eCommerce Podcast

In this episode we’re going to talk about the importance of customer experience and how you can improve it before, during and after the sale.Customers are more savvy than ever before and they know what they want. If you don't give them what they want, they'll go somewhere else.Adam Pearce joins Matt to explore how to give our customers an amazing experience that will keep them coming back for more.ABOUT ADAMAdam is the co-founder and CEO of Blend Commerce, the eCommerce Customer Experience Agency. Adam and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit.  Here’s a summary of the great stuff that we cover in this show:Customer Experience is the overall experience that a customer has with your brand even before they click on your website till the point where you make your very final sale. So, it’s not just their experience while making a purchase but before and after the purchase as well.A good Conversion Rate doesn’t necessarily mean good Customer Experience. It gives a very narrow view whereas what’s important is the Customer Lifetime Value. You can increase the lifetime value of a customer by avoiding gimmicks and increasing value additions by creating more touch points to understand the customer better and helping them understand you and your products better.Personalising your homepage, improving the navigations, and adding a great search feature are some effective ways to improve your customer experience. Being smart with your emails, conducting quizzes or surveys to help you understand your customer better and then offering services that’s tailored to their specific needs or interests goes a long way in ensuring customer loyalty and lifetime value.Enjoying listening to our conversation about customer experience :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Looking for a winning product idea? You're in luck! In this episode, Tim Jordan joins Matt Edmundson on the eCommerce Podcast to share foolproof tips for choosing a product that will make you money. So whether you're just starting out or you've been in the game for a while, these tips will help you find a winner every time.ABOUT TIMTim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network. He is a well-known Amazon seller, host of the AM/PM Podcast, and Chief Growth Officer at SellersFunding.Tim sells on both Amazon and Shopify and is currently working on a crowdfunding project which he is documenting to share his path to success with other entrepreneurs. Here’s a summary of the great stuff that we cover in this show:Finding the right product to sell is crucial to ensuring a profitable online business. Earlier, it was believed that the way you sell a product on Amazon is to go and see what everybody else is selling well and replicate it. But that approach has problems. The smarter way to go about it is to start looking at Keyword Search Volumes and to realise that it’s not products that sell on a marketplace, its keywords. There's inspiration everywhere, online and offline places that you can go to for product ideas and look for the trending items. You take the product idea, find the keyword that relates to it, check keyword demand, or keyword search volume versus competitive product demand. And then you start to find those products that people are looking for.Software tools such as Seller.tools, Marmalead etc. can help you with product research and finding keyword search volumes of different products. You can also check out Private Label Legion, which is a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network.Enjoying listening to our conversation about winning product ideas :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

You've seen those websites that offer monthly subscriptions and thought "Hey, I could do that too!". But what's the secret to getting people to keep paying every single month?In this episode with Evan Padgett you’re gonna learn everything you need to know about subscription eCommerce. How it works, why it's important, what tools are out there- all of that good stuff. If you're looking for some way to make money with your marketing skills then this is a great place to start!ABOUT EVANEvan Padgett is a 20-year ecommerce veteran with experience in subscription commerce. As the COO of Stealth Venture Labs, an ecommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. When he’s not taking over the world with subscription eCommerce, you’ll find him hanging out with his kids or playing video games. But his true love is American football - he’s a diehard Denver Broncos fan!Here’s a summary of the great stuff that we cover in this show:Subscription commerce or Recurring Revenue Models guarantee you downstream revenue from your consumers, at the expense of either product or service. So, anything that provides recurring revenue, where customers are basically engaged in a relationship with you, opt in or opt out, that creates a predictable, forward looking revenue model. It doesn't matter what you sell, with a little bit of thinking, there is always something that you can do to create a recurring revenue model out of it. But it cannot be lopsided, it must be a win-win for both the business and the customer.Some of the great ways to do that is to engage with your customer through non-sales communications, talking about your company, talking about the brand you're building, the impact you're trying to make in the world. So have engaging, non-sales driven content, organic Emails, SMS, and curate the whole experience for the customer, making it something that feels special. Stealth Venture Labs is a performance marketing agency that work with clients ranging from the Crocs, Hello Fresh, Factor 75 to small brands just trying to venture out into advertising, on any platform that can be managed behind the screens, such as META, Instagram, TikTok, Snapchat etc.Enjoying listening to our conversation about subscription eCommerce :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

