant Guide You'll Ever Need to Stop Screwing Up and Start Winning." John shared his extensive experience in the restaurant industry, discussing the challenges and triumphs he has faced as an entrepreneur. This blog post will delve into the key themes and actionable advice from the episode, providing a comprehensive guide for aspiring restaurateurs.John Felico is not just a consultant; he is a veteran of the restaurant industry with over 40 years of experience. He has seen the highs and lows of the business and has distilled his knowledge into 16 essential rules for success. His latest venture, Augie's Draft Room in downtown St. Augustine, serves as a case study for many of the principles he discusses. When John first opened Augie's Draft Room, it was designed as a sports bar. However, the initial six months were challenging, with the bar grossing only $200,000. John quickly realized that the clientele and market dynamics were not what he had anticipated. This led to significant changes in the business model, ultimately resulting in a revenue of $2 million per year within two years.John's book serves as a guide for restaurant owners facing common challenges. He emphasizes that the key to a successful restaurant is not just the food but the overall experience. Creating memorable experiences for customers is paramount. John highlights the importance of understanding the market and the target audience, using St. Augustine as a case study. He explains how he initially misjudged the drinking habits of tourists, leading to a pivot in his business model. A significant theme in the episode is the need for introspection among entrepreneurs. John explains that many restaurant owners fail to recognize their limitations and the challenges of the industry. His experiences highlight the importance of adaptability, market understanding, and creating memorable customer experiences. Through his book and consulting work, John aims to empower aspiring restaurateurs to navigate the challenges of the industry and achieve success.About John Felico:John Felico, author of DRAFTING A DREAM, is a serial entrepreneur, acclaimed advisor, and restaurant owner with over forty years of experience in the culinary industry. He launched his first business at age seventeen. Ten years later, he opened a Dominic’s of New York food truck outside a Lowes store in Virginia. Over the next two decades, he grew the business to 175 locations and developed licensing deals with supermarkets and sports venues around the country. After creating additional concepts, including The Olde Glory Coffee Company and Staks Subs, Felico opened Auggie’s Draft Room, a self-serve tap house in St. Augustine, Florida. Today Felico works as an advisor to restauranteurs and start-ups throughout the United States.About his book "Drafting a Dream":In Drafting a Dream, he gives you the blueprint to not only survive but thrive. He turned a struggling restaurant from just $200,000 in sales into a $2 million-a-year success in under two years, and now he’s sharing the real-world strategies that made it happen.The restaurant business is brutal. Half of all new ventures fail. The biggest challenge? Not being ready for the problems that will definitely come your way. But here’s the thing: it's not just about handling challenges. It’s about seeing them before they turn into full-blown crises. The key to success lies in knowing how to make small but impactful adjustments that can transform your business from struggling to thriving.In Drafting a Dream, Felico gives you the tools to identify these challenges early and fix them before they spin out of control. He also shows you how to put the right systems and processes in place, so these problems barely have a chance to surface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out John Felico's website athttps://johnfelico.com/Check out John Felico on LinkedIn athttps://www.linkedin.com/in/john-felico-2b7535124Check out his book "Drafting A Dream" on Amazon athttps://www.amazon.com/Drafting-Dream-John-Felico/dp/B0DK762QQNDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Three Pillars of Prosperity: How Well-Being, Spirituality, and Relationships Shape Our FinancesIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Ruchi Pinniger, the founder and CEO of "Watch Her Prosper." The conversation explores the concept of prosperity, expanding it beyond financial wealth to include well-being, spirituality, and healthy relationships with money. Ruchi shares her journey from Wall Street to empowering others, particularly women, to feel more confident in their financial decisions. This blog post highlights the key insights and actionable advice from the episode, offering a comprehensive guide for listeners.Ruchi Pinniger redefines prosperity through three essential pillars: well-being, spirituality, and relationships. She encourages individuals to prioritize self-care and joyful activities, emphasizing that true prosperity involves a holistic approach. Ruchi also highlights the importance of a spiritual mindset, focusing on abundance and gratitude rather than scarcity. Additionally, she stresses