
Raising Private Money with Jay Conner
Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through. Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.In every episode, you’ll learn:How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.How to structure deals with private lenders and create win-win relationships that benefit everyone involved.Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.Why Listen to This Show? Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.This is your moment. This is the Private Money Show.Tune in now, and let’s get started.
Latest episodes

Mar 20, 2025 • 53min
Real Estate Funding Redefined: Jay Conner on the Impact of Private Money
***Guest AppearanceCredits to:https://www.youtube.com/@larryshakman "The Real Estate Radio Show | Jay Conner | The Private Money Authority"https://www.youtube.com/watch?v=PdyWho_RwPg&t=244s In the world of real estate investing, access to funding is crucial. Jay Conner, a seasoned expert in private money lending, brings a wealth of knowledge to those looking to elevate their investing game. On a recent episode of the Raising Private Money podcast, Jay Conners joins Larry Shakman on the Real Estate Radio Show, and shares how private money transforms the landscape for investors and why it could be a game-changer for those looking to enter the market without depending on traditional bank loans.The Concept of Private MoneyPrivate money in real estate revolves around securing funds from individual investors rather than institutional lenders like banks. Jay explains that this approach provides unparalleled flexibility. As a borrower, you can set the terms and conditions, including interest rates, loan periods, and the loan-to-value ratio. This power dynamic shift is significant compared to the traditional loan process, where banks dictate terms.Why Choose Private Money?Jay outlines several strategic advantages of using private money:Control Over Terms: As the borrower, you establish the rules—eliminating the tedious approval processes and credit checks typically required by banks.Fast Access to Funds: Investors can close deals quickly, often within seven days, making their offers more competitive in fast-moving markets.Unlimited Potential: Because there is no limit to the number of private lenders you can work with, there's also no cap on the amount you can borrow. This provides a pathway to scaling your investment portfolio more aggressively.Building Relationships with LendersJay emphasizes the importance of cultivating relationships with potential lenders, often within one's personal or professional network. Many individuals are not aware of the benefits of shifting their investments from traditional savings to real estate through self-directed IRAs or liquid capital. By educating them, investors open up new avenues for funding. Jay shares an anecdote about raising over $2 million in less than 90 days just by teaching his network about private lending.Finding Motivated SellersUnderstanding where to find deals is as crucial as having the funds to purchase them. Jay discussed how he connects with motivated sellers, focusing on for-sale-by-owners (FSBOs) and properties not listed on the traditional market. He leverages Google pay-per-lead vendors, ensuring that potential sellers reach out to him, creating warmer and more fruitful conversations. This proactive approach not only saves time but also enhances negotiation power by making investors a welcome guest rather than an unsolicited cold caller.Structuring Deals for Maximum ProfitJay outlines a threefold strategy for maximizing profits on deals:Buying Right: Use private money to purchase at a discount and always aim to buy a property at 50% or below the after-repaired value.Efficient Selling: Whether flipping or opting for a rent-to-own agreement, the goal is to secure a substantial return on investment quickly.Receiving Multiple Checks: Jay's method ensures investors receive payments at different stages—when buying, holding, and selling. This flow of funds supports the cash flow and adds to the profitability of each transaction.ConclusionJay Conner's insights on private money reveal a blueprint for real estate success that goes beyond traditional financing methods. By tapping into private money and strategically appr

Mar 17, 2025 • 49min
The Authoritative Guide to Private Money for Real Estate Investors by Jay Conner
In a captivating discussion, Jay Conner, a renowned expert in private money lending, chats with Jerry Scarlato, host of The Good Wolf Project. They unravel the key differences between private and hard money lending, demystifying financing for real estate investors. Jay shares his personal journey, emphasizing the importance of authentic relationships with lenders and the empowerment that comes from taking responsibility for outcomes. Listeners will gain insights into the transformative power of mastermind groups and a resilient mindset in navigating the investment landscape.

Mar 13, 2025 • 26min
Diversifying Investments for Passive Income: Brian Davis Explains His Strategies
Brian Davis, co-founder of Spark Rental, shares his expertise in real estate investing and strategies for generating passive income. He introduces the concept of co-investing, making real estate accessible to middle-class investors through a unique investment club with just a $5 minimum. Brian debunks the myth that high returns come with high risks, explaining asymmetric returns. He also emphasizes intentional lifestyle design and financial independence, discussing the benefits of living overseas and forming mastermind groups for investment support.