If you're like most business owners, you know that digital marketing is important. But working with a digital marketing agency can be tricky- especially if you're not sure what to expect. In today’s show Robert Giovannini joins Matt to talk about digital marketing agencies and how businesses can get the most out of their relationship with them. ABOUT ROBERTRobert is the CEO of Ironplane, a full-service eCommerce agency specialising in platform design, development, and digital marketing. He brings 20+ years of eCommerce, website development, and team leadership experience to his role at Ironplane. Robert is passionate about helping companies sell online. Here’s a summary of the great stuff that we cover in this show:There comes a point in your eCommerce business where its grown big enough, or you want a level of complexity to your site, or you want it to be bespoke, and you want to develop beyond the boundaries of your current platform. So, when you're getting into platforms, and if you have any level of complexity, you want an agency that has chosen a few things to get really good at.Ironplane have made their mark when it comes to dealing with clients that have more complex needs, whether its integration or branding. They’re a Magento and Big commerce shop, and they also do custom for clients that don't fit into either of those categories.When working with an agency, mismanaged expectations can lead to a lot of problems. Clear & timely communication is the way to make it work as well as knowing your business goals, what you’re trying to accomplish and who your stakeholders are. That way you can find the agency that best works for you and caters to your specific goals. Enjoying listening to our conversation about marketing agencies:-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Looking to expand your business into the EU? In this episode, Andy Hooper joins Matt to discuss how to make the most of your expansion strategy and tips for succeeding in new markets.ABOUT ANDYAndy is the CEO of Global E-Commerce Experts, has been successfully expanding e-commerce brands into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US-based organizations transitioning into Europe. Starting from the ground up, Andy has carved out a niche inspired by his own experience and success of growing an organization’s profits through e-commerce. With an infectious energy for success, Andy leads a team of professionals in all aspects of e-commerce. With fulfillment centers in the UK & EU, the Global E-Commerce team provides hassle-free end-to-end solutions that have helped 1000’s of sellers capitalize on the multi-billion dollar UK & EU markets. When not working, Andy can often be found enjoying sailing, cycling, and kayaking with his friends and family on England’s south coast.Here’s a summary of the great stuff that we cover in this show:Global E-Commerce Experts essentially started by solving the problem for overseas sellers expanding into Europe. They worked with around 2000 clients that they’ve expanded, and doing that across lots of different services, be it compliance, or logistics or account management, they came up with a pathway looking at what successful clients were doing and what the data was telling them, bridging that gap to make it easy.Andy has developed seven basic steps for a success pathway to expand into Europe - market research, compliance, marketplace, 3PL, promote products, website and growth.Market research is all about understanding the size of the market, and that your products are relevant to be sold in those areas and product sourcing. Compliance comprises of product and business compliance aspects. Marketplace is about identifying what's the best marketplace for you to launch on. 3PL or a third-party logistics operation is required to store, fulfil, rework, or return your goods. To promote your products, you need to have a great marketing strategy that generates traffic. If you get switched off from a marketplace, you need to be able to sell your products somewhere and so it’s essential to build your own website, which would allow you not just to sell in your own country but anywhere. Finally, growth or scale is about identifying what additional marketplaces you can sell on to capitalise on everything you're doing to take it to the next level.Enjoying listening to our conversation about EU expansion:-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Learn how SMS marketing can help your business in ways you never imagined. In today's episode you'll see how easy it is to connect with customers and increase sales using this powerful communication tool. ABOUT TADEJCo-Founder of CartBoss, a text messaging solution for recovering abandoned carts. Former developer now focused on running day-to-day operations and achieving long-term goals for the company. Here’s a summary of the great stuff that we cover in this show:99% of people open text messages and 93% of text messages are read within three minutes. This makes text messaging a powerful tool in marketing. SMS marketing works great in most countries and every business should definitely consider taking advantage of it.There are different types of text messages for marketing. For example, abandoned cart text messages, post-purchase text messages, Winback text messages, newsletter text messages etc. The abandoned cart text messages convert a lot faster than other marketing text messages.With a simple 2-minute integration and their top client getting a Return On Investment of around 7000%, CartBoss provides a super efficient and easy text messaging solution for recovering abandoned carts. Enjoying listening to our conversation about SMS Marketing:-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Is selling on multiple online marketplaces the right strategy for your business?These days, it seems like everyone is selling their products on multiple online marketplaces. But is that really the best strategy for your business? In this episode, Jesse breaks down the pros and cons of selling on multiple online marketplaces and understand what it takes to successfully sell on multiple marketplaces.  ABOUT JESSEJesse is Co-Founder & Managing Director at eCommeleon. He helps online retailers and D2C brands to navigate the eCommerce jungle. With a particular focus on marketplaces and international expansion, Jesse helps online sellers to determine which marketplaces in which countries offer the best opportunities for expansion.With the help of the eCommeleon software and team, Jesse uses his expertise to help implement scalable marketplace expansion plans, for experienced and novice sellers alike. Jesse's mission is to make it as easy as possible for online sellers to expand their businesses into new markets - because when businesses grow, everyone benefits.Here’s a summary of the great stuff that we cover in this show:The advantages and disadvantages of selling on multiple online marketplaces which include a variety of different platforms on the plus side but equally it can be difficult to keep track of inventory and sales across all the platforms.If you are looking to reach a wider customer base and streamline your operations, then selling on multiple marketplaces may be right for you. But if you are looking to focus on a single channel, or to expand your operations into other countries or regions, then you may be better off focusing on just one marketplace. As with any business decision, it is important to carefully consider the pros and cons of selling on multiple online marketplaces and make the choice that best aligns with your individual goals and needs.Enjoying listening to our conversation about Multiple Online Marketplaces :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

How do you know who the best influencers are for your business?In today’s video you’re going to hear all about brand and influencer partnerships and how to find the perfect influencer for your company. Influencer marketing has become one of the most popular ways to market products on social media, but it's not always easy to find the right person or people for your brand. We're going to go over a few ways that can help make finding them easier so let me show you how it's done.ABOUT DAVIDDavid Perry is the CEO of Carro, a new e-commerce partnership network. With over 30K Shopify brands using the service, Carro helps brands gain attention, sales, and new customers by partnering with other brands in the network. Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud - a service called PlayStation Now.Perry is no stranger to success; he has been one of the driving forces behind some of the most innovative gaming technology to date. His work on Gaikai has helped shape the future of gaming as we know it. We can't wait to see what he does next!Here's what we cover in this episode:Influencers are often better at identifying which brands their followers will enjoy than the companies themselves. To get around this problem, Carro was developed to match influencer popularity with customer preference by analyzing large volumes of social media data .The platform, Carro was built to help influencers discover new brands and products they love through personalization. Brands are able reach out with their insights on different demographics in an authentic way that would make them feel special- which leads into one of today's top discussions: artificial intelligence (AI) versus human interaction!Influencer marketing is changing and now leaning towards social commerce as followers are becoming eager consumers who want access any given moment. Today many people may be able to get away with posting product selfies without being too pushy but this will eventually lead to a more diverse group of people interested in purchasing from an influencer because they get a a full view of the product by engaging with the content. Enjoying listening to our conversation about Influencer Marketing :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

If you're like most people, you've been told that A/B testing is the way to go. But do you really need it? And if not, what should you be doing instead?   Oliver Palmer sits down with host Matt Edmundson to talk about A/B testing for websites or sales pages and why you might not actually need it. Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it.    Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business.   Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup ProspectLabs.co which is a B2B lead generation software went from 0-27K in the first 13 months, and startups that he has advised have raised over 40Million Euros over the past 3 years. Patrick's expertise is getting startups to have a data driven approach to sales mixed with a focus on world class customer support as the key driver of sales.  Sometimes nicknamed 'The Wikipedia of software' Patrick knows the right tech stack to integrate your whole business so that there is focus on efficiency and effectiveness with all activities and avoiding wastage of time, resources and budget.     Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify