From Banks to Private Money: Rethinking Real Estate Financing with Jay Conner

***Guest Appearance

Credits to:

https://www.youtube.com/@SouthsideUnicorn       

“A Chat with Jay CONNER - The Private Money Lender”

https://www.youtube.com/watch?v=3WwZ1RptwQc  

 When most people think about investing in real estate, they envision long hours at banks, filling out tedious paperwork, and waiting anxiously for loan approvals. But what if you could sidestep all of that? 

What if you could leverage alternative lending options that not only offer security but can transform the way you approach your investments? On a recent episode of the Raising Private Money podcast, Ken White sat down with Jay Conner, known as the Private Money Authority, to pull back the curtain on the world of private money lending—and why it might just be the game-changer for real estate investors across the country.

Ditch the Traditional System

Jay Conner’s passion for private money stems from his years of experience in real estate. As he shared with Ken White, “Private money for my real estate deals has had more of an impact on our real estate investing business than any other strategy that we've employed ever since we started back in 2003.” 

Unlike traditional bank loans, which leave the borrower at the mercy of underwriting terms and interest set by institutions, private money empowers investors to set their own terms. “In my world of borrowing money,” Jay notes, “I make the rules. I set the terms. I'm my own underwriter.”

What is Private Money and Who Are the Lenders?

Private money is not hard money. As Jay explains, hard money lenders are institutional entities that raise funds from various investors to create a lending pool, often charging origination fees and high interest rates. Private money, however, is a direct transaction between the investor and ordinary individuals—such as retired teachers, law enforcement officers, and military personnel—who are seeking a reliable return on their investment.

Many of these private lenders had never heard of the concept until it was introduced by a real estate professional. They use either investment capital or retirement funds such as self-directed IRAs, enabling them to invest outside of the traditional stock market and bank CDs. 

“Prior to Covid, there was $18 trillion in cash in just ordinary people's... Today, $31 trillion,” says Jay, highlighting an enormous pool of untapped potential for real estate investors.

Safety Comes First

One of the biggest concerns potential lenders and investors have is security—how is their money protected compared to the FDIC-insured deposits in banks? Jay lays out a structure designed to mitigate risks. Private lenders aren’t left unsecured; every loan is collateralized by the asset in question. 

In Jay’s words, “Everything we do is what's called asset-backed debt.”

What does this mean in practice? If, for any reason, the borrower fails to repay, the lender has the legal right to foreclose on the property, just as a bank would. Additionally, loans are conservative—never more than 75% of the property’s after-repaired value (ARV). 

Lenders are named as mortgagees on the insurance and title policy, explicitly giving them a claim if anything goes wrong. “It’s secured. It’s not unsecured. It’s a conservative loan-to-value,” says Jay.

Getting Paid to Buy

One of the most exciting aspects Jay discusses is the potential to receive multiple “big checks” in a single transaction. He breaks it down using simple math: buy a distressed property at 50% of its ARV, rehab it, and finance up to 75% of ARV through private lenders. This often leaves “excess cash to close” that the investor can use for renovations—or even to pay the lender’s monthly interest upf