eCommerce Podcast

Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it.    AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board!   AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.   Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Marketing is always changing. What worked in 2017 might not work in 2022. So what are the eCommerce trends that are being shaped by online shoppers in 2022?  A lot has changed over the last few years on the social and economic front but also on the technological front. Many industries are struggling to keep up with technology changes. It's hard right now because there are so many options out there and it's difficult to know which one will work best for your business.  Kenny Gray joins Matt on the eCommerce podcast to provide some insights on how to create search and social ad strategies that boost awareness and drive conversions. For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analysing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably. Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

The military has been around for centuries, and in that time they've learned a few secrets to success.    Whilst an Army soldier and a full-time entrepreneur are two very different entities, there is one thing that they share. Both require discipline. As entrepreneurs there is much that can be learned from the military that will help you grow your own eCommerce business.    Stuart Leo sits down with Matt in today’s show to talk about 7 of the best tips borrowed from the military on how to grow your business.   Stuart has 15 years of corporate experience with a background in consulting, leadership, management, and strategy. An innovator and visionary, he is the founder and CEO of Waymaker.io – an intelligent business management platform that helps leaders build a better business in 30 days.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Technology is often blamed for all of society's problems, but what if the problem was us?   A lot of people blame technology for all of their problems. But if you think about it, technology is just a tool and it's not the issue. The issue is with us and our mindset.    Ian Finch joins Matt in today’s show to talk about how we can change our mindset and start using technology to our advantage instead of letting it use us.   Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interactive Media Association for the northwest of England, a national network that drives digital transformation in large-scale organisations like yours.   Outside work he’s an advocate for mental health and a recent yoga devotee.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Facebook Ads are dead.   I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?    This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money.    CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.  He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively. Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?   To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!   Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

In a world where every niche and subset has an equal competitor, how do you drive sales?    The answer: micro-influencers.    A lot of people are sceptical about the power of micro influencers, but in this podcast we’re going to show you how they can be an incredible tool for marketers.    David Morneau is a Montreal-based entrepreneur and agency owner. Currently, he divides his time up as a Co-Founder at inBeat Agency and Founder & CEO at Breeze.co.   At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He’s known for his unusual strategies when it comes to influencer marketing. With David’s extensive experience in the agency world, he has scaled his companies to 7-figures and helped numerous brands do the same.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days.    This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.    Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”.    To date, he has been a board member at 4 marketing & advertising companies, sold his  own business in 2013 and worked for over 500 brands. His experience ranges from local SMEs to well known retailers all over the world.    In his spare time he works in a parallel universe to digital at a steam railway! He’s currently training to become a fireman and then one day, a driver.    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

"Sales videos are boring."   If you think this, you’d be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight.    But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content!    In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers - or worse yet, making them laugh at you!   Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify