

SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
Episodes
Mentioned books

Jun 27, 2024 • 11min
How This CEO Used Webinars - 45% show up rate - to Hit $8m in Revenue

Jun 25, 2024 • 15min
How This SaaS Product Studio Built 3 Tools and Did $16m in Revenue Last Year
Discover how a tech company successfully built a data-driven culture while overcoming significant challenges. The speaker shares personal anecdotes about the importance of accurate data management. Learn how enhanced visibility has transformed business operations and empowered executives to make informed decisions. This insight into the journey of fostering a data-focused environment provides valuable lessons for startups and established companies alike.

Jun 20, 2024 • 21min
Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks
Gilles Domartini bootstrapped Cleeng to $18m in revenues by focusing on 9 tactics many ignore. His 5 part pricing strategy is new. His organizational efficiency is not-common. Customers use his tool to process 48 million transactions per day adding up to $500m in annual gross billings across 35m user accounts. Will he hit $25m revenue before December 2024?

Jun 18, 2024 • 21min
Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding
Kévin Moenne-Loccoz, Chief Product Officer at Lemlist, reveals how the company achieved an impressive $23 million in ARR without outside funding. He discusses leveraging product virality, acquisitions, and educational courses as key growth strategies. Kévin emphasizes the importance of crafting a memorable SaaS brand through community engagement and ultra-personalization. He also highlights the challenges of integrating products while maintaining user experience and independence, all while aiming for $30 million by December 2024.

Jun 13, 2024 • 20min
$50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook
Rytis Lauris bootstrapped OmniSend to $50,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?

Jun 11, 2024 • 19min
Is Forecasting a Waste? CFO with $123m in Revenue Tells All
mFiles has grown from $10m revenues in 2015 to more than $123m today. CFO Justin Kim has been there for the full ride. Is forecasting a waste? How should a CFO setup a plan B? How should scenario analysis actually work?

Jun 4, 2024 • 22min
This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
Typeform CEO Kim Lecha is in a war with Jotform, Surveymonkey, and other form providers. His 2024 top priority is a brand new marketing approach. Will it work? Will Typeform break $180m in ARR before Dec 2024?

May 30, 2024 • 21min
How to Sell your Company for $60m (from a Founder who did it)
Bob Moore, CEO of Crossbeam, shares insights on building and selling a SaaS company, highlighting sales, lead generation, and conversion complexities. His journey from bootstrapping to a $60m acquisition in the business intelligence market is discussed, focusing on pivoting and integrating into the modern data stack ecosystem.

May 28, 2024 • 24min
Coro Announces $100m Live on the Show, Their Partnership Playbook
Coro CEO Drew Liwer shares breaking news. He credits their revenue growth to a channel first strategy. Listen to get his playbook. Will they hit $150m in ARR before Dec 2024?

May 23, 2024 • 20min
How to 3x your revenue with 3 simple pricing changes
Cledara Co-Founder Brad Leeuwen wanted to grow faster. He was nervous to change pricing. Once he did, the results shocked even him. Will they break $30m in ARR this year?