the need for healthy relationships with both people and money, urging individuals to reflect on their beliefs about money and engage in open financial communication.Ruchi underscores the importance of financial literacy, especially for women, who often feel less confident discussing money. She advocates for educational resources, mentorship, and community support to empower women in their financial journeys. Ruchi also addresses the impact of education trends on women and money, noting the increasing number of women pursuing higher education. By fostering a positive money mindset and providing tools for financial empowerment, Ruchi Pinniger is making a significant impact in the world of financial literacy. Listeners are encouraged to visit "Watch Her Prosper" for more resources and support in their financial journeys.About Ruchi Pinniger:Ruchi Pinniger is the founder of Watch Her Prosper®, an organization committed to providing the financial mentorship, support, and services that women-led, service-based business owners need to thrive in today’s competitive landscape. What sets Watch Her Prosper apart from other financial service firms is its unwavering dedication to small business owners and the strong, long-lasting relationships built with clients.With over 25 years of experience in financial management, including a successful career as a Wall Street executive, [Name] brings invaluable expertise in helping business owners navigate economic fluctuations. Often referred to as a "financial therapist" by her clients, her mentorship goes beyond traditional financial advice, addressing both personal and business challenges. [Name] is passionate about empowering women business owners to create prosperity on all levels, ensuring that their inner passion and purpose are reflected in their financial success.About Watch Her Prosper®:Watch Her Prosper® is an organization dedicated to providing the financial mentorship, support, and services that creative, women-led business owners need to succeed in today’s competitive landscape. What sets Watch Her Prosper apart from other financial support firms is its unwavering commitment to small business owners and the strong, lasting relationships it builds with clients.Founded by Ruchi Pinniger, a former Wall Street executive, Watch Her Prosper draws on over 25 years of financial management experience. Ruchi has a proven track record of helping business owners navigate economic ups and downs. Often referred to as a "financial therapist" by her clients, her mentorship is deeply rooted in addressing both personal and business needs. Ruchi takes pride in offering a personal touch, ensuring that women entrepreneurs create prosperity on all levels, so their passion and purpose are reflected in both their business and their bank account.and grow, offering the support needed to navigate financial challenges with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Watch Her Prosper® website athttps://watchherprosper.com/Check out Watch Her Prosper® on LinkedIn athttps://www.linkedin.com/company/watch-her-prosper/Check out Ruchi Pinniger on LinkedIn athttps://www.linkedin.com/in/ruchipinnigerDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of AI Analytics for Small and Medium BusinessesIn a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge engaged in a compelling conversation with Krunal Patel, the co-founder and Chief Product Officer of Bordo AI. The discussion centered around the transformative potential of AI analytics in helping small and medium businesses (SMBs) and financial institutions better understand their customers and make data-driven decisions. This blog post delves into the key themes and insights from the episode, offering actionable advice and expert recommendations for leveraging AI in business.Krunal Patel introduces Bordo AI, an AI analytics platform designed to assist SMBs and financial institutions in gaining deeper insights into their customers. The platform leverages transaction and sales data to help businesses understand their customer base better, convert one-time customers into loyal ones, and identify opportunities for cross-selling and upselling. Krunal explains the necessity of AI analytics in today's business landscape, noting that while the need for advanced analytics has existed for some time, the underlying technology was not available until recently. With the rise of generative AI, the maturation of machine learning models, and the decreasing cost of computing power, now is the ideal time to build solutions that promote financial equity.The conversation shifts to the topic of critical thinking and decision-making. Josh highlights the tendency for individuals to make decisions based on emotions, which can sometimes lead to flawed judgments. Krunal agrees, stating that the goal of Bordo AI is to augment human decision-making, not replace it. AI can enhance decision-making by providing additional data points and insights. The episode concludes with Josh thanking Krunal for the insightful conversation and encouraging listeners to explore the potential of AI in their own businesses. By combining human intuition with advanced AI analytics, businesses can achieve optimal outcomes and stay competitive in today's dynamic market.About Krunal Patel:Krunal Patel is a seasoned product and engineering leader with over 20 years of experience across multiple industries, including Finance, Life Sciences, Healthcare, and Public Safety. He specializes in driving innovation through SaaS and AI products, with a proven track record in developing cutting-edge solutions. As a two-time founder, Krunal successfully raised $10M in seed funding for an AI enterprise platform and scaled a SaaS analytics platform from 5 to 1,800+ trials, achieving a 50% YoY revenue growth. He has led global product and engineering teams of up to 75 people across four countries and holds a patent for "Abstractly Implemented Data Analysis Systems and Methods."Krunal’s expertise spans the full product lifecycle, from ideation to market launch, and he is skilled at leveraging AI, ML, and cloud computing to create data-driven solutions. He is passionate about building and mentoring high-performance, diverse teams and aligning product development with strategic business objectives. With a user-centric, agile approach, Krunal is committed to delivering genuine customer value and fostering continuous innovation to drive long-term success.About Bordo:Bordo is an AI software-as-a-service (SaaS) that helps organizations connect, contextualize, and derive deep-rooted insights from their high-dimensional data.Equip your teams with our Explainable & Context-Aware Recognition AI, experienced through an intuitive, conversational interface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Bordo website athttps://bordo.ai/Check out Bordo on LinkedIn athttps://www.linkedin.com/company/bordoaiCheck out Krunal Patel on LinkedIn athttps://www.linkedin.com/in/krunaljpDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Consistency: Aligning Beliefs and Actions for Unstoppable Success  In a recent episode of "The Thoughtful Entrepreneur," the host engages in a dynamic conversation with David C. Olcott, the founder and CEO of Samurai Success. This episode delves into themes of personal and professional development, emphasizing the alignment of beliefs and behaviors to achieve success. Below, we break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners seeking to enhance their personal and professional lives.David C. Olcott shares his background, growing up in the Florida Keys, and how his unique upbringing influenced his perspective on success. He discusses his educational journey and the principles that led him to found Samurai Success, a coaching business focused on personal development and aligning beliefs with behaviors. A central theme of the conversation is the congruency between beliefs, behaviors, and results. David emphasizes that successful individuals create their own identities rather than waiting for others to define them. He introduces the concept of the "attractor factor," where coherence between beliefs and behaviors attracts positive events and opportunities.David elaborates on the unique coaching system offered by Samurai Success, which has been in operation for 27 years. Unlike traditional coaching models, clients work with a team of three coaches, each focusing on different aspects of personal and business development. David discusses the common experience of entrepreneurs losing their passion for their businesses and emphasizes the importance of rekindling that passion. As the new year approaches, he encourages listeners to revisit their core values, mission, and purpose. This episode of "The Thoughtful Entrepreneur" offers valuable insights into personal and professional development through the lens of David C. Olcott’s experiences and the philosophy of Samurai Success.About David C. Olcott:David C. Olcott is the founder, president, and CEO of Samurai Success, Inc., an international coaching firm based in Denver, CO. With 35 years of experience, David has developed the Samurai Success coaching system, a proven roadmap that helps individuals and organizations achieve greater purpose, sustainability, and profitability. Drawing from both Newtonian and metaphysical principles, David guides his clients in remembering their true essence, empowering them to navigate challenges and create a legacy of success. His expertise as a coach, motivational speaker, and trainer has impacted people worldwide, from entrepreneurs to corporate leaders, as well as those seeking personal growth.Before founding Samurai Success, David was a top national trainer for Anthony Robbins and served as the business manager for the world’s top-selling real estate agent. He also had a distinguished career in public service, working as chief of staff for a Florida state senator and as campaign manager for one of the youngest women elected to the Florida House of Representatives. Certified in Neuro-Linguistic Programming (NLP) and holding a degree in finance, David is also a second-degree black belt in Aikido and an accomplished motorcycle racer. He is the author of the Amazon best-selling book Swords of Illumination and has been a guest on numerous radio shows and podcasts. David lives in Colorado and Oregon with his wife, Dr. Lorena Lavarne, and their son, Josh.About Samurai Success:Samurai Success, headquartered in Lakewood, Colorado, is dedicated to one core mission: your success. The name "Samurai" is loosely translated as "in service of others," reflecting the company's philosophy of empowering clients to achieve their fullest potential. Over the past 25 years, Samurai Success has worked with more than 400 companies and organizations across the United States and abroad, helping them develop strategies and systems that foster sustainable growth and productivity. Even during challenging economic times, Samurai Success clients have experienced record growth by implementing proven methods for success, with many praising the company for its ability to simplify complex ideas and guide them toward seemingly unattainable goals.At its heart, Samurai Success is a research-driven organization. The company investigates the behaviors and motivations of people, recognizing that trends in business, sales, economy, and society are shaped by human actions. This understanding allows Samurai Success to predict future developments and offer clients insights into emerging trends, enabling them to adapt and thrive. By blending these insights with the knowledge and expertise that clients already possess, Samurai Success crafts tailored systems that produce extraordinary results. Ultimately, Samurai Success is in service of your success, guiding clients to realize their dreams and turn them into reality.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Samurai Success website athttps://samuraisuccess.com/Check out Samurai Success on LinkedIn athttps://www.linkedin.com/company/samurai-successCheck out David C. Olcott on LinkedIn athttps://www.linkedin.com/in/david-c-olcott-1107bb1/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Achieving Business Growth Without Sacrificing Personal LifeIn the latest episode of our podcast, we had the pleasure of hosting Celi Arias, the founder of Grown Ass Business. Celi shared her profound insights on achieving business growth without compromising personal life. This episode is a treasure trove of strategies and advice for entrepreneurs at various stages of their business journey. Below, we break down the key themes and actionable tips discussed in the episode, providing a comprehensive guide for our readers.Celi emphasizes that business growth is not merely about increasing revenue. It requires a holistic approach that examines all key departments within a business. Entrepreneurs often focus on their strengths, which can lead to blind spots in other critical areas. Regularly assessing the performance and needs of each department, identifying blind spots using tools like SWOT analysis, and ensuring balanced growth strategies are crucial steps. For early-stage businesses, refining sales processes and achieving product-market fit are essential, while growth-stage businesses should focus on optimizing systems and enhancing team dynamics.The struggle to balance professional ambitions with personal responsibilities is a common challenge for entrepreneurs. Celi shares her own experience of navigating this balance, particularly as a new parent. Setting clear boundaries, prioritizing self-care, and delegating effectively are key strategies for achieving a better work-life balance. Celi also emphasizes the importance of evolving as a leader by challenging personal boundaries, investing in continuous learning, and trusting your team. By addressing both systems and people, engaging in self-reflection, and being open to evolving as leaders, entrepreneurs can create a thriving business that aligns with their personal values and goals.About Celi Arias:Celi is an expert scale strategist and the Founder of The GAB™ (Get Ahead in Business). Through her proprietary methodology and software covering the 5 Key Growth Systems, she empowers entrepreneurs to break free from revenue plateaus and build scalable businesses. Recognized as a top coach by The Upside in 2024, her approach emphasizes clarity and control, optimizing the essentials to ensure solid foundations for scaling up to seven figures and beyond.With an impressive educational background, including two bachelor's degrees, an MBA, a Master of Divinity, and two additional certificates, Celi brings a wealth of knowledge to her coaching practice. Her diverse experiences, from professional tango dancing to being a global fashion industry founder, coupled with her immigrant background from Argentina, have shaped her into a dynamic and passionate coach dedicated to helping entrepreneurs achieve their business goals and full potential.About Grown Ass Business™:Grown Ass Business is a full-service business strategy coaching firm dedicated to empowering entrepreneurs and organizations with the tools, knowledge, and guidance needed to achieve sustainable growth and long-term success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Grown Ass Business website athttps://grownassbusiness.com/Check out Grown Ass Business on LinkedIn athttps://www.linkedin.com/company/grown-ass-business/Check out Celi Arias on LinkedIn athttps://www.linkedin.com/in/celiarias/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Power of Storytelling in MarketingIn the dynamic world of digital marketing, storytelling remains a timeless and powerful tool. In a recent podcast episode, Jose Escalera, CEO of The Idea Farm, shared valuable insights on the role of storytelling in marketing. The discussion highlighted how storytelling can significantly impact a business's success by creating meaningful connections with audiences. Jose emphasized that storytelling has always been a primary means of sharing experiences and knowledge, and in modern marketing, it is crucial for engaging and captivating audiences through various media.Jose introduced The Idea Farm as a digital marketing agency that offers both consulting and execution services, allowing businesses to effectively communicate their brand narratives. The agency focuses on crafting compelling narratives that resonate with target audiences, fostering deeper connections and loyalty. Jose likened this to the devotion sports fans have for their teams, illustrating the emotional bond a well-told story can create with a brand. He also discussed the importance of testing and refining narratives to ensure they resonate with audiences, using feedback to continuously improve engagement.The conversation also touched on the value of professional marketing support. Jose highlighted the cost-effectiveness of hiring a team like The Idea Farm, which provides expertise and focus that entrepreneurs juggling multiple roles might overlook. The agency begins by understanding a client's business goals and identifying key conversion points to align marketing efforts with overall objectives. Jose advised businesses to reassess their marketing strategies, focusing on thoughtful messaging and purposeful expenditures to maximize return on investment. The episode concluded with a call to action, inviting listeners to explore The Idea Farm's services and consider how storytelling can enhance their marketing strategies.About Jose Escalera:Jose leads The Idea Farm bringing with him over a decade of experience scaling successful businesses. A serial entrepreneur, he brings his considerable experience in operational excellence to the table, encouraging every client to push the limits and achieve their goals. His expertise spans financial management, goal setting, systems and operations, and the rapid adaptation necessary to succeed in a competitive business climate. He is your business's best kept secret.About The Idea Farm:The Idea Farm, Inc. is an international marketing, advertising, and public relations organization based in Danville, Kentucky. With a truly global presence, the company has served clients across four continents and maintained offices in Den Haag, The Netherlands; Kuala Lumpur, Malaysia; and Santiago, Chile.With 39 years of experience, The Idea Farm has built a reputation for developing award-winning marketing communications materials that help clients achieve their strategic marketing objectives. The firm has worked with some of the nation's most respected corporations and organizations, delivering results through innovative and impactful solutions.While The Idea Farm offers a wide range of services—including advertising, public relations, graphic design, web design, copywriting, media production, and more—its primary focus is on strategic problem solving. The company helps clients accomplish their long-term goals by developing and executing carefully crafted strategic plans, supported by a variety of tactical approaches tailored to each client’s unique needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The Idea Farm website athttps://www.theideafarm.net/Check out The Idea Farm on LinkedIn athttps://www.linkedin.com/company/theideafarm/Check out Jose Escalera on LinkedIn athttps://www.linkedin.com/in/jose-escalera-b19032158Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of GeofencingIn a recent episode of The Thoughtful Entrepreneur, the host engages in an insightful discussion with Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a marketing agency known for its innovative advertising strategies. The episode highlights how their unique approach, particularly through geofencing and smart TV ads, can significantly benefit small businesses by boosting both foot traffic and online engagement. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses eager to leverage these cutting-edge marketing techniques.Cullari & Wardell is a marketing agency that utilizes advanced geofencing technology to craft highly targeted advertising campaigns. Geofencing involves using satellite technology to set up virtual boundaries around specific locations, such as competitors' businesses. This allows them to capture data from mobile devices within those areas and deliver tailored advertisements directly to potential customers' smart devices, including smartphones and smart TVs. Ernesto Cullari explains that when a consumer enters a designated area, their mobile device can be detected, provided that location services are enabled. This data is then used to infer consumer behavior and spending patterns, enabling highly targeted marketing efforts.Barbara Wardell shares compelling success stories, such as a laundromat owner who saw a surge in foot traffic after implementing their strategies and a mezcal brand that successfully attracted over 100 attendees to a tasting event by geofencing high-end restaurants in New York. The conversation continues with examples from other industries, like an erectile dysfunction clinic and an HVAC company, which saw substantial returns on their marketing investments. Barbara emphasizes the importance of initial consultations and foot traffic studies to tailor marketing strategies effectively. As the episode concludes, listeners are encouraged to explore educational resources and consider a free consultation to discover how Cullari & Wardell can transform their marketing efforts.About Barbara Wardell:Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses. Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful. Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.About Ernesto Cullari:Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade. Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.About Cullari & Wardell:Pioneers in Laundromat AdvertisingFounded by Ernesto Cullari and Barbara Wardell, Cullari & Wardell is revolutionizing the laundromat advertising industry by delivering 5,000 satellite-verified in-store customers to laundromat owners nationwide each month. Using cutting-edge technology, they employ customized maps on smartphones to guide potential customers directly to your door. Through innovative geofencing, when an individual sees an ad and visits a store, GPS satellites accurately track and record the visit, showcasing the true power of this disruptive approach.How We Do ItCullari & Wardell taps into the powerful connection between smartphones and satellites to create virtual "fences" around competitors’ locations. These geofences allow the company to identify customers who enter these areas, delivering targeted ads directly to their devices. When a customer visits a laundromat, satellite technology records the visit, including the exact day and location, providing a precise, real-world connection between the ad and the customer’s action.Industry-Wide SuccessCullari & Wardell stands out as the leading agency in the laundry industry, surpassing all others by providing laundromat owners with a higher number of satellite-verified in-store visits. The company takes great pride in helping laundromat owners increase their revenue and customer base more effectively than any other ad agency in the U.S., ensuring measurable and impactful results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Cullari & Wardell website athttps://cwadagency.com/Check out Barbara Wardell on LinkedIn athttps://ca.linkedin.com/in/barbara-wardell-73337a31heck out Ernesto Cullari on LinkedIn athttps://www.linkedin.com/in/ernestocullari/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

A Comprehensive Guide to Modern Leadership: Embracing Diversity and Inclusion for Success  In a recent podcast episode, host Josh engages in a thought-provoking conversation with John T. Meyer, the founder of Leadmore. The discussion delves into leadership, organizational culture, and personal development, offering valuable insights for current and aspiring leaders. This blog post breaks down the key themes and actionable advice shared during the episode, providing a detailed guide to enhancing leadership skills and fostering a positive organizational culture.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video resource available on his website, which outlines steps to achieve 100% inbound marketing in one’s industry without relying on spam, ads, or sales tactics. He emphasizes that his methods have been successful for over 15 years, generating eight figures in revenue for his companies. Josh then introduces John T. Meyer, expressing excitement about the conversation ahead.John T. Meyer explains that Leadmore is dedicated to helping leaders become the best versions of themselves. He believes that everyone has the potential to lead, regardless of their title or background. John emphasizes the importance of stepping up to lead when the opportunity arises. His approach involves coaching entrepreneurs and delivering workshops to foster leadership skills. As the conversation progresses, Josh asks John about the trends he has observed in leadership over the past six months and what he anticipates for the future. John identifies a consistent challenge: leaders are focused on hiring, retaining, and engaging great talent. He notes that the traditional view of company culture—characterized by perks like beer in the fridge or ping pong tables—is outdated. Instead, he advocates for building values-driven cultures where leaders clearly communicate their beliefs and stand for something meaningful.About John Meyer:John T. Meyer is on a mission to inspire others to be the best version of themselves. John has spent 15 years learning leadership on the job by trying, making mistakes, and pushing himself and his teams to be Better Every Day. Today, John is the Executive Director of Leadership South Dakota, and coaches founders through his company Leadmore. In 2011, John co-founded Lemonly, a design firm that helps the world's best brands like Netflix, Marriott, Major League Baseball, and Google tell their story. As Lemonly's CEO, John built a strong company culture, gaining regional and national attention and becoming one of the best places to work in the Midwest. John is married to his wife, Paige Pearson Meyer, and loves being a girl dad to Margot and Liv. John enjoys running, traveling and finding the next big idea.About Leadmore:Leadmore is a coaching and development firm founded by CEO John T. Meyer, dedicated to helping founders and executives scale both their businesses and personal growth. Through personalized 1-on-1 coaching and dynamic cohort calls, Leadmore supports leaders in identifying their goals and challenges them to step beyond their comfort zones. The company’s approach empowers leaders to unlock their full potential, driving both professional success and personal transformation.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Leadmore website athttps://www.leadmore.com/Check out Leadmore on LinkedIn athttps://www.linkedin.com/company/leadmorecoaching/Check out John Meyer on LinkedIn athttps://www.linkedin.com/in/johntmeyer/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Navigating Your Business Finances: Goal Setting and Strategic Planning for Sustainable ProfitabilityIn the latest episode of our podcast, hosted by Josh Elledge, we delve into the crucial topic of financial management for businesses, featuring insights from **Debbie Deknight, CEO of Right Way Profits and Bookkeeping. This episode is essential for business owners, particularly in the trades and service industries, who often struggle with financial literacy and effective bookkeeping. We summarize the key insights and actionable advice shared during the episode to help you achieve financial clarity and profitability in your business.Debbie Deknight, a seasoned professional with over 30 years of accounting experience and a mastery-level certification as a Profit First coach, shares her commitment to guiding businesses toward financial clarity and permanent profitability. She explains the Profit First methodology, which integrates profit into the core of business operations, ensuring that profitability is not just a goal but a fundamental part of the business model. Debbie addresses common misconceptions, such as the belief that more sales will solve financial problems, and emphasizes the importance of building profitability into pricing strategies from the outset.Debbie also highlights the challenges business owners face, particularly in financial literacy and strategic planning. She stresses the importance of setting specific goals, creating actionable plans, and delegating tasks to achieve business objectives. To support listeners, Debbie offers a free 15-minute "Ask Me Anything" session on her website, providing guidance on strategy, accounting, and profitability. The episode concludes with an invitation to subscribe for more inspiring content and to continue the journey as thoughtful entrepreneurs.About Debbie Deknight:Debbie, founder of Right Way Profits and Bookkeeping, brings over 30 years of accounting experience and expertise as a Profit First Master certified coach and Strategic Business Advisor. Debbie is passionate about educating, implementing, supporting, profit-driven strategies that lead to sustainable success. Debbie's personal experience with financial struggles has given her a deep understanding of the challenges business owners face and she is passionate about helping them overcome these challenges. Debbie's expertise and dedication to delivering systems that put profit at the forefront, gives entrepreneurs the structure they need to gain financial clarity, improve cash flow, and pay themselves first. Her proven methods and personalized strategies have turned struggling businesses into profitable ones.About Right Way Profits and Bookkeeping:Right Way Profits and Bookkeeping combines QuickBooks Online bookkeeping with Profit First coaching to help clients achieve powerful accountability and accelerate their profits. As certified Profit First Professionals, they align accounting practices with business goals, ensuring that bookkeeping becomes a key driver of profitability.The company offers expert guidance to business owners in areas such as cloud bookkeeping, profitability improvement, process optimization, cash planning, and budgeting. They specialize in supporting esports athletes and streamers, providing tailored solutions to meet their unique financial needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Right Way Profits and Bookkeeping website athttps://www.rightwayprofits.com/Check out Right Way Profits and Bookkeeping on LinkedIn athttps://www.linkedin.com/in/debbiedeknight/Check out Debbie Deknight on LinkedIn athttps://www.linkedin.com/in/debbiedeknightDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.