How to Create Ad Campaigns That Stand Out (3 Steps)

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If you’ve ever considered using paid ads to generate revenue, this episode is for you.

The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?

This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.

Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.

Topics covered:

• The definition of interruption marketing
• The benefits of long-form copy and why Sarah is such a big fan
• Making copy the conversation that people want to read
• Using long-form copy to inform and educate
• Why you should interrogate your customers and turn their answers into an ad
• Recognizing angles in client stories and how to use them in your copy
• Teaching the public something new with your copy
• Talking to your customer's customers and what questions to ask them
• Having someone else to write the copy to ensure you have communicated properly

Resources mentioned:

• Strategyzer
• 3 Steps to Write Copy That Converts with Joanna Wiebe
• Copyhackers
• Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath
• The Jelly Effect - Andy Bound
• Catch Me If You Can - Frank Abagna

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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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