

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Louis Grenier | Marketing & Branding
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:
* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding
No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.
Tune in to learn how to stand the f*ck out and market... without selling your soul.
* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding
No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.
Tune in to learn how to stand the f*ck out and market... without selling your soul.
Episodes
Mentioned books

Sep 8, 2020 • 51min
How to Survive in a New Marketing Role Without Compromising Your Beliefs
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit.In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs?The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities.Topics covered:The benefits of building relationships to get the job you wantWhy and how you should build a trust bankLearn to shut up and listen moreHow marketers really can be customer firstHow patience can be a real strength in marketingJustine’s number one tip for uncovering pain pointsWhy you have got to talk to peopleRead psychology books to better understand how humans workThe definition of design thinkingResources mentioned:Predictably Irrational by Dan ArielyFreakonomics by Steven D. Levitt and Stephen J. DunbarDrive by Daniel PinkMozConIndie HackersThe Brand Gap by Marty NeumeierZag by Marty NeumeierBrand flip by Marty NeumeierLitmusWildbitPostmarkSeth Godin’s Marketing Secrets to Launching a New BusinessEdward Neuvraumont - How to Stop Marketing With Your EgoGuillaume Cabane - How to Find the Right Growth Channels6 ways guaranteed to drive growth by Agata Celmerowski***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Sep 1, 2020 • 52min
[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Aug 25, 2020 • 60min
[REPLAY] Take F*cking Risks: 3 Ways to Get Noticed
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.Topics covered:Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 yearsResources mentioned:Mellor & SmithTake Fucking Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Aug 18, 2020 • 53min
[REPLAY] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).Topics covered:The truth behind the rise of video and its true power in marketingWhat happens when you find the spot where customers get stuck in your funnelHow to create a compelling storyline that makes your audience problem-awareWhy you should turn to your best customers for help identifying your missionThe difference between what your product does and what your mission entailsGetting clear with your metrics up front when you’re building an audience with videoHow to use metrics to help leadership understand the risks that you're takingWhy you should pay attention to how media companies market their contentResources mentioned:WistiaOne, Ten, One Hundred Series by WistiaProfitWellMasters of Doom by David KushnerGood to Great by Jim CollinsThe Score Takes Care of Itself by Bill WalshOgilvy on Advertising by David Ogilvy@csavage on TwitterSavagethoughts.comWhy Marketing Storytelling Matters Now More Than Ever***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Aug 11, 2020 • 56min
[REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
Tim Soulo, CMO and Head of Product Strategy at Ahrefs, explains the vital role of keyword research in SEO and how it shapes business success. He debunks myths about free tools and emphasizes the importance of understanding user intent. Tim also discusses the value of unique backlinks and ethical strategies for building them. The conversation dives into metrics that matter, such as search volume and keyword difficulty, offering listeners a comprehensive guide to mastering keyword research today!

Aug 4, 2020 • 50min
[REPLAY] How to Address Your Customer's Most Serious Concerns & Improve Conversions
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.Topics covered:Why inexperienced marketers focus on selling the product featuresWhere to get started with identifying your customers’ concernsBarron’s favorite place to find out how to improve conversion ratesWhat happens when you only focus on the leads who don’t convertThe surprising reason why you can’t rely on accurate tracking dataExactly what type of questions you should ask customers over the phoneHow to sort through your research data (and create a hypothesis)The pros and cons of running A/B tests individually vs. group testingResources mentioned:Rev.comHotjarMixpanelHiten ShahAntifragile: Things That Gain from DisorderScientific AdvertisingInfluence by Robert CialdiniHow to Win Friends & Influence People by Dale Carnegiebarron@rev.comHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Jul 28, 2020 • 1h 9min
[REPLAY] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.Topics covered:The biggest mistake Tom sees businesses make during product launchesHow to set realistic expectations for your product launchTom’s thoughts on email marketing and why it is key to a successful product launchWhy you shouldn’t try to convince your audience they need your productKeeping your message straightforward and simpleA simple process Tom uses to identify his audience’s problemsHow to identify, develop, and utilize strategic partnerships during your launchTom’s “slide-in” approach to developing relationshipsWhy effective story-telling is important when developing relationshipsResources mentioned:Tom’s WebsiteInsurgent PublishingTeachableRight MessageAsh MauryaJohn Lee DumasSeth Godin on Everyone Hates Marketers80/20 Principle with Perry MarshallInfostackHumble BundleAppSumoContactuallyAndre Chaperon on Everyone Hates MarketersHow to Influence Buying Decisions Without Being Shady***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Jul 21, 2020 • 57min
[REPLAY] How to Find out What Triggers Customers to Buy (7-Step Process)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.Topics covered:Why it’s important to understand what triggers your customersThe reasons why some marketers may be feeling overwhelmedSocial Media’s draining effect on KatelynThe first question Katelyn asks her new clients when starting customer researchHow the startup world taught Katelyn the importance of customer discoveryThe steps it takes to develop your customer’s personaWhy understanding your customer is more than gathering demographic and firmographic informationHow to disrupt the Super Mario power upmarketDon’t forget about the importance of the functional side of your productIdentify your customer’s challenges with their current solutionKatelyn’s thoughts on one-on-one customer interviewsOne of Katelyn’s favorite sayings when conducting interviewsHow to make sense of the customer information you’ve gatheredResources mentioned:Katelyn’s WebsiteKatelyn on TwitterWhat is a martech stack?StrategyzerCernerBasecampWrikeHotjarKatelyn’s Forget the Funnel WebinarDovetail AppAirtableKatelyn’s Research TemplateAtomic Habits - James ClearCXL BlogBuyer Personas Need to Die a Violent DeathBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Jul 14, 2020 • 54min
[REPLAY] How to Do User Research (Even if You’re on a Budget)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Jul 7, 2020 • 55min
How to Create Ad Campaigns That Stand Out (3 Steps)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***If you’ve ever considered using paid ads to generate revenue, this episode is for you.The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.Topics covered:The definition of interruption marketingThe benefits of long-form copy and why Sarah is such a big fanMaking copy the conversation that people want to readUsing long-form copy to inform and educateWhy you should interrogate your customers and turn their answers into an adRecognizing angles in client stories and how to use them in your copyTeaching the public something new with your copyTalking to your customer's customers and what questions to ask themHaving someone else to write the copy to ensure you have communicated properlyResources mentioned:Strategyzer3 Steps to Write Copy That Converts with Joanna WiebeCopyhackersMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathThe Jelly Effect - Andy BoundCatch Me If You Can - Frank Abagna***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