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Kévin Moenne-Loccoz
Chief Product Officer at Lemlist. He shares the company's strategy of using product virality, acquisitions, and courses to bootstrap to $23M in ARR without outside funding.
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Jun 18, 2024
• 21min
Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding
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Kévin Moenne-Loccoz, Chief Product Officer at Lemlist, reveals how the company achieved an impressive $23 million in ARR without outside funding. He discusses leveraging product virality, acquisitions, and educational courses as key growth strategies. Kévin emphasizes the importance of crafting a memorable SaaS brand through community engagement and ultra-personalization. He also highlights the challenges of integrating products while maintaining user experience and independence, all while aiming for $30 million by December 2024.
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