SaaS Interviews with CEOs, Startups, Founders Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding
Jun 18, 2024
Kévin Moenne-Loccoz, Chief Product Officer at Lemlist, reveals how the company achieved an impressive $23 million in ARR without outside funding. He discusses leveraging product virality, acquisitions, and educational courses as key growth strategies. Kévin emphasizes the importance of crafting a memorable SaaS brand through community engagement and ultra-personalization. He also highlights the challenges of integrating products while maintaining user experience and independence, all while aiming for $30 million by December 2024.
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Lemlist's All Bound Strategy
- Lemlist reached $23M ARR, 0 funding, and profitability with five SaaS products using an "all bound" strategy.
- All bound mixes inbound (branding) and outbound (cold email) to boost growth and customer acquisition.
Create Memorable, Personalized Products
- Build a memorable product with a unique branding that stands out in a saturated market.
- Use ultra-personalization like custom images and landing pages to create authentic relationships over spamming.
UX Change Mistake and Recovery
- Lemlist learned from a product update mistake where they changed UX overnight without user feedback.
- They fixed customer trust by investing heavily in listening and responding to user feedback.