Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Mastering Keyword Research and Backlink Strategies

This chapter focuses on the nuances of effective keyword research, prioritizing user intent over mere search volume. It highlights the critical role of backlinks in SEO and discusses strategies for building relationships to naturally acquire these links. The speakers emphasize understanding Google’s algorithms and the importance of ethical outreach for improved search rankings.

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