[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)

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In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.

My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.

He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.

Topics covered:

• The difference between your company vision vs. strategy
• How Kevan created Buffer’s one-year strategic marketing plan
• Why step one of a marketing strategy starts with your purpose
• The powerful vision framework exercise for creating goals
• Which marketing channel is the number one driver for new signups
• How to determine which projects are your first priority
• Why marketers today should become multiskilled generalists

Resources mentioned:

• Buffer
• Simplified One Page Strategic Plan for Every Team by David Cummings
• Vision Framework by Jim Collins
• The Art of Possibility: Transforming Professional and Personal Life
• Traction: Get a Grip on Your Business by Gino Wickman
• Reforge: Growth Programs for Experienced
• Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
• Forget the Funnel by Georgiana Laudi and Claire Suellentrop
• KevanLee.com
• @KevanLee on Twitter
• Kevan on LinkedIn
• Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy

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Finally...

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