Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast [REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
Aug 11, 2020
Tim Soulo, CMO and Head of Product Strategy at Ahrefs, explains the vital role of keyword research in SEO and how it shapes business success. He debunks myths about free tools and emphasizes the importance of understanding user intent. Tim also discusses the value of unique backlinks and ethical strategies for building them. The conversation dives into metrics that matter, such as search volume and keyword difficulty, offering listeners a comprehensive guide to mastering keyword research today!
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Keyword Research Starts SEO
- Keyword research is the starting point of SEO because it connects you to what people naturally search for online.
- People searching on Google give permission for you to communicate with them by addressing their problems directly.
Keyword Research Reveals Truths
- Keyword research offers a unique window into people's honest concerns and problems since searches reveal true intents.
- Unlike face-to-face talks, online queries expose unvarnished thoughts, making keyword research a powerful tool.
Sources of Keyword Data
- Keyword data mainly comes from Google AdWords and anonymized ClickStream data collected from browser plugins.
- ClickStream data provides monthly updates of real search queries but is expensive, explaining why free tools offer limited keyword coverage.
