Mastering Automated Marketing and Lead Generation with Jason Wright

In this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Jason Wright, Founder and CEO of Intentionally Inspirational, about the future of lead generation, marketing automation, and authenticity in business. Jason brings a powerful blend of technical marketing expertise and real-world client strategy—helping entrepreneurs build smarter, more sustainable lead generation systems that actually convert.

From Fishing to Funnels: Lessons in Adaptability and Simplicity

Before diving into the marketing talk, Jason shares his love for the outdoors—especially fishing, hunting, and hiking. Recently relocated from Indiana to Georgia, he now enjoys saltwater fishing, where the challenge and unpredictability mirror the realities of entrepreneurship. The big takeaway? Adaptability wins. Whether in nature or in business, those who can shift strategies and stay grounded in their goals tend to win in the long run.

Professionally, Jason specializes in automated marketing, sales funnels, and lead nurturing—with a no-fluff, practical approach. Through his agency, Intentionally Inspirational, he helps businesses design and implement systems using platforms like ActiveCampaign, Go High Level, and HubSpot. His core belief? The tools may evolve, but the principles of building trust, delivering value, and nurturing leads never change.

Jason and Josh also dive into the state of the lead generation industry—a space cluttered with overpromises and under-delivered results. Jason emphasizes quality over quantity, setting real expectations for clients, and educating them on how their campaigns work. He also shares tips on running effective webinars—making them interactive, transparent, and focused on delivering real value from the start.

About Jason Wright

Jason Wright is a speaker, author, entrepreneur, podcast host, and digital marketing architect. As the Founder and CEO of Intentionally Inspirational, Jason has built a reputation for simplifying sales funnels and marketing automation for business owners across industries. He has worked on more than 650 sales funnels, is an ActiveCampaign Certified Consultant, and the author of The Backward Route To Forward Progress. His work is focused on helping entrepreneurs eliminate guesswork, implement smart systems, and grow with confidence.

About Intentionally Inspirational

Intentionally Inspirational is a marketing agency focused on sales funnels, lead generation, and marketing automation. With a U.S.-based team and a tool-agnostic mindset, they help clients build systems that are scalable, smart, and rooted in long-term results. Whether you're launching a webinar, optimizing email deliverability, or streamlining lead nurturing, their services are designed to eliminate overwhelm and improve outcomes.

Links Mentioned in this Episode:

• Jason Wright on LinkedIn
• Intentionally Inspirational Website
• Jason’s Book: The Backward Route to Forward Progress
• Automated Marketing Academy
• YouTube Channel

Episode Highlights:

• Why adaptability in business mirrors lessons from saltwater fishing
• How to approach lead generation tools with a “principle-first” mindset
• Best practices for interactive and value-driven webinars
• Why the lead generation industry needs more transparency and less hype
• Building trust through education, realistic expectations, and results

Conclusion

Jason Wright offers a refreshing, practical perspective on marketing automation and lead generation. With a focus on trust, systems, and sustainable success, he cuts through the noise and helps business owners build strategies that last. Whether you’re tired of “bro marketing” or simply want to get smarter with your tools, this episode will inspire you to simplify, automate, and grow with intention.

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