Mar 10, 2025 • 29min
Jonathan Broyles Shares $1 Million Deal Strategies in Real Estate Investing
In a recent episode of the Raising Private Money podcast, Jay Conner delves into the inspiring journey of Jonathan Broyles, a real estate investor from Lexington, Kentucky, who, along with his wife Cara, has been making waves in the industry since attending Jay's live private money conference in February 2022. With a remarkable track record of closing 17 deals and raising nearly $2,000,000 in private funding, Jonathan shares valuable tips and insights on how to leverage private money for real estate ventures.Understanding Private Money in Real EstatePrivate money is a powerful tool for real estate investors looking to bypass traditional banking methods. Unlike loans from banks or hard money lenders, private lending involves securing funds from individuals who act in the capacity of a bank, offering investors flexibility, speed, and fewer restrictions on their transactions.Jonathan, in his discussion with Jay, highlights the simplicity and efficiency of using private money. The traditional bank processes are often slow and laden with bureaucracies, which can be a hindrance for investors needing to move quickly on a property. Private lenders provide a smooth, straightforward financing process, allowing investors like Jonathan to close deals efficiently and with confidence.The Role of Private LendersPrivate lenders are typically everyday individuals dissatisfied with the returns from traditional investments such as CDs, money markets, or volatile stock markets. By investing in real estate through private lending, they secure a consistent and often higher rate of return, backed by the real estate itself.Jonathan emphasizes the importance of building relationships with these lenders. For him and Cara, the goal is to offer financial opportunities that benefit the lenders, creating a win-win situation. They source funds from savings accounts, money markets, and retirement accounts, transforming these into lucrative investments for their private lenders.Real-Life Impact: A Case StudyJonathan shares a compelling story of one of their private lenders, a widow who was previously earning a meager $750 annually from her money market investments. By shifting her funds to a private lending structure with Jonathan and Cara, her annual earnings skyrocketed to over $12,000. Such impactful changes illustrate the profound difference private money can make not only for investors but also for the lenders themselves.Benefits for InvestorsJonathan explains how private money offers several advantages over traditional financing for real estate investors. Firstly, it provides unparalleled speed, an essential aspect when competing for properties, especially those requiring quick solutions. Secondly, there are no limitations on the number of ongoing deals, offering investors the flexibility to expand and diversify their portfolios.Furthermore, using private money allows Jonathan and Cara to adhere strictly to financial safety measures for their investors. They ensure deals are never over-leveraged, maintaining a robust equity cushion and securing investments with mortgages similar to banks.A $1,250,000 Deal: A WalkthroughOne of Jonathan’s most compelling examples is a current deal with an after-repaired value of $1,250,000. He explains their meticulous process: starting with finding the property through a reputable wholesaler, assessing the extent of necessary repairs, and calculating precise offer limits based on potential returns and costs.Even when the wholesaler’s asking price was significantly higher, Jonathan and Cara’s disciplined approach, sticking to their formulated offer based on realistic repair estimates and conservative valuations, paid off. The wholesaler eventually agreed to their terms, demonstrating the power of adhering to solid financial principles.Final ThoughtsJonathan Broyles' j

Mar 6, 2025 • 45min
Unveiling Expert Methods for Private Money Acquisition with Jay Conner
*** Guest AppearanceCredits to:https://www.youtube.com/@TheCREAMrealestate "How to raise private money without asking for money"https://www.youtube.com/watch?v=a58toe2v0oo Raising private money is often shrouded in misconception and apprehension. The intriguing podcast episode featuring Jay Conner, a seasoned expert in the field, hosted by Dave Payerchin and RJ Pepino, dismantles these barriers. Let’s delve into the wisdom shared on the transformative power of mindset, strategic approaches to capital raising, and the pivotal role of education in dominating the real estate market.Mastering Mindset for SuccessJay Conner begins the conversation with an essential reality check – that the journey to successfully raising private money starts with owning the “real estate between your ears”. This metaphor encapsulates the fundamental idea that confidence, trust, credibility, and reliability are the cornerstones of exciting investment interest in potential partners. Jay stresses that one must exude these qualities from within to attract private lenders.Central to this is the mindset transformation from viewing oneself as a supplicant, dependent on the whims of traditional banking avenues, to adopting a posture of partnership and opportunity sharing. As Jay reveals, “The power is in the questions.” Asking who within your network can assist with your funding needs opens the door to new possibilities – a strategy that proved invaluable when traditional banks turned down their requests in 2009.The Educator’s EdgeInnovation often comes through the simplest shifts in approach, and this podcast shines a light on the importance of education in raising private capital. RJ Pepino encapsulates this with the poignant statement, “He who educates the market dominates the market.” Jay echoes this sentiment by emphasizing how crucial it is to become a private money teacher, rather than a salesperson.By leading with a servant’s heart, an investor can subtly but powerfully distinguish themselves as experts and stewards of opportunity, sparking interest in potential partners. Jay Conner has entirely reframed conversations with private lenders by first educating them about the potential of private money, often before even bringing up a specific deal. This signature move removes the “stink” of desperation, instead focusing on the abundant possibilities available to investors and private lenders alike.Key Strategies for Private Money SuccessJay articulates a vital strategy in capital raising: keeping investment discussions and deal presentations separately. This step is crucial in ensuring that discussions about opportunities remain educational, rather than transactional. By segregating these conversations, an investor positions themselves as a partner offering valuable knowledge, thus alleviating pressure and creating a natural entry point for later deal-specific discussions.Moreover, he highlights the benefits of flexibility through tools such as self-directed IRAs, which many potential lenders are unfamiliar with. By leveraging these tools, investors can offer novel ways for partners to gain substantial returns, guided through each step by the investor's knowledge and experience.Mindset and Success: The Symphony of GrowthThroughout the episode, Dave Payerchin and RJ Pepino passionately align with Jay Conner’s vision, reminding listeners that mindset is not just about how one views the world, but also how one positions oneself within it. By exercising gratitude and positivity, even seasoned investors can further their growth and prosperity. "Focus on what you are sowing and let what you reap take care of itself," is a powerful mantra of this mindset.

Mar 3, 2025 • 43min
Jay Conner's Approach to Secure Real Estate Funding through Private Money
***Guest AppearanceCredit to:https://www.youtube.com/@BryceMatheson "Raising Private Money Without Begging or Selling – with Jay Conner"https://www.youtube.com/watch?v=q5CLJHif2RsWhen it comes to real estate investment, securing funding is often the most daunting aspect of closing a deal. Jay Conner, a seasoned expert in private lending, offers invaluable insights for both budding and veteran investors. As discussed in a recent podcast hosted by Bryce Matheson, Jay breaks down the art of leveraging private money to fuel real estate ventures. Here's a comprehensive look at the strategies and insights shared by Jay Conner during the podcast episode.Understanding Private Money LendingPrivate money lending involves securing funds from individuals rather than traditional financial institutions. Jay emphasizes the significant role private money has played in transforming his real estate business, especially when traditional funding routes, like bank loans, become unavailable. For Jay, the journey into private money began out of necessity. In 2009, when his reliable line of credit was abruptly closed, he turned to private money following the advice of a fellow investor friend. This pivotal move not only sustained his business but enabled it to thrive.The Mindset of a Private Money TeacherOne key takeaway from Jay's approach is the mindset shift required to succeed in private money lending. He advises that instead of viewing oneself as desperate or in need of begging, one should adopt the role of a teacher. Jay emphasizes educating potential private lenders—ordinary people who might not even realize the potential of their idle funds—about the benefits and mechanics of private lending. This educational approach not only builds rapport but also establishes trust, which is crucial in this domain.Navigating the Private Money LandscapeJay shares a strategic method for managing and attracting private lenders without appearing desperate: separating the conversation about the lending program from the deals themselves. This involves first educating potential lenders about the attractive interest rates and security features of real estate investment, based on sound loan-to-value ratios. Only once they express interest does he present them with actual deals. This tactic keeps the process professional and positions the investor as someone offering an opportunity, rather than seeking a favor.Building and Expanding Your NetworkFor those concerned about a limited network, Jay suggests building connections through organizations like Business Networking International (BNI), which facilitates leads and introductions within professional circles. Additionally, Jay underlines the importance of using one’s existing community connections, like church groups or local clubs, to identify potential lenders who are seeking better returns on their investments.Structuring Deals and Ensuring ComplianceIn his podcast discussion, Jay mentions the importance of structuring deals appropriately to remain compliant with SEC regulations, especially when involving multiple lenders per deal. By focusing on single-family home investments, he avoids complications with syndication and pooling, offering each lender a direct loan secured by a deed of trust. This approach not only offers peace of mind to the lenders but also simplifies the entire lending process.Rates, Terms, and TransparencyDespite market fluctuations, Jay Conner has maintained consistent interest rates—8% for first position and 10% for junior positions—since 2009. His transparent method of outlining lender benefits and security measures contributes to building a reliable investor network. Offering features like a 90-day call option for

Feb 27, 2025 • 22min
Private Money Strategies for Off-Market Real Estate Deals from Jay Conner and Jeremy Beland
In the world of real estate investing, the ability to raise and utilize private money can be transformative. Jay Conner, The Private Money Authority, engages in an enlightening conversation with Jeremy Beland, a seasoned real estate investor, about their journey in leveraging private money to build lucrative real estate portfolios. This blog post delves into the key insights and strategies discussed in their podcast episode, focusing on raising private money, educating potential lenders, and maximizing off-market deals.Understanding the Concept of Private MoneyThe Foundation of Private MoneyPrivate money refers to capital sourced from private individuals rather than traditional financial institutions. It allows real estate investors to fund their deals without the stringent requirements and red tape associated with bank loans. Jay Conner emphasizes that private money is vital for investors who want to avoid the hassle of traditional financing methods and need quick access to funds.The Misconceptions About Private LendersJeremy Beland dispels the myth that private lenders are always highly sophisticated, extremely wealthy individuals. Through his experience, Jeremy has found that private lenders are often regular people within one’s network. These individuals might have savings in retirement accounts, home equity, or other untapped financial resources that they wish to invest for higher returns.Educating and Engaging Potential Private LendersThe Importance of EducationOne of the standout points in the podcast is the emphasis on educating prospective private lenders. Jeremy recounts how he would create brochures outlining deal details, projected returns, and property pictures to inform potential lenders. Educating them not only builds trust but also demystifies the investment process, making them more comfortable and likely to invest.Utilizing Social Media to Build CredibilityBoth Jay and Jeremy highlight the power of social media in establishing credibility and attracting private lenders. By consistently sharing details of deals closed, properties under contract, and success stories, investors can demonstrate their expertise and reliability. Jeremy mentions how posting regularly about his deals helped build his reputation, leading to people reaching out to him with investment interests.Strategies for Raising Private MoneyStart with Your Existing NetworkJeremy’s advice for new investors is straightforward: begin by reaching out to contacts within your cell phone and social media network. He learned that often, individuals who seem unlikely to have investment funds might have savings or equity they are willing to invest. Not prejudging potential lenders can uncover unexpected opportunities.One-on-One Meetings and LuncheonsJay Conner shares his approach to educating potential lenders through one-on-one meetings at local cafes like Starbucks or organizing private lender luncheons. These settings provide a relaxed environment to explain the investment opportunity, answer questions, and build a personal connection.Maximizing Profits Through Off-Market DealsThe Power of Off-Market AcquisitionsJeremy Beland and his wife have thrived by mastering off-market acquisitions. These deals, not listed on the multiple listing service (MLS), often come with better negotiation opportunities and lower competition. Jay Conner and Jeremy agree that honing skills in off-market acquisition sales is pivotal for success in real estate investing.Pre-Marketing on MLS for Higher ReturnsJeremy introduces a strategy of pre-marketing deals on the MLS to maximize returns. With proper legal language and documentation, pre-marketing allows investors to attract a broader audience, potentially leading to higher sale prices. T

Feb 24, 2025 • 29min
Advanced Techniques in Securing Private Funds for Real Estate Investments
***Guest AppearanceCredits to:https://www.youtube.com/@FusionNotes "Raising Private Money, with Jay Conner"https://www.youtube.com/watch?v=PF4zvLVu04Q&t=4s Raising private money is a crucial step for many real estate investors looking to grow their businesses. Understanding the mindset shift needed and how to strategize effectively can make a world of difference. In this episode, we'll delve into key insights from a recent discussion between Jay Conner, the Private Money Authority, and Dan Deppen, host of the Note Investor podcast.Adopting the Right MindsetSwitch from Asking to AttractingOne of the foremost strategies Jay Conner emphasizes is changing your mindset from asking for money to attracting it. This mental shift transforms investors from beggars to educators. By leading with a servant's heart and imparting knowledge about private money to potential lenders, investors can attract funds without ever directly asking for them. This approach not only alleviates the fear of rejection but also positions you as a valuable resource to your lenders.Building Your Private Money ProgramKnow What You’re OfferingHaving a clear, consistent program to offer potential private lenders is foundational in raising private money. Jay maintains a uniform program for all his lenders, covering interest rates, securing the funds, and the duration of the notes. This consistency helps build trust and makes the offering straightforward and attractive. Knowing exactly what you are offering allows potential lenders to clearly understand the benefits and terms, assuring them of the safety and profitability of their investment.The Power of TeachingEducating Potential LendersEducating potential lenders is crucial. Most of Jay's private lenders had never heard of private money or self-directed IRAs until he taught them. He conducts educational events and one-on-one meetings to explain how private money works and the benefits of using self-directed IRAs for investment. By taking on the role of a teacher, you can demystify the process for your lenders, showing them the promise of high returns and the security of their investments. This educational approach ensures that lenders are not just willing but eager to be part of your investment ventures.Leverage Networking GroupsExpand Your ReachNetworking groups, like Business Networking International (BNI), are potent channels for expanding your reach. These groups consist of individuals committed to helping each other grow their businesses through referrals. Leveraging these groups can amplify your message and attract more potential lenders. Regular attendance and participation in such groups can lead to valuable connections and opportunities to present your private money program in a supportive setting.Utilizing Self-Directed IRAsUnlocking Retirement FundsSelf-directed IRAs are a powerful tool for raising private money. They allow individuals to use retirement funds to invest in real estate or notes. Collaborating with companies like Directed IRA, where experts help prospective lenders set up their accounts, can significantly streamline the process. Self-directed IRAs offer a flexible and tax-efficient way for lenders to achieve high returns on their investments, thus making your program even more appealing.Maintaining and Managing RelationshipsBuilding Trust and Encouraging ReferralsTrust is paramount in maintaining relationships with private lenders. Once you've secured a lender and completed a deal, fostering that relationship can lead to valuable re

Feb 20, 2025 • 33min
The Blueprint to Raising $1.1 Million in Private Money with Willie and Haruna Oyola
In a recent episode of the Raising Private Money podcast, Jay Conner, known as the Private Money Authority, hosted an inspiring session with Willie and Haruna Oyola. This husband and wife duo have successfully raised over $1,100,000 in private money for their real estate ventures, bypassing traditional banking routes. The conversation delved deep into their journey, their strategies, particularly buying properties subject to existing notes, and how they effectively leveraged private money to expand their portfolio.The Traditional Route vs. Private MoneyWillie and Haruna began their real estate journey in 2015 using conventional banking loans. These loans required substantial down payments and came with the stringent limitations set by banks. Eventually, they reached a point where the traditional method capped their growth potential. Discovering the world of private money through Jay Conner's podcast was a game-changer. Private lending offered flexibility and scalability, drastically different from the restrictive terms of traditional banks.The Journey to Raising Private MoneyThe Oyalas first educated themselves through Jay Conner’s resources and soon attended a live Private Money Conference. This pivotal shift allowed them to break through significant barriers in raising private funds. Haruna played a crucial role by encouraging Willie to fully commit to the process. For newcomers interested in private money, the advice is straightforward: seek education and mentorship, as these can accelerate learning and execution in the field.How to Start: Networking and the Elevator PitchA crucial piece of advice shared by Willie and Haruna is the importance of networking and having a refined elevator pitch. An elevator pitch is a concise, compelling introduction to what you do, designed to spark interest in brief interactions. They emphasized the need to create a succinct pitch and leverage networking opportunities to share your goals and attract investors. This initial step is vital for anyone looking to raise private money.Understanding Subject-To DealsOne of the strategies that Willie and Haruna have effectively combined with private money is purchasing properties ‘subject to’ the existing mortgage. This method allows investors to acquire properties without needing to secure new financing. It is particularly attractive when dealing with distressed sellers, as it provides a viable solution for them while offering favorable terms for the buyer.A Case Study: Maximizing Profit with Subject-To and Private MoneyThe Oyalas shared a compelling case study to illustrate the effectiveness of combining private money with subject-to-deals. They acquired a property with a high market value and a much lower existing mortgage at an advantageous interest rate. They supplemented this with private money to cover the seller’s arrears, make necessary repairs, and provide the seller with some additional funds.This strategic use of private funds not only alleviated the seller’s distress but also positioned Willie and Haruna to rent out the property by the room, targeting military personnel and contractors in their area. This approach ensures substantial positive cash flow, demonstrating the potential for high returns in similar deals.Conclusion: The Win-Win-Win ScenarioIn the world of real estate investing, combining private money and subject-to-deals presents a powerful avenue for growth and profitability. By educating people about private money and providing secure investment opportunities, Willie and Haruna created a win-win situation for all parties involved — the sellers, the private lenders, and themselves.For those eager to dive into real estate investing or to scale their existing operations, educating oneself, networking effectively, and leveraging innovative financing strategies could be the key to unprecede

Feb 17, 2025 • 36min
The Power of Trust: Bill Allen on Raising Capital for Your Real Estate Deals
Transitioning from flipping a house or two a year to managing a scalable, systematized business calls for expert insights and proven strategies. Enter Bill Allen, who shares the stage with Jay Conner on the "Raising Private Money" podcast to unlock the principles behind successful private money raising. Here's an in-depth look at the topics discussed, aiming to revolutionize your approach to real estate investing.Building Trust and ConfidenceOne of the first things Bill Allen emphasizes is the vital role of trust in raising private money. According to Allen, building a high level of trust and being authentic is foundational. He recounts the necessity of transferring trust from past roles, such as being a Navy test pilot, into new ventures like real estate. Friends, family, and professional connections are often the first people who will invest based on pre-existing trust.Allen’s story is a testament to the power of integrity and reliability in establishing credibility. His advice is clear: believe in yourself first. Confidence is compelling and contagious. If you don’t believe in your capabilities, potential investors won’t either.The Importance of Framing: Investment vs. LoanJay Conner and Bill Allen agree on a critical semantic shift: talking about investments rather than loans. Conner points out that when you say "loan me money," that focuses on you, the borrower, not the investor. But when you talk about them investing, then the focus is on their benefit. This reframing not only positions you as a professional but also highlights the added value to potential investors, aligning with a servant’s heart approach.Crafting Your Investor MatrixAllen introduces a powerful tool he uses: the Investor Matrix. This method involves creating columns for different phases of your life, such as high school, college, and various workplaces, and listing names of people you know from each phase. Bill emphasizes rating these connections from 1 to 5 based on trust and potential financial capacity.He elaborates that you should list out names of people you had relationships with during those times. This exercise often jogs your memory, revealing more potential investors than you initially thought possible.Leveraging Social MediaUsing social media to tell stories and plant seeds about your projects is another tactical approach discussed. Allen mentions how he makes use of Facebook and Instagram to share anecdotes about his private lenders’ successes and how they enjoy high returns without managing property hassles. He believes that marketing is essentially storytelling, so sharing these stories online can effectively attract interest.Soft Approaches Over Hard PitchesJay Conner underscores the principle that desperation has a smell to it. This echoes Allen’s advice to avoid pitching a deal too early and instead focus on planting seeds. Conversations should be natural and relational rather than transactional. For instance, when reconnecting with an old friend, you can share what you’re up to and plant a seed about investing without pitching a specific deal.Allen provides a closing line for such conversations that removes pressure. He suggests asking if they know anyone who might be interested in these kinds of returns. This approach often leads to the person expressing interest themselves or referring you to someone else, removing the risk of outright rejection.Diversifying Investment OpportunitiesAs you grow in your venture, Allen advises creating varied investment opportunities to cater to different investor needs. Whether it's monthly payments through fix-and-flip projects or high annual returns via syndication and apartment deals, having multiple avenues ensures you can accommodate different investor preferences.Conclusion: Learning from the BestRaising private money takes ski
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