eCommerce Podcast

Is selling on multiple online marketplaces the right strategy for your business?These days, it seems like everyone is selling their products on multiple online marketplaces. But is that really the best strategy for your business? In this episode, Jesse breaks down the pros and cons of selling on multiple online marketplaces and understand what it takes to successfully sell on multiple marketplaces.  ABOUT JESSEJesse is Co-Founder & Managing Director at eCommeleon. He helps online retailers and D2C brands to navigate the eCommerce jungle. With a particular focus on marketplaces and international expansion, Jesse helps online sellers to determine which marketplaces in which countries offer the best opportunities for expansion.With the help of the eCommeleon software and team, Jesse uses his expertise to help implement scalable marketplace expansion plans, for experienced and novice sellers alike. Jesse's mission is to make it as easy as possible for online sellers to expand their businesses into new markets - because when businesses grow, everyone benefits.Here’s a summary of the great stuff that we cover in this show:The advantages and disadvantages of selling on multiple online marketplaces which include a variety of different platforms on the plus side but equally it can be difficult to keep track of inventory and sales across all the platforms.If you are looking to reach a wider customer base and streamline your operations, then selling on multiple marketplaces may be right for you. But if you are looking to focus on a single channel, or to expand your operations into other countries or regions, then you may be better off focusing on just one marketplace. As with any business decision, it is important to carefully consider the pros and cons of selling on multiple online marketplaces and make the choice that best aligns with your individual goals and needs.Enjoying listening to our conversation about Multiple Online Marketplaces :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

How do you know who the best influencers are for your business?In today’s video you’re going to hear all about brand and influencer partnerships and how to find the perfect influencer for your company. Influencer marketing has become one of the most popular ways to market products on social media, but it's not always easy to find the right person or people for your brand. We're going to go over a few ways that can help make finding them easier so let me show you how it's done.ABOUT DAVIDDavid Perry is the CEO of Carro, a new e-commerce partnership network. With over 30K Shopify brands using the service, Carro helps brands gain attention, sales, and new customers by partnering with other brands in the network. Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud - a service called PlayStation Now.Perry is no stranger to success; he has been one of the driving forces behind some of the most innovative gaming technology to date. His work on Gaikai has helped shape the future of gaming as we know it. We can't wait to see what he does next!Here's what we cover in this episode:Influencers are often better at identifying which brands their followers will enjoy than the companies themselves. To get around this problem, Carro was developed to match influencer popularity with customer preference by analyzing large volumes of social media data .The platform, Carro was built to help influencers discover new brands and products they love through personalization. Brands are able reach out with their insights on different demographics in an authentic way that would make them feel special- which leads into one of today's top discussions: artificial intelligence (AI) versus human interaction!Influencer marketing is changing and now leaning towards social commerce as followers are becoming eager consumers who want access any given moment. Today many people may be able to get away with posting product selfies without being too pushy but this will eventually lead to a more diverse group of people interested in purchasing from an influencer because they get a a full view of the product by engaging with the content. Enjoying listening to our conversation about Influencer Marketing :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

If you're like most people, you've been told that A/B testing is the way to go. But do you really need it? And if not, what should you be doing instead?   Oliver Palmer sits down with host Matt Edmundson to talk about A/B testing for websites or sales pages and why you might not actually need it. Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it.    Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business.   Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup ProspectLabs.co which is a B2B lead generation software went from 0-27K in the first 13 months, and startups that he has advised have raised over 40Million Euros over the past 3 years. Patrick's expertise is getting startups to have a data driven approach to sales mixed with a focus on world class customer support as the key driver of sales.  Sometimes nicknamed 'The Wikipedia of software' Patrick knows the right tech stack to integrate your whole business so that there is focus on efficiency and effectiveness with all activities and avoiding wastage of time, resources and budget.     Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

In order to achieve success in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable.    In this video, Rich Brooks joins Matt to discuss the concept of remarkability and how you can use it to create a competitive advantage for your business.   Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.   He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.    Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.   He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

While many are still skeptical, AI is becoming more and more popular in the ecommerce industry, and for good reason.   In today’s show  Shanif Dhanani joins Matt to unpack AI and its value as a tool for eCommerce businesses to increase sales.    Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup which was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

If you're an ecommerce entrepreneur, one of the best ways to grow your brand is by using YouTube videos. In this podcast, Augie Johnston joins Matt to talk on how to use YouTube videos to grow your ecommerce brands and increase sales.     Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called Vidchops. Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

If you’ve tuned into the show, chances are you're an Amazon seller who's considering or maybe looking for a way out. Turns out, you're not alone! Thousands of sellers are making the switch to their own websites every day and with good reason - it's the future of eCommerce. In today’s show Lauren Gonzalez joined Matt to show you how to make the transition and set up your own website + brand. Lauren has personally been crafting visual brands for over a decade, having come from a background working as a Creative Director in-house at a Hollywood publisher and then going on to co-found Principium 6 years ago with her husband and business partner. They have had the chance to work with clients such as Disney and Paul Newman’s charity as well as helped launch hundreds of e-commerce brands with major increases in conversion rates and many going on to become multiple 7 figure household brands. Lauren has a passion to inspire e-commerce and Amazon businesses to create a connection between themselves and who they were made to serve, thus increasing their own business growth, while at the same time uncovering their purpose and becoming motivated to bring about a world of meaning and sustainability.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?   Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.    Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales!    Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.   Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify